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    Industrial 

    Psychology 

    Topic of Assignment:

    Personality 

    Submitted to:

    Submitted by:

    1

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    Dr.Anu Jhamb Osheen

    Phutela

      B.E MBA-th

    !em

    "M###$%

     Acknowledgement 

    I have taken eforts in this assignment. However,

    it would not have been possible without the kind

    support and help o many individuals. I would like

    to extend my sincere thanks to them.

    I am highly indebted to Dr. Anu Jhamb  or her

    guidance and constant supervision as well as

    providing necessary inormation regarding the

    assignment & also her support.

    I would like to express my gratitude to almighty

    and my parents or their blessings, help andencouragement that shall carry me a long way in

    the ourney o lie on which I am about to embark

    and my riends who constantly supported to

    accomplish my work on time.

    I hope that the work will be ound worthy o 

    sincere eforts.

    !

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    "sheen #hutela

    Contents

    1$Introduction %!$Idiographic 'pproach

    %(

    )$*omothetic 'pproach %+$#sychoanalytical #erspective

    1%$-tructure o #ersonality

    1)($eence /echanism

    1+$#roective 0ests

    1a$2orschach 0estb$0'0

    $2ole #laying or 3isuali4ation

    !1a$-tereotypingb$5rand #ersonality

    6$5ibliography !!

    )

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     INTRODUCTION 

    In our routine life, we evaluate people we meet in everyday life. Wemake subjective assessments of their behaviour, we note their 

     personal appearance and their mannerisms and listen to what they

    have to say and watch what they do to make subjective judgement of 

    the “personality” of the person concerned.

     Personality falls under the heading of things that most people believe

    they understand. In fact, there is probably no domain within any field

    of knowledge in which more people think they have achieved some

    epertise. !imply, most people believe they can know or understand

    other people. We all try to predict behaviour, interpret conversations,

    and make inferences about others" actions. If someone offends us, acts

    strangely, or seems ecessively kind, we will #uickly try to

    understand their motives. In addition, we often draw inferences about

    what kind of people they are$ that is, what personality traits they may

     possess. %ost of us regard ourselves as competent judges of 

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     personality. We make use of our skills in personality assessment on a

    daily basis$ however, most of us would have a difficult time

    eplaining eactly how we draw our conclusions about others.

    Personality consists of physical, mental, moral and social #ualities of 

    the individual. &hese #ualities are dynamic and integrated' they can

     be observed by other people in everyday life.

    Personality comprises the individual"s natural and ac#uired impulses,

    habits, interests, sentiments, ideals, opinions, and beliefs as they are

     projected to outside world. It consists of those relatively stable and

    enduring aspects of individual which distinguish him from other  people and at the same time form the basis of our predictions

    concerning his future behaviour.

    &here are si main schools of thought regarding personality'

     ( Psychodynamic' focuses on unconscious motives and structures to

    eplain personality

     – Humanistic' focuseson the fundamental goodness of people and

    their attempts to strive for higher levels of functioning.

     ( Constitution (or type): proposes a relationship between body

    type and personality.

    Characteristics: ( Trait ' eamines stable characteristics of the person that help eplain

     behaviour 

     ( Social-cognitive (or sociocultural):  focuses on environmental

    contingencies and accompanying mental processes to eplain

     personality.

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     ( Behavioural ' focuses on the fundamentals of learning to eplain

     behaviour 

    In industries nowadays, it is essential to justify personality because of 

    its increasing role in testing the capabilities of employee during his

    selection and development. &he study of personality comprises'

    • )esearch approaches to study of personality

    • Psychoanalytical perspective

    • *isuali+ation role playing-., etc

     Research Approaches

    &here are two fundamental approaches to the study of personality'

    Idiographic pproach,

     /omothetic pproach.

     IDIOGRAPHIC APPROACH 

    Idiographic comes from 0reek word, idios which roughly translates

    into 1what is uni#uely yours". nd that"s what the idiographic

    approach does' it looks at what is uni#ue in each person when it

    comes to personality

    &his approach operates on the belief that individual is not just a

    collection of separate traits, but is a well2integrated organism. &he

    individual reacts as a system to various situations, with the past

    eperience and future intentions contributing to present behaviour.

