Innovation for a Better Run World

Melvina Tarazi, Vice President , Business Development and Industries, SAP MENA

Woman Mean Business

© 2013 SAP AG. All rights reserved. 2Public

SAP Today

64,400+ SAP employees worldwide

232,000customers worldwide

70%Global GDP supported by SAP SW

63%Global business transactions run on SAP

120countries

€16.3 brevenue 2012

© 2013 SAP AG. All rights reserved. 3Public

VISION Make the world run better and improve peoples life

MISSIONMake every customer a best-run business 

BY 2015...

€20 billion in total revenue of which 2 billion € in the cloud35% operating margin1 billion SAP users

© 2013 SAP AG. All rights reserved. 4

SAP in MENA today

550+ employees

24 industries

1100+ customers

10 offices and growing

1400+ qualified consultants

150partners

5 Pillar strategy..

Segment & PrioritizeEducate Market & Government Build & Shift Market Capacity Drive Customer Success Grow our People

© 2013 SAP AG. All rights reserved. 5

Aug 1st , 2012 Partnership launch with Dubai Silicon Oasis

powerful incubational environment 2000 new consultants to be certified in the next 3 years.

SAP Training and Development Institute

© 2013 SAP AG. All rights reserved. 6Public

SAP Training & Development institute

Pillars of success

2nd Chance Program

SAP Mawared Program

University AllianceProgram

Dual Study Program

CodeJams &Design Thinking

work shops

SAP Localized solutions

TDI Core Functions

© 2013 SAP AG. All rights reserved. 7Public

IT’S NOT ABOUT BEING DIFFERENT. IT’S ABOUT MAKING A DIFFERENCE!

Inclusive workplaces have 39% higher customer satisfaction

Gender diverse management teams generate 48% higher operating margins

85% of enterprises agree that diversity results in the most innovative ideas

Managers most impact employee engagement via diversity and inclusion

The Diversity Inc. Top 50 companies outperform stock exchanges by an average of 25%

© 2013 SAP AG. All rights reserved. 8Public

Diversity is about the numbers. Inclusion is about making the numbers count.

Definition of Diversity & Inclusion@SAP MENA

Diversity The “mix” of experience, values, perspectives, and outlooks that are generated by our distinctions

InclusionCreating an environment in which our differences are leveraged to our business advantage

© 2013 SAP AG. All rights reserved. 9PublicSAP is targeting 25% Woman in Management

Woman in Operations

Woman in Pre Sales

Woman in Sales

Woman in Leadership

Woman in Management*

© 2013 SAP AG. All rights reserved. 10Public

IT’S NOT ABOUT BEING DIFFERENT. IT’S ABOUT MAKING A DIFFERENCE!

Flexible Approach

Multi-Tasking

Woman in Sales

Woman in Leadership

Woman in Management

Thank You