In what ways does your media product use,

develop or challenge forms and conventions

of real media products?

Music Video• The genre we decided on was indie music which meant that we

could get a lot of different ideas for our music video and print products. We searched up different type of indie music and videos that had similar style such as Lana Del Rey- Summertime sadness, Taylor Swift – We are never ever getting back together and Katy Perry – Part of me. When evaluating the different music videos I wanted to see the different editing techniques they used and shots. We learnt that indie music videos were mainly about lip-syncing and the scene being shown.

• Our music video was based around a girl who gets her heartbroken, this shown through the lyrics of the song we chose and also through the music video. We used the character to portray the feelings through the lyrics and editing of the video. We wanted a relation between the lyrics and what was presented through the music video e.g. The character in our music video is a wolf and this is shown through the lyrics “if you could only see the beast you made of me..” so we made our character represent the wolf through the change of her emotions and her becoming into a beast.

• Taylor Swift – We are never ever getting back together has a similar story line but the camera shots are different because of where it is shot. But however with both our music video and this music video you have both guys trying to stop the girl from leaving but she leaves showing that she is leaving the relationship.

We thought using the flashback would be effective because it could show the audience where it all began and a clearer understanding of the storyline. The flashback was used at the beginning which is more effective because it lets the audience follow with the story of how the character reached that state. To make sure the audience understood it was a flashback we put a blurry effective to it. We decided to only show the main character, blurred out the male character to give him a more mysterious look and also because it is based more around the female character.

• The costume that we decided on was mainly inspired by Florence + The Machine because she had the unique indie style which we was aiming to go for. The two costumes that was decided on was a black laced dress and also a white laced dress. The white to reflect the emotions of her at the beginning then the black to represent the change of her emotions which was shown through the costume.

Costume

• The main angles we used throughout our music video was the close up and medium shot. Godwin’s theory says that close ups should be in music videos of the artist. The reason we used close ups was to show the audience the emotions of the character. The close up let the audience understand the emotions going through the character because of the shots of artist instead it being long shot or medium constantly. Katy Perry – Part of me have a lot of close up which shows the emotions of the artist. We also used establishing shots so it could show the audience where the music video was shot instead of only showing the character.

Camera

Location• The location we decided to

film our music video is a forest. We was inspired by Florence + The Machine – Cosmic love. We wanted to continue the indie theme throughout because most indie music video have a mysterious and nature theme.

• When editing the music video the beginning was a slow tempo and toward the end the temp starts to speed up. The editing of the video was in sync with everything else. The tempo increasing means it engages the audience more and this was inspired by Florence + The Machine because of the fast cutting rate.

Editing

• At the beginning of our music video we filmed the sky and the trees and we added a video filter which was called echo to give it that mysterious outlook. It shows the point of view of the character and showing the audience the emotions, the changing into a beast. We used a effected that showed the scenes in our music video blend in together. We blended the close up and establishing shot together to also represent the confusion and the “hunting” of the character when she walks from the back of the trees towards the camera.

Effects

• Our print products was inspired by Lana Del Rey – Born to die album cover. We thought the simplicity of the cover was far more effective so we based our ideas around her album cover. The picture we decided on had no emotions and the artist was looking directly at the camera just like Lana Del Rey does in hers. Our image was a medium shot and the character is looking directly at the camera so the audience can feel the emotions through the picture which makes it more effective.

Print products

• Our magazine advert was similar to our front cover but we used a different image. We wanted the two to be similar so the theme was consistent throughout.