inRiver PIM Suitefor

Presented by Mike Nutter

Blue Dot Limited

About Blue Dot

• We are inRiver’s exclusive distributors in the UK & Ireland• We are an authorised IBM Business Partner• We have 40+ man years’ Movex experience• Contact Details:

• Blue Dot LtdNo2 Wellington PlaceLeedsLS1 4AP

• Tel: +44 113 366 2011• Fax: +44 113 366 2001• www.bluedot.ltd.uk

• Mike Nutter - Mobile: +44 789 441 4026 e-mail: mike@bluedot.ltd.uk

The forgotten process

20%20%

80%80%

Information

Transactions

Logistics

Too many data sources…

…leads to ”content spaghetti”

Sales

Supplier

Productdevelopment

Marketing

FILE

SERVER

C:\My docs

WCM

IMAGES

ERP

Demands for PIM increase rapidly

- More channels- More complex information- Shorter product life cycle- Larger assortments- More languages- More markets- More resellers- More brands- etc...

New business,M&A, brands, etc

Demands

Deliver in multiple channels - the old way

Brands/Assortment

s

Channels

Assortment A

Assortment B

Assortment C

The multi-channel matrix

Assortment X

Languages/markets

Deliver in multiple channels - the new way

inRiver PIM suite

ManualsManuals

Point-of-salePoint-of-sale

AdvertisingAdvertising

PrintPrint

WebWeb

E-commerceE-commerce

System 3System 3

System 2System 2

System 1System 1

Photographer

ProductDevelopment

MarketingDepartment

Apply once - use everywhere

ManualsManuals

Point-of-salePoint-of-sale

AdvertisingAdvertising

PrintPrint

WebWeb

E-commerceE-commerce

Photographer

The information carrier

The process

The productoffering

Shorten your time to market

SelectProducts

CatalogProduction

Translations

January March May

EnrichProducts

Ch

ann

el Read

y

Shorten your time to market

SelectProducts

CatalogProduction

January March May

EnrichProducts

Translations

Ch

ann

el Read

y

The three factors that reduce the time to market are:

• Product level decisions which allow enrichment to start earlier.

• The ability to arrange and design the publication even if a product and its related content is not fully enriched.

• The ability to start translation before the first “general language” publication is ready.

Benefits:

• Add products and ideas later

• Start sales earlier

1. Consolidate your product master data and all related digital assets- to maintain information ONCE in ONE place

2. Make the product your information carrier- to work with ONE object in ALL channels

3. Add metadata to the product- to automatically target the RIGHT information to the RIGHT people, in the RIGHT channel at the RIGHT time

inRiver’s 3 step recipe for efficient PIM

inRiver PIM Suite Windows Client

How to create an efficient process for print production

Automatic production of printed matters

Characteristics for when to go for fully automatic production:

- “Flowing” layout, the information can be put into the publication starting from the top of the page, flowing to the bottom.

- Layout based on repetitive patterns

- Large amount of information in publication and/or large amount of pages in publication.

Characteristics for when to go for semi automatic production:

- Layout based on “look & feel”.

- Information has to be positioned randomly on pages.

- Need to control layout precisely

- Need to save space = pages in publication

Semi-automatic production of printed matters

Adobe integration overview

inRiver Content Retriever @ Craft

Enabling e-business through efficient PIM

Web and e-commerce demands increase rapidly

More Markets

More languages

Targeted Assortments

PartnersDistributorsResellers

Faster updates

Faster productcycles

More channelse-commercee-services

E-com structure, market mix strategy

Group level

Brand - Channel Level

Cross Brand Level

Retail / all markets

Web viewing

Promo / sel. markets

E-commerce

Retail

Web viewing E-commerce

Promo / sel. markets

CRAFT A

PIM web hub

Automation with the PIM Web Hub

PIM repository

Deliveryprocess

PIM data

Channel

Printproduction

inDesign and/orinDesign Server

In-housedepartment

100 Static catalogues

100 Real Time websitesNo people

E-channels, web

Result Consumers

100000+

One per catalogue

PIM Data

Web Hub uses a pull based model

Existing Web or e-commerce Site

No file export

Ask Answer

Presentation and e-services

- WYSIWYG administration- Proxy service

- xHTML- Images

- e-services- Product Web Service- Category Web Service- Label Browsing Service

PIM Web-hub

PIM Repository

Integration

Prin

t S

erve

r In

De

sig

nplu

g-in

A PIM Web Hub scale scenario

.se

PIMWebhub

• Scale on demand • Query – the hub answers!• Personalization and information security• Security - isolates PIM DB from the internet• 24/7 service - PIM DB can be down for maintenance• Redundant with clustering

Question• Site • Language• Edition • Assortment • Category • Product

Real Time Answer• Product(s)• Text(s)• Image(s)• Presentation• Properties • Navigation• Categories

.dk

.com

.de

External portalsand communitiesExternal portals

and communities

Create and control your product network

PIM Web-hub

PIM Repository

Integration

Prin

t S

erve

rIn

De

sig

n pl

ug-in

External portalsand communities

Dynamic Banner

Intranet

Global web sites

DistributorRetailer

Customer ServiceExtranet

WebsitesE-commerceLocal Websites

E-commerce

DistributorRetailerDistributor

RetailerGlobal web sitesGlobal web sites

WebsitesE-commerce

ERP web clients

Automation with the PIM web Hub

• Automates the distribution of correct and updated product information in all e-channels.

• The Web Hub does the job in real time,– We use a pull based model, not push. – The web asks, the hub answers!

• The PIM Web Hub is the integration interface to e-channels– Web sites– e-commerce sites– RSS feeds– Partner web sites– Retail web sites– E-brokers– “Web 2.0” – Facebook, communities, dynamic banners

Media Bank

• The Media Bank application offers– Integrated sync with the PIM Repository– Workflows and statuses in the PIM Repository can be configured to

control the distribution of content to the media bank– Log in functionality that controls access to the media bank– Med data driven search functionality– Media “shopping” functionality that makes it possible for the end

user to select the items that he or she wants to download in a zip package

– Automatic scaling of images into specified and configured formats– Branding and layout possibilities are only limited to internet

standards. – A web based back end administration where, users, security

domains, presentation components can be managed

Media Bank – Meta data search and standard views

Media Bank – Download

Select resolutions

Movex Users who are reference cases for PIM Suite

About SvanströmsFransSvanström AB is the leading distributor and reseller of office supplies and computer accessories in Sweden. Svanströms offer

products and services to companies, organizations and consumers all over

Sweden. The company was founded in 1857 and is today covering all of Sweden from Malmö in the south to Umeå in the north. Svanströms also offers their customers to order via their customer centers, service partners and their e-commerce solution.

IssueIt is critical for Svanströms to be able to offer the latest solutions for the modern office. This

means that the assortment is constantly updated and products changed. The

challenge is to shorten the production time for the catalog while preserving the quality of the

information across channels.

VisionTo create one single repository for managing all product information to make it possible to

expand into new markets and channels.

About StrålforsStrålfors Supplies is