Impact of New gTLDs to ccTLDsa) Dilute of Interestb) Competing to get Registrars Interestc) Price Comparisond) Easily registerede) Decrease in registration / renewal

Reducing price to increase volume?Pros- Tremendous increase in domain volume- Quick result- Gain attention as a fast mover

Cons- Quality usage of ccTLDs?- Down turn after promotion ends?- Invite spammers, domainers, phishing sites, illegal sites, malicious intentions, etc.

Myth #1

Summary

Short Term increase does not necessary translate into sustainable growth.

Increasing Number of Registrars would increase volume?

Pros- Increase point of reach- Domains distributed over more channels

Cons- Demand of domains will increase?- Registrars does not meet expectation- More accounts to manage / handle- Quality / volume the registrar can bring

Summary

Ease in registration but would not increase volume.

All Registrars should be treated equally?

Pros- Easy to manage – Same scheme for all- No special handling – Blanket offers to all- Simple easy to follow guidelines

Cons- No competitive advantage- Do for the sake of doing to obtain lower price- Promotions not taken seriously- Similar offerings to the public

Summary

Each Registrar should be treated differently.

All Registrars are Equally committed to market your ccTLDs?

- Refers back to Myth #2, Quality of Registrar recruited- What are their key contributing revenue to the

company?- Why do the need the Accreditation? – Safe cost,

Recognition, Status, branding

Summary

Choose your Registrars Wisely.

Question Should Registry still keep non-

performing Registrars?

Competition Among Registrars would lead to more volume?

Cons (Chain Effects)i) Stiff competition -> Lowers down margin -> Lower

Concentration to promote the TLD

ii) Compete -> Throw pricing -> Lower Margin -> End-user benefit -> But no growth

Summary

Work with current performing registrars, co-marketing effort, looking at the bigger picture.

Pushing your Registrars to work harder will increase volume?

a) Push strategy? - Registrar responsibility to push and increase

ccTLDs volume

b) Pull strategy?- Create market demand, educating, workshop,

awareness campaign to sell the value of having your ccTLDs.

Summary

Joint effort, between both Registries and Registrars with Push and Pull strategy.

ccTLDs Registries should worry about New gTLDs?

- Dependsa) Current Brand Directioni) Territory/ Country Baseii)Generic Baseiii)Both the aboveTo grow and Compete with the New

gTLDs

Summary

Be Very Clear of the Direction set for the ccTLDs

Thank You!