If you have not already done this…

• Business Research Self-Assessment• http://www.surveymonkey.com/s/52RR5J3

• Thanks!

Research SessionMNGT 481 – Prof. Kiyatkin

February 2010

Ms. Shana Gass, MSLSsgass@towson.eduReference Librarian

Cook Library, Towson University

This presentation

• http://www.tinyurl.com/mngt481feb2010

Cook Library Management Subject Gateway

• http://cooklibrary.towson.edu/management

• See also: Communications, e-Business, Human Resources, Education

Or from Cook Library

Homepage

Links to all library databases

Comcast: Internal• Annual Report / 10-K (company web site)

• Conference Call transcripts (123Jump.com/Factiva db)

• Company Profile (ex: Hoover’s in Lexis Nexis Academic db)

• SWOT by Datamonitor (Business Source Complete db)

• Business news, analysis, interviews…“Big 4 business article databases”– Business Source Complete– Factiva– LexisNexis Academic– RDS Business Suite

Comcast: External (Industry Perspective)

• Standard & Poor’s NetAdvantage, Industry Surveys

• Broadcasting & Cable– journal in Business Source Complete/Factiva databases;

yearbook in Reserves

• Trade association web sites• Trade journals (in dbs)

• SWOT by Datamonitor (Business Source Complete database)

• Business, technology & broadcasting news (Big 4 databases; Communication & Mass Media Complete; FAITS)

Industry: Market Share Info!

• Market Share Reporter – 2-book set in Reserves

• RDS Business Suite database > TableBase section

Industry Info: You Gotta See This Book

• Broadcasting & Cable Yearbook• It’s in Reserves in the library• Industry Overview, TV, Cable, Satellites…• Market info• Programming, Technology• Associations• Law & Regulation

Comcast: General External

• Regulation & Policy– FCC.gov– USA.gov [government portal]

– CQ Researcher & CQ Weekly [library databases]

• Demographics & Other Data– factfinder.census.gov & www.census.gov

• Technology– www.pewinternet.org

Higher Achievement - Internal

• Higher Achievement• Guidestar.org [nonprofits info- free registration]

• News searching in library news databases:– Baltimore Sun– Washington Post– Factiva– Lexis Nexis Academic– Also Citypaper.com

Higher Achievement - External Baltimore City Public Schools

MD State Department of Education US Department of Education

• National Center for Education Statistics• http://www.nea.org & other professional orgs• CQ Researcher database• Local & national news• Education databases:

– ERIC & Education Research Complete

External: Competing Tutoring Services & Other Volunteer Opps

• For-profit• Usual suspects: Business dbs + Education dbs• Trade org: http://www.educationindustry.org• Non-profit– Guidestar.org– Maryland Non-Profits– Foundation Center– National Center for Charitable Statistics

More Industry Perspectives

• Non-profits as an industry:– Academic Search Premier db– Maryland Non-Profits– Foundation Center– National Center for Charitable Statistics

External - General

• Good “industry info” will lead you to clues for general external information

• Try overviews of urban education• National Urban Alliance for Effective Education

– good links• News searching• Demographics: American Factfinder from US

Census & Baltimore Neighborhoods Indicators Alliance

Questions?

…feel free to contact me!

Shana Gass (410) 704-2395 sgass@towson.edu *preferred

Or any reference librarian:

Cook Library Web Site > Ask a Librarian for options