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Sibelius Academy

Department of Arts Management

INDEX GENERAL Objectives of Arts Management Master’s Degree (EN/FI) ................................................ 3

LEARNING OBJECTIVES of the Arts Management main subject study modules (120 cr) ........... 3

MODULE 1: Art, Management and Society (13 cr) ....................................................................... 3

MODULE 2: Cultural Planning and Leadership (14 cr) ................................................................ 4

MODULE 3: Strategic Methods for Arts Managers (34 cr) .......................................................... 4

MODULE 4: Personal Development (6 cr) ..................................................................................... 5

MODULE 5: Arts Management Research and Methodologies (53 cr) .......................................... 5

LEARNING OBJECTIVES OF THE OPTIONAL STUDY COURSES IN ARTS MANAGEMENT .... 5

S-AM2 Art and Value in Contemporary Economy (4 cr) .................................................................. 6

S-AM1 Managing Art Projects with Societal Impact (5 cr) ............................................................... 6

S-AM3 Entrepreneurship in the Arts (4cr) ........................................................................................ 7

S-AM6 Cultural Planning and Economics (6 cr) ............................................................................... 8

S-AM4 Leadership in Organizations (4 cr) ....................................................................................... 9

S-AM5 Law and the Arts (4 cr) ......................................................................................................... 11

S-AM9 Strategic Management in the Arts (6 cr).............................................................................. 11

S-AM7 Human Resource Management in the Arts (4 cr) ................................................................ 14

S-AM12 Production Management (4 cr) .......................................................................................... 14

S-AM10 Marketing the Arts (6 cr) .................................................................................................... 15

S-AM11 Audience Engagement and Digital Outreach in the Arts .................................................. 16

S-AM13 Financial and Managerial Accounting in the Arts (6 cr) ................................................... 17

S-AM8 Fundraising and Sponsorship (4 cr) .................................................................................... 18

S-AM14 Personal Development (6 cr) .............................................................................................. 19

S-AM16 Research Seminar 1-3 (2 + 2 + 2, total 6 cr) ...................................................................... 19

S-AM17 Research Methodology 1-2 (2 + 2, total 4 cr) .................................................................... 20

S-AM18 Academic Writing (2 cr) ...................................................................................................... 21

S-AM15 Evaluation Seminars and Tutorials (1 cr) .......................................................................... 22

S-AMoM Master’s Thesis (10 + 30, total 40 cr) .............................................................................. 22

Maturity Essay (0 cr) ....................................................................................................................... 23

S-AM21 Festival Management (5 cr) ............................................................................................... 23

S-AM24 Music Business (5 cr) ......................................................................................................... 24

S-AM20 Current Issues of Arts Management (1-15 cr) ................................................................... 25

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S-AM23 Project (1-12 cr) .................................................................................................................. 26

S-AM22 Work Experience .............................................................................................................. 26

S-AM19 Intercultural Communication Skills (2 cr) ......................................................................... 27

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Department of Arts Management

GENERAL Objectives of Arts Management Master’s Degree (EN/FI) The student acquires skills in leadership, economy, communication, academic research and analytic thinking, which enable him or her to act in various fields of arts, culture and creative industries in demanding expert and management positions and as an entrepreneur. Opiskelija saavuttaa sellaiset johtamisen, talouden, viestinnän, tutkimuksen ja analyyttisen ajattelun valmiudet, että opinnot suoritettuaan opiskelija kykenee toimimaan eri taiteen-aloilla ja kulttuuriteollisuuden osa-alueilla vaativissa asiantuntija- ja johtotehtävissä sekä yrittäjänä. LEARNING OBJECTIVES of the Arts Management main subject study modules (120 cr) The main subject studies in arts management includes five (5) different modules. The first two modules focus on society and the arts field at large while the third module covers the practical aspects of managing art. The fourth module is an on-going part of the master’s degree studies and focuses on the personal development of each student and his/her career and identity building as an arts management professional. The final module prepares stu-dents for the academic research traditions and practices and gives support for writing a Mas-ter’s Thesis in arts management. The main subject study modules consists totally of 120 credits. MODULE 1: Art, Management and Society (13 cr) Global Management of the Arts and Culture establishes the foundation for key concepts, methods and justification for arts and culture and provides the vocabulary with which you will engage over issues in the Programme. Starting with a critical inquiry of key Western and Asian aesthetic considerations in contemporary art practice, you will examine key issues such as the formation of cultural capital, globalisation and the economics of culture, changes in social structure and cultural expression, the evolving role of cultural identity in society and the interdisciplinarity of genres across forms and cultures. You will also be introduced to modern arts management theories and the practice of arts management in various arts and cultural contexts. The module is concerned with raising your awareness of the significance of the arts in society and the discourse surrounding arts practice today, and examine issues in the management of the arts, such as sponsorship, fundraising, audience development, and other pertinent issues. Art, Management and Society sets the framework for key concepts, methods and justifica-tion for the field of arts management. The learning outcomes of the module consist of ac-quiring a critical inquiry of different art views and valuation of art as well as identifying the logics of value creation in both public and private creative enterprises. After the module, students are able to debate on the core issues of philosophical, political and other social con-texts of artistic productions through concepts such as creative economy and industries, cul-tural capital, and experience economy. Finally, the learning objective of the module is to be able to recognize the reasons, interests and actors in the field of arts management and to identify the ethical aspects and societal impacts of arts and arts management. Module 1 consists of the following courses:

