INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS
SECTION2014
NameJoanna Gu
NetIDJgu236
Group Number:193
Website Link:http://infosys1102014s1group193.blogspot.co.nz
Tutorial DetailsTutor:Day:Time:
Yvonne HongWednesday11am
Time Spent on Assignment: 18 hoursWord Count:1644
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maximising productivitiy and efficiency INTRODUCTIONWe know the
human race is a spectucular species. We hold the ability to achieve
many great achievements but to utilise this to its full potential,
it can be challenging in modern society. However we should improve
our ability to learn and grow and advnace our ability as the human
race. We are able to so through maximising productivity through
technology and information systems. Unstuck is a mobile, tablet
application that counteracts the lack of focus and productivity of
people. This app allows users to enter their respective timetables
or schedules and blocking out reception and stopping certain
applications from launching if it is in the users history as a
procrasination app. 3. BUSINESS SECTION 3.1 Vision To exponentially
increase the productivity and efficiency of citizens around the
world, supporting them to lead a more simple and proficient
lifestyle.3.2 Industry Analysis: Mobile application security
industryThis industry is a young industry that had been branched
off from both mobile security and security application industry due
to the increase demand and consumption of smartphones
worldwide.Force:High/Low:Justification:
Buyer power:HighBuyer power is high as smartphone owners have no
shortage of choice of different mobile security applications. This
is also partially due to it being a homogenous product and its
ability to be substituted frequently, therefore making buyer power
high. (Pappas, 2014)
Supplier power:LowSupplier power is low in this industry as the
technology to create security sofwars are readily available and
also simple to use. Although we rely on suppliers to supply
equipment for the advanced mobile phones and applications, there
are a large number of equipment makers which we can switch to with
low switching costs. (Kucher, 2013)
Threat of new entrants:HighAlthough the mobile industry is a
well-established industry, the mobile application security industry
is still relatively young, making the threat of new entrants very
high as the entry barrier is low. This is also an inexpensive
industry to enter, and although experience is needed, training is
readily available. (Elkin, 2010)
Threat of substitutes:Low The threat of substitutes would be low
as although there are similar applications, there are very few
which will offer the same assistance and benefits as ours. It is an
every day essential that people would be unwilling or find it hard
to replace (Pappas, 2014).
Rivalry among existing competitors:High The threat amonst
existing competitors would be high as it is a concentrated industry
with a few firms and also online app stores have system where they
rank the Apps this makes it more difficult to be noticed due to the
constant new Apps being developed and reviewed. (Anthes, 2011).
Overall attractiveness of the industry: Analsying the industry
through Porters five forces helps us conclude that the overall
attractiveness and appeal of the industry is high. There are some
strong competitions within the industry but being new gives us an
advantage as there are not many competitors with the exact
incentive as us. The incentive of making a large revenue from
little input of captial can also suggest to us that entering the
industry would be worthwhile. 3.3 Customers and Their NeedsThe
demographics our application will centre around young adults to the
working class. We target customers; whos needs are to have a simple
app in their lives that would help them manage their life, be it a
class timestable or organising meetings these should be completed
without putting any strain in their personal life such stress can
also quickly lose productivity and efficiency in the body.3.4 The
Product and ServiceThis app is a product which will deliver the
service of supporting and assisting people wanting to perform with
top efficiency and cannot have any distractions that will decrease
their productivity. This app, by blocking certain application and
setting up objectives to slice your tasks into smaller, more
manageable portions during which you should focus on clearly,
defined objectives. This had been proven to increase productivity
and proficiency in completing tasks. (Viswanathan, 2013).3.5
Suppliers and PartnersIn order to produce this app, we will need to
be supplied by software development companies who will provide the
bones and structure of the app to develop the interface. Another
supplier would be banks, where they will manage the funds the
application pulls through. After the assemble of the application,
it will need to be introduced into the online market place
therefore in order to increase discoverability, a relationship with
the Apple App store, Google Android Market and the Samsung Play
Store is crucial. These partnerships are crucial as they allow
entry into the different app stores, assisting it to become popular
through tools like featured applications or popularity listings.
