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Year’s End With SupimaHighlights of 2018
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Supima Holiday Gift Guide:
Brooks BrothersSave Khaki United
Ace & Everett----------------------------
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Son of a TailorEverlaneUniqlo
Garnet Hill----------------------------
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Tommy BahamaMichael Stars
Onsen----------------------------
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All In The FamilyNovember Licensing Update
STAY CONNECTED
9885 S. Priest Drive, Suite 101Tempe, AZ 85284-3600
[email protected] | www.supima.com
FOR SUBSCRIPTIONS,COMMENTS & REQUESTS:
Year’sEnd With Supima
THE LUXURY COTTON
FOR PREMIUM FASHION
APPAREL AND HOME
In This Edition
DECEMBER 2018AMERICAN GROWN | SUPERIOR | RARE | AUTHENTIC
continued on page 2
s unbelievable as it may sound, the year is quickly coming to a close. As we look to 2019 with purpose and excitement, we wanted to look back at the incredible year Supima has had and some of the key highlights of 2018:
Supima’s Historical Brand Book PublishedSupima started the year with the publication of an incredible
coffee table book. SUPIMA: World’s Finest Cottons chronicles the history of Supima and the influence it has had throughout the fashion and home industries. Published by famed publisher, Rizzoli Books, to rave reviews, SUPIMA: World’s Finest Cottons was also recognized for its excellence with two awards.
Leading The Way in Transparency One of Supima’s more important announcements in 2018 was our agreement with Oritain.
Oritain is a global leader in using forensic science to identify and verify the place of origin for food, fiber and pharmaceuticals. Supima’s partnership with Oritain is already underway and
will enable us to test fabrics throughout the supply chain and products at the retail selling floor, tracing Supima cotton back to the point of origin. Supima together with leading Italian textile company, Albini and Oritain recently announced the first 100% traceable Supima cotton platform for luxury fashion group Kering. Kering’s brand portfolio includes Gucci, Saint Laurent, Bottega Veneta, Alexander McQueen and Brioni to name a few.
A
A Growing Family of LicenseesThe Supima licensing program approaching almost 40 years in the
making, saw a sharp rise in brands, retailers and suppliers looking to become official licensees of Supima cotton. Supima currently has a record number of over 517 partners from around the world. The tremendous growth in our licensing program is a testament to our family farmer’s commitment to our premium American-grown ELS cotton and the many branding initiatives underway.
In The NewsFrom industry trade magazines including WWD, Sourcing Journal
and California Apparel News to consumer publications ranging from In Style to the Wall Street Journal, Supima cotton has been creating buzz throughout the media world. Both traditional news outlets and online influencers have been paying close attention to Supima cotton and our brand partners this year.
Products crafted with Supima have been included in many influential buying guides and some have received top reviews from publications like Real Simple and Good Housekeeping. Social media influencers have visited our family farms and have shared their experiences with their followers, increasing Supima’s footprint in the digital world. The international media has quickly caught on as well, featuring Supima and our efforts to support up and coming designers through the international fashion community.
Our Branding EffortsIt might seem easy when you have the best cotton in the world,
but Supima works diligently to ensure that the Supima brand is top of mind throughout the fashion and home textile industry as well as with consumers. Once again Supima par tnered wi th The New York Times Style Magazine to implement i ts annual branding campaign. This year’s theme was “Grown in America”/ Made by… featuring Aether, Everlane, Stone Island and Onsen towels, all leading brands within their market segment. Supima also continues to explore and implement various retail promotions throughout the country including our annual spring promotion partnership with our longstanding partner Brooks Brothers.
The Supima Design Competition and Supima Design Lab
2018 marked the 11th annual showing of the Supima Design Competition and the four th consecutive year of SDC’s Paris
installment. We seem to say this every year, but this year was, by far, one of the most exc i t ing showings yet. The ca l iber of talented finalists from our school partners continues to amaze everyone including
our judges, who are comprised of industry leaders and editors. The SDC is an incredible opportunity to create brand recognition throughout the world, but more importantly it puts the Supima brand at the center of a program that gives recent design school graduates the opportunity to showcase their talents to the global fashion community. Supima is also proud to extend this program to the international stage with this year’s creation of the Supima Design Lab which included participation by five leading International Designers and the Festival de Hyeres. Supima is committed to fostering the next generation of fashion designers from around the world.
On The FarmOne of the hottest tickets this year is the annual October Supima
harvest. Each year the requests from our partners to visit our family farms increases and 2018 was no exception. Brands from around the world want to visit our farms and learn why Supima accounts for the top 1% of the world’s cotton. Companies including Michael Kors, Marine Layer, Everlane, Banana Republic, Onsen, S l o a n e & Ta t e , Lands’ End and Brooks Brothers all brought teams to experience the harvest firsthand.
The Harvest2018 saw one of the highest lbs. per acre yield for Supima cotton.
