The German Midwest Brewery is a beer company

focused on creating new and fresh beer for their clients.

The company is located in Michigan, but distributes

internationally. They try to create a wide variety of beer

that would be able to reach all types of people. The

newest beer, which this project is focused on, is Zitrus.

Zitrus is a citrus beer full of lime, orange, and lemon

flavoring. The slogan is “The right choice” because

it is a refreshing beer that not only taste good, but

compliments many different types of food and

people. The Zitrus line is focusing on trying to be more

environmental friendly by having a unique bottle cradle

to hold the beer. The bottle caps are made from recycled

products along with the packaging. They are also

promoting their clients to recycle the bottles and re-use

the bottle cradle by using a reward system for their clients.

Our company is going to find most of it’s competition

in the alcohol field. They are going to be competing not

only with other beer companies, but also with liquor

that focuses on the citrus flavorings. The three main

competitors are Anheaser-Busch Companies, Blue Moon

Brewing Company, and New Belgium Brewing Company.

Anheaser-Busch is a well known beer company that

has a long lasting brand. They have a cliental a growing

cliental and a good foundation for their business. They

are continuing to create beer and increase their product

line width. The main beers they produce that with

compete with Zitrus is Bud Light lime, Bud Light Wheat,

Budweiser American Ale, Shock Top.

Theses are all beers which will have similar flavors and

attract the same cliental. The main beer that the Blue

Moon Brewing Company has that may be a threat is their

Blue Moon. This is a wheat beer that is often pared with

an orange to enhance the flavors.

Then Fat Tire is competition because they have created

a brand where their cliental is expecting beer that is

different and unique. This is the same type of cliental

that our company wants to attract. A few beers that they

have that will be similar in flavors to ours is Sunshine

Wheat Beer and Mothership.

Our Brand

Logo Development

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Abby MT

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Abby MTlogo and slogan

Mryiad Proall promotional

typefaces

Logo Development

black and white

2 colors

This is the only why the logo can appear in black and white. No changes will be accepted.

May use either logo if a 2 color logo is needed. Colors can not change.

full colorLogo on white is the most preferred way to present the logo. May be on black but type color must change to black.

Logo must sit on black or white background. If background is a color that is not white, black or one of the logo colors must be an enclosing circle around the logo.

not allowed

Logo can not be distorted in anyway. Must be in a circular shape.

Logo can not be displayed with out a white background if background color.

Stationary

business cardsbusiness cards are available in circle or rectangle depending on preference.

letterhead

envelvope

Packaging

bottleAll bottles have an orange label on the front with the logo on it. On the back information about the beer and who to contact is featured on a green panel. Each bottle has a special design on it which helps with the grip and gives better comfort to the drinker. Recycle/Reuse is placed on the bottle to promote better causes. All bottles are able to be re-cycled at any location where GMB sells alcohol.

6- packThe 6- pack is very similar to a typical beer 6 pack. This will mostly be used for big purchases and for the convince of restaurants and bars. This is not the mainstream packaging for this product but is another option. The 6 pack runs for 8.99.

beer cradleThe beer cradle is GMB’s unique way to offer a re-usable method to beer transport. The cradle is made out of wire and has a cardboard bottom to hold the beer. It is lined on the outside by re-usable/re-newable ice packs to keep the beer cold. It fits 4 beers at a time. The cradle also comes with a promotional card where the buyer can take the cradle into a Zitrus seller and refill their cradle for a punch. On every third visit the buyer will receive one free beer. The cradle can also be re-used for other house hold items. The 4 pack runs for 7.99. A re-fill is only 5.99.

Promotional Items

coaster

magizine adThis is an ad that would be ran during the holiday season