Without these mechanisms, the App may never become popular or known
thus severely decreasing the number of downloads. Some other useful
partnerships would be with marketing consultants, which will
promote the App through advertisements on various online social
networking sites. 3.6 Strategy: Cost LeadershipThe central strategy
for our company would be cost leadership (broad). As we are a part
of a well-established mobile industry with millions of consumers,
the App that we will be introducing will be available to anyone
with the access to smartphones and our partnership App stores. This
would therefore be under a broad market. Our App will be at very
low cost as people will not be prepared to pay a heavy amount for
such a simple app. The overall strategy we will adopt is therefore
broad cost leadership. This helps reflection of the scope of
markets and the costs of our application. 3.7 Value Chain Activity:
Service after saleThe value chaing activity that our business
conisders to be the most significant is, service after sale.
Service after sale requires the consumers to continuously gain
benefits after purchasing the application. Our application is able
to provide this by giving customers complete control and use of the
App after date of pruchase. Through various feedback questionaires,
our customers will gain extra services when we provide them of free
updates, alterated by their opinions of the App. 3.8 Business
Processes
3.8.1.TRANSCATION PROCEDURE PROCESS This encompasses all
information contained within a business process/work unit which
supports the daily operational tasks. The complexity of this is
simple but highly strucutured with great detail. It is vital that
the transactional process is as simple and straightforward as
possible for the customer after choosing to download the
application. Keeping it simple and carefree as possible otherwise
the customer can easily change to another similar application and
cancel the sale.
3.8.2. customer feedback collection process The customer
feedback collection process is a crucial process, CRM components of
ERP provides an integrated veiw of customer data and interaction.
It is important to ensure that the customer continues to utlitise
the application after their purchase. Through this and CRM, it
allows us to work more effectively with consumers. We obtain and
assess the feedback given from this process, this will allow us to
make sure that the application is maintaining a good impression and
whether or not updates are necessary to make it better in an effort
to increase and/or maintain customer loyalty.
3.9 Functionalities 3.9.1. transaction procedure process Bill
credit card or debit card Eamil consumer a copy of a transaction
receipt3.9.2. customer feedback collection process Create awareness
of customer wants and needs Stimulate development and issue updated
version of application 3.10 Systems
3.10.1. transaction support system Makes the transaction after
the sale simpler for both the consumer and the business. It
automates the process so it will automatically make a record of the
transactions for both parties. This helps save the business time
and allows for more time to be spent on other aspects of the
business, this increase efficiency and productivitiy of the
business when the time is spent on making improvements to the
application. 3.10.2. customer feedback analysis system - Supports
the customer feedback process by collating the data collected from
customers into usable information for the organisations managers,
this system will make it easier for the business to imporve the App
overall. The system will provide a report on the general feeling of
customers, this will support the fucntionality of creating
awareness as it will bring attention to the most important customer
needs. 3.10.3. technology support system - Catergorises and record
all issues arising from user feedback. This allows the technical
support system to improve the App, issuing an newer, updated
version of the App that has been altered to by the customer
feedback analysis. This will increase the happiness of the
consumers and a good relationship with customers is continued.
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3.11. Summary Table: Value Chain to Systems
Value Chain ActivityProcessesFunctionalitiesSpecific Information
System(s)Broad Information System(s)
Service after sale1. Transaction procedure process 1. Bill
credit and/or debit cards
2. Email a copy of a transaction receipt to consumer1.
Transaction support system2. Transaction support system
1. Transaction processing system2. Transaction processing
system
2. Customer feedback collection process1. Email feedback to
customer support
2. Issue updated version of application for download1. Customer
relationship maintenance system
2. Technical & customer support system
1. Customer relationship management system
2. Decision support system
CONCLUSION Focus is the key to success. Reducing all unnecessary
distractions will lead to icnreased productivity and this allows
people to maximise their time and be efficient in their learning or
working environment. And this is exactly what this application,
Unstuck will help you achieve. It will advert all distractions
while organising your day into smaller portions easier for you to
tackle thus increasing your productivity. Information technology
allows us to process data from a myriad sources into a convenient
mobile app. Through information systems we are able to improve
customer satisfaction, create competitive advantages and also
generate growth which all contribute to making the application
better.
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