Engagement models for Lead Generation
iCorporate Business Model
iCorporate works on pay per lead + commission basis. During our
engagement we will provide the following:- BANT Level Leads
(Budget, Authority, Need and Timeline)
BANT Level Leads (Budget, Authority, Need and Timeline)We will
ensure our leads have either two or three criteria qualified out of
the following: Authority + Budget +Need Authority + Need +Timeline
Timeline + Budget + Need etc.
NOTE: A lead will not be disqualified in case the client is
unable to cater to the prospect requirement due to pricing issues,
due to lack of technology know how, unable to ramp up to meet the
prospect's project. Moreover the criteria of BANT has to be decided
by Client but not iCorporate.
Engagement models:Below we have proposed the fixed cost
engagement since this is a pilot run.
Fixed Cost: iCorporate works with clients on fixed cost basis.
We charge a fixed cost of Rs. 60,000 per month for lead generation
and initially we engage with our clients on a 3 month pilot
project. Here we promise at least 6 leads per month.Definition of a
lead: A lead is defined as a face to face meeting or a
teleconference or a demo or a webinar attendee which shall not be
less than thirty 20-30 minutes, attended by a Right Party Contact
(Authority) from the prospect company to discuss an interest to
know more/ understand/ evaluate companys service offering. An
interest is confirmed in the form of an acceptance for a face to
face meeting or a teleconference by the prospect post a telephonic
call with ICorporate where the service offering of the Client has
been discussed and elaborated upon after sharing necessary
marketing brochures with the prospect. NOTE: A Qualified lead
delivered by ICorporate may or may not have a tangible opportunity
to be serviced immediately. The quality and progress of the lead
are also influenced by the market conditions, requirement in the
prospect company and the follow up of the Clients Business
Development. Timeframe and confirmed opportunity shall not be the
yardstick to evaluate the qualification of a particular lead.
Commercial Deliverables :
MilestonesPayment (%)
Pre - Project Start50
Completion of installation and rollout50
Total 100
Adarsh Market, Shop No-46,1st Floor,Sector-48A Seawoods Darave
(E) Nerul, Navi Mumbai-400706
