IdentIty StandardS Manual

8/14/2019 IdentIty StandardS Manual

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IdentIty StandardS Manual


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INTRODUCTION

Why TRIBE ThREE-SIxTy?Our agency is focused on a vital primary goal, one that is essential to the

survival of our community: ensuring that our teens become adults who are

confdent in their Jewish identities. We have a wonderful opportunity at

TRIBE Tree-Sit, a chance to fundamentally re-shape the way in which

Jewish youth come together, interact and learn.

Our name derives rom the idea that weare committed to three hundred and sixty

degrees o eort to:

Find the best ideas/concepts/programs

wherever they might be

Become a resource to any Jewish

organization needing help, ideas, expertise

Find top acilitators and program leaders

Find students to bring into the program

throughout the Atlanta metro area

Find ways to bring together all types o

Jewish organizations to help students

Look to all branches o Judaism or

concepts, lessons, values and creative

education techniques

Finally, the name has the added beneft o

being a multiple o 18.

As a hub o expertise and creativity, TRIBEThree-Sixty is bringing together great ideas

and people rom around the country, fgura-

tively scanning a ull circle o resources and

ideas, to help metro Atlanta teens address Ju-

daisms issues o the past, present and uture.

All o this led us to create the new identity o

TRIBE Three-Sixty.

To this end, we will work and partner with

community synagogues, parents, camps, youth

groups, schools, and other Jewish organiza-

tions who want to join orces to make this goal

a reality. TRIBE Three-Sixty will deliver new

leading edge, dynamic programming in a teen-

riendly style that recognizes the unique com-

munity the unique tribe that they orm.


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oIcIal agency naMe

The ocial agency name: trIBe h-six

The ocial agency tagline: as Hb ts Jwish yh Thetaglineshouldnotappearwithouttheagencyname

The agency name:

Should always appear in ull as trIBe th-Six or trIBe h-six

Can appear without the tagline in body copy

Should never be abbreviated or used in other variations in ocial agency publications

or correspondence.

The ollowing are examples o variations that are unacceptable and should not be used:

T60

Tribe 60

tribe THREE-SIXTY

tribe three-sixty

the tribe

the Tribe

MARKETING EXCEPTION:Theremaybetimeswhenwordplayintheagencysmarketingtacticsrequires

useofthephraseTheTRIBE(asinJoinTheTRIBE).Inthesecases,usingTRIBEinalluppercaseletters

isessentialformakingtheappropriatereferenceto TRIBE Three-Sixty.

uSe o agency naMe In copy applIcatIonS

) When the agency name is used in logos, banners, signs and other graphic applications the

name must appear as: trIBe h-six

) When used in body copy or ocial agency documents and publications, the name may

appear as: trIBe th-Six

withuppercaseTandS,andboldformatting,toavoidbeingvisuallyoverlookedinthe

midstofotherbodycopy.

Tis standads anua as out ou new visua and

witten ste so tat we can buid a vibant band tat

deives a consistent essage about te caacte

and pupose o trIBe th-Six.

A copeensive gapic sste is a stuctue o

counicating and pesenting inoation ogica,

cea and wit distinction. It aso enabes te ogani-

zation to acieve cait and eectiveness in a pint

and eectonic counications.

No anua coud ope to cove eve possibe use

and appication o te new identit; teeoe, tis

anua is intended to be an intoduction and a guide

to te basic coponents o te identit sste. It

aso povides exapes o pope and ipope us-

age, guidance on coo and basic ues o cetain

tpes o anguage associated wit trIBe th-Six.

trIBe th-Six is ocused on deveoping expe-

tise and eadesip in Jewis out education. Ou

copeensive coitent to exceence in design

wi exepi ou coitent to quait in a ote

espects.

naMIng StandardSScope and Naming Standards


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naMIng StandardS

Scope and Naming Standards

oIcIal prograM naMeS

The agency oers a series o grade-specic programs and other activities as part o its mission.

The current programs include:

phws (8h g)

Js (9h g)

csss (10h-12h g)

WeBSIte addreSS

The agency currently owns the ollowing website address and this is the only one that should be

used on agency documents and publications:

www.tribethreesixty.org

otHer Standard copy eleMentS

Agenc Mission Statement

The current ocial mission statement o the organization is:

o missi is s h as Jwish h, m sh hh h 12h

, v s Jwish iiis hh xii i iiiivs.

o is h m Jwish s wh wih hi Jwish iiis,

s ms b mmim Jwish vs, Jwish ii, Is.

