HOW TO STRENGTHEN YOUR BRAND AND PRIVATE LABELS · 3 the challenge: trust is eroding 54% of companies report no supply chain visibility and are unable to track risks, sustainability

HOW TO STRENGTHEN

YOUR BRAND AND

PRIVATE LABELS

Presented by Melissa Williams, Director of Retail Services, UL LLC

UL and the UL logo are trademarks of UL LLC © 2017. Proprietary & Confidential.

2

PEOPLE BUY FROM PEOPLE THEY TRUST

ARE YOUR PRIVATE LABEL BRANDS PROTECTED?


3

THE CHALLENGE: TRUST IS ERODING

54%OF COMPANIES

REPORTNO SUPPLY CHAIN

VISIBILITYAND ARE UNABLE TO TRACK

RISKS, SUSTAINABILITYPRACTICES OR PROBLEM AREAS

ONLY 3%OF CONSUMERSFIND ADVERTISED

BRAND CLAIMS

BELIEVABLE

10%OF HIGH-TECH

PRODUCTSSOLD WORLDWIDE ARE

COUNTERFEITCOUNTERFEITING IS AN ISSUE

ACROSS ALL MARKET SEGMENTS

88%OF CONSUMERS WOULD

STOPBUYINGA COMPANY’S PRODUCTS

IF THEY DISCOVERED

IRRESPONSIBLEBUSINESS PRACTICES

58%OF CONSUMERS

BELIEVEMANUFACTURERS

VALUE SALES

OVERPRODUCT SAFETY


4

THE CHALLENGE: COMPLEXITY IS RISING

Enhance

Sustainability

Strengthen

Security

Protect Brand

Reputation

Manage

Transparency

Confirm

Compliance &

Conformance

Build Workplace

Excellence

Deliver Quality &

Performance

Demonstrate

Safety


5

CHALLENGESRETAIL SPECIFIC


> Excessive returns

> Brand damage

> Quality issues

> Recalls

> Legal compliance, NRCAN & Health Canada

> Global regulatory compliance

> Counterfeiting

> Communication & rumor control

> Shifting focus to guest over sale


8.9% CANADA RETURN RATE IN 2013 COSTING

28 BILLION

3 OUT

O F 4U.S. CONSUMERS are FAMILIAR

WITH THE UL MARK

OF BUSINESS LEADERS

CITE IMPROVED

FINANCIAL RETURNS

FROM INVESTMENTS IN

SOCIALLY RESPONSIBLE

BUSINESS PRACTICES

68%

OVER 300CONSUMER PRODUCT

RECALLS IN CANADA

UL WORKS TO PROTECT THE MARKET FROM COUNTERFEIT GOODS IN 2015 ALONE, UL PARTICIPATED IN 506 SEIZURES, ELIMINATING MILLIONS OF DOLLARS OF COUNTERFEIT

PRODUCTS FROM THE MARKET

400 COUNTERFEIT

iPHONE ADAPTERS TESTED

99% FAILURE RATE

87% OF CONSUMERS

CONSIDER A COMPANY’S SOCIAL AND ENVIRONMENTAL COMMITMENT BEFORE MAKING A PURCHASE

6

SCIENCE & GLOBAL

EXPERTISE

7UL and the UL logo are trademarks of UL LLC © 2017. Proprietary & Confidential.

OUTSOURCING LOCATION STRATEGY

• Developed sourcing locations like India, the U.S., China and Poland can be expected to see continued growth of 15%-27%.

• Developing sourcing locations like Philippines, Romania, Mexico, Brazil and Malaysia can be expected to achieve higher rates of growth, leading to a potential doubling of the outsourcing market in these countries.

Source: Deloitte’s 2014-2015 Global Outsourcing Survey:

8

PRODUCT CATEGORY SNAPSHOT


APPLIANCES & ELECTRICAL SAFETY

- Refrigeration Standards updated to allow the use of

flammable refrigerants

- Electrical safety standards are aligning with

international standards

- Canada’s Energy Efficiency Regulations

- Energy Efficiency

- NRCAN moving towards alignment with DOE

- Electric shock and fire hazards



CONSUMER & SEASONAL PRODUCTS

- Hoverboards

- Christmas lights recall

- Risk of Electric Shock (Safety Standards)



- Upcoming regulations for Formaldehyde Emissions

- Furniture Tip-over

- Voluntary ASTM furniture stability standard

- Quest for Zero Waste: UL 2799


FURNITURE AND ZERO WASTE INITIATIVES

CONNECTED TECHNOLOGIES

FACTORY AUTOMATION BUILD AUT & SECURITY

SMART HOME HEALTHCARE WEARABLE

INDUSTRY 4.0/IIOT

SMART CITIES AUTOMOTIVE CRITICAL INFRASTRUCTURE

13

- Powers smarter decisions

- Makes brands easier to choose

- Makes supply chains simpler to manage

- Makes differentiation quicker to achieve

TRUSTCOMPLEXITY IS THE PROBLEM.

IS THE SOLUTION.



