How can Tourism Authorities IMPACT on the Route Development Process?

Syed Mohammed MehdiDirector, Marketing and Promotion

Bahrain International Airport

Civil Aviation Affairs, Bahrain

The 2nd World Tourism & Air Services Summit

Beijing, P.R.China13TH Sept. 2009

Who are we?

• The working group of the Kingdom of Bahrain’s Meetings, Incentives, Conventions, and Exhibitions (MICE) sector

• Working Together To Welcome The World

TOURISMDIRECTORATE

AIRLINES &AIRPORT

CONVENTION CENTRE

HOTELS

Famous Question?

• What came first?

Follow on Question

• What came first?

Tourism Air Travel

Source: Economic Case for The Visitor Economy, Deloitte, September 2008

3 WHATS of Airport Proposals

• Understanding of the Route Development Proposal

WHAT WHAT WHAT

• What and where is your destination

• What drives traffic to your destination

• Economics of flying to your destination

Airline Delegation visit to your destination• Have you got any interesting places to show• Some thing unique about your destination

How can tourism authorities impact on the Route Development Process?

• Proposals are data intensive – Collect Data

• Meet your local airport, airline and all aviation stakeholders to understand issues and share thoughts

• Actively participate jointly in proposals to airlines

How can tourism authorities impact on the Route Development Process?

• Regular dialogue with all stakeholders in your local region or country– Pricing– Quality– Promotions

• Develop new products/Identify new avenues for tourism

• Continual Support

SEE YOU IN BAHRAIN, THE LAND OF GOLDEN SMILESSEE YOU IN BAHRAIN, THE LAND OF GOLDEN SMILES

THANK YOUTHANK YOU