Selling You Products and Services

Without a Website

“Please feel free to Tweet @wvrknight during this session”

Sales Techniques for SME

Warren KnightSpeaker / Author / Consultant

CEO, co-founder of GloopleSpeaker & Trainer F7Social

20 years Retail Experience5 years Social Media

International Business

Social Media for Business

Online store

Ratings &reviews

Peer to peersharing discount

EmbeddedFacebook

store

GroupBuy & FlashSale

Refer a friend

Social integration

Mobile platform

Affiliate network

Production Era

Henry Ford 1920’s

Model “T” Production12.5 hours before 93 minutes afterwardsCost: $825 ($33) > $280

Marketing Era

1950’s 1st TV Advert

"It's tingling fresh. It's fresh as ice. It's Gibbs SR toothpaste.”

Brands told us what they

want us to buy

Now Only 14% of us

trust Advertising

78% of us trust our Friends recommendation of a product or

service

SoLoMo Era

Connected 24/7

Our philosophy is to fish where the fish areAdam Brown – Coca Cola 42 Million

“Likes”

Why are Social Network Important?

43% of Twitter users access via their Smartphone

57% of online shoppers have spent more that £65 on Social Commerce websites, like Groupon & Living Social

42% of online shoppers follow retailers on Social Networks, with an average of 6 per consumer

More than 56% of Facebook fans and 67% of Twitters users click to a retail website as a result of a post or tweet

Facebook Store convert at 2-3%, the same as an online store

Shoppers trust recommendations 3x more than online ads

35% of consumers, said they would buy through Facebook

Monitor

Respond

Amazon

Misi

Folksy

Groupbuy – FlashSale

Value $12 Billion14m UK subscribersActive in 565 cities 4000 employeesSave customers over $300 Million27 Million visits per month14.7 Unique visitors per month

Twitter: 3 Sales in 21 minutes

Brand Alley

Coriandr

Notmassproduced

Chirpify

f-commerce & t-commerce

Sellfy

f-commerce

Free Facebook Store

Social Shopping

PinterestPinterest

Pin2Sell

p-commerce

Consultancy / Training / Mentoring

Tell us What You

Think