    Psychologists adopting idiographic perspective are concerned with

    understanding the uni#ueness of individuals and the development of 

    the self2concept. In this approach measurement of traits is seen as

    inappropriate because one person"s responses may not be comparable

    to another"s. &hat is, psychologists advocating idiographic approach

    (

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     believe that the individual is not just a collection of separate traits, but

    is well integrated organism. &hey hold that individual reacts as a

    system to various situations with past eperiences and future

    intentions contributing to present behaviour.

    Psychologists advocating idiographic approach believe that individual

    shape his personality through learning. In academic literature learning

    is defined as process of ac#uiring knowledge through eperience

    which leads to an enduring change in behaviour. We use knowledge of 

    the results of past behaviour to change, modify and improve our 

     behaviour in future. 3ou learn to write better assignments and get

    higher eamination grades by finding out how well or how badly you

    did last time and why.

    4ence idiographic approach to study of personality is associated with

    social learning that that propose eplanation as how personality and

    human behaviour forms.

     NOMOTHETIC APPROACH:

    &he nomothetic approach to personality looks at what people have in

    common with each other. It comes from the 0reek word nomos,

    which means 5law and the nomothetic approach is interested in finding

     patterns or laws of human personality.

    6troversion is one of several traits identified by nomothetic psychologists when trying to figure out general patterns in personality.

    6ssentially, these psychologists look at traits like etroversion or 

    conscientiousness and say, 5&his person is etroverted and organi+ed,5

    or 5&hat person is introverted and disorgani+ed.5

    In the nomothetic approach, then, a person5s uni#ue personality is a

    result of the combination of general traits that they display.

    +

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     /omothetic psychologists measure personality via psychometrics, or 

    measuring traits using tests or eperiments. &o them, a person can

    take a personality test and their score on different traits will give an

    outline of who they are. 7or eample, one might score pretty low asfar as being high2strung is concerned, whereas other might score

     pretty high. 6ither way, they are getting a score for that or other traits

    or it is their composite that will tell them who they are.

    &he main objective of the nomothetic approach is the isolation of one

    or more of the variables of personality. &his is done by measuring the

    variables sufficiently under controlled conditions, using a sufficiently

    large test sample. It is hoped that the relationship between the traits

    and the behaviour is generali+able and repeatable in other samples of 

     people at other times. &his approach is fundamentally opposed to the

    idiographic approach.

    &he final comment on the weakness of the idiographic approach and

    nomothetic approach to personality will be reserved for somebody

    who has made a close study of personality.

    8a+arus makes point that the idiographic approach is too global and

    does not possess valued scientific features, such as controlled

    observation, precision of measurement or repeatability. 6ven the

    nomothetic approach is not considered correct one, because

    distortions arise in any analysis when components parts are studied inisolation and when there is a failure to eamine the full range of 

    reactions to the variety of life"s circumstances.

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     Idiographic Approach Nomothetic Approach

     Definition &he approach ofinvestigating individuals in

     personal, in2depth detail to

    achieve a uni#ue

    understanding of them.

    &he approach of investigatinglarge groups of people in order

    to find general laws of

     behaviour that apply

    to everyone

     Assmptions Idios9 1private" or 1personal"

    in ancient 0reek$ this

    approach assumes that

    humans are uni#ue.

     /omos9 laws in ancient 0reek$

    this approach assumes that an

    individual is a comple

    combination of many universal

    laws$ it is best to study people

    :n a large scale.

     Methodo!og" ;ualitative methods are best$

    case study method will

     provide a more complete and

    global understanding of the

    individual who should be

    studied using fleible, long

    ;uantitative 6perimental

    methods are best to identify the

    universal laws governing

     behaviour. &he individual will

     be classified with others and

    measured as a score upon a

    6

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    terms and detailed

     procedures in order to put

    them in a 1class of their

    own".

    dimension, or be a statistic

    supporting a general principle

    1averaging"-.