• S-AM2 Art and Value in Contemporary Economy (4 cr) • S-AM1 Managing Art Projects with Societal Impact (5 cr) • S-AM3 Entrepreneurship in the Arts (4 cr)

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MODULE 2: Cultural Planning and Leadership (14 cr) Cultural Planning and Leadership module provides an overview of the policies affecting the field of arts management, and develops an understanding of how to influence policy making through leadership. In the end of the module the students are able to identify local, national and European level cultural planning and recognize the role of arts managers in these pro-cesses. The students are familiar with the impacts of cultural planning and are able to iden-tify key aspects of leadership theory and apply various leadership practices in to the art field. Finally, the students distinguish the basics of cultural economics to develop a solid under-standing of effective cultural leadership in the contemporary society. Module 2 consists of the following courses:

• S-AM6 Cultural Planning and Economics (6 cr) • S-AM4 Leadership in Organizations (4 cr) • S-AM5 Law and the Arts (4 cr)

MODULE 3: Strategic Methods for Arts Managers (34 cr) Strategic Methods for Arts Managers module focuses on the managerial practices of arts managers. The module consists of three parts that cover the core aspects of managing and mediating organizations, projects and productions in the field of art: 1) Managing the Arts, 2) Mediating the Arts, and 3) Financing the Arts.

The learning outcomes of the first part covers identifying the key aspects of strategic man-agement, human resource management, and production management in the arts. In partic-ular, the students are able to recognize the approach of co-production and co-creation in artistic and creative work. After the second part of the module the students are able to iden-tify and apply the key tools of strategic marketing and branding, interactive media commu-nication and experiential stakeholder and audience engagement with or without digital out-reach. The learning outcomes of the third part of the module are to recognize the various financial resources and opportunities of artistic organizations and enterprises, and to iden-tify the accurate practices of both internal and external accounting. The financing of arts will be examined both from accounting (financial and managerial) and fundraising (strategic partnerships, sponsorship, venture capital, public and private funding) perspectives. Module 3 consists of the following courses:

I. Managing the Arts (14 cr) • S-AM9 Strategic Management in the Arts (6 cr) • S-AM7 Human Resource Management in the Arts (4 cr) • S-AM12 Production Management (4 cr)

II. Mediating the Arts (10 cr)

• S-AM10 Marketing the Arts (6 cr) • S-AM11 Audience Engagement and Digital Outreach in the Arts (4 cr)

III. Financing the Arts (10 cr)

• S-AM13 Financial and Managerial Accounting in the Arts (6 cr) • S-AM8 Fundraising and Sponsorship (4 cr)

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MODULE 4: Personal Development (6 cr) Personal Development module provides support for the professional development of future arts managers. Learning outcomes of the module covers abilities of identifying and applying tools for developing one’s self-leadership, career planning and one’s own specialty, profes-sional identity and entrepreneurial mindset as well as the transferable skills. After the mod-ule students’ self-awareness and skills for coaching and mentoring others have increased. Personal development module continues throughout the studies and gives altogether 6 cred-its.

• S-AM14 Personal Development

MODULE 5: Arts Management Research and Methodologies (53 cr) The module on Arts Management Research and Methodologies focuses on academic re-search in the field of arts management. The key learning outcomes of the module consists of practicing analytical skills and abilities to look at the field specific phenomena from different viewpoints. The students are able to plan, conduct and assess academic research and apply both qualitative and quantitative research methods. The students recognize academic vo-cabulary and conventions of academic English and are able to apply them in academic texts. The module aims for writing an individual academic piece – Master’s Thesis – through which the students are able to deepen their expertise on topics of their interests. The learn-ing objectives of Master’s Thesis are described separately. Module 5 consists of the following courses:

• S-AM16 Research Seminar (6 cr) • S-AM17 Research Methodology (4 cr) • S-AM18 Academic Writing (2 cr) • S-AM15 Evaluation seminars (1 cr) • S-AMoM Master’s Thesis (scientific; 40 cr) • Maturity Essay (o cr)

LEARNING OBJECTIVES OF THE OPTIONAL STUDY COURSES IN ARTS MANAGEMENT

• S-AM21 Festival Management (5 cr) • S-AM24 Music Business (5 cr) • S-AM19 Intercultural Communication Skills (2 cr) • S-AM20 Current Issues of Arts Management (1-15 cr) • S-AM23 Project • S-AM22 Work Experience

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S-AM2 Art and Value in Contemporary Economy (4 cr) Module 1: Art, Management and Society Learning objectives The student will learn to describe the different views of defining art and explain value and valuation in arts from different perspectives. Learning outcomes The student will be able to:

- describe the historical development of arts management, the key theoretical approaches in the field, and the current environment of arts organizations and institutions

- analyse art and its value in the broader societal context, in particular in relation to the econ-omy of contemporary societies

- define the field of arts management and assess its relation to artistic, economic and societal practices of our time

Scale of assessment 0-5 Preceding studies No required preceding studies Assignments and criteria for evaluation

- Active participation in class - Individual written course assignment - Oral group assignment

Feedback - Written feedback from the teacher(s) - Peer-review of group assignment

Teaching and learning formats 1) Teaching formats

a. Lectures max 28 h 2) Teaching participants

a. Responsible teacher 16 h b. Visiting lecturers 12 h

3) Students’ learning formats a. Reading the course material 16 h b. Individual assignment 33 h c. Group assignment 30 h