Financia Sort Discaimer

The ollowing disclaimer must appear on agency promotional materials:

TRIBE Three-Sixtys programs are cooperative eforts with Atlanta congregations, with

unding rom participating synagogues, the Jewish Federation o Greater Atlanta, amilies

and individuals.

trIBe h-six

(Agenc)

phws

(8t gade poga)

Js

(9t gade poga)

oh ms

vs

csss

(10t-12t gade poga)


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taBle o contentS

SectIon I. IdentIty guIdelIneS

Si Ii..........................................2

primary signature .....................................................

signature components ...........................................

ull signature ...............................................................5

scalability .....................................................................6

clear space ..................................................................7

signature color ...........................................................8

background control .................................................9

unacceptable applications .................................0

SECTION II. VISuAl SySTEM GuIDElINES

Ii ...........................................................10

c ...................... ...................... ...................... ...... 13

primary and secondary palattes .....................

color selection .........................................................

color breakdown .................................................... 5

acceptable applications ...................................... 6

unacceptable applications ................................. 7

th ...................... ...................... ................ 18

primary typeace .................................................... 8

secondary typeaces ............................................ 9

acceptable applications .....................................0

unacceptable applications .................................

S his .............................................22

star secondary graphic ......................................

acceptable & unacceptable apps ...................

directional arrow secondary graphic ...........

acceptable & unacceptable apps ................... 5

Im ..................................................................26

photographs & illustration ................................. 6

unacceptable applications ................................ 7

SECTION III. ApplICATIONS

Ii ...........................................................28

Si .............................................................. 29

letterhead ..................................................................0

business card ..........................................................

envelope ....................................................................

notecard ....................................................................

pi ssm.................... ...................... ................. 34

avisi ............................................................ 36

a ....................................................................37

Bs ................................................................... 38

SECTION IV. FIlE GuIDE ............................. 39


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Section i.

identity GuidelineSi as ag, s mpra ha a rgazas sgar b a r

rprsa hr vas a vs. th TRIBE Three-Sixty sga-

r s bh. th g rfs mr ha js Jasm. i spaks s

sarh r a s-rma as vas wh h ram

Jasm; xpra w as a qss; a h 360-gr

sp h ag.

Ss:

primary logo

logo components

logo color

scalability

staging

acceptable & unacceptable applications


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SIgnature

Primary signature


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pim si

w/ i

SIgnature

Signature components

S si

wordmark

directional Star o David

logomark

tagline

directional Star o David

logomark

wordmark

The trIBe th-Six signature is made up

o three main components: the Star o David

logomark, the word mark, and the tagline.

The wordmark and the tagline have been

created using the Gotham Rounded typeace.

The wordmark should not be recreated as it

has been altered to preserve its individuality.

A secondary signature can also be used that

does not include the tagline.


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5

SIgnature

Full signature

To keep the integrity o the trIBe th-Six

signature, the combination o the elements

should be treated as one unit. I the wordmark

appears, then the logomark must appear with

it. As you will see later on, the exception is that

the Star o David logomark can be used on its

own as a seperate element.

ull signature

ull signature


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6

SIgnature

Scalability

.75

.5

pi

Use te appoiate sizes

wen pacing te ogo in

pinted ateias

Scale must refect the priority o proper stag-

ing. The composite mark used at dierent sizes

or many unctions might run rom an envelope

to an outdoor building. The minimum sizes are

based on the marks height.

Wb

Use te appoiate sizes

wen pacing te ogo in

web appications

p siz

Miimm siz

Pia signatue

Miimm siz

Seconda signatue

.5+

00px

50px

Miimm siz

Pia signatue

Miimm siz

Seconda signatue


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7

SIgnature

Clear space

The clear space around the logo allows it to

have room to breathe without the interer-

ence o other design elements. The trIBe

th-Six signature should always have

plenty o breathability. The example shown

here illustrates the minimum amount o clear

space around the logo. Clear space is measured

by the distance o the arm o the star (x).

pim

S

x

x

x

x


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8

Bk Whi

Use te back and wite

vesion o appications

wic a be used on

a copie o back and

wite pinte.

SIgnature

Signature colors

c s

Fo ost appications

use te 100% u coo

signatue in te avaiabe

assotents o coo.

Bk Whi

Kk

Use te back and wite

vesion o appications

wic a be used on

a copie o back and

wite pinte.