     E#amp!es

     from

     ps"cho!og"

    -Freud (1909) the clinical

    case study method patients

    interviewed over a long

     period of time, notes of his

    interpretations, unstructured

    techni#ues free association-,

    and he wrote up his notes at

    the end of the day to allow a

    more free and natural

    epression of the patients"

    thoughts and feelings.

    -Piaget (1953) longitudinal

    studies of cognitive

    development of his children,

    keeping fre#uent notes and

    using the fleible clinical

    interview method and

    informal eperiments to gain

    detailed and ecologically

    valid understanding.

    -Gardner and Gardner

    (1969) spent long2time

    interacting with and

    observing the chimpan+ee

    Washoe as they tried to teach

    him sign language.

    &he nomothetic approach is the

    main approach within

    scientifically oriented

     psychology.

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    discrimination-

     Disad$antage

    s

    ?ifficult to generalise

    findings$ 7reud and Piaget

    created universal theories on

    the basis of a limited and

    unrepresentative

    sample$ Idiographic research

    tends to be more

    unreliable and unscientific

    subjective, long term @

    unstandardi+ed procedures-

    !uperficial understanding of

    any one person$ even if two

     persons have same I; they

    may have answered different

    ;uestions in the test$ a person

    may have AB chance of

    developing depression but is

    he among the ABC-$

    classification manuals are not

    accurate and does not help

     people.

     P%&CHOANA'&TICA' PER%PECTI(E 

    !ince the dawn of time human beings have been attempting to

    develop means of eplanation for the actions of others as well as the

    internal mechanisms that direct and control the way we all think.

    4owever, it wasn"t until fairly recently on 6arth"s timeline that

    individuals began to construct psychological theories through the

    eploration of events that occurred throughout an individual"s

    childhood.

    &he psychoanalytic perspective, most fre#uently associated with therenowned psychologist, !igmund 7reud, is a psychological theory that

    revolves around the unconscious mind and how an individual"s

    childhood eperiences have shaped it. 7reud constructed the theory as

    an eplanation for mysterious phenomena such as the meaning behind

    dreams, slips of the tongue, and behavioural refle reactions to

    stressful situations. &he unconscious is a primary focus in

     psychoanalytic theory due to its typical development in youth and theways in which it influences nearly every aspect of an individual"s life.

    11

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    &he unconscious mind also holds repressed memories and

    unepressed urges that make their way into the conscious mind

    through a variety of different means.

    7reud"s greatest contribution to understanding of human behaviour 

    was probably his recognition of the power the unconscious has in

    directing that behaviour. &his could be discussed with the reference

    of'

      $evels o# %&areness

      Structure o# ersonalit!

     

    'e#ence mechanism

     'e$e!s of A)areness

    7reud classified awareness into three levels2

    DEonscious

    DPreconscious

    Dunconscious

      Conscious' includes everything that we are aware of. &his

    is the aspect of our mental processing that we can think 

    and talk about rationally. part of this includes our 

    memory, which is not always part of consciousness but can

     be retrieved easily at any time and brought into our 

    awareness. 7reud called this the preconscious.

      Preconscious: Is the part of the mind that represents

    ordinary memory. While we are not consciously aware of 

    this information at any given time, we can retrieve it and

     pull it into consciousness when needed.

      Unconscious: Is a reservoir of feelings, thoughts, urges,

    and memories that outside of our conscious awareness.

    %ost of the contents of the unconscious are unacceptable

    1!

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    or unpleasant, such as feelings of pain, aniety, or conflict.

    ccording to 7reud, the unconscious continues to

    influence our behaviour and eperience, even though we

    are unaware of these underlying influences.

