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are helped by CHEMIGUM LATEX 'H&*?1 ^Λ?. 'S?ΛV'<< ÎJO^·^f*>i i5 ί · ' ' · ' ·w ,

CHEMIGUM LATEX is a nontoxic , wa te r emulsion of tiny, discrete rubber particles. One of its newer, yet fully proved uses is in textile finishes that are truly different. Improved appearance, excellent hand and drape, increased tear resistance, slip resist­ance, longer wear, fiber locking, permanence under washing and dry cleaning, h igher

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dimensional stability, reduced shrinkage—all are lasting, low-cost advantages gained, when fabrics are treated with CHEMIGUM LATEX.

For more information on CHEMIGUM LATEX in textile finishes, or in sizings, coatings, backings, inks, dyes, and adhesives, write to :

Goodyear, Chemical Division, Dept. M-3, Akron 16, Ohio.

UNUSUAL HAND AND DRAPE: Softer hand, more casual drape, smoother feel and greater body are permanently imparted to fabrics by CHEMIGUM LATEX.

SOAP AND SOLVENT RESISTANCE: CHEMIGUM LATEX finishes resist the soaps, solvents and detergents used in wet or dry cleaning — add life to the fabric.

ADHESION AND STRENGTH: CHEMIGUM LATEX penetrates and adheres ίο fibers, locks them in place — giving strength, tear resistance and dimensional stability.

Chemigrum, Pliobond, Pliolite, Pliovic—T. M.'s The Gocdyear Tire & Rubber Company, Akron, Ohio

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Here's why f better fabrics