HosabelakuCinema’s golden age on our centre stage

About the play• Dr. Rajkumar starred in this cult movie in 1982• Story of a man and his heroics to uplift a girl in

distress• Movie & our play is based on Vani’s classic novel • Our play is a healthy mix of the movie & the novel• The idea of the play is to create new generation of

audiences for Kannada theatre• We believe that Theatre is the oldest medium of

“entertainment” & Hosabelaku aims to do just that

Venue – Kala Soudha• Just 6 Kms from MG Road its located in posh

Basavangudi area inside the Ramanjaneya Temple Annex

• The auditorium has 300 seating capacity and has centralised AC.

• It also hosts facilities like in-house lighting, cat walk, balcony seating & handicap access (three level access), spaces for book store, café and a 2300 sq. ft. art gallery space.

• With ample parking around the Ramanjaneya Temple of this auditorium hosts a 200 KVA Generator for uninterrupted performance experience.

• Aesthetic website at www.khkalasoudha.org

Director – P D Sathish Chandra• This is Sathish's Fifth production under Fourth Corner

banner. • He started his amateur theatre journey began in 1993 and

has been active in Theatre, TV & Movies as an actor, director, producer and writer

• He also has extensive media & project management experience & his last salaried was as Programming Director Karanataka for 93.5 RedFM

• After a three year break from Theatre he aims to get back to his roots with a vengence

• He currently runs Kala Soudha as its director and aims to run the place to encourage new talents to bring out performances which are fresh and unique.

• He is now acting as Paddu in Panduranga Vittala a Kannada sitcom on Zee Kannada. He still is known for his theatre columns for newspapers and with special reference to Sunday reviews at Times of India.

Probable Cast

•Sihi Kahi Chandru•Srinath Vasista (Veteran actor & TV icon)•Venkatachala (Veteran actor & secretary

of supporting actors association)•Surabhi (Parvathi of Parvathi

Parameshwara fame)•Manjunath Jambe (Vittala of Panduranga

Vittala fame)

Play plan

•Auditions on September 18, 2010•Rehearsals from September 21, 2010•First run thru on October 27, 2010•First three shows to coincide with

Kannada Rajyotsava (on October 30, 31 & November 1, 2010)

•27 Repeat shows planned at Kala Soudha before end of December, 2011

Play planning

•Publicity channels – Advertisements, PR, DM’s, Web based (online contest winner to get a holiday abroad) & Road shows

•Tie-ups with media partners, Radio Mirchi & Buzzintown.com already in place

•Pre event promotion drives•Contests•Publicity tie-ups with hangouts in both

cities (Coffee Days etc.)

Binocularz Event Managers

•Responsible from Conceputalisation to guest relations

•Binocularz presents the events in association with Kala Soudha

•Professional PR, Ad, Event & Marketing agencies to support the event

Sponsor Benefits• Branding at event venue (60x40 ft. display space)• Branding on all official stationary (as the title lead ie

“Sponsor’s Hosabelaku”)• Presence in all communication material (posters,

pamphlets, banners, stickers, press releases, mailers, tickets & flyers)

• Web page credits & acknowledgements (www.ivcorner.com, www.khkalasoudha.org, www.buzzintown.com)

• Emphasis on brand recall (on stage acknowledgments and verbal acknowledgement when ever the play is spoken on public channels)

Sponsors

•Main sponsor – One•Media sponsor - One•Co-sponsors - Four•Hospitality sponsor – One•Brochure partners

Brochure partners• We would be coming out with a special A5 sized brochure

for all the 30 shows of Hosabelaku in various locations of Karnataka & India.

• We plan to print 300 copies per show to cover media, audiences, celebrities, corporates & sponsors

• Cost of advertising in this is as followsNo Particulars Cost

(Rs)

1 Front & Back cover 14000

2 Front & Back inside cover

9000

3 Full page 3200

4 Half page 1800

5 Quarter page 1000

6 Inserts (bookmark) 10000

Costing

•Total sponsorship cost for the first three shows in Bangalore – Rs One Lakh▫ Breakup:

Venue - 15 thousandProfessional Fees - 10 thousandMarketing budgets - 15 thousandArtist s/ tech Fees- 40 thousandProduction costs - 20 thousand