    Fnconscious could be further divided into two'

    o Fnconscious concern' It is the third level of awareness2the

    unconscious mind2concerns that of which we are totally

    unaware, and therefore cannot normally be brought into

    awareness. &he material in the unconscious mind comprises

    drives, desires, urges, some memories, and deep rooted moralstandards.

    o Fnconscious motivation' It follows that the individual can be

    motivated by forces in unconscious mind of which he or she is

    unaware, called unconscious motivation. 6.g, one may here

    reference to an individual"s behaviour as being entirely out of 

    character and difficult to eplain, or recognise a person"s

     behaviour as being due to strange impulse. &hese are eamplesof a lack of insight into forces that are motivating the individual.

    Psychotherapy or hypnosis could be used to gain a clearer 

    understanding of the unconscious factors that motivate

     behaviour.

     %trctre of Persona!it"

    ccording to !igmund 7reud5s psychoanalytic theory of personality,

     personality is composed of three elements each with different

    functions' &he Id, the 6go, and the superego that work together to

    create comple human behaviours.

     Id:

    1)

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    &he Id is the biological basis of personality. It consists of the inherited

    characteristics of the individual and can be viewed as a collection of 

    instinctive desires, urges, or needs, all demanding immediate

    gratification. It is concerned with trying to maintain balance betweenthe forces within the person that produce conflict and tension. &he Id

    finds these conflicts difficult to accept and is therefore keen to reduce

    them.

    &he Id tends to be irrational and impulsive$ it adheres to the 1pleasure

     principle". &hat is, it invites and accepts pleasure and tries to avoid

    displeasure. It has no values, no sense of right or wrong, no moral

    standards, and no consideration for other people. &he Id is cut off 

    from the eternal world because it is completely in fre#uently kept in

    check by the ego, it is forces to fantasise in order to relieve tension.

    &he main force energising the Id is libido. &he libido, which is seual

    in nature, is also concerned with self2preservation. 7reud also

    concluded that aggression might be an important instinct, and if put

    into action could in etreme cases, result in masochism, self2injury,and suicide.

     Ego:

    &he new born child has no ego. 6posed to grim realities2cold, thirst,

    hunger, noise etc2 which can produce aniety, and powerless to be rid

    of these disturbing situation, help is only forthcoming from those

    close to the child. It is the confluence of forces in the environmentacting on the surface of the Id that contributes to the formation of 

    separate mental process called the 6go. &he internal part of Id will

    remain latent as its eternal part is transformed into the preconscious

    ego.

    &he infantile ego is dimly aware of the eternal world and tends to be

    narcissistic2 as its needs are met, so it is happy. :bjects responsible

    for the gratification of its needs come from outside. s a child grows

    1

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    up he or she become less narcissistic and begins to recognise the

    omnipotence of the outer world that satisfies his or her needs. &he

    6go gradually becomes able to protect the growing child from the

    internal threats from the Id, as well as eternal threats$ in fact, it is themain mental force controlling behaviour in the well2adjusted adult.

    &he 6go pursues pleasure but it seeks to unpleasant situation.

    Fnlike Id, which is intent on the immediate gratification of instinctual

    urges, the 6go is capable of logical reasoning and learning by

    eperience. It clings to the task of self2preservation and postpones or 

    suppresses demands made by instinct when it feels that meeting these

    demands would be disadvantage of the organism.

    &here are times when the ego is caught off balance, and impulses

    from the Id reach the level of conciseness in disguised forms. &he

     psychotherapist is then offered scope such as slips of the tongue,

     jokes, and so on. I/ sleep the 6go serves contact with the eternal

    world and permits the Id to epress itself. niety is said to develop

    when the ego is eperiencing difficulty facing the demands of the Id.

     %per*ego'

    &he super2ego is new mental process that develops a result of the

    weakness of the infantile ego. 6ventually it represents the standards

    and ethical values ac#uired from parents and society in general.

    Initially, however it represents the voice of the parents and their moral

    standards, as perceived by the child. It may be childish and irrational,imposing rigid restriction that persists into adulthood without much

    consideration for the changed circumstances. &he super2ego is mostly

    unconscious2 this if the ego does not live up to its epectations, then

    conflict develops. When there is conflict, the aggressive fore"s stored

    in the super2ego turns against the ego with accusation, creating

    feelings of depression and guilt.

