How to Kick-Start Your Business using LinkedIn.

Why LinkedIn?

• 150+ million users across the world

• Over 8.5 million in the UK

• It can help you– Identify New clients

– Market your products and services

– Research new opportunities

– Find Experts

– Recruit Staff

• And much more..

So Where do you Start?

1. Create a Powerful Profile

2. Learn How to Search

3. Build Your Connections

4. Communicate with everyone

How to Create a Killer Profile

1. Think! What are you trying to achieve?

2. Create what your customers need to see.

3. Profile – This is Your Sales Brochure

4. Photo – head and shoulders

5. Full information

6. Use Keywords and Phrases

7. Tell people Who you are,

8. What you do, What you can do for them

9. Provide them with your contact information.

How to search

1. Find the people you need.

2. Use location, company and job title as well as name.

3. Use Groups to expand the search.

4. Use the words they use in their profile -example lawyer not lawyers

5. Save Your searches.

Build your Network

1. Contact everyone you know.

2. Be open to invitations.

3. Go through all your business cards .

4. Look at the LinkedIn suggestions.

5. Invite everyone you meet to connect.

6. Ask people to connect to you on every email.

7. Consider becoming an Open Networker.

Communicate

1. Don’t just collect names.

2. Talk to your network.

3. Use Status updates.

4. Send Personal messages.

5. Tag your contacts.

6. Invite them to your website, newsletter etc.

7. Take part in discussions.

8. Share knowledge.

Create a Strategy

• Set Goals for LinkedIn.

• Keep Building your network.

• 10 mins a day to start with.

• Start talking to your contacts.

• Become visible via activity.

• Use Groups to explode your connections.

• Remember – Make it easy for People to find you.

Finally...

• This is only a fraction of what you can do with LinkedIn.

• Want to learn more?

• I offer a full range of LinkedIn courses.– Introduction to LinkedIn

– Advanced Workshops

– 1-2-1 training for busy executives

– Corporate in-house workshops

• For more information contact me by email at edwina@edwinasilver.com