Heidi’s Online Bakery

heidisbakery.com

Business and Revenue Models

Business Model• Bricks’n Clicks

– A physical location will be set up first in order to create a local customer base• Physical location will be set up to

entice students and adults for studying, work, or friendly meeting

– Website will extend our customer base to surrounding areas • Will allow customers to purchase

either fully baked or raw batter to be shipped to their home

Revenue Model• Sales Revenue

– Customers will be able to make purchases in-store and online to accommodate their needs

Operations

Value Proposition• Although many recipes

similar to those used for the products I sell can be found online, recipes have been altered to improve the item

• Use “secret ingredients and processes” to differentiate our product from those already sold.

Technology & Security• In order to maintain the

online portion of the business model we will need:– Computer– Internet Access– Internet Security Programs– Website

• Host which provides security against hackers for customer information and transactions

Marketing• Competitive Analysis

– Our biggest competitors will be the 2 local grocery store bakeries.• We provide a more diverse selection and items can be

ordered in advance to meet customer specifications– 4P’s

• Our prices will be average for bakery costs• Our products will be made-from-scratch baked goods• Although we will have a physical location in Fort Kent,

ME we will also have a website, Facebook account, and Email account. Orders will be able to be made through our website or in-store.

• We will offer promotions for seasonal events ( Easter, Christmas, Thanksgiving) and other campaigns to bolster sales and customer participation

– Target Market• University students• Anyone who doesn’t bake at home

– Strategies• We will use Facebook, Email, and our Website to

interact with customers, promote new items and promote events.

S.W.O.T.Strengths Weaknesses

1. Bakers make “old home” recipes that aren’t often found in other bakeries.2. Customers have the option of buying the “raw” materials to make recipes at home.3. Physical location will be able to fund the online start-up.4. Social Media will be our biggest form of Marketing to raise awareness of available products.5. High quality customer service is at the forefront of our mission and values.

1. Recipes can be recreated.2. Shipping of products may become expensive, and difficult to keep foods fresh.3. Our online presence will likely stay small and fairly local.4. Customer reach may be difficult to extend, because most customers will be local.5. Social Media will be our biggest form of Marketing, and may not actually increase sales.

Opportunities Threats

1. Create programs for locals such as baking classes, cake decorating courses, and other similar activities.2. Evening events for locals such as live music and other community events.3. Catering events in surrounding areas could increase awareness of our products and services.4. Online specials could increase customer interest in products and services.5. Down the line we may be able to open up a secondary location in a more populated area to increase sales and our customer base.

1. Other bakeries in the area may be able to offer similar products at a lower cost.2. The small community of Fort Kent may not offer much room for growth.3. Potential customers could find similar recipes online and make baked goods themselves.4. Other bakeries could begin to offer products online, and have the ability to generate a wider reach to new customers.5. Customers who are unfamiliar with products may not be willing to order food online.