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7/28/2019 In what ways does your media product, use, develop or challenge forms & conventions of real media products?
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7/28/2019 In what ways does your media product, use, develop or challenge forms & conventions of real media products?
2/23
Short Film.
During my research I studied various different films, that allhad some link to what I planned to create. Some linkedsemantically with the subject matter, for example Icompleted an in depth textual analysis of the promotionalfilm for the Paralympics -
http://6284advancedportfolio.blogspot.co.uk/2012/11/textual-analysis.html.Others linked to the documentary genre. And others helpedme develop my idea to create a montage of the events, asthe introduction for my short film://6284advancedportfolio.blogspot.co.uk/2012/10/further-research-for-montage.html
http://6284advancedportfolio.blogspot.co.uk/2012/11/textual-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/10/further-research-for-montage.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/10/further-research-for-montage.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/10/further-research-for-montage.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/10/further-research-for-montage.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/10/further-research-for-montage.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/10/further-research-for-montage.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/10/further-research-for-montage.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/10/further-research-for-montage.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/10/further-research-for-montage.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/10/further-research-for-montage.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/11/textual-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/11/textual-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/11/textual-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/11/textual-analysis.html7/28/2019 In what ways does your media product, use, develop or challenge forms & conventions of real media products?
3/23
General Conventions ofdocumentary films.
Momentum building music, creating uplifting mood (if an uplifting mood fits with the
subject
Use of narration and voice-over from presenter
Use of vox-pops (interviews with the general public)
Real Footage, including mostly natural sound and lighting.
One presenter, who takes the audience on an investigative journey through the issueat hand.
Interviews with experts
Use of anchorage text to clarify the footage/image shown, could be the name of theexpert being interviewed.
7/28/2019 In what ways does your media product, use, develop or challenge forms & conventions of real media products?
4/23
Conventions for the montage.
Fast paced
Momentum building music, creating uplifting and exciting mood
Semantic links between footage shown, and lyrics of backing track
Includes some occasional diegetic sound of footage when necessary
Includes stock narration from the events
Includes establishing shots of London and the venues, as well asfootage of actual events
7/28/2019 In what ways does your media product, use, develop or challenge forms & conventions of real media products?
5/23
My product.Conventions I used.
Uplifting, momentum and excitement building, pop music toaccompany montages at beginning and end. I used this to createthe desired mood.
Narration/ Voice over from presenter I used narration during myresearch scenes.
Vox-pops I included 3 clips from public interviews
Real Footage, including mostly natural sound and lighting
One presenter, who takes the audience on an investigative
journey through the issue at hand
7/28/2019 In what ways does your media product, use, develop or challenge forms & conventions of real media products?
6/23
Fast pace for montages
Semantic links between footage shown, and lyrics of backing trackhttp://6284advancedportfolio.blogspot.co.uk/2012/12/editing-and-cutting-music-on-imovie.html
Includes some occasional diegetic sound of footage whennecessary
Includes establishing shots of London and the venues, as well asfootage of actual events
My product.Conventions I used.
http://6284advancedportfolio.blogspot.co.uk/2012/12/editing-and-cutting-music-on-imovie.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/editing-and-cutting-music-on-imovie.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/editing-and-cutting-music-on-imovie.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/editing-and-cutting-music-on-imovie.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/editing-and-cutting-music-on-imovie.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/editing-and-cutting-music-on-imovie.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/editing-and-cutting-music-on-imovie.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/editing-and-cutting-music-on-imovie.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/editing-and-cutting-music-on-imovie.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/editing-and-cutting-music-on-imovie.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/editing-and-cutting-music-on-imovie.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/editing-and-cutting-music-on-imovie.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/editing-and-cutting-music-on-imovie.html7/28/2019 In what ways does your media product, use, develop or challenge forms & conventions of real media products?
7/23
I chose to develop the general convention ofdocumentary films by not including a specific
interview with an expert on the topic of social media.
I personally felt that in regards to social media, its
users are its experts, so therefore the use of theconvention of including vox-pops fulfilled and
developed this convention in a modernized sense.
My product.Conventions I developed.
7/28/2019 In what ways does your media product, use, develop or challenge forms & conventions of real media products?
8/23
I also chose not to include anchorage titles to alert and clarifywho or what was being shown at the time, as I felt this wasnot necessary at any point during my short documentary film.
I feel the inclusion of the montages both at the beginning andthe end of my film challenges the general conventions of
documentaries and short films. However, I felt it successfullycaptures the excitement of the games, therefore creating thedesired mood. I also feel as a unique feature of my film, itmakes it a more memorable product.
My product.Conventions I challenged.
7/28/2019 In what ways does your media product, use, develop or challenge forms & conventions of real media products?
9/23
Film Poster.
To study and successfully identify the typical conventions offilm posters, during my research stages of the project Ichose to complete two textual analyses of real Channel 4promotional posters. I chose to specifically focus on theconventions of Channel 4 posters, as this is the channelwhich I believe would broadcast my short documentary film.
