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Heather Cole [email protected]
EXCLUSIVELY AT HARRODSTHE PERFUMERY, GROUND FLOOR
EXCLUSIVELY AT HARRODSTHE PERFUMERY, GROUND FLOOR
DG Fragrances
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DG Fragrances
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EXCLUSIVELY AT HARRODSTHE PERFUMERY, GROUND FLOOR
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THE PRESSED POWDER THE PRESSED POWDER
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THE PRESSED POWDER
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D&AD AwardsTesco Advertising Tesco Shopping Online
To ent ice young ci ty workers of 23-35 to shop onl ine, I designed a campaign which looks at ‘what you’d rather be doing’ whi le we (Tesco’s) do the shopping. This gives the customer more t ime for those extra pleasures in l i fe and takes the chore out of their weekly shopping! The s l ight twist to the advert is the way everyday food i tems are used. Perhaps changing how the customer may view, or use their i tems/shopping in their spare t ime. Real ly promoting the idea ‘The pleasure is al l yours’ . The campaign consists of posters , which wi l l be displayed in undergrounds and bi l lboards around ci t ies . Along with postcards, being placed in bars , pubs, cafes and restaurants , popular with the target market . The trol ley handle adverts are target ing workers who may not commute, as wel l as possible other pleasure seeking candidates.
D&AD AwardsTesco Advertising Tesco Shopping Online
YCN Design & Communications AwardsTetley Making drinking Tea Cool 18-25’s
To get younger people of 18-24 years to drink more tea-based products , we came up with a solut ion which keeps the gossip st igma of tea and we made i t relevant to target audience. This was done by using ‘gossipy’ texts about peoples raunchy scenarios with Tet ley’s brands. A ser ies of four posters have been careful ly designed to relate to both male and female s i tuat ions, with further considerat ion taken over the use of colours for each of the phones, for example, a pink phone was used to resemble a gir l ’s phone and a s i lver one for the guy’s .Much thought was given to the texts in order to give double-meanings to the message put across. For example, in the text “Get wot? He had de nerve to pul l my T-str ing!” immediately you relate ’T-str ing’ to ‘G-str ing’ but then real ise i t ’s actual ly related to the Tet ley brand being advert ised, in th is case ‘Tet ley Drawstr ings’ .The Idea behind the strap l ine ‘Everyone’s at i t with Tet ley’ was to enhance the naught i ly innuendo, the words ‘at i t ’ holding a double-meaning: one in a sexual way and the other gossiping about how good the tea is .
D&AD AwardsDyslexia Postage Stamps
A new range of stamps, promoting the posit ive attr ibutes of Dyslexia, by cleverly demonstrat ing four famous dyslexic’s and their talent .The colours used are specif ic to the individual , i .e . the colours used in Van Gogh’s stamp are the colours often appl ied in his paint ings.Each stamp has been careful ly designed and styled, giving a feel of sophist icat ion and intel l igence. Showing dyslexia can be a different way of th inking.
TescoInsurance Products Leaflets
