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A wonderful little PowerPoint for Wisconsin business owners to see the ROI and value of targeting locally in their community.
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Sponsor all the home teamswith
The Wisconsin Sports Network
StatewideEvery SchoolEvery Team
Targeted to Fit Your Needs
• Site users return frequently and you get a high repetition within your audience.
• Site users have a vested interest in the content – they care who sponsors the coverage of their son’s hockey team more than who’s sponsoring the Brewers.
• It’s measurable. Advertisers get a report of traffic by school and click throughs to their site.
• It’s relevant. Hand pick your geographic targets to match where you will realistically pull your clients from.
Why local targeting of high school sports content
works.
• $600 sponsorship gives your business permanent presence on over 50 pages of local content across all 13 sports we cover.
• Lasts all year! 365/24/7
• Support home team coverage, while sharing message with local families.
Stretch a shoestring budget all year:
• Reach relatively affluent sports families
• Average Team sponsorship delivers 35,000 pages per year.
• 40% of our site users are ages 35-49 – the parents of teens.
Positive sponsorship & big numbers
Local targeting for big and littles
• For small businesses, target your neighborhood.
• Chains can do multiple targets around each location.
• Statewide programs also customize by community, giving the big guy a parallel local opportunity across all Wisconsin towns.
• Current sponsors include companies from all sectors – health care, financial, entertainment, sports, military, education and retail.
• From the local chiropractor, personal trainer, financial advisor and pizzeria owner to major fast food chains and health care organizations – local targeting produces results!
Who targets locally?
Sample annual traffic of WI schools:(Schools average 35,000 PageViews per year)
*Over 100,000: Menomonee Falls, Arrowhead, Antigo, Cuba City, Sun Prairie, Randolph, Milwaukee Hamilton, Milw. Marquette & more!
*Over 75,000: New London, De Pere, Marshfield, Merrill, Stevens Point,
Waupun, Waunakee, Kenosha Bradford, Catholic Memorial & more!
Over 50,000: Seymour, Little Chute, Appleton East, Eau Claire Regis, Wisconsin Rapids, Westfield, Waupaca, Marathon, Wisconsin Dells, Monroe
& more!
Customize!Customizing art by school target increases
click throughs, general visibility on site and connects as a local sponsor.
Top banner program• $850 per school per year.
• 100% above the fold
• Ability to rotate multiple ads (several agents/advisors for example) across multiple targets.
Testimonials:“We love the exposure and audience WSN delivers us. It helps a big co be
a part of a local community.” Jim Butman, COO, TDS Telecom.
“WSN has been a great way for me to reach out to the fans, teams and sports community as a whole.” – Greg Ewelt, owner Pizza Oven.
“No matter what industry I go into in the future, I plan to keep my Fox Valley targets on WisSports.net. The buzz I’ve gotten in the community has been well worth it and my first re-fi paid for the whole campaign.” Nick Salm, Selleck Mortgage.
For more information on saturating your local community with your business’s call to action message, please contact Laura Ritchie at [email protected] or call (920) 427-5683.