The two posters I studied were: the Paralympic promotionalposter (due to the semantic link of the London Games), andthe poster for the documentary Britains Forgotten Children(due to the link of the genre, documentary film).
7/28/2019 In what ways does your media product, use, develop or challenge forms & conventions of real media products?
10/23
Paralympic Poster.Annotated conventions.
Use of Paralympic logo.
Use of
sponsor's
logos.
Link to related blog post -
http://6284advancedportfolio.blogspot.co.uk/2012/12/poster-analysis_4.html
Use of 3D Channel
4 logo, in white.
Situated on the far
right, vertically
central.
Large, bold title.
Central feature of
the poster, in
white font.
Subheading in
smaller font, still
horizontally
central, but
placed near the
bottom of the
poster.
Large image, wide
shot of the main
competitors of the
GB Paralympic team.
Appears to fade darker, to black
near the bottom edges of the poster.
An editorial choice to create a
serious mood.
Landscape poster.
http://6284advancedportfolio.blogspot.co.uk/2012/12/poster-analysis_4.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/poster-analysis_4.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/poster-analysis_4.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/poster-analysis_4.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/poster-analysis_4.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/poster-analysis_4.html7/28/2019 In what ways does your media product, use, develop or challenge forms & conventions of real media products?
11/23
Britains Forgotten Children Poster.Annotated conventions.
Link to related blog post
http://6284advancedportfolio.blogspot.co.uk/2012/12/poster-textual-analysis.html
Use of 3D Channel 4 logo, in
white. Situated on the far
right, vertically central.
Appears to fade darker,
to black near the
bottom edges of theposter. An editorial
choice to create a
serious mood.
Landscape poster.
Website link, for online
presence.
White boxes to feature the
heading (title of the
documentary) and
subheading (release date).
Large image as main
focus.
Use of specially photographed image, as
apposed to a still from the film being
advertised.
http://6284advancedportfolio.blogspot.co.uk/2012/12/poster-textual-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/poster-textual-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/poster-textual-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/poster-textual-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/poster-textual-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/poster-textual-analysis.html7/28/2019 In what ways does your media product, use, develop or challenge forms & conventions of real media products?
12/23
My product.Annotated conventions I used.
Use of Olympic
and Paralympic
logos.
Use of 3D Channel 4
logo, in white. Situated
on the far right,vertically central.
White boxes to feature the
heading (title of the
documentary) and
subheading (release date).
Landscape poster.http://6284advanced
portfolio.blogspot.co.
uk/2012/12/film-
poster-planning.html
Large image as main
focus.
Use of specially
photographed image,as apposed to a still
from the film being
advertised.
http://6284advancedportfolio.blogspot.co.uk/2012/12/film-poster-planning.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/film-poster-planning.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/film-poster-planning.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/film-poster-planning.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/film-poster-planning.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/film-poster-planning.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/film-poster-planning.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/film-poster-planning.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/film-poster-planning.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/film-poster-planning.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/film-poster-planning.html7/28/2019 In what ways does your media product, use, develop or challenge forms & conventions of real media products?
13/23
My product.Annotated conventions I developed.
Although I made the editorial
decision to adhere to the
Channel 4 poster convention
of presenting the headings in
the white boxes in the bottom
left corner, I also developed
this convention. I developed
this convention by presenting
the #thesocialgames part of
the film title in white text, inthe same font as social
netoworking site Facebok
(white, Tahoma, bold) within a
blue box. I chose to do this to
again increase the
intertextuality of social media.
Both the posters I researched
had clearly edited their photos,to create a desired effect. For
example the subtle fading to
black around the lower edges of
both posters to convey the
serious tone. However, I chose
to develop this convention by
editing my photo on Photoshop
CS3 to create a slightly less
subtle edit through the use offilters, to make it appear like it
had been edited using the social
media site Instagram which
became increasingly popular
this summer. Again
strengthening the sense of
intertextuality with social media.
http://6284advancedportfolio.blogspot.co.uk
2/12/creating-my-poster.html
http://6284advancedportfolio.blogspot.co.uk/2012/12/creating-my-poster.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/creating-my-poster.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/creating-my-poster.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/creating-my-poster.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/creating-my-poster.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/creating-my-poster.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/creating-my-poster.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/creating-my-poster.html7/28/2019 In what ways does your media product, use, develop or challenge forms & conventions of real media products?
14/23
My product.Annotated conventions I challenged.
I chose to do include a Twitter text box onthe top right corner, which includes a tagline
What are you going to Tweet? which not
only links with the documentary when the
presenter poses the question to the
audience in the conclusion, but it also
prompts the audience to tweet about the
film. It also features the films official Twitter
account name, which the audience can
follow. I believe this challenges the
conventions of real media products that Ive
researched, as I have not come across any
Channel 4 poster which includes such a
feature. However, despite it not being done
before, I feel it further increases the
interxtuality of social media, which the
audience will identify and appreciate.
