Implementing NSP's New Brilliant Body, Brilliant

Business Program into Your Herbal

Practice Steven Horne, RH(AHG)

A Little History

• I signed up as an NSP Distributor in the spring of 1981

• I went to work at home office in March of 1984

• I started teaching Manager School in the spring of 1986

Things NSP Does Very Well

• Produces a high quality product• Supports real training about

health (better than any company I know)

• Supports health freedom (better than any other company)

• Has a great sales force (honest, caring people)

• Has good compensation, rewards and incentives

NSP’s Past Marketing Issues

• How do you recommend products without prescribing?

• How can home office people (who have never sold a bottle of herbs in their life) tell people in the field how its done?

• ADHD is no way to build a business• Clear branding is essential to marketing

a product after a market becomes mature

• Consistency is necessary for duplication and duplication is essential for the growth of any company, especially a network marketing company

Solutions

• Focus on systems (structure & function) not disease

• Listen to the field and get field input when developing programs

• Create a consistent focus (identify) that tells people where to get started in the business

• Create a uniform message, consistent labeling and focused product development

• Stick with a simple message and approach that others can learn and master

Three Market Niches

• Network marketing• Retail• Practitioner• Most companies

only cater to one, NSP allows all three!

• NSP will be developing materials to support all three

A Systematic Approach to the Nature’s Sunshine Product Line

• Core Nutrition• Weight Management• Energy and Fitness• Body Systems– Chinese Herbs

• Rest of the Product Line

Brilliant Body Pack Committee

• Jennifer Weiss• Jean Weddle• Jennifer

Pressimone• Hannah Pavick• Blake

Christensen• Ray Lambert• Steven Horne

Brilliant Body Catalog

Body System’s Approach

• Designed to be a simplified way to introduce people to NSP’s products

• Matching to key system’s products wasn’t always effective

• New packs and support products offer more flexibility

Lifestyle Analysis Digestive Indications

• Body odor or bad breath• Difficulty digesting

certain foods• Food allergies• Heavy coating on tongue• Belching or gas after

meals• Age related health

problems• Difficulty maintaining

ideal weight• Diet high in meat and

grains• Heavy mucus production

or feeling congested

• Less than 2 bowel movements daily

• Brittle or easily broken fingernails

• Dry, damaged or dull hair

• Daily consumption of fried foods

• Recurrent yeast/fungal infections

• Weak bones, teeth or cartilage

• Feeling anxious or worried

Digestive System Pack

• AM packet contain – 3 Proactazyme

capsules

• PM packets contain – 1 Anti-Gas TCM

capsule – 2 Probiotic Eleven

capsules.

• Use: 1 AM packet before breakfast, 1 PM packet with dinner

Digestive Support Products

• Food Enzymes– Over 50, gall bladder

removed, lack of HCl• Gastro Health

– Helpful for gastrointestinal infections like H. pylori

• Stomach Comfort– Younger people with

temporary acid indigestion

• Spleen Activator TCM– Older people, difficulty

gaining weight, weak digestion

Lifestyle Analysis Hepatic Indications

• Difficulty digesting certain foods• Monthly female concerns (PMS,

menstrual problems)• Regular consumption of alcohol• Food allergies• Skin/complexion problems• Feeling down, uninterested or

moody• Difficulty getting to sleep, lack

of sleep• Fewer than 2 bowel movements

per day• Daily consumption of fried foods• Food/chemical sensitivities• Feeling irritable or easily

angered

Hepatic System Pack

• AM packets contain – 2 Milk Thistle

Combination tablets – 1 Liver Balance TCM

capsule.

• PM packets contain – 6 Psyllium Hulls

capsules.

• Use: Take 1 AM Pack with Breakfast and 1 PM packet with dinner

Hepatic Support Products

• Mood Elevator– Depression, low

energy,

• Blood Stimulator– PMS, heavy

menstrual bleeding, pale, weak

• Gall Bladder Formula– Poor fat digestion

(also consider Hi-Lipase), gall bladder problems

Lifestyle AnalysisIntestinal Indications

• Body odor or bad breath• Less than 2 servings of

fruits and vegetables daily

• Monthly female concerns

• Regular or frequent use of antibiotics

• Heavy coating on tongue

• Belching or gas after meals

• Skin/complexion problems

• Daily consumption of dairy products

• Feeling down, uninterested or moody

• Sore or painful joints• Diet high in meats

and grains• Heavy mucus

production or feeling congested

• Fewer than 2 bowel movements per day

• Recurrent yeast/fungal infections

• Respiratory concerns

Intestinal Pack

• Each packet contains – 2 Bowel Detox

capsules– 1 Probiotic Eleven

capsule – 2 Psyllium Hulls

capsules

• Use: One packet twice daily (morning and evening)

