Individual Behavior-kuliah 2

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    8 th edition

    Steven P. RobbinsMary Coulter

    Steven P. RobbinsMary Coulter

    Individual Behavior and

    Learningin Organisation

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    L E A R N I N G O U T L I N EFollow this Learning Outline as you read and study this chapter.

    Why Look at Individual Behavior? Describe the focus and the goals of

    organizational behavior.

    Explain why the concept of an organization asan iceberg is important to understandingorganizational behavior.

    Define the five important employee behaviors

    that managers want to explain, predict, andinfluence.

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    L E A R N I N G O U T L I N E (contd)Follow this Learning Outline as you read and study this chapter.

    Learning Explain how operant conditioning helps

    managers understand, predict, and influencebehavior.

    Describe the implications of social learningtheory for managing people at work.

    Discuss how managers can shape behavior.

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    FlexibilityFactors

    FlexibilityFactors

    StrengthFactors

    StrengthFactors

    Basic Physical AbilitiesBasic Physical Abilities

    Other FactorsOther

    Factors

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    FAKTORKEKUATAN FAKTORFLEKSIBILITAS FAKTOR LAINNYA

    Kekuatan dinamis Fleksibiltas luas Koordinasi tubuh

    Kekuatan tubuh Fleksibilitas dinamis Keseimbangan

    Kekuatan statis Stamina

    Kekuatan eksplosif

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    Intellectual Abilities

    Number aptitude/skill/ability/talent

    Verbal comprehension

    Perceptual speed Inductive reasoning

    Deductive reasoning

    Spatial visualization

    Memory ability

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    The Ability-Job FitThe Ability-Job Fit

    Abilities of the

    employee

    Requirements of the

    job

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    Personality

    The unique combination of

    psychological characteristics

    (measurable traits) that affect how a personreacts and interacts with others.consists of the stable psychological traits and behavioralattributes that give a person his or her identity/ that

    distinguish one person from another.

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    Important Employee Behaviors

    Employee ProductivityA performance measure of both efficiency andeffectiveness

    AbsenteeismThe failure to report to work when expected

    Turnover The voluntary and involuntary

    permanent withdrawal froman organization

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    Important Employee Behaviors

    Organizational Citizenship Behavior (OCB)Discretionary behavior that is not a part of anemployees formal job requirements, but whichpromotes the effective functioning of the organization.

    Job SatisfactionThe individuals general attitudetoward his or her job

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    Organizational Behavior DefinedOrganizational Behavior DefinedOrganizational Behavior (OB)Organizational Behavior (OB) is dedicatedto a better understanding and management of people at work

    Behavior Behavior represented by actions and judgmentsThe actions of people at work

    Focuses on two areas:

    Individual Behavior

    Attitudes, personality, perception, learning,and motivation

    Group Behavior Norms, roles, teambuilding, leadership,

    and conflictGoals of OB

    To explain, predict and influence behavior.

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    Exhibit 14.1Exhibit 14.1

    The Organization as an Iceberg

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    What Is the Nature of IndividualDifferences?

    Individual differences arepersonal attributes thatvary from one person to

    another. What are individual

    differences?Physical.

    Psychological.Emotional.

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    BiographicalBiographical

    CharacteristicsCharacteristics

    AgeAge

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    BiographicalBiographical

    CharacteristicsCharacteristics

    Gender Gender

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    BiographicalBiographical

    CharacteristicsCharacteristics

    RaceRace

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    Distortions in PerceptionDistortions in Perception

    1.1. Selective PerceptionSelective Perception is the tendency to filter outinformation that is discomforting, that seems irrelevant, or thatcontradicts ones beliefs

    2.2. StereotypingStereotyping the tendency to attribute to an individual thecharacteristics one believes are typical of the groups to whichthat individual belongs

    3.3. The Halo EffectThe Halo Effect form an impression of an individualbased on a single trait

    Assumed Similarity 1. :Assuming that others are more like us than they actually are

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    PEMBELAJARAN

    Setiap perubahan perilaku yang relatif permanen, terjadi sebagai hasil daripengalaman

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    Classical

    Conditioning

    Classical

    Conditioning

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    OperantConditioning

    OperantConditioning

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    Social Learning TheorySocial Learning TheoryLearn by observing others and through direct experiences

    Models have influence when the following processes occur:

    Get rewardedReinforcement

    MotorReproduction

    Retention

    Attentional Recognize

    Remember

    Do

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    SHAPING BEHAVIOR(PEMBENTUKAN PERILAKU)

    Secara sistematis menegaskan setiap urutanlangkah yang menggerakkan seorang individu

    lebih dekat kepada respons yang diharapkan

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    Methods of Methods of Shaping Behavior Shaping Behavior Methods of Methods of Shaping Behavior Shaping Behavior

    NegativeNegative

    ReinforcementReinforcement

    NegativeNegative

    ReinforcementReinforcement

    PositivePositive

    ReinforcementReinforcement

    PositivePositive

    ReinforcementReinforcement

    ExtinctionExtinctionExtinctionExtinctionPunishmentPunishmentPunishmentPunishment

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    Types of Reinforcement

    Continuous Intermittent

    Reinforces desiredbehavior every time

    Reinforces desiredbehavior often

    enough to makebehavior worth

    repeating

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    Schedules of Reinforcement

    Fixed-Interval

    Fixed-Ratio

    Variable-RatioVariable-Interval

    Interval Ratio

    V a r i a

    b l e

    F i x e

    d

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    JADWAL PENEGASAN

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    JADWAL SIFAT PENGARUH CONTOH

    Berkesinambungan Penghargaandiberikan setelahperilaku yg diharapkan

    Pembelajaran secaracepat thdp perilaku ygbaru tetapi lenyapdengan cepat

    Pujian

    Interval tetap Penghargaandiberikan pada interval

    waktu yang tetap

    Kinerja rata-rata dantidak teratur, dan

    lenyap dg cepat

    Bayaran mingguan

    Interval variabel Penghargaandiberikan pada intervalwaktu yang variabel

    Kinerja yg cukup tinggidan stabil didapat dgcepat tapi juga lenyapdg cepat

    Kuis dadakan

    Rasio tetap Penghargaandiberikan pada jumlahhasil secara tetap

    Kinerja sangat tinggidan lenyap denganlambat

    Bayaran tarif per buah

    Rasio variabel Penghargaandiberikan pada jumlahhasil yang variabel

    Komisi berdasarkanpenjualan

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    Behavior Modification

    Critical behaviors

    Baseline data

    Behavioral consequences

    Intervention strategy

    Performance improvement

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    Organizational

    Applications Lotteries to reduce absenteeism

    Well pay versus sick pay

    Training programs

    Mentoring programs

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    TERIMA KASIHSampai JumpaMingguDepan ......