4) Course material a. Indicated or provided by the lecturer(s)

Cycle of the course Every second year Content of the course Priority right to Arts Management Master's Degree students but the course is open for all Uniarts students as well Responsible teacher NN S-AM1 Managing Art Projects with Societal Impact (5 cr) Module 1: Art, Management and Society Learning objectives The student will learn to identify the different aspects of arts impact in social, cultural, educational and economic life of societies, and to recognize its effects on managing art projects and organizations. Learning outcomes The student will be able to:

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- identify the theoretical and pragmatic aspects and issues specific to art projects that aim for societal impact

- recognize the working styles of socially responsible arts managers - apply the knowledge to a variety of art projects that aim to engage in societal activity - identify and design measures and indicators relevant for art projects with societal impact

Scale of assessment pass/fail Preceding studies No required preceding studies Assignments and criteria for evaluation

- Active online participation - Individual written course assignment - Group assignment (online)

Feedback - Written feedback from the teacher(s)

Teaching and learning formats 1) Teaching formats

a. Lectures max 4 h b. Online instruction 28 h

2) Teaching participants a. Responsible teacher 32 h

3) Students’ learning formats a. Participating in the opening lecture 4 h b. Following the online course structure 28 h c. Reading the online course material 20 h d. Individual written assignment 37 h e. Group assignment 45 h

4) Course material a. Indicated or provided by the lecturer(s)

Cycle of the course Every second year Content of the course Responsible teacher NN S-AM3 Entrepreneurship in the Arts (4cr) Module 1: Art, Management and Society Learning objectives The student will learn to understand arts entrepreneurship as constituting the specific characteris-tics of the entrepreneur as well as core models of entrepreneurial activity. Learning outcomes The student will be able to:

- Structure and work with different business models and apply this information to creation of such a model and plan of action.

- Present skills and competencies vital to an arts entrepreneur - Examine the feasibility and relevance of business ideas in the field.

Scale of assessment 0-5 Preceding studies There are no formal prerequisites for taking the course. Assignments and criteria for evaluation - Entrepreneurial group project

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- Written assignments - Class activity Feedback

- Written feedback from the teacher(s) Teaching and learning formats

1) Teaching formats a. Lectures max 28 h

2) Teaching participants a. Responsible teacher x h b. Visiting lecturers x h

3) Students’ learning formats The course will include a combination of lectures & discussions, workshops, guest lectures, as well as an arts entrepreneurship project that will incorporate topics covered within the course.

Course participants are expected to be present and participate in class discussions, exercises and the group project.

a. Reading the course material 16 h b. Individual assignment 33 h c. Group assignment 30 h

4) Course material a. Indicated or provided by the lecturer(s)

Cycle of the course Every second year Content of the course

Contents: • What is success within the arts? • The entrepreneurial mindset • Entrepreneurial personas • Questioning conventional wisdom • Branding and entrepreneurship • Networking and entrepreneurship • Social media and entrepreneurship

Responsible teacher NN S-AM6 Cultural Planning and Economics (6 cr) Module 2: Cultural Planning and Leadership Learning objectives The student will learn to identify local, national and European level cultural planning and recognize the role of arts managers in these processes. Learning outcomes The student will be able to:

- recognize the connections between the different local and national authorities, policy making structures, structures of resource allocation and funding bodies in arts

- identify the role of EU, Unesco and other international stakeholder organizations in cultural planning practices

- distinguish the indicators and impacts of cultural planning - distinguish the basics of cultural economics including the logics of demand and supply in the

arts, economics of cultural industries and the characteristics of artistic labor markets Scale of assessment 0-5

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Preceding studies No required preceding studies Assignments and criteria for evaluation

- Active participation in class - Individual written course assignment - Group assignment

Feedback - Written feedback from the teacher(s)

Teaching and learning formats 1) Teaching formats

a. Lectures max 32 h 2) Teaching participants

a. Responsible teacher 16 h b. Visiting lecturers 16 h

3) Students’ learning formats a. Reading the course material and preparing for the lectures 30 h b. Individual assignment 40 h c. Group assignment 59 h

4) Course material a. Indicated or provided by the lecturer(s)

Cycle of the course Every second year Content of the course Responsible teacher NN S-AM4 Leadership in Organizations (4 cr) Module 2: Cultural Planning and Leadership Learning objectives The student will learn to Learning outcomes The student will be able to:

- Have a good understanding of core leadership concepts and practices - Have developed skills in identifying and arguing for the role and suitability of various forms

of leadership practices in specific organizational contexts - Have increased their ability to lead teams working within the arts and culture field

Scale of assessment 0-5 Preceding studies There are no formal prerequisites for taking the course. However, a basic understanding and expe-rience of leadership concepts will be conducive to learning. Assignments and criteria for evaluation Written case analysis (10% of final grade), Individual reflection paper (25% of final grade), StrengthsFinder profile incl. a reflection paper on your profile (20% of final grade), Attendance and activity in class (20% of final grade), and Group assignment (25% of final grade). At least 50 per cent (‘pass’) is required for all elements of the examination in order to pass the course. The grading of class activity is based on the perceived quality of the student’s input to the learning process of the other students in class. Written case analysis The case analysis is to be written individually. The main point of the case analysis is about identify-ing what the fundamental leadership and organizational issues are, how they can be analysed and