Intestinal Support Products

• LBS II– Herbal laxative

• Gentle Move– Mild herbal laxative,

helps tonify and improve colon health

• Intestinal Soothe and Build– Inflammatory bowel

disorders, Chron’s, colitis, IBS, ulcerations

• Anti-Gas TCM– Belching, rotten-egg

taste in mouth, intestinal gas, poor digestive motility

Lifestyle AnalysisCirculatory Indications

• Less than 3 servings of fruits and veggies daily

• Gum problems or redness on nose

• Smoking• Poor memory or concentration• Stressful lifestyle• Age-related health problems• Lack of energy or endurance• Diet high in meat and grains• Low sex drive• Daily consumption of fried foods• Cold hands and feet• Feeling irritable or easily

angered• Don’t exercise regularly

Circulatory System Pack

• AM packets contain – 2 Ginkgo and Hawthorn

Combination capsules– 1 CoQ-10 50 mg

softgel – 1 Super Omega-3

softgel. • PM packets contain

– 1 Ginkgo and Hawthorn Combination capsule

– 1 Super Omega-3 softgel.

• Use: Take the contents of one AM packet with breakfast and one PM packet with evening meal

Circulatory Support Products

• Blood Pressurex– High blood pressure

• Red Yeast Rice– High cholesterol

• Solstic Cardio– High blood pressure,

general cardiovascular health

• Vari-Gone– Varicose veins, spider

veins• Nervous Fatigue

Formula – Heart weakness,

angina associated with stress

Nervous System Indications

• Regular consumption of alcohol

• Smoking• Poor concentration or

memory• Stressful lifestyle• Feeling down,

uninterested or moody• Difficulty getting to

sleep or lack of sleep• Menopausal problems• Difficulty maintaining

ideal weight

• Fewer than 2 bowel movements per day

• Low sex drive• Daily consumption of

fried foods• Frequently feeling

fearful or timid• Muscle cramps or

spasms• Daily consumption of

caffeinated beverages• Restless sleep or waking

up frequently• Feeling anxious or

worried• Feeling irritable or easily

angered

Nervous System Pack

• Each packet contains – 2 Stress-J capsules– 2 AdaptaMax

capsules– 1 Nerve Eight

capsule – 1 Nutri-Calm tablet

• Use: Take one packet in the morning and one in the evening

Nervous System Support Products

• Brain Protex with Huperzine A– Protection against

age related memory loss, dementia, Alzheimer's

• Nervous Fatigue Formula– Burn-out, fatigue

with restless sleep, chronic stress

• Focus Attention– ADHD, difficult with

concentration or focus

Lifestyle AnalysisImmune Indications

• Illness more than twice a year• Less than 3 servings of fruits

and veggies• Recent or frequent use of

antibiotics• Food allergies• Poor resistance to disease• Stressful lifestyle• Age-related health problems• Sore or painful joints• Lack of energy or endurance• Exposure to air pollution daily• Shallow or difficult breathing• Recurrent yeast/fungal

infections• Respiratory concerns

Immune System Pack

• AM packets contain – 1 VS-C TCM– 1 Elderberry D3fense– 1 Immune Stimulator

• PM packets contain – 1 Elderberry D3fense – 1 Immune Stimulator

• Use: Take AM packet with breakfast and PM packet with evening meal

Immune Support Products

• Silver Shield– Topically or internally

for acute infections

• Trigger Immune TCM– Weak, pale, easily

sick, recovering from prolonged illness

• Olive Leaf Extract– Acute infections

• Lymphatic Drainage– Swollen lymph nodes,

congestion

Lifestyle AnalysisRespiratory Indications

• Illness more than 2 x year• Recent or frequent use of

antibiotics• Food allergies• Smoking• Heavy coating on tongue• Daily consumption of dairy

products• Lack of energy or endurance• Heavy mucus production or feeling

congested• Fewer than 2 bowel movements

daily• Exposure to air pollution daily• Shallow or difficult breathing• Recurrent yeast/fungal infections• Respiratory concerns

Respiratory System Packet

• AM packets contain: – 1 Lung Support TCM – 2 Bronchial Formula – 3 ALJ capsules

• PM packets contain: – 2 Bronchial Formula – 3 ALJ

• Use: Take AM packet with breakfast and PM packet with evening meal

Respiratory Support Products

• HistaBlock– Food and

respiratory allergies, skin allergies

• Sinus Support EF– Sinus congestion

• Breath Activator TCM– Difficulty breathing

due to congestion in the lungs, asthma (use with lobelia)