From technological advancements, the skill of individual famers and overall collective efforts from leaders in farming – not to mention a little help from Mother Nature - Supima saw a record crop this year!
We would like to thank our grower families and our partners across the supply chain for their work and support in making the Supima brand relevant throughout the world. We wish you all a happy and healthy holiday season and look forward to working with you in the coming year.
MARC LEWKOWITZPresident & CEO
Supima
Year’s End With Supimacontinued from page 1
v PAGE TWO
Whether you are looking for a crisp dress shirt to finish off the power suit or something more casual for an evening out, you won’t go wrong with Brooks Brothers’ Original Polo Button-Down Oxford. The iconic retailer spared no detail when designing this classic button-down. Made in the U.S.A with Supima cotton, this shirt features, a rolled collar, genuine mother of pearl buttons and side gussets for added strength. Offered in three fits, eight styles of candy stripes and solids in archival colors, the Brooks Brothers Original Polo Button-Down Oxford will make any guy - or girl – happy this holiday season. www.brooksbrothers.com
BROOKS BROTHERS
It’s all about the sock this holiday season. Men everywhere look forward to one thing this time of year, the opportunity to replenish their sock draw. What was once considered a mundane gift for dads and granddads, the sock has transformed into a must-have fashion statement. And what better brand to gift this holiday than New York City based ACE & EVERETT. Inspired by their grandfather, Raymond “ACE” Everett Disch, Cody and Sage Disch set out to change the way men accessorize starting with their socks. From the quality, USA made construction to the use of premium fabrics to the fashion forward designs, ACE & EVERETT will be a hit this holiday. The premium Supima cotton fabrics used throughout the ACE & EVERETT collections prove that brand spares no expense in crafting an elevated product that not only performs but also adds a little flair to any outfit. www.aceandeverett.com
ACE & EVERETT
Supima’s Holiday Gift Guide
Looking for the perfect holiday gift this season?
We’ve done all the legwork for you this year with our
curated list of gift ideas. Featuring top brands from
around the globe, these picks have one thing
in common, American-grown Supima cotton.
Known for its incredibly
soft-hand and
strength, Supima
cotton accounts
for the top 1%
of the world’s
cotton. Give the
gift of Supima
this season!
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SAVE KHAKI UNITED
Slip this pair of Made in the U.S.A sweats under the tree this season and you’ll be top of the “best gift-giver ever” list. Known for their contemporary American sportswear, Save Khaki United focuses on comfort and fit with a minimalistic aesthetic for everyday essentials. S.K.U.’s Supima cotton fleece sweatpants are the perfect addition to any guys wardrobe. The American-grown, premium extra-long staple cotton makes these sweat-pants incredibly soft and extremely strong. The side seams, front pockets and single patch back pocket are the finishing touches that give these sweatpants a clean look that works whether you are headed to the gym or to the local sports bar for a day of football with the boys. www.savekhaki.com
v
UNIQLO
We all know that underwear is the last thing men buy for themselves, so this season UNIQLO has the perfect stocking stuffer for the guy on your list, Supima cotton boxer briefs. Offered in a multitude of colors and styles, UNIQLO’s collection of boxer briefs is made with American-grown Supima cotton with a hint of stretch. The premium, extra-long staple cotton gives these briefs an extremely soft-hand and will ensure that wash after wash they will keep their shape and color. UINQLO’s smooth, premium Supima cotton briefs have been redesigned with no side seems and an elastic waistband with more stretch for unrestricted comfort. So, no matter which guy in your life you are buying for, you’ll be a hero this holiday with an assortment of UNIQLO’s Supima cotton boxer briefs. www.uniqlo.com
One of the hottest fashion items this season is the bodysuit. One only needs to peruse the fashion press to see that this versatile one-piece, made famous by Jennifer Beals in “Flashdance”, is having its moment once again. The ultimate wardrobe transformer is on everyone’s list this holiday season and Everlane has answered the call. As part of the brand’s most recent underwear collection, Everlane’s bodysuit is the definitive base-layer every girl needs. Made from luxuriously soft, premium Supima cotton, the Everlane bodysuit features double-layered fabric, easy straps and a low-curved back, giving you a supportive and comfortable fit. Wear it to yoga or even for a night out clubbing under a blazer, either way the Everlane bodysuit is a must for anyone looking to add to their fashion closet.www.everlane.com
EVERLANE