Color is an important element o the

trIBe th-Six sIgnature in order to show

the vibrancy and fexibility o the program. To

create a more fexible identity, the ability to use

six primary colors in the logo has been given.

PANTONE 302 PANTONE 234 PANTONE 377

PANTONE 2612 PANTONE 173 PANTONE Wa Ge 10


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9

SIgnature

Background control

Do use te coo ogo on wite Do use te knockout ogo on dak

coos

Do pace coo ogo on top o

igte coos

Do use te knockout ogo on top

o 100% pia coos

Do pace te ogo on top o

potos wit enoug cea space

and contast

Do pace on top o appopiate

seconda paatte coos

Do pace on top o seconda

paatte coos o sae coo

It is important to take in dierent actors when

placing the signature on applications regard-

ing the background behind it. Much like clear

space, one must make sure contrast and read-

ability are not sacriced.


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0

SIgnature

Unacceptable signature applications

Donot ix coos in te ogoak Donot spit coos between

ogoak and wodak

To keep the integrity o the trIBe th-Six

visual brand, certain lines must not be crossed

when using the signature in applications. This is

to ensure that there is consistancy in recogniz-

ing the brand.

Donot pace on top o anote

pia paatte coo

Donot pace on a bus

backgound

Donot pace on top o gadients

Do not pace on a backgound o

siia tint

Donot use coos ote tan

pia paatte

Donot use seconda paatte

coos

Donot use a gadient inside te

signatue


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ThE SPOT FOrJEWISh TEENS

d eceate wit an ote tpeaces o weigts o pia tpeace

Donot esize individua eeents Donot otate te ogoak

d stetc te signatue out

o popotion

Donot use potosop ites Donot add ote icons Donot add ote tagines

Donot use wodak and tagine

witout te ogoak

Donot eaange eeents

d add a oding sape

Donot pace a dop sadow

on ogo


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SECTION II.

VISuAl SySTEMTRIBE Tree-Sixt hs isi k h is sis wih is

visi ivi Jwish h ii. th mhsiv vis ssm

mbii mii , h, his, im ss is

im ki sis b im i h h bi.

Sis:

Color

Typography

Secondary graphics

Imagery


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color

Primary and secondary colors

c is iv mmb m-

mii. Wh s i,

, misi si.

th w hv hs s vi-

si s w s vib wmh. us

, s i hs viws

isiish TRIBE Tree-Sixts mi-

s m hs h w.

th is si fi . rh, h

m mis sis wihi wi-

i s h h b

s bm si s. S

s hs hi si s

i sm iis, wi iivi

xssi. uim, is b wi

b w i vib

xim.

TRIBE Tree-Sixt s

A color wheel to the right has been created to

show how colors should be used. The bold col-

ors in the larger circles represent the primary

colors, while the lighter colors in the smaller

circles represent the secondary colors in the

pallette.

pantone Wm g 10

pantone Wm g 3

pantone 173

pantone 130

pantone 173

pantone 382

pantone 232 pantone 299

pantone 234 pantone 302

pantone 2582

pantone 2612


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color

Color selection

TrIAD

COmPlEmENTAry

pii s

A custom color wheel has been created to

show how they can be paired together in ap-

plication. Sta and teens can actually choose

their desired colors in some applications, al-

lowing individual expression.

No more than two palatte colors should be

used together in an application unless they

are paired with the palatte greys. Ideally a

bold primary color should be paired with with

one o the lighter secondary colors to create

proper contrast. I two bold primary colors are

selected , they should be used sparingly so as

not to compete with each other.


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5

color

Color breakdowns

prIMary colorS CMYK RGB

PANTONE Warm Gray 0 C: 0 M: Y: 8 K: 55 R: 8 G: B: 0

PANTONE 77 C: 5 M: 0 Y: 00 K: R: 0 G: 6 B: 7

PANTONE 0 C: 00 M: 5 Y: 0 K: 50 R: 0 G: 8 B: 8

PANTONE 6 C: 6 M: 00 Y: 0 K: R: 08 G: B: 7

PANTONE C: 6 M: 00 Y: 0 K: 6 R: 75 G: 0 B: 0

PANTONE 7 C: 0 M: 69 Y: 00 K: R: G: 08 B:

