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Improving customer login @ Cisco Gerry McGovern [email protected] www.customercarewords.com @ gerrymcgovern

Improving customer login @ Cisco Gerry McGovern [email protected] @gerrymcgovern

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Page 1: Improving customer login @ Cisco Gerry McGovern gerry@customercarewords.com  @gerrymcgovern

Improving customer login @ Cisco

Gerry [email protected]

www.customercarewords.com

@gerrymcgovern

Page 2: Improving customer login @ Cisco Gerry McGovern gerry@customercarewords.com  @gerrymcgovern

Top Tasks @ CiscoDownload software,

firm…

Configure / set up a pr…

Troubleshooting (bug fi…

615

43

Top 25%

26-50%

51-75%

Page 3: Improving customer login @ Cisco Gerry McGovern gerry@customercarewords.com  @gerrymcgovern

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November 2012: Password recovery: Pretend you have forgotten the password for the Cisco account and take whatever actions are required to log in.

Success/Failure Rates Completion Time

Task 13 performance = Minor Issues (50-59) TPI = 59

Good0-2.25 x Target

* All Failure times treated as 300 seconds

Minor Time Issue2.25-3.25 x Target

Major Time Issue3.25-5.75 x Target

Critical Time IssueAbove 5.75 x Target

Page 4: Improving customer login @ Cisco Gerry McGovern gerry@customercarewords.com  @gerrymcgovern

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Page 5: Improving customer login @ Cisco Gerry McGovern gerry@customercarewords.com  @gerrymcgovern

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Problem addressed

Page 6: Improving customer login @ Cisco Gerry McGovern gerry@customercarewords.com  @gerrymcgovern

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13 Password recovery: Pretend you have forgotten the password for the Cisco account and take whatever actions are required to log in.

Success/Failure Rates Completion Time

Task 13 performance = Fair (60-69) TPI = 68

Good0-2.25 x Target

* All Failure times treated as 300 seconds

Minor Time Issue2.25-3.25 x Target

Major Time Issue3.25-5.75 x Target

Critical Time IssueAbove 5.75 x Target

Page 7: Improving customer login @ Cisco Gerry McGovern gerry@customercarewords.com  @gerrymcgovern

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“Implementing the improvements required coordinated effort from multiple IT teams, usability and experience design people, and even content editors.”

Martin Hardee, Director for Cisco.com

Page 8: Improving customer login @ Cisco Gerry McGovern gerry@customercarewords.com  @gerrymcgovern

Improving customer login @ Cisco

Gerry [email protected]

www.customercarewords.com

@gerrymcgovern