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As an artist it is important to maximise your exposure on the online world and make it available to as many people as possible. This presentation talks you through just a few of the resources available to you.
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How To Sell Online WITHOUT A Website
Or ....
empowering your art to go the extra mile!
© Linda Parkinson-Hardman 2009 - http://www.growabetterbusiness.co.uk
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What do you do currently?
How do you sell your work or yourself at the moment?
© Linda Parkinson-Hardman 2009 - http://www.growabetterbusiness.co.uk
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Can you do it differently?
More importantly, do you WANT to do it differently?
Why do you want to do it differently? extra income greater exposure attract sponsorship encourage agents
© Linda Parkinson-Hardman 2009 - http://www.growabetterbusiness.co.uk
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What we are going to do today? Have a look at existing online services that
enable you to sell your work. Consider some alternative ways of presenting
the work you already do. Have a look at where you can also use your
skills.
© Linda Parkinson-Hardman 2009 - http://www.growabetterbusiness.co.uk
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What do your customers want cards posters postcards prints things to touch!
© Linda Parkinson-Hardman 2009 - http://www.growabetterbusiness.co.uk
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The obvious ......
the untitled gallery accepts a wide range of original art including abstract,
sculpture, digital and photography must be submitted and may not be admitted instant purchase available to the purchaser
Originals Online –based in UK, free to join, commission charged
artgallery.co.uk – based in UK, free to join, 25% commission charged
Boundless Gallery – International, charges £30 to join + 10% commission.
© Linda Parkinson-Hardman 2009 - http://www.growabetterbusiness.co.uk
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The not so obvious ....
redbubble it’s free to join – yippee!!!!! wall art, designer tee shirts, posters and greeting cards they have a base price, you add your mark-up they take care of payment, creation and shipping you collect the money at the end of the month you retain copyright to your work protect the digital image with watermarks
© Linda Parkinson-Hardman 2009 - http://www.growabetterbusiness.co.uk
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The joy of ebay!
Two choices: standard listings or shop Standard listings:
Auction format – start at 99p with reserve Buy now or best offer
Ebay tricks:- check successful listings see examples of others listings and emulate what works always use good quality digital images link to your own website in your About Me page
© Linda Parkinson-Hardman 2009 - http://www.growabetterbusiness.co.uk
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Cafe Press
Useful for expanding your market with additional gift items
Can set up a shop free Make one-off items for promotional purposes What can you sell? Great for international marketplace – US They handle everything – base price + your mark-up
© Linda Parkinson-Hardman 2009 - http://www.growabetterbusiness.co.uk
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Lulu
Started out as print on demand – books What do they do now? Also produce your own art book for sale How about selling on Amazon? Free to get started Get your own shop front Simply link in from other websites as well
© Linda Parkinson-Hardman 2009 - http://www.growabetterbusiness.co.uk
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Royalty Free Stock Images
What is royalty free? pay for the image only once and then you can use it as
many times as you like, with just a few restrictions Images must not BE a product, rather they are a
supporting element
Dreamstime istockphoto shutterstock big stock photo
© Linda Parkinson-Hardman 2009 - http://www.growabetterbusiness.co.uk
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What sells?
People Business images, Images showing diversity, age, white, black, asian etc., Food shots, Sports, Conceptual, Family images, Spa, massage, workouts, Office, corporate.
Think About Current Social Trends ....!
© Linda Parkinson-Hardman 2009 - http://www.growabetterbusiness.co.uk
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Legal and other issues
Must be your own work Model Release forms Property Release forms Avoid, labels, logo’s characters, trademarks
coca-cola bottles, harley davidson bikes, ferrari Minimum Sizes:– 800pixels preferably larger
File Formats:- JPG, PSD, EPS, AI, PNG and PDF
© Linda Parkinson-Hardman 2009 - http://www.growabetterbusiness.co.uk
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Don’t ignore .....
LinkedIn – as a way to build your personal brand & profile
Dorset Visual Arts Vistaprint –business cards, postcards, special offers
Flickr – private or public
Wikipedia – add a page about yourself
yell.com artinfo – social networking for artists
artists working to commission - £60 fee to join
© Linda Parkinson-Hardman 2009 - http://www.growabetterbusiness.co.uk
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Oh alright then, if you really want a website easy to set up easy to update easy to index easy to link to easy to make it look different so, what is it? - wordpress
© Linda Parkinson-Hardman 2009 - http://www.growabetterbusiness.co.uk
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Selling your skills
I Freelance guru.com greeting card association – members looking for
freelancers
© Linda Parkinson-Hardman 2009 - http://www.growabetterbusiness.co.uk
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The End?
Ask Me About My Courses Ask Me About My New Book Ask Me About My New BIG Project/Experiment
200,000 e-Books Sold in 30 Days
www.easylinkedin.com