Dr.N.MuraleedharanDr.N.Muraleedharan

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TEA : A DRINK WITH A HISTORY OF 5000 YEARS !TEA : A DRINK WITH A HISTORY OF 5000 YEARS !

SHEN‐NUNG : 2737 BCSHEN‐NUNG : 2737 BC

TEA : IN CHINESE DICTIONARY – 350 BCTEA : IN CHINESE DICTIONARY – 350 BC

CHA CHENG 750 ADCHA‐CHENG – 750 AD

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DR.N.M

KNOWN TO SINGPHO TRIBE 

BOM BEESA GAUM

DEWAN MONIRAM DUTTA BAROOAH

BRUCE BROTHERS

DR.N.M

ASSAM – 1837

DARJEELING – 1856

NILGIRIS – 1859

SRILANKA ‐ 1837

DR.N.M

AFRICA – THE FASTEST TEA GROWING CONTINENT

MALAWI , SOUTH AFRICA

MOZAMBIQUE ZIMBABWEMOZAMBIQUE , ZIMBABWE

DR.N.M

KENYA UGANDA TANZANIAKENYA, UGANDA, TANZANIA

ARGENTINA IN SOUTH AMERICA – US MARKET

DR.N.M

YEAR PRODUCTION (MILLION KG)

2001 3058.542002 3086.402003 3217.052004 3334.932005 3457.892006 3579.792007 3796.082008 3864.792009 3931 982009 3931.982010 4162.32

DR.N.M

COUNTRY TRENDKENYA + + +

SRILANKA + + +CHINA + +

VIETNAM + +ARGENTINA + +UGANDA + +INDIA ( ‐ )

INDONESIA ( ‐ )( )TURKEY ( ‐ )

DR.N.M

CHINA

INDIA

KENYA

SRILANKA

DR.N.M

OTHERS

SHARE (%)

INDONESIA

OTHERS17%

CHINA33%TURKEY

3%

INDONESIA3%

VIETNAM 4%

KENYA

SRILANKA8%

INDIA23%

9%

DR.N.M

COUNTRY PRODUCTION (MILLION KG)INDIA 966.40INDIA 966.40CHINA 1475.06KENYA 399.00

SRILANKA 331.42SRILANKA 331.42VIETNAM 157.00TURKEY 148.00

INDONESIA 129.20INDONESIA 129.20JAPAN 93.00

ARGENTINA 90.00BANGLADESH 59.27BANGLADESH 59.27UGANDA 56.46MALAWI 51.59TANZANIA 31.64TANZANIA 31.64ZIMBABWE 14.29

OTHER COUNTRIES 159.99DR.N.M

REDUCTION IN CROP  

( ‐ ) 40 MILLION KILOGRAM(  ) 40 MILLION KILOGRAM

DR.N.M

BLACK TEA  :  2512 M KG (60.35%)

GREEN TEA  : 1284.50 M KG (30.86%)

OOLONG & OTHERS : 365.82 M KG (8.79%)

DR.N.M

COUNTRY PRODUCTION (MILLION KG)COUNTRY PRODUCTION (MILLION KG)

CHINA 1046.38

JAPAN 92.5

VIETNAM 76

INDONESIA 33

TAIWAN 17TAIWAN 17

INDIA 10.6

OTHERS 9 01OTHERS 9.01

DR.N.M

COUNTRY EXPORT (%)COUNTRY EXPORT (%)

KENYA 25.5

CHINA 17.5

SRILANKA 17.3

INDIA 10.6

ARGENTINA 5 9ARGENTINA 5.9

VIETNAM 5.7

O SINDONESIA 5

DR.N.M

DIFFERENT TYPES OF TEA

DIFFERENT WAYS OF CONSUMPTION

WITH MILK AND SUGAR

DR.N.M

CHINA

INDIAINDIA

RUSSIARUSSIA

TURKEY

JAPANDR.N.M

COUNTRY CONSUMPTION / HEAD (KG)

KUWAIT 2.86

IRELAND 2.31

TURKEY 2.02

AFGANISTAN 2.01

THE UK 1.97

LIBYA 1.81

MOROCCO 1.67

TAIWAN 1.61

INDIA 800 GINDIA < 800 G

DR.N.M

COUNTRY IMPORT (%)

RUSSIA 16 5RUSSIA 16.5USA 7.9UK 7.6

AKIS ANPAKISTAN 7.5EGYPT 5.3DUBAI

< 4 % EACH

AFGANISTANMOROCCO

IRAN < 4 % EACHIRANIRAQJAPANPOLANDOTHERS  33.7

DR.N.M

KENYAKENYA

NEPALNEPAL

VIETNAM

INDONESIA

FOR VALUE ADDITION AND EXPORTDR.N.M

150 YEARS OLD

OLD AGE OF BUSHES

STAGNATION IN PRODUCTIVITY

NO AREA EXPANSIONNO AREA EXPANSION

INCREASED COST OF PRODUCTION

COMPETITION FROM OTHER BEVERAGES

CHEAPER TEAS IN OTHER COUNTRIES

DR.N.M

ORGANISED INDUSTRY

PROFFESIONAL MANAGEMENT

GOOD LABOUR RELATIONSHIPGOO OU O S

LARGE INTERNAL MARKET : ESTABLISHED AUCTION SYSTEM

STRONG R & D SUPPORT

DR.N.M

EMERGING SMALL GROWER SECTOREMERGING SMALL GROWER SECTOR

PRODUCT DIVERSIFICATION & PRODUCT MIX

ORGANIC TEA

GLOBAL STANDARD : ISO 3720

BENEFICIAL HEALTH EFFECTS

DR.N.M