Secondary colorS

PANTONE Warm Gray C: 0 M: Y: 8 K: 7 R: 6 G: 08 B: 99

PANTONE 8 C: 9 M: 0 Y: 00 K: 0 R: 9 G: 5 B: 7

PANTONE 99 C: 85 M: 9 Y: 0 K: 0 R: 0 G: 57 B: 0

PANTONE 58 C: 6 M: 7 Y: 0 K: 0 R: 9 G: 97 B: 68

PANTONE C: M: 67 Y: 0 K: 0 R: G: 9 B: 75

PANTONE 0 C: 0 M: 0 Y: 00 K: 0 R: 5 G: 85 B: 9

BaSe colorS

Black C: 0 M: 0 Y: 0 K: 00 R: 0 G: 0 B: 00

White C: 0 M: 0 Y: 0 K: 0 R: 0 G: 0 B: 0

c Bkws


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6

d use pia coos

o u foods o coo

d pai pia coos

wit a seconda o an

appopiate coo on

te paatte wee

d use coos tat

copeent coos inpotogap

d pai te pia and

seconda o one coo

d use two pia

coos in a spainganne

d pai coos wit te

accent gas

WelcoMe to

tHe trIBe!

color

Acceptable applications

usi

Color is an eective tool o memorable commu-

nication. The palette we have chosen refects

our vision as well as our vibrancy and warmth.

Used correctly, color adds clarity and helps

viewers to distinguish trIBe th-Sixs ma-

terials rom others encountered along the way. learn It!


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7

color

Unnacceptable applications

d use coos

outside o te paatte

d use coos

next to eac ote onte paatte wee

d oveuse coos d use coos on top

o eac ote tat cas

d use igte tints

o paatte to doinatepage

Giatvelenimquiser seniam

doloreetla coremquamcom-

molumadipsusciduisaut

loborefaccumetadipis

aditnonullutpat, commy

nullandredipisdioconeum

inibheaalitpratversiblaore

coreet,quipsumsandipissim

dolestoodmodiat,simiure-

d pace ad coo

ines aound coo textboxes on wite pages

Facipsus cinci pit iurerat autat pratin

hendrero consed dolorem quis aliquat.

Riustio nsecte conse min ute facilla

faccummy nisl el ipit utat prat. Iril ullam

dunt vel ulluptatie min utpate core tie

dunt velendi gniatio dolortis eraessi

esendreet vel utat ute facipsu scilit,

conullandre ming erit ullan ut quis.

Wen used incoect

coo can can ceatecutte, isconception

and conusion

d doinate te

page wit two pia

coos


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8

typograpHy

Primary typeace

th sv s k m i

h vib shi mmii

wih h i TRIBE Tree-Sixt.

th i s ss

sis iis qik

iii .

gotHaM rounded

The primary typeace o trIBe th-Six is

Gotham Rounded. It can be ound in the word-

mark in the signature. It should be used primar-

ily as headline type but can be used as body

copy i used in lighter weights.

Gotham Rounded is a amily o geometric sans

seri typeaces designed by American type

designer Tobias Frere-Jones. Gothams letter-

orms are inspired by a orm o architectural

signage that achieved popularity in the mid-

twentieth century, and are especially popular

throughout New York City.

WEIGhTS

Gota rounded ligt

Gotham Rounded Light Italic

Gotham Rounded Book

GothamRoundedBookItalicghm r Mim

Gotham Rounded Medium Italic

Gotam Ronded Bod

Gotham Rounded Bold Italic

RgABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdeghijklmnopqrstuvwxyz

056789


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9

typograpHy

Secondary typeaces

gm

For body copy, use Garamond when Gotham is

not available.

Garamonds letterorms convey a sense o

fuidity and consistency. It is a seri typeace

designed by Claude Garamond.

WEIGhTS

Garamond Regular

Garamond Italic

Garamond BoldRg ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklm

nopqrstuvwxyz0123456789

WEIGhTS

Helvetica Regular

Helvetic BoldRg ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Hvi

I Gotham Rounded is not available, use

Helvetica or headline type.

It is a widely used sans-seri typeace devel-

oped by Swiss graphic designer Max Miedinger.


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0

typograpHyAcceptable applications

JoIn tHe trIBe!

Do use a caps o eadines and ipactu

stateents

do you KnoW WHo IS In

tHe trIBe?

Do use coo to ake tpe stand out o to add

epasis

Ectem zzril ullandiatuer incincilit, vent

lutpat, sed te dionsectet numsan velit exerinciliquip essi tat. Ut lutat nulput in ele-

niam conullandit aut loboreet, si blaor.

Do use pia tpeace in bod cop

o pms

lutpat, sed te dionsectet nusan veit exeinciiquip essi tat. Ut utat nuput in eenia

conuandit aut oboeet, si bao.