TRUST ENABLES

TO HELP COMPANIES

SMARTER

CHOICES- Innovate safely

- Mitigate risks

- Access global markets

- Protect & enhance brand reputation

TO HELP THE MARKET

BETTER

- Decide confidently

- Transact securely

- Live sustainably

- Live safely

LIVES

15

UL WORKS WITH STAKEHOLDERS

GLOBALLY TO EMPOWER TRUST AND

HELP NAVIGATE MARKET COMPLEXITY

OF THE GOODS, SOLUTIONS AND

INNOVATIONS OF TODAY AND TOMORROW

IN THE RESPONSIBLE DESIGN,

PRODUCTION, MARKETING

AND PURCHASE

IN THE RESPONSIBLE DESIGN,

PRODUCTION, MARKETING

AND PURCHASE


16UL and the UL logo are trademarks of UL LLC © 2017.

Proprietary & Confidential.

ULEMPOWERS TRUST

IN A COMPLEX WORLD

Demonstrate

Safety

Deliver Quality &

Performance

Enhance Sustainability

Build Workplace

Excellence

Advance Societal

Wellbeing Confirm

Compliance &

Conformance

Strengthen

Security

Manage Transparency

Protect Brand

Reputation

OFFERINGS:

PERFORMANCE TESTING

SAFETY CERTIFICATION &

VERIFICATION

CHANGING REGULATION TRAINING

FOR QA, MERCHANTS & BUYERS

PRODUCT DESIGN REVIEWS

PACKAGING & LABELING REVIEW

UPFRONT COMPLIANCE REVIEW

DUE DILIGENCE PRODUCT REVIEWS

• PRE & POST PRODUCT TESTING

• INLINE RANDOM SAMPLING

• PRODUCTION MONITORING

• WITNESS TESTING &

VERIFICATION CLAIMS

Whether a product is recalled or returned, both situations will tarnish the brand of

everyone involved; including Third party testing companies. Although different testing

agencies should be testing to the same safety standard, they do different in inspection

programs, factory reviews and random sample testing.

UL pioneers safety science and provides a range of services to help retailers reduce

recalls and returns by measuring the safety and performance of products and processes.

RECALLS & RETURNS


Business and brand success depends on the quality and performance of a

company's products, facilities and processes. UL helps customers confidently

measure and communicate that products and processes are aligned with the

quality that customers expect.

QUALITY & PERFORMANCE

VERIFICATION MARKS

CLAIM VALIDATION

HUMAN FACTOR REVIEW

• CONSUMER PANELS

• FOCUS GROUPS

• CRITIQUE DESIGN REVIEWS

• HOME USAGE TESTING

BENCHMARKING & PRODUCT COMPARISON

QUALITY & LIFETIME TESTING

DUE DILIGENCE ON MANUFACTURING PRACTICES

• PRE AND POST PRODUCT TESTING AND

INSPECTION

• RANDOM SAMPLE REVIEWS

• PRODUCTION MONITORING & SUPPLY CHAIN

AUDITING

OFFERINGS:


ZERO WASTE, ENVIRONMENT

& SOCIAL RESPONSIBILITY

ENVIRONMENTAL FOOT PRINTING

ASSESSMENTS

TRAINING

AUDITING

SOCIAL RESPONSIBILITY &

MANUFACTURER REVIEWS

RAW MATERIAL TRACEABILITY

LABOR PRACTICE & HUMAN RIGHTS TRAINING

WASTE TO LANDFILL VALIDATION

ENERGY EFFICIENCY CERTIFICATIONS --

ENERGY STAR VALIDATION

ENVIRONMENTAL CLAIM VALIDATIONS

Sustainability initiatives help companies mitigate risks, demonstrate responsibility,

differentiate and contribute to a world that is healthier for people and the

environment. UL helps companies measure, demonstrate and communicate

their sustainability achievements.

OFFERINGS:


PROTECT BRAND REPUTATION

EDUCATION & TRAINING

RESEARCH

ADVISORY REVIEWS FOR HIGHLY

TARGETED COUNTERFEIT ITEMS

OFFERINGS:

Do you feel you have good Brand Protection against “Grey Market” / “Counterfeit”?

From building trust in marketing claims to reducing counterfeiting threats and

helping retailers meet requirements for truth in advertising, UL brings customers

the confidence that their brand’s reputation is secure.



CANADIAN LOCATIONS & CONTACTS

TORONTO

- ULC Inc. Head Office and

Testing Labs

- ULC Standards Branch Office

OTTAWA

- ULC Standards Head Office

- ULC Inc. Branch Office –

Government Relations UL

Environment Branch Office

(former TerraChoice)

MONTREAL & VANCOUVER

- Local Engineering

Service Office with Lab

Melissa Williams

Underwriters Laboratories

Global Director of Retail Services

Commercial & Industrial Division

Email: [email protected]

Waleed Hendricks

Underwriters Laboratories of Canada

Global Retail Program Manager

Email: [email protected]

Phone: 416-288-2216

Address: 7 Underwriters Road, Toronto,

ON M1R 3A9

CONTACT INFORMATION

mailto:[email protected]

mailto:[email protected]

Thank You

Questions?

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THANK YOU

Documents

HOW TO STRENGTHEN YOUR BRAND AND PRIVATE LABELS · 3 the challenge: trust is eroding 54% of companies report no supply chain visibility and are unable to track risks, sustainability