Lifestyle AnalysisUrinary Indications

• Body odor and/or bad breath• Less than 3 servings of fruits and

veggies• Monthly female concerns• Puffiness under the eyes• Skin/complexion problems• Frequent urination or urinary

concerns• Sore or painful joints• Difficulty maintaining ideal weight• Diet high in meat and grains• Weak knees, ankles or back• Frequently feeling fearful or timid• Restless sleep or waking

frequently• Weak bones, teeth or cartilage

Urinary System Packet

• Each packet contains – 1 Urinary

Maintenance – 2 Combination

Potassium – 1 KB-C TCM

• Use: Take contents of one packet in AM and one in PM

Urinary Support Products

• Cranberry and Buchu Concentrate– For preventing UTIs

• Kidney Activator– For acute water

retention, edema• JP-X

– For active UTIs• Kidney Drainage

– For strengthening kidney function and reducing edema (works well with Lymphatic Drainage)

Lifestyle AnalysisGlandular Indications

• Monthly female concerns (female reproductive)

• Regular consumption of alcohol (adrenal, pancreas)

• Poor concentration or memory (adrenal, thyroid)

• Stressful lifestyle (adrenal)• Skin/complexion problems

(thyroid, reproductive)• Cravings for sweets and

junk food (pancreas, adrenal)

• Feeling down, uninterested or moody (thyroid, adrenal, reproductive)

• Difficulty getting to sleep; lack of sleep (adrenal)

• Menopausal concerns (reproductive, adrenal, thyroid)

• Age-related health problems (all)

• Difficulty maintaining ideal weight (thyroid, pancreas, adrenal)

• Lack of energy or endurance (thyroid, adrenal)

• Low sex drive (reproductive, thyroid, adrenal)

• Dry, damaged or dull hair (thyroid)

• Frequently feeling fearful or timid (adrenal)

• Cold hands and feet (thyroid)• Daily consumption of

caffeinated beverages (adrenal)• Restless sleep or waking up

frequently (adrenal)• Feeling anxious or worried

(adrenal, thyroid)• Feeling irritable or easily

angered (reproductive)

Glandular System Pack

• Each packet contains – 1 Master Gland

Formula – 2 AdaptaMax – 1 Adrenal Support

• Use: Take contents of one packet in AM and one in PM

Glandular Support Products

• SugarReg– High blood sugar,

diabetes

• Thyroid Support– Low thyroid

• Mood Elevator TCM– Depression

• Nervous Fatigue Formula TCM– Adrenal fatigue,

nervous exhaustion, chronic stress

Female Support Products

• Female Comfort– General hormonal

balancer for women

• X-Action (Women’s)– Supports sex drive

• Flash-Ease, Time Release– Helpful for

menopause symptoms, hot flashes

Male Support Products

• Men’s Formula– Helps with BPH,

testosterone levels

• Men’s X-Action Reloaded– Helps with sex

drive, erectile dysfunction

Lifestyle AnalysisStructural Indications

• Skin/complexion problems• Menopausal concerns• Age-related health problems• Sore or painful joints• Diet high in meat and grains• Weak knees, ankles or back• Brittle or easily broken fingernails• Dry, damaged or dull hair• Muscle cramps or spasms• Daily consumption of caffeinated

beverages• Weak bones, teeth or cartilage• Don’t exercise regularly

Structural System Pack

• Each packet contains – 2 Skeletal Strength

tablets– 2 Joint Support

capsules – 2 EverFlex tablets

• Use: Take contents of one packet in AM and one in PM

Structural Support Products

• IF Relief– Relieves inflammation

and pain, alternative to NSAIDs

• Krill Oil w/K-2– K-2 and D3 help bones

and teeth absorb minerals

• HSN-W– Silica-rich herbs, helpful

for brittle fingernails, dull skin and hair, split ends, joint problems, bone healing

• KB-C TCM– Back pain, neck pain,

weakness of the knees and ankles, osteoporosis and arthritis

Chinese Herbal Products

• The Chinese herbal products are all part of the core products, so you can also train people in basic Chinese philosophy

• The Chinese herbal products by themselves are a unique and powerful NSP core product

Core Product Training Class

• Five session webinar with in-depth training on:– Basic principles of good marketing– Core health categories– Body system’s products– Chinese herbs

• You will not only get the training, you will also get the PowerPoint slides and materials so you can teach this system to your group

Class Dates and Registration

• Training Dates: Monday, March 28, April 4, 11, 18, 25

• All sessions are recorded and can be downloaded and viewed at any time

• Cost is $47 for Tree of Light Members (Associates) and $97 for Non-Members

• Register online at www.treelite.com or call 800-416-2887.

Question and Answer Time