How to Use LinkedIn

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  • 1. Important for you and your business! Amanda Bacon-Burdick North Hampton Business Association May 4, 2011
  • 2. Agenda
    • LinkedIn
      • How to Join
      • How to Use
      • Youve JoinedNow What?
      • Special Features
      • Benefits to Your Business
      • Benefits to You
      • Dos & Donts
    • Your Strategic Approach for LinkedIn
  • 3. How to Join www.linkedin.com
  • 4. How to Join www.linkedin.com
  • 5. How to Join www.linkedin.com
  • 6. How to Use
    • Profile
      • Photo
      • Current job position and description
      • Past job positions and descriptions
      • Education
      • Recommendations
      • Connections
      • Website s
      • Social media
      • Public profile (URL)
      • Groups and Associations
  • 7. Youve Joined Now What?
    • Your Profile | Your Information
      • Update Update Update!
      • Ask for Recommendations
        • Give Recommendations
        • Import Connections
          • Add Connections
      • Social media
      • Groups and Associations
  • 8. Special Features
    • Site Features
      • - Profiles
      • - Jobs
      • - Groups
      • - Twitter
      • - Company Pages
      • - Mobile
      • - Settings/Personalization
    • User Guides
      • - Small Business
      • - Job Seekers
      • - Entrepreneurs
      • - Expert Advice
      • - Business Development
      • - Journalists
      • - Venture Capital
  • 9. Example
      • Exposure
      • &
      • Business Development
    Benefits to Your Business
      • Additional Creditability
      • Networking Opportunities
      • New Customer
      • Acquisition
      • Visibility
      • & Awareness
      • SlideShare
      • Keep stakeholders up-to-date and involved
      • Additional Creditability
    Networking Opportunities
      • New Customer
      • Acquisition
      • Visibility
      • &
      • Awareness
    SlideShare
      • Keep stakeholders up-to-date and involved
      • Exposure
      • &
      • Business Development
  • 10. Benefits to You Amanda Bacon-Burdick Businesses Connections Groups and Associations
  • 11. Dos & Donts Do Dont
    • Have a professional photo
    • Spam
    • Express your personal brand
    • Have typos
    • Be honest
    • Treat it like your personal facebook page
    • Recommend colleagues and ask for recommendations
    • Make assumptions about our own irresistibility
    • Join the discussion
    • Confuse quantity for quality
    • Be up-to-date on your info
    • Disconnect from bad apples when you need to
    • Rely on LinkedIn to find your next job (its just one tool)
    • Dont let this be overwhelming!
  • 12. Your Strategic Approach for LinkedIn
    • Maintaining Professional Networking
      • Remember, LinkedIn alone cannot be your only source of networking
      • Keep you and your business information up-to-date
      • Continue to make connections
      • Use resources available to you remember its free!
      • Use your current contact list (i.e. Outlook) and upload into LinkedIn
  • 13. Amanda Bacon-Burdick amandabb@envellopcomm.com | www.envellopcommunications.com facebook.com/envellopcommunications | Twitter @envellop 603.498.6088 Questions/Comments Thank You!!