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understood, as well as what kind of solutions there might be. The proposed solution(s) should fol-low logically from the analysis. The length of the paper should be approximately 2 pages. Reflection paper on readings The reflection paper is to be written individually. It is based on reading a number of articles on dif-ferent aspects of leadership. You should first read the articles listed for the session (available in Op-tima), then write a short summary of the key points in each topic (not each article), followed by your own reflections on the key points: what do they mean to you and how would you deal with them in terms of leadership? The paper should be between 5 and 8 pages. Individual reflection assignment (StrengthsFinder) You are to submit the results of your Strengthsfinder test (short version), as well as an individual reflection paper (max 2 pages) based on your Strengthfinder results. In the paper you are to discuss and reflect on your personal strengths as well as how they could be used in your (current and/or future) leadership. Group assignment This is an assignment done in groups. In your group, you are to analyze a film as a leadership case. Apply the theories and readings to the movie and any characters who you feel played significant leadership roles. What did the main character and others do well (or not) according to course mate-rial? What could the main character and others have done more effectively? What leadership les-sons did you learn from this project? The written report is to be 4 pages, and you need to prepare to present the main findings orally. Attendance and activity In order to pass the class, you have to attend at least 2 out of the 3 classes, as well the inten-sive workshop. If you are unable to do this, please submit no later than May 3rd an approxi-mately 3 pages long learning diary reflecting on the topic and most important learning points of (each of) the seminar(s)/classes that you failed to attend. For missing the workshop, there is a more advanced assignment. Please note that part of your grade will consist of presence (and activ-ity) points. Feedback

- Written feedback from the teacher(s) Teaching and learning formats

1) Teaching formats a. Lectures max 28 h

2) Teaching participants a. Responsible teacher x h b. Visiting lecturers x h

3) Students’ learning formats a. Reading the course material and preparing for the lectures 40 h b. Individual assignment 39 h

4) Course material a. Indicated or provided by the lecturer(s)

Cycle of the course Every second year Content of the course

The Leadership in Organizations course is designed to help students to deepen their understanding of leadership in general and discuss the latest trends of leadership in cultural organizations. After the course the student is able to describe the difference between management and leadership as well as to apply the conceptual and practical tools of leadership in different situations and organizations. Content - Leadership theories and models - Practices of leadership - Organisational behaviour - Art and leadership - Ethics in leadership

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Responsible teacher NN S-AM5 Law and the Arts (4 cr) Module 2: Cultural Planning and Leadership Learning objectives The student will learn to identify the legal framework of arts including copyright, IPR and contract laws. Learning outcomes The student will be able to:

- recognize the role of copyright, IPR, contract, and employment issues in managing artistic productions

- describe the main aspects of the copyright law, the intellectual property rights (IPR), con-tract-making process, and employment issues affecting the management of arts projects and organizations

- distinguish sources of legal knowledge to keep informed on the subject Scale of assessment 0-5 Preceding studies No required preceding studies Assignments and criteria for evaluation

- Active participation in class - Individual written course assignment(s)

Feedback - Written feedback from the teacher(s)

Teaching and learning formats 1) Teaching formats

a. Lectures max 28 h 2) Teaching participants

a. Responsible teacher x h b. Visiting lecturers x h

3) Students’ learning formats a. Reading the course material and preparing for the lectures 20 h b. Individual assignment 30 h c. Group assignment 29 h

4) Course material a. Indicated or provided by the lecturer(s)

Cycle of the course Every second year Content of the course Responsible teacher NN S-AM9 Strategic Management in the Arts (6 cr) Module 3: Strategic Methods for Arts Managers Learning objectives The course participant will learn to define strategy, strategic thinking and strategic management and apply them in the context of the arts. Learning outcomes The student will be able to:

- describe and discuss various theoretical and practical views on strategic management

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- apply different tools of strategic management for arts and culture organizations Scale of assessment 0-5 Preceding studies There are no formal prerequisites for taking the course. However, a basic understanding of strategy concepts will be conducive to learning. Assignments and criteria for evaluation In this course, students are evaluated by the following means of assessment:

Assignment % of final grade

Two individually written case anal-yses

40%

Group project 40%

Class activity 20%

Case analyses

Learning outcome(s) assessed:

Ability to define strategy, strategic thinking and strategic management, as well as apply different tools of strategic management

Description of assign-ment:

Two separate individually written case analyses; 1200-1800 words per analysis More details about the format for case analyses in-cluding deadlines will be given in class.

Quality indicators (how will it be graded; what constitutes a good assignment):

- how well theoretical concepts are integrated in the case analysis - consistency, structure, clarity of argumentation

Group project

Learning outcome as-sessed:

Understand strategy and apply different tools of strategic management for cultural organizations

Description of assign-ment:

Written project assignment including oral presenta-tion where the course participants are to apply the key course concepts into a practical strategic situa-tion of choice. The group project will be presented orally at the fi-nal session.

Quality indicators (how will it be graded; what constitutes a good assignment):

- how well different conceptual frameworks are used to understand the concrete situation and con-text - how well recommended actions follow from the understanding of the frameworks as well as the con-text/situation - quality of the oral presentation

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Class activity

Learning outcome as-sessed:

Ability to describe and discuss various theoretical and practical views on strategic management

Description of assess-ment:

Course participants are expected to be present and participate in class discussions and exercises. No more than 2 lectures can be missed.