Give the gift of an incredible night’s sleep with Garnet Hill’s collection of premium bedding. Garnet Hill has been designing and producing top quality bedding with fine fibers since 1976. The Bittersweet Supima Flannel Bedding set is the way to go this this holiday season. Made with American-grown, Supima cotton, these sheets will keep you warm and cozy on a cold winter night. The extra-long staple cotton makes for one of softest fabrics you will ever feel. The graphic Bittersweet motif, inspired by the Arts and Crafts movement, will elevate any bedroom. www.garnethill.com
GARNET HILL
SON OF A TAILOR
Custom fitted and made to order! Need we say more? Everyone loves a great t-shirt and Son Of A Tailor’s custom made tees are the perfect gift this season. Handcrafted using Supima cotton means that these tees are luxuriously soft, incredibly strong and will keep their deep color wash after wash. The Son of A Tailor gift card box comes beautifully wrapped and includes a gift card, style guide booklet, measuring tape and ships free anywhere in the world. It’s the perfect fit guaranteed.www.sonofatailor.com
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ONSEN
You can never go wrong with a gift for the home and who doesn’t love a good bath towel. The team at Onsen was determined to craft the perfect towel; from the intricate waffle design to the use of America-grown Supima cotton, these towels will not only dry faster but are incredibly soft to the touch. Offered in a variety of colors including, black, oatmeal, charcoal grey, denim blue and white, Onsen’s towels are beautifully designed and will stand out in any bathroom. www.onsentowel.com
Give that special woman in your life the ultimate fashion gift with Michael Stars. The California lifestyle brand has the perfect selection of tees that will make any style maven happy this holiday season. Known for their collection of luxury fashion essentials, Michael Stars has been producing Made in the U.S.A. clothing for over 30 years. From the V-neck Bell Sleeve tee to Side Gather top, the options are endless and premium craftsmanship abound. Michael Stars’ collection of tees is made with American-grown Supima cotton. Supima’s extra-long staple cotton gives these t-shirts premium characteristics that will make for a luxuriously soft hand and the strength to retain its shape and color wash after wash.www.michaelstars.com
MICHAEL STARS
TOMMY BAHAMA
We all have a golfer in our family and this season Tommy Bahama has the perfect gift for him, their Emfielder Polo made with American-grown Supima cotton. Whether they are hitting the links or planning an island getaway, this polo is the perfect wardrobe addition for any guy. The design team at Tommy Bahama went all out when designing this premium polo including contrast stitching on the placket, cuffs and hem, embroidered marlin on the chest and a straight hem with side vents. The moisture-managing technology and numerous color options make the Emfielder Polo a must-have this holiday season. www.tommybahama.com
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PRESORTFIRST CLASS
U.S. POSTAGE PAIDPHOENIX, AZ
PERMIT NO. 1662
IMPORTANT WEB LINKS FOR AMERICAN PIMA CROP INFORMATION
Supima offers a variety of reports for growers, manufacturers and retailers of American Pima cottonin the areas of specific product information, overall market data, and background research. The reports are
updated frequently with the release of new data and are available for use by anyone interested.
USDA - AMS Pima Spot Price (Daily):http://bit.ly/AMSPimaDailySpot
USDA - AMS Cotton Reports:http://bit.ly/AMSCottonReports
USDA - NASS U.S. Production Estimates (Monthly):http://bit.ly/NASSCropProduction
USDA - FAS Export Sales Report (Weekly):http://bit.ly/FASWeeklyExportSales
Classing Reports:By Office: http://bit.ly/AMSPimaClassingOfficeBy State: http://bit.ly/AMSPimaClassingState
U.S. ELS Competitiveness Payment Report (Weekly):http://bit.ly/FSAELSCPPReport
Supima is excited to introduce our new licensees for the month of November. Supima continues to focus on expanding its network of manufacturers, brands and retailers, in an effort to ensure that each and every product that carries the SUPIMA® label is sourced from a recognized supplier:
• AdlerCzechA.S.(CzechRepublic)-Men’s& Women’sT-ShirtBrand• Affluence(USA)-Men’sT-shirtBrand• AlgodoneraPeruanaS.A.C.(Peru)-Spinner• CDLKnitsLtd.(Mauritius)-FabricFinisher,Knitter• CelioInternational(Belgium)-Men’sKnitShirt BrandCrossPlusInc.(Japan)-Knitter, Manufacturer-Apparel• FoshanPeienBabyProductsCo.,Ltd.(China)- Infant&ChildrenApparel
• GetznerTextilAG(Austria)-FabricFinisher, Manufacturer,Weaver• HimatsingkaFibres(ADivisionofHimatsingka SeideLtd.)(India)-Spinner• KnitAsiaLimited(Bangladesh)-DyeHouse, FabricFinisher,Importer/Exporter,Knitter, Manufacturer-Apparel,Printer• ServifiosTextileImports&ExportsS.A. (Portugal)-Manufacturer,Trader-HomeTextiles• TBLLicensingLLC(USA)-Men’sKnitShirt Brand&Retailer
Be sure to visit our supplier directory for a full list of licensed companies, www.supima.com/industry-resources/suppliers
All In the Family
LicenseeUpdate
To learn more about Supima’s consumer initiatives, industry news and updates, please visit SUPIMA.COM
9885 S. Priest Dr., Suite 101Tempe, AZ 85284-3600
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