7/28/2019 In what ways does your media product, use, develop or challenge forms & conventions of real media products?
15/23
Magazine Review Page
To study and successfully identify the typicalconventions of magazine film review pages I
researched two film magazines: 1) Total Film which
includes more box-office mainstream content, and 2)
Sight and Soundwhich focuss more on indie/art-house films with a niche audience.
7/28/2019 In what ways does your media product, use, develop or challenge forms & conventions of real media products?
16/23
Comparing conventions of Total Film andSight & Sound
Link to related blog post -
http://6284advancedportfolio.blogspot.co.
uk/2012/12/magazine-review-page-
analysis_23.html
http://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis_23.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis_23.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis_23.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis_23.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis_23.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis_23.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis_23.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis_23.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis_23.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis_23.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis_23.html7/28/2019 In what ways does your media product, use, develop or challenge forms & conventions of real media products?
17/23
Common Conventions.
Double page spread
Large image, predominantly on the left page.
Image taken as a still from the film
Text presented in column form
Large, bold typography of title
7/28/2019 In what ways does your media product, use, develop or challenge forms & conventions of real media products?
18/23
Total film review page.
I chose to focus on the review page from Total Film, and usethat as my main inspiration when creating my own product. Ichose to focus on these conventions, as not only does themagazine have a similar mainstream target audience to myshort film, but I also really liked the general layout and some
of the unique features of their review pages.Link to related blog posthttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis.html
http://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis.htmlhttp://6284advancedportfolio.blogspot.co.uk/2012/12/magazine-review-page-analysis.html7/28/2019 In what ways does your media product, use, develop or challenge forms & conventions of real media products?
19/23
Total film review page.Annotated conventions.
Talking pointinformation bubble.
Large image, takenfrom the film.
See this ifyou liked
recommendation box.
Outer footer= page number
| magazine title | issue
date.
Inner footer= website URL address
for subscription.
3 hue palette, simplistic
colour scheme - Black,white and red..
Predicted Interest CurvegraphStar rating and
release date.
Use of initial at the
beginning of the
review.
Use of subheading, in a
smaller typography, but
same font and colour.
Large bold title. Quotation from review in
larger text, top right.
Use of page signifiers
Reviews for review pages
Concludes with writers
name in bold. Below this a
The Verdict, for summary of
review.
7/28/2019 In what ways does your media product, use, develop or challenge forms & conventions of real media products?
20/23
My product.Annotated conventions I used.
Talking pointinformation bubble.
Large image
Outer footer= page number
| magazine title | issue
date.
Inner footer= website URL address
for subscription.
Star rating and release
date (coming soon).
Use of initial at the
beginning of the
review.
Bold heading and
subheading
presented in white
box
Quotation from review in
larger text, top right.
Use of page signifiers
Reviews for review pages
Concludes with writers
name in bold. Below this a
The Final Verdict, for
summary of review.
Text presented in
columns.
Double page spread
7/28/2019 In what ways does your media product, use, develop or challenge forms & conventions of real media products?
21/23
My product.Annotated conventions I Developed.
Although I used alarge image for my
review page, I
chose to develop
this convention by
making the editorial
decision not to use
a still from my film,
but instead
choosing to use a
separate
photograph from a
specific photo-shoot
I completed for the
purpose of my
ancillary products.
I used a 3 huecolour scheme, but I
chose to develop
this convention by
changing the
colours slightly, so
as to create a
unique house style
for the new
magazine I have
created (The Small
Screen). This
chosen colour
scheme is white,
black and purple.
7/28/2019 In what ways does your media product, use, develop or challenge forms & conventions of real media products?
22/23
My product.Annotated conventions I Challenged.
Firstly, I feel I have challenged the conventions of a
magazine of this genre, as you can see by my
magazine name and tagline The Small Screen.
Your guide to the latest popular short films which
suggests a niche audience, for the magazine as a
whole. But as I have previously highlighted, I chose
to use many of the conventions of a magazine with
a mainstream audience. I chose to do this because
I believe the audience for my short film would be a
more mainstream audience. So, while the magazine
as a whole would appeal to the niche sector, I feelthis layout would also appeal to Channel 4s typical
mainstream demographic. This would therefore
cover all bases and appeal to a mass audience,
which would result in a greater chance of my short
films success.
7/28/2019 In what ways does your media product, use, develop or challenge forms & conventions of real media products?
23/23
My product.Annotated conventions I Challenged.
When doing my research of film review pages, both
in Total Film and Sight & Sound, I was extremelysurprised to notice that they dont tend to include
social media promotion for the film.
As my film has a strong topical focus on the use of
social media, and even includes a Twitter hash-tag
within the title, I thought it would be nonsensical not
to include links to social media within my own
review. I therefore made the editorial decision to
include a white box (where Total Film placed their
See this if you liked recommendation box) whichencouraged the reader to follow
the film on Twitter. It even
includes the iconic logo from the
Social networking site. I would
also like to highlight that this
Twitter account is real, and one
I created for promotional
Purposes of the short film.