Quality indicators (how will it be graded; what constitutes a good assignment):

- active participation - raising questions that evoke discussion - relating arguments to frameworks and relevant is-sues

Teaching and learning formats

1) Teaching formats a. Lectures max 32 h

2) Teaching participants a. Responsible teacher x h b. Visiting lecturers x h

3) Students’ learning formats The module will include a combination of lectures & discussions, workshops, guest lec-ture(s), case analyses and discussions, as well as a strategy project that will incorporate top-ics covered within the course. Course participants are expected to be present and participate in class discussions and exer-cises. No more than 2 lectures can be missed. Class activity is evaluated based on the follow-ing criteria: - active participation - raising questions that evoke discussion - relating arguments to frameworks and relevant issues

a. Reading the course material and preparing for the lectures 30 h b. Individual assignment 40 h c. Group assignment 59 h

4) Course material a. Indicated or provided by the lecturer

Cycle of the course Every second year Content of the course

In this course the key concepts of strategy, strategic analysis and strategic thinking will be introduced. Strategy is a universal concept that functions as an integrative ele-ment of all functions within an organization. In other words, ideally strategy com-municates what the organization should accomplish, whereas different units within the organization relate their activities to the strategy. The course will provide a num-ber of frameworks that help in understanding strategy from different perspectives. The course participants’ own experiences from arts and cultural organizations will provide opportunities for co-creation of knowledge.

Responsible teacher NN

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S-AM7 Human Resource Management in the Arts (4 cr) Module 3: Strategic Methods for Arts Managers Learning objectives The student will learn to Learning outcomes The student will be able to:

- have a good command of core HRM concepts and practices - be capable of identifying and arguing for the role and suitability of various forms of HRM

practices in arts organizations Scale of assessment 0-5 Preceding studies No required preceding studies Assignments and criteria for evaluation Written case analysis (40%), attendance & activity in class (20%), and individual reading diaries (40%). At least 50 per cent (‘pass’) is required for all three elements of the examination in order to pass the course. The grading of class activity is based on the perceived quality of the student’s input to the learning process of the other students in class. Teaching and learning formats

1) Teaching formats a. Lectures max 28 h

2) Teaching participants a. Responsible teacher x h b. Visiting lecturers x h

3) Students’ learning formats The class participation is based on attending the lectures and working together in groups, to discuss different practical implications of Human Resource Management. These discussions will be based on readings, case studies, videos, questions by the lecturer, and guest lecturers. Students are expected to be present in the class. If they are not able to be present, they are to compensate by writing learning diaries. Through the course students are also expected to write 2-3 page of reflections (reading diaries) on the required readings.

a. Reading the course material and preparing for the lectures 20 h b. Individual assignment 30 h c. Group assignment 29 h

4) Course material a. Indicated or provided by the lecturer

Cycle of the course Every second year Content of the course Responsible teacher NN S-AM12 Production Management (4 cr) Module 3: Strategic Methods for Arts Managers Learning objectives The student will learn practical knowledge of organizing and managing cultural productions, and acquire skills to lead co-production and co-creation processes in artistic and creative work. Learning outcomes

The student will be able to: - identify the key aspects of production management in the arts

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- describe and formulate different methods and tools for managing artistic and creative pro-ductions

- recognize and apply the variety of possibilities of co-production in creative productions - assess the role of a producer in the productions - assess the qualities of a good production manager

Scale of assessment 0-5 Preceding studies No required preceding studies Assignments and criteria for evaluation

- Active participation in class - Practical group assignment

Feedback - Written feedback from the teacher(s) - Oral feedback from the practitioners

Teaching and learning formats 1) Teaching formats

a. Lectures max 28 h 2) Teaching participants

a. Responsible teacher x h b. Visiting lecturers x h

3) Students’ learning formats a. Reading the course material and preparing for the lectures 20 h b. Group assignment 59 h

4) Course material a. Indicated or provided by the lecturer(s)

Cycle of the course Every second year Content of the course Responsible teacher NN S-AM10 Marketing the Arts (6 cr) Module 3: Strategic Methods for Arts Managers Learning objectives

The student will learn to define the main concepts, theories and trends in arts marketing. Learning outcomes

After the course the student is able: - to describe the role of marketing as a part of organisational management at national and

international levels - to identify the marketing and branding as strategic tools in arts organizations - to create and apply the conceptual and practical tools of marketing in different arts related

projects and organisations - distinguish and design the customer experience of artistic events

Scale of assessment 0-5 Preceding studies No required preceding studies Assignments and criteria for evaluation

- Active participation

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- Individual written course assignment(s) - Group assignment

Feedback - Written feedback from the teacher(s)

Teaching and learning formats 1) Teaching formats

a. Lectures max 32 h 2) Teaching participants

a. Responsible teacher x h b. Visiting lecturers x h

3) Students’ learning formats a. Reading the course material and preparing for the lectures 30 h b. Individual written assignment(s) 40 h c. Group assignment 59 h

4) Course material a. Indicated or provided by the lecturer(s)

Cycle of the course Every second year Content of the course Responsible teacher NN S-AM11 Audience Engagement and Digital Outreach in the Arts (4 cr) Module 3: Strategic Methods for Arts Managers Learning objectives The student will learn to identify the main concepts and practices of reaching and engaging existing and new audiences through methods such as educational work, audience surveys and digital means. Learning outcomes The student will be able to:

