Incentives ProgramReward employees for making smart choices about their health

Encouraging your employees to adopt or maintain healthy behaviors is often effective and meaningful. Whether your goal is focusing on chronic conditions or reinforcing healthy choices, member engagement incentives can be key to controlling your company’s long-term medical expenditures.

You and your employees can count on a solution from Blue Cross and Blue Shield of Illinois, Blue Cross and Blue Shield

of New Mexico, Blue Cross and Blue Shield of Oklahoma, and Blue Cross and Blue Shield of Texas (referred to herein

collectively as “BCBS”).

A Single, Integrated SolutionA member engagement incentives program can be implemented for identified drivers of medical costs in your

company. BCBS adds value by reducing your role in administering the program and offering integration across:

o Medical Plan Designs (PPO, HMO, BlueEdgeSM consumer-directed health plans)

o Wellness Activities

o Preventive Care/Screenings

o Blue Care Connection® suite of member programs

In addition, the BCBS program offers members an easy-to-use experience with integrated customer service by phone

or self-service support online.

Incentives Grow in Popularity with Employers

bcbsil.com | bcbsnm.com | bcbsok.com | bcbstx.com

Based on survey results conducted in 2011, the number of companies offering incentives is expected to grow to 80 percent in 2012.* * Used with permission. National Business Group on Health/Towers

Watson. The Road Ahead: Shaping Health Care Strategy in a Post-Reform Environment: Employer Survey on Purchasing Value in Health Care. 2011. Pathway to Health and Productivity: 2011/2012 Staying@Work™ Survey. November 2011.

How the Incentives Program WorksBCBS makes it easy to launch an incentives program that fits your employee population. Whether your

objective is to create an awareness of health risks among your population or to take a more targeted

approach focused on your higher-risk employees, BCBS can recommend health activities and rewards

strategies to help you drive optimal employee participation.

Incentives Program

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Health Activities

Wellness Activities

• Fitness Program

• Online Programs

• Wellness Coaching

• Worksite Wellness

Preventive Care/Screenings

• Annual Physicals

• Biometric Outcomes

• Immunizations

Blue Care Connection Lifestyle Management

• Smoking Cessation

• Weight Management

Blue Care Connection Condition Management

• Asthma

• Case Management

• Chronic Obstructive Pulmonary Disease (COPD)

• Congestive Heart Failure (CHF)

• Coronary Artery Disease (CAD)

• Diabetes

• Maternity

• Metabolic Syndrome (MetS)

• Musculoskeletal (Low Back Pain)

Rewards

BCBS Delivered

• Medical Plan Design

• Health Care Account (HCA) Contribution

• Medical Deductible Reduction

• Points for Gift Cards and Merchandise

Employer Delivered

• Medical Premium Contribution

• Health Savings Account (HSA) Contribution

• Cash Payroll Contribution

Blue Cross and Blue Shield of Illinois, Blue Cross and Blue Shield of New Mexico, Blue Cross and Blue Shield of Oklahoma, and Blue Cross and Blue Shield of Texas,Divisions of Health Care Service Corporation, a Mutual Legal Reserve Company, an Independent Licensee of the Blue Cross and Blue Shield Association

Get Started TodayTo discuss incentive designs that may help you control your company’s health care benefit costs, contact your BCBS representative.

Incentives, disincentives and value based insurance design programs based on employee participation or employee health outcomes as part of Wellness Programs, Condition Management, Lifestyle Management, or other health improvement programs may have various legal and tax implications on employers and employees. Health Care Service Corporation is not providing any legal or tax advice or representation, and recommends that employers consult with their own legal and tax advisors regarding such initiatives.