    1

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    ?epression is said to be self2directed aggression. &he manic

    depressive oscillates between the joy and happiness resulting from the

    approving super2ego, and the tortures resulting from the feeling of 

    guilt, and depression when super2ego becomes sadistic. t a lesssevere level, the superego is evident when the individual claims to

    feel bad about something he or she has or has not done and is troubled

     by his conscience. When somebody feels proud of something they

    have done, self2congratulation comes into play, no doubt with the

    approval of the super ego.

    s the individual gets older, the super2ego gradually draws away from

    the infantile images of the parent$ it becomes more impersonal and

    more related to the objective and ethical standards to which the

    individual subscribers. In the course of its development, an

    individual"s super2ego takes over from the parent substitutes such as

    teachers, admired figures in public life, or high social ideals.

     Defence Mechanism:

    &he interaction of the three aspects of personality structure produces

    constant strife. 1Id , the psychic powerhouse, a lawless mob of 

    instinctual urges demands release$ super2ego the harsh unbending

    moralist, demands total inhibition of these urges$ ego, the rational

    decision maker, has to try to keep the peace between these two forces

    and to take into account the demand of eternal reality. It is argued

    that the ego needs reinforcements to function ade#uately. &hese are

    called  go de!ence mechanisms  and they shed light on our 

    understanding of the behaviour of people.

    It consists of G major strategies, to protect ego from the ecessive

    demands of the id and super2ego and to cope with eternal reality.

    1(

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    A- "epression:  the process by which 6go protects itself from

    damage or discomfort by denying the eistence of a potential

    threat from within.

    H- Suppression: s a contrast to repression, suppression amounts tothe conscious control of desires, fantasies, wishes, or memories.

    It appears to be healthier form of defence, for in suppressing a

    desire a conscious decision is made that, for the time being at

    least$ it will not find epression in its present form.

    - Pro#ection:  >y this mechanism whereby feelings that create

    acute discomfort are projected onto the object or another person.

    In this case, the disturbing emotions can be blamed on the other 

     person. &he manager who continually interprets other 

    employees" behaviour as conspirational or politically inspired

    might have such tendencies.

    J- $i%ation: by this mechanism 6go is protected by not proceeding

    from a particular stage of personality development.as far as this

    aspect is concerned, it tends to become fiated at an immature

    level.

    K- "egression' by this mechanism 6go reverts to an earlier form of 

     behaviour when confronted by a threat.

    G- "eaction $ormation: &his is a mechanism whereby ego copes

    with undesirable impulses or desires by developing a pattern of 

     behaviour that is direct opposite of those impulses or desires.

    ?efence mechanisms are entirely unconscious and the person is

    aware of using them. When used successfully, they become anormal feature of coping behaviour whereby the individual can

    resolve personal conflicts. &hey also play a crucial part in the

    development of characteristics of personality. If used

    unsuccessfully, the ego cannot cope and neurosis or psychosis may

    result.

     App!ications

    1+

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    pplication of the psychoanalytical perspective has focused on the

     behaviour of managers in work organi+ations. *ries and %iller 

    psychoanalysts- identified five neurotic styles among managers'

    Paranoid' tend to be suspicious of others, and are eceptionally

    vigilant for hidden threats.

    Eompulsive. &hey tend to be perfectionist in what they do and

    are concerned with the right way of doing things.

    ?ramatic' they fre#uently draw attention to themselves, and

    show a desire for activity and ecitement.

    ?epressive' they display feelings of guilt, inade#uacy, and

    hopelessness. !chi+oid' they show symptoms of withdrawal, lack of 

    involvement, lack of ecitement or enthusiasm.

    Psychoanalytical theories of personality, such as 7reud"s, are often

    criticised by other psychologists for the lack of scientific rigour,

    and for the lack of a satisfactory definition of their key concept, for their scientific rigour, and for the fact that either the theories do not

    generate testable predictions about human behaviour or, when

     predictions are made, they do not work out in practice.