- recognize the role of audience in organizing and managing arts projects and organizations - assess audience engagement in relation to marketing, fundraising, strategic management and

other key processes of arts management - recognize the co-creational aspects of audience engagement and explain its role in the pro-

cesses of audience engagement - design a long-term audience engagement plan and assess the feasibility of digital tools as part

of this plan Scale of assessment 0-5 Preceding studies No required preceding studies Assignments and criteria for evaluation

- Active participation in class - Individual written course assignment(s) - Group assignment

Feedback - Written feedback from the teacher(s) - Oral feedback from the practitioners

Teaching and learning formats 1) Teaching formats

a. Lectures max 28 h 2) Teaching participants

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a. Responsible teacher x h b. Visiting lecturers x h

3) Students’ learning formats a. Reading the course material and preparing for the lectures 20 h b. Group assignment 59 h

4) Course material a. Indicated or provided by the lecturer(s)

Cycle of the course Every second year Content of the course Responsible teacher NN S-AM13 Financial and Managerial Accounting in the Arts (6 cr) Module 3: Strategic Methods for Arts Managers Learning objectives The student will learn to Learning outcomes The student will be able to:

- identify the main aspects of financial planning and monitoring as well as to know the cen-tral financial terminology

- use the financial accounting data to compile information on costs and profitability - apply this information in the context of cultural organizations - define the basics of budgeting as well as to identify the questions of taxation and pricing - define and discuss accounting and bookkeeping as a tool for managing and controlling the

arts organizations. Scale of assessment 0-5 Preceding studies No required preceding studies Assignments and criteria for evaluation

- Group project on financial analysis of arts organizations - Exam - Written assignments

Feedback - Written feedback from the teacher(s)

Teaching and learning formats 1) Teaching formats

a. Lectures max 32 h 2) Teaching participants

a. Responsible teacher x h b. Visiting lecturers x h

3) Students’ learning formats a. Reading the course material and preparing for the lectures 40 h b. Individual assignments 89 h

4) Course material a. Indicated or provided by the lecturer(s)

Cycle of the course Every second year Content of the course

• Concepts of financial management • Practices of financial management • Profit and loss account

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• Balance sheet • Basics of accounting and bookkeeping • Profit and loss account • Balance sheet • Basics of accounting and bookkeeping • Cases of taxation • Practices of pricing

Responsible teacher NN S-AM8 Fundraising and Sponsorship (4 cr) Module 3: Strategic Methods for Arts Managers Learning objectives The student will learn to define the concepts and practices of arts funding and sponsoring in the national and international outlook. Learning outcomes After the course the student will be able

- to recognize role of 1) fundraising and 2) sponsorship as resources and opportunities of ar-tistic organizations and enterprises

- to comprehend the deviant nature of fundraising and sponsorship - to determine the role of fundraising and sponsorship as a part of organisational management - to create and apply the different tools of fundraising and sponsorship at the levels of individ-

ual projects and organizations Scale of assessment 0-5 Preceding studies No required preceding studies Assignments and criteria for evaluation

- Active participation in class - Individual written course assignment(s)

Feedback - Written feedback from the teacher(s)

Teaching and learning formats 1) Teaching formats

a. Lectures max 28 h 2) Teaching participants

a. Responsible teacher x h b. Visiting lecturers x h

3) Students’ learning formats a. Reading the course material and preparing for the lectures 20 h b. Individual assignment(s) 59 h

4) Course material a. Indicated or provided by the lecturer(s)

Cycle of the course Every second year Content of the course Responsible teacher NN

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S-AM14 Personal Development (6 cr) Module 4: Personal Development Number of credits 6 cr (161 h) Learning objectives Personal Development module provides support for the professional development of future arts managers. Learning outcomes The student will be able to:

- identify and apply tools for developing one’s self-leadership, career and one’s own specialty within the field of arts management

- assess the development of his/her professional identity as arts manager and characterize as-pects of his/her entrepreneurial mindset

- recognize one’s self-awareness and skills for coaching and mentoring others Scale of assessment pass/fail Preceding studies No required preceding studies Assignments and criteria for evaluation

- Active participation - Individual written and oral course assignments - Group assignments

Feedback - Written and oral feedback from the teacher(s) - Oral feedback from the peer-students

Teaching and learning formats 1) Teaching formats

a. Lectures max 32 h 2) Teaching participants

a. Responsible teacher x h b. Visiting lecturers x h

3) Students’ learning formats a. Reading the course material and preparing for the lectures 40 h b. Individual assignment(s) 70 h c. Group discussions 19 h d. Individual reflection on the study trip

4) Course material a. Indicated or provided by the lecturer(s)

Cycle of the course Every year Content of the course Personal Development module provides support for the professional development of future arts managers and it continues throughout the arts management Master’s degree studies. The course is provided only to the arts management master’s degree students. Responsible teacher NN S-AM16 Research Seminar 1-3 (2 + 2 + 2, total 6 cr) Module 5: Arts Management Research and Methodologies Learning objectives The student will learn to plan a research project, identify interesting research subjects, and manage a research process for a Master's thesis.