Do use te axiu o two contasting text weigts

o one tpeace in a docuent

our prograMS

Lutpat, sed te dionsectet numsan velit exer inciliquip

essi tat. Ut lutat nulput in eleniam conullandit autloboreet, si blaor.

Do pai te pia tpeace wit te seconda

sei ont

Our PrOgrams

Lutpat, sed te dionsectet numsan velit exer inciliquip

essi tat. Ut lutat nulput in eleniam conullandit autloboreet, si blaor.

Do use hevetica in Wod docuents o heades

wen Gota is not avaiabe

I cant wait to go back toTRIBE Three-Sixty!

Do add an appopiate dispa ont o age pu

quotes

DIG INTO AN IMAGINATIVE AND lITERAl jOuRNEy

ThROuGh yOuR SOuThERN jEWISh IDENTITy.

Do use an appopiate dispa ont o age pu

quotes

JoIn tHe trIBe!Do use and appopiate dispa ont o pu quotes


25/43

typograpHy

Unacceptable applications

Our PrOgrams

Lutpat, sed te dionsectet numsan velit exer

inciliquip essi tat. Ut lutat nulput in eleniam conul-

landit aut loboreet, si blaor.

Do not use an ote tpeaces ote tan te

ecoended o ain cop.

do you KnoW WHo IS In

tHe trIBe?

Do not use oe tan two coos to ake tpe stand

out o to add epasis

TE TEM EL IN HENISISIM ZZRIURE DIGNA FACCUMMY NUM NIAM,

COMMY NIAMET, VELENDRER ALIT VOLOREM VEL UT NONUL-

LAORER SEQUISISSED DO ODOLEND IPISMOD TAT.NA COMMYNIT NUM QUATUM QUAT. GUER IRILIT INIT AUTPAT LOBORE DIT

LOR ALIQUAT UERILLAORE VENIBH ET NIT, VELISIMPIT, QUISCIL

DOLORPE RCIPIS DEL UTET NIAM, COMMY NOSTIS DOLOR IRI

Do not use a caps o age aounts o cop

DO YOU KNOW WHO IS INtHe trIBe?

Do not pai te pia tpeace wit a siia

tpeace

10h 11h

>Leadership Development track

Leadershipstudentshavetheoptiontoserveasjuniorcounselors

Do not use too an stes o buets in a docuent Do not use too an caout boxes in one docuent

DO YOU KNOW WHO IS IN THE TRIBE?

Do not use condensed tpeaces

I cant wait

to go back to

TRIBE Three-Sixty!

Do not use oe tan one dispa ont in pu quotes

witin a docuent

IMpORTANT! REMEMBER! lOOK

AT ThIS!


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Secondary grapHIcSThe TRIBE Three-Sixty Star o David

S his sv s vi s

i h mi TRIBE Tree-Sixt.th sh b s i sm si

shi.

trIBe th-Six S dvi

The trIBe th-Six logomark is the only

part o the signature that can be used on its

own as a secondary graphic. Because the di-

rectional star shows clarity in a conusing teen

world, it is important that it is presented in a

clear, eective manner.

Directional Star o David

secondary graphic


27/43

Secondary grapHIcSAcceptable and unacceptable applications

Do ceate patten wit

te sta

Do use te sta as a

supe gapic

Do otate te sta to

add diectiona oce

Hello

caMperS!

Do use te sta as a stateent signie o a page

eeent

Hello caMperS!

13

Do ceate iustation

o te sta

Donot put potos

inside te sta

Donot app gais

eects to sta

Donot ae te sta Donot ovepowe te

ogo wit te sta


28/43

Secondary grapHIcSDirectional arrows pattern

dii ws

The pattern made rom the arrows in the

logomark represents the many directions that

youth may take as individuals. It should be

used as a background or accent to the page

but not in a way that overpowers the mes-

sage or other prominent imagery such as the

logo or photography.

Pia coo patten (aows 85% o coo) Seconda coo patten (aows 85% o coo)

Pia coo patten on wite

(aows a iniu o 8% o coo)

Seconda coo patten on wite

(aows a iniu o 15% o coo)

revese tinted patten


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5

Secondary grapHIcSAcceptable and Unacceptable Applications

Do use as a backgound

o iustation

Do use as a backgound

o tpogap

Do use as an accent on

te page

Do contast wit

potogap

Do not use two dieent

coos in patten

Donot use soid coo in

te aows

Acceptabe Usage

Unnacceptabe Usage

WElCOMETO ThE TRIBE!