     PRO+ECTI(E TE%T%:

    n appropriate way to asses personality based on unconscious

     process is to use assessment methods that include face to face

    analysis and projective techni#ues.

    1

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    Projective techni#ues re#uire a person to respond to ambiguous or 

    unstructured situations as means of eploring unconscious

    impulses and motives. !ubject is unaware of the purpose of the

    test$ conse#uently the ego"s defences are off guard, andunconscious forces emerge in disguised form. It is the job of the

    assessor to interpret these responses. &wo well2known projective

    tests are'

     

     Rorschach Test 

      Thematic Test 

     ROR%CHACH TE%T:

    &he )orschach test consists of a series of AL inkblots or formless

    shapes in which half is the mirror image of other.

    &he subject is asked to say what the blot resembles. &he abnormal

     personality is likely to perceive gruesome or horrific images in the

     blot, and this may be indicative of serious conflicts which are still

    unresolved. &he normal personality sees more tran#uil images.

    THEMATIC APPRECIATION TE%T ,TAT-

    &he &hematic appreciation test &&- consists of HL pictures of 

    varying degree of clarity. n eample of a straightforward scene

    16

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    would be a boy reading on the desk. &he subject eamines each

     picture and then tells a story about the scenes portrayed, including

    what led up to the scene, the current situation, and what is likely to

    happen in the future. &he respondent are analysed and recurrentthemes mentioned in the stories are particularly noted. subject who

    harbours intense hostility in one or another form, such as severe

    conflict or death, into the stories.

    Whereas some psychologists find projective tests useful in providing

    initial clinical insights, others are sceptical of their values in assessingunconscious processes and believe that subjects can #uite easily fake

    the tests.

     RO'E P'A&ING or (I%UA'I.ATION 

    )ole playing and visuali+ation techni#ues have been used to create

     personality description of consumers.

    !%

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    &hese can be classified as %tereot"ping  and /rand Persona!it".

     %TEREOT&PING 

    !tereotyping is the process of labelling people on the basis of a

    single attribute. Eertain form of stereotyping can be useful and

    efficient.

    6ample, supposing that a manager believes that communication

    skills are important for a particular job and that speech

    communication major tends to have eceptionally goodcommunication skills. s a result, whenever he interviews

    candidate for jobs he pays especially close attention to speech

    communication majors. &o the etent that communication skills

    truly predict job performance and that majoring in speech

    communication does indeed provide those skills, this form could be

     beneficial attribute.

     /RAND PER%ONA'IT& 

    In recent years the emphasis has switched to brand personality. part

    from a brand"s physical and functional attributes, the image and

    symbolism portrayed by the product is considered very important. >ut

    the images and symbolism must have meaning and significance in the

    minds of consumers. 6.g the 1poison" brand of fragrance could evoke

    a perception of danger, and 1obsession" brand may be perceived as

    erotic by some consumers but not by others

     &he #ualitative researchers thereby emphasise brand personality and

     product symbolism. !ome might be consider their techni#ues2for 

    eample, role playing, psychodrama, and clay modelling2to is

    controversial, but they certainly generate challenging hypothesis.

    !1

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     /I/'IOGRAPH& 

    • 4arris :.Meff, 4artman !andra M., :rgani+ational >ehaviour,

    west publishing company, ANNH.

    !!

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    • 0riffin )icky, %oorhead 0regory, :rgani+ational >ehaviour,

    %anaging people and :rgani+ation, Eengage learning, HLLO.

    • %cenna 6ugene 7., >usiness psychology and :rgani+ation

    >ehaviour, Psychology press limited HLLO.•  https'QQblog.udemy.comQpsychoanalytic2perspectiveQ

    • http'QQstudy.comQacademyQlessonQresearching2personality2traits2

    nomothetic2and2idiographic2analysis.html

    • http'QQwww.toddkshackelford.comQdownloadsQPersonality

    BHLHedBHLlectureBHLchaptersBHLA2HL.pdf 

    !)

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