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Learning outcomes The student will be able to:

- formulate the relevant research questions in arts management - produce a research plan - recognize the academic citation system - identify and discuss the tools and content of academic presentations - assess the feasibility and progress of academic research projects

Scale of assessment pass/fail Preceding studies No required preceding studies Assignments and criteria for evaluation

- Active participation in class - Individual written and oral course assignments

Feedback - Written and oral feedback from the teacher(s) - Oral feedback from the peer-students

Teaching and learning formats 1) Teaching formats

a. Lectures max 60 h 2) Teaching participants

a. Responsible teacher 60 h 3) Students’ learning formats

a. Preparing for the seminars 40 h b. Individual written and oral assignments 61 h

4) Course material a. Indicated or provided by the lecturer(s)

Cycle of the course Every second year Content of the course Responsible teacher NN S-AM17 Research Methodology 1-2 (2 + 2, total 4 cr) Module 5: Arts Management Research and Methodologies Learning objectives The student will learn to recognize the various perspectives in the philosophy of science and identify the basic qualitative and quantitative methods and practices of an academic research. Learning outcomes The student will be able to:

- define and assess the applicability of various quantitative and qualitative research ap-proaches and the paradigms they are based on

- recognize the different methods of collecting research material - identify and apply the variety of methods to analyse gathered research data - distinguish the key aspects of research ethics

Scale of assessment 0-5 Preceding studies No required preceding studies Assignments and criteria for evaluation

- Active participation in class - Individual written course assignment(s)

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Feedback

- Written and oral feedback from the teacher(s) Teaching and learning formats

1) Teaching formats a. Lectures max 28 h

2) Teaching participants a. Responsible teacher x h b. Visiting lecturers x h

3) Students’ learning formats a. Reading the course material and preparing for the lectures 40 h b. Individual assignments 39 h

4) Course material a. Indicated or provided by the lecturer(s)

Cycle of the course Every second year Content of the course Responsible teacher NN S-AM18 Academic Writing (2 cr) Module 5: Arts Management Research and Methodologies Learning objectives The student will learn the key aspects of academic writing in order to produce and communicate via academic text. Learning outcomes The student will be able to:

- to identify the correct academic style and vocabulary - to apply the skills in essay and thesis writing

Scale of assessment 0-5 Preceding studies No required preceding studies Assignments and criteria for evaluation

- Active participation in class - Individual written course assignment

Feedback - Written and oral feedback from the teacher(s)

Teaching and learning formats 1) Teaching formats

a. Lectures max 20 h 2) Teaching participants

a. Responsible teacher x h b. Visiting lecturers x h

3) Students’ learning formats a. Reading the course material and preparing for the lectures 12 h b. Individual assignments 22 h

4) Course material a. Indicated or provided by the lecturer

Cycle of the course Every second year

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Responsible teacher NN S-AM15 Evaluation Seminars and Tutorials (1 cr) Module 5: Arts Management Research and Methodologies Learning objectives The student will learn to examine and assess, with reference to future assignments, the knowledge acquired in the different modules of the arts management programme. Learning outcomes The student will be able to:

- reflect on his or her own learning and development in the course of studies Scale of assessment pass/fail Preceding studies No required preceding studies Assignments and criteria for evaluation

- Active participation in class - Written and oral course feedback - Self-assessment

Feedback - Oral feedback from the teacher

Teaching and learning formats 1) Teaching formats

a. Lectures max 16 h 2) Teaching participants

a. Responsible teacher 16 h 3) Students’ learning formats

a. Course feedback and group discussion 8 h b. Self-assessment 11 h

Cycle of the course Every second year Content of the course Responsible teacher NN S-AMoM Master’s Thesis (10 + 30, total 40 cr) Module 5: Arts Management Research and Methodologies Learning objectives The student will learn to plan and execute an academic research project and report it in the form of a Master's thesis. Learning outcomes The student will be able to:

- recognize and solve research problems in the field of arts management - define the content and structure of an academic study and demonstrate skills in independent

judgement on the selected topic - present the phases and results of the research in a written academic form and language - show critical approach towards one’s own research practice - apply the ethical codes of conduct in academic research

Scale of assessment 0-5 Preceding studies Pmt31-b Research Methodology 1-2

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Assignments and criteria for evaluation - Individual written assignment that is assessed based on the specific evaluation criteria for

Master’s thesis Feedback

- Written and oral feedback from the thesis supervisor - Oral feedback from the peer-students

Teaching and learning formats 1) Teaching formats

a. Individual supervision on average 8 h/student 2) Teaching participants

a. Responsible teacher 3) Students’ learning formats

c. Individual work 1068 h Cycle of the course Every second year Content of the course Responsible teacher NN Maturity Essay (0 cr) Module 5: Arts Management Research and Methodologies Learning outcomes The maturity test is a written test that demonstrates the student's command of his/her mother tongue and understanding of the subject matter of his/her thesis and seminar work. If the student has gained his/her basic academic education in Finnish or Swedish, the student will write the Ma-turity Test in that language. If the student has gained his/her basic education in some other language, the student will write the Maturity Test in the language of his/her research plan and execute an aca-demic research project and report it in the form of a Master's thesis. Scale of assessment pass/fail Preceding studies Master’s Thesis Assignments and criteria for evaluation

- Handwritten essay on a given topic related to the student’s Master’s thesis topic Teaching and learning formats

1) Teaching formats a. Preparing the maturity test questions and assessing the answers 2 h

2) Teaching participants a. Responsible teacher 2 h

3) Students’ learning formats d. Individual work 4 h

Cycle of the course Every year Content of the course Responsible teacher NN S-AM21 Festival Management (5 cr) Optional study course Learning objectives The student will learn to identify the key actors, practices and structures of arts festivals and recog-nize the variety of aspects influencing to the festival management.