WElCOMETO ThE TRIBE!


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6

pHotograpHy & IlluStratIonAcceptable applications

I v-wi, mx vis , i

is im h izi ss sim ss is msss h

x is.

When choosing photography or illustration,

one must ask whether the eeling o the image

matches the eeling o trIBe th-Six. Im-

agery should be candid and personal so that

the viewer eels that they relate and be a part

o the organization. It should also eel current

and relevant to teen visual culture.

Do use candid, natua

potaits o teens

Do use potos wit

eneg and oveent

Do use sice o ie

potogap tat inviteste viewe in

Do use potos tat

sow iendsip andcoadeie

Do ceate iustation

o te sta and aows

Do use iustation tat is

cuent wit teen visua

cutue

Do use ilustation tat is copeing and

ees pesona


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7

Donot use potogap

wic is itea o usescices

Donot use potogap

wic is unnatua oees posed

Donot use potoga-

p wic is static andboing

Donot use potogap

tat ees geneic odated

Donot use iustation

wic ees od o dated

Donot use iustation

wic is static o boing

Donot use iustation

tat is ciced o too

itea

Donot use cip at

pHotograpHyUnacceptable applications

phh

Isi


32/43

8

SECTION III.

ApplICATIONSo h is vis b hv b , i is h im

hm vis mmii vis. ths b i h m

i, wb, vim, iis. a xib vis

b hs b TRIBE Tree-Sixt hh h s

im s h h ii iq sis wih h

v b.

Sis:

statione

pint sste

advetising

appae

bannes


33/43

9

StatIonery

TRIBE Tree-SIxt Si Si

One o our most intimate modes o communica-

tion with our audience is through our stationery

system. Sizes are the standard 8.5x letter-

head, x.5 business card, and #0 envelope.


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0

lh

Te trIBe th-Six

etteead is distinctive

b its contast o coo

and subte use o te a-

ow patten on te ont

and back.

StatIonaryletterhead

Month Day, Year

Addressees NameBusiness NameStreet AddressCity, State Zip Code

Dear Addressee,

When typing a letter, follow this page as a guide. T his letter is an example of the typical format fora letterhead. The clean and organized structure of the flush-left for mat gives your business com-munications a highly professional profile. Use the Garamond typeface, if available.

Set the left and right margins of the page at 1. Left align the date .125 below the corporatesignature (2.25 from the top of the page). Skip two lines before typing the addressees name andaddress flush left with the date line. Skip two lines between the last address line and the salutation.Then skip one line between the salutation and the body of the le tter.

Do not indent at the beginning of paragraphs, and always skip one line between paragraphs.

Having completed your letter, skip two lines between the last line of the last paragraph and theclosing. Then skip four or five lines between the closing and the Senders typed name, which willallow enough space for the Senders signature.

Sincerely,

Senders Name

SN:tn

,

,

,

, .. - -

. , .

. . . .

. ..

, .

,. ,

.

,

FrONT BACK


35/43

StatIonarybusiness card

Bsiss cs

Te business cad is distinguisabe b its use o te

Sta supe gapic accented b te aows patten on

te back.

FrONT

BACK


36/43

evs

StatIonaryenvelopes


37/43

ns

StatIonarynotecards


6255 Barfield Road

Suite 100

Atlanta, Georgia 30328

p. 404.961.9950

f. 404.961.9940


38/43

prInt SySteM

Bhs Mis

NOTE: Tese ae

exapes o wat can

be ceated and do not

ave to be used o

na wok


39/43

35

Print SyStem

Oh Pubcaos

NOTE: These are

examples o what can

be created and do not

have to be used or

fnal work


40/43

36

AdvertiSinG

Hang with friends

who know what

matzo means.


P Ass

Bboa

As

NOTE: These are

examples o what can


have to be used or

fnal work


41/43

37

APPArel

Shs

NOTE: These are

examples o what can


have to be used or

fnal work


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38

BAnnerS

CONNECT

LEA

RN

OWNIT

CONNECT

LEARN

OWNIT

NOTE: These are

examples o what can


have to be used or

fnal work


43/43

39

SECTION Iv. GraphICS FIlE GuIdE

Primary logo

Secondary logo

lOGOS SECONdary GraphICS

Patterns Stars

Full BraNd Cd

CONTENTS

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IdentIty StandardS Manual