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PRESENTED BYRAHUL CHANDA


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A STUDY ON INVESTMENT PERSPECTIVE OF

INDIVIDUAL INVESTORS IN DURG, BHILAI AND

RAIPUR (CHHATTISGARH) WITH REFERENCE

TO INDIA INFOLINE


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1. To know the awareness of investors about Share market.

2. To find out the COMPETITIVE POSITION of India

Infoline.

3. To promote the sales of De-mat account of India

Infoline.

4. To know the individual perceptions about share market.

5. To know the risk taking capacity of individuals.

6. To know the sector wise interest of individuals.


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The IIFL (India Infoline) group, comprising

the holding company, India Infoline Ltd

(NSE: INDIAINFO, BSE: 532636) and Itssubsidiaries, Is one of the leading players in

the Indian financial services space.


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Mr. Nirmal Jain Chairman & Managing Director

Mr. R. Venkataraman Executive Director

Mr. Nilesh Vikamsey Independent Director,

Mr. Sat Pal Khattar

Non Executive Director, Mr. Kranti Sinha

Independent Director


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Equities,

derivatives,

Commodities,

Wealth management,

Asset management,

Insurance,

Fixed deposits, Loans,

Investment Banking,


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MOTILAL OSWAL FINANCIAL SERVICE LIMITED

SHARE KHAN

ICICI SECURITIES


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ANGEL BROKING

GEOJIT BNP PARIBUS


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Best Broker, India by FinanceAsia.

The Most improved brokerage, India in the

AsiaMoney polls. Fastest Growing Equity Broking House - Large

firms by Dun & Bradstreet.

A forerunner in the field of equity research, IIFLs

research is acknowledged by none other than Forbesas Best of the Web and a must read for investorsin Asia.


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A network of over 2,500 business locations spread

over more than 500 cities and towns across India

facilitates the smooth acquisition and servicing of a

large customer base. All IIFL offices are connected with the corporate

office in Mumbai.


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1. Research Methodology refers to search of knowledge;one can also define research methodology as a

scientific and systematic search for required

information on a specific topic.

2. The word research methodology comes from the wordadvance learner s dictionary meaning of research as

a careful investigation or inquiry especially through

research for new facts in my branch of knowledge for

example some author have define researchmethodology as systematized effort to gain new

knowledge.


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PLACE OF STUDY: The study was conducted indifferent places in Durg, Bhilai and Raipur(Chhattisgarh)

Research Instrument: The method used fordata collection was questionnaire method. Thequestionnaire is a structured one with close ended andmultiple choice.

Research Design: The Research design is purelyand simply the framework of plan for a study thatguides the collection and analysis of data. DescriptiveResearch design was used for this research.


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Sampling Technique: The technique adopted here is the

probability sampling, STRATIFIED sampling wasadopted

SAMPLE SIZE: For the present study respondents have

been selected from different places in Durg, Bhilai and

Raipur (Chhattisgarh). The sample was taken as 100respondents.

SAMPLE UNIT; The unit comprises of the questionnaireof 24 set of questions


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A sample design is definite plan for obtainingan overall analysis from a given population. Itrefers to the technique or the procedure, theresearcher would adopt in selecting items to

be included in the sample research shouldselect design which would be reliable andappropriate for the study.


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Data collection is an actively in marketing research.

The design of the data collection method is the spine

of research design. The sources of data are classified

in to two types-

1) PRIMARY DATA

2) SECONDARY DATA


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The primary data are fresh data collected directly from

the field and therefore consist of original information

gathered for the specific purpose. The information is

collected with the help of questionnaires a set of 24

questions.


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The secondary data are the data, which theinvestigator borrows from other who have collected it

for various other purposes. Therefore it may not

entirely be reliable. It is less expensive and involves

less expensive and involves less time and labor thanthe collection of primary data.

Books ( BUSINESS RESEARCH METHODOLOGY BY C.R

KOTHARI)

WWW.MONEYCONTROL.COM, WWW.NSCINDIA.COM, WIKIPEDIA

BLOOMBERG SOFTWARE
http://www.moneycontrol.com/http://www.nscindia.com/http://www.nscindia.com/http://www.moneycontrol.com/


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If a population from which a sample is to be drawn

does not constitute homogeneous group.

stratified sampling technique is generally applied in

order to obtain a representative sample.

Under stratified sampling the population is divided into

several sub populations that are individually more

homogeneous than the total population.


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Do you prefer to invest in share?

YES

37%

NO

63%

YES NO


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Age of the Respondent-

BELOW 25 YEARS41%

ABOVE 25 YEARS TO 50YEARS54%

ABOVE 50 YEARS TO 75YEARS

5%

ABOVE 75 YEARS0%

BELOW 25 YEARS ABOVE 25 YEARS TO 50 YEARS ABOVE 50 YEARS TO 75 YEARS ABOVE 75 YEARS


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Occupation of the Respondent-SERVICE

54%BUSINESS

41%STUDENT

5%

SERVICE BUSINESS STUDENT


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Where do you prefer to invest your money?

63

18

5 57

2

0

10

20

30

40

50

60

70

BANKDEPOSIT

SHARE MUTUALFUND

REAL ESTATE INSURANCE OTHER

Series1


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If yes, out of following, which intermediatingcompany would you go for?

KOTAK SECURITIES14%

SHARE KHAN24%

INDIA INFOLINE30%

RELIANCE MONEY5%

ICICI16%

NIRMAL BANK11%

KOTAK SECURITIES SHARE KHAN INDIA INFOLINE RELIANCE MONEY ICICI NIRMAL BANK


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Most of the people are not much aware of share market and itsbenefit.

Internet and Newspaper are the best tools to conduct a stock marketresearch before investing money into shares.

Factors like reputations of the company plays an important rolewhile finalize a stock company.

Stock market research is not essential for investing your money toearn high returns.

ABOVE 25 YEARS TO 50 YEARS are the age group of most of thepeople who are investing in share market.

Most of the people are investing in share market GREATER THAN

RS. 5000 TO RS. 15000. For earning short term profit, people are investing in share market. Young unmarried stage is the most suitable stage to invest in share

market.


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The project survey is carried out only in Durg, Bhilaiand Raipur region (Chhattisgarh)

The results are based only according to customers

response which may vary.

Sample size of survey to determine the position of the

firm is only 100; hence the level of significance may

vary.

Lack of interest of respondents. Time will be a major constraint.

Lack of availability of full information


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A person can open only DEMAT ACCOUNT and TRADINGACCOUNT through INDIA INFOLINE but through share brokinghouse like ICIC SECURITIES, SBI, HDFC SECURITIES, a personcan open DEMAT ACCOUNT, TRADING ACCOUNT as well asBANK ACCOUNT.

Most of the people are not much aware of share market and its benefit.

So INDIA INFOLINE can take general awareness of securitiesinvestment plan to the customers.

INDIA INFOLINE should maintain the customer satisfactions.

The Company should increase Exposure. It is the good tool to capturethe market.

To increase awareness about Share Market and the name India Infoline

itself, the company should organize campaign. The campaign can beweakly, monthly, yearly, it will give a good result to the company tocapture market in the competitive position.


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