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Learning outcomes The student will be able to:

- recognize the networked festival production structures by identifying the key stakeholders of arts festivals

- distinguish the variety of resources required in festival production - identify and assess the cultural, social and economic impacts of festivals - recognize the approach of co-production and co-creation as strategic tool in festival context

Scale of assessment 0-5 Preceding studies No required preceding studies Assignments and criteria for evaluation

- Active participation in class - Individual written course assignment(s)

Feedback - Written and oral feedback from the teacher(s)

Teaching and learning formats 1) Teaching formats

a. Lectures max 30 h 2) Teaching participants

a. Responsible teacher x h b. Visiting lecturers x h

3) Students’ learning formats a. Preparing for the lectures 40 h b. Individual written assignment 64 h

4) Course material a. Indicated or provided by the lecturer(s)

Cycle of the course Every second year Content of the course Responsible teacher NN S-AM24 Music Business (5 cr) Optional study course Learning Outcomes The student will learn the framework of music business. Learning Outcomes The student will be able to:

- recognize the principles and evolution of music business from both theoretical and practical viewpoints

- identify the actors and their operations in variety of music business structures - distinguish the earning logic of the variety of actors in music business - recognize the role of digitalization in the development of music business

Scale of assessment 0-5 Preceding studies No required preceding studies Assignments and criteria for evaluation

- Active participation in class - Individual written course assignment(s)

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Feedback - Written and oral feedback from the teacher(s)

Teaching and learning formats 1) Teaching formats

a. Lectures max 30 h 2) Teaching participants

a. Responsible teacher x h b. Visiting lecturers x h

3) Students’ learning formats a. Preparing for the lectures 40 h b. Individual written assignment 64 h

4) Course material a. Indicated or provided by the lecturer(s)

Cycle of the course Every second year Content of the course Responsible teacher NN S-AM20 Current Issues of Arts Management (1-15 cr) Optional study course Learning outcomes The student will be able to:

- identify and assess various dimensions and current phenomena of arts management in terms of courses, conferences, seminars, workshops and other events fitting to the course objectives

Scale of assessment pass/fail Preceding studies No required preceding studies Assignments and criteria for evaluation

- Individual course assignment(s) - Group assignment(s)

Feedback - Written or oral feedback from the teacher(s)

Teaching and learning formats 1) Teaching formats

a. Lectures max 12-30 h 2) Teaching participants

a. Responsible teacher x h b. Visiting lecturers x h

3) Students’ learning formats a. Preparing for the lectures 6-80 h b. Individual assignment(s) 9-100 h c. Group assignment 0-191 h

4) Course material a. Indicated or provided by the lecturer(s)

Cycle of the course Every year Content of the course The students must apply for the right to participate in the conferences, seminars or other events organized outside the Arts Management Master's Degree Programme. The application must describe the content of event and include a copy of the programme. The credits attained from the event will

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be decided by the head of Arts Management Department on the basis of the content and extent of the event and on the amount of individual work performed by the student. Responsible teacher NN S-AM23 Project (1-12 cr) Optional study course Learning outcomes The student will be able to:

- apply his or her organizing and management skills into practice by participating in real-life projects in different arts organisations

Scale of assessment pass/fail Preceding studies No required preceding studies Assignments and criteria for evaluation

- Individual written project report that is assessed based on the descriptions of the project, student’s role and tasks in the project, and learning during the project

Feedback - Written or oral feedback from the teacher

Teaching and learning formats 1) Teaching formats

a. Individual supervision and assessment of the project report 4 h 2) Teaching participants

a. Responsible teacher 4 h 3) Students’ learning formats

a. Individual work in a project and writing a project report 27-320 h 4) Course material

Cycle of the course Every year Content of the course Responsible teacher NN S-AM22 Work Experience Optional study course Number of credits 1-12 cr (27-320 h) Learning outcomes The student will be able to:

- apply his or her knowledge in arts management by working in various demanding positions in the cultural field.

Scale of assessment pass/fail Preceding studies No required preceding studies Assignments and criteria for evaluation

- Individual written project report that is assessed based on the descriptions of the project, student’s role and tasks in the project, and learning during the project

Feedback - Written or oral feedback from the teacher

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Teaching and learning formats 1) Teaching formats

a. Individual supervision and assessment of the project report 4 h 2) Teaching participants

a. Responsible teacher 4 h 3) Students’ learning formats

a. Individual work in an arts organization or a project and writing a project report 27-320 h

4) Course material Cycle of the course Every year Content of the course Responsible teacher NN S-AM19 Intercultural Communication Skills (2 cr) Optional study course Learning objectives

The student will learn to define the concept of interculturalism and discuss interculturalism in the context of arts management.

Learning outcomes

The student will be able to: - analyze communication in an intercultural context - determine implications of interculturalism in arts

Scale of assessment 0-5 Preceding studies No required preceding studies Assignments and criteria for evaluation

- Active participation in class - Individual written course assignment

Feedback - Written or oral feedback from the teacher

Teaching and learning formats 1) Teaching formats

a. Lectures max 20 h 2) Teaching participants

a. Responsible teacher 20 h 3) Students’ learning formats

a. Reading the course material and preparing for the lectures 12 h b. Individual assignment 22 h

4) Course material a. Indicated or provided by the lecturer

Cycle of the course Every second year Content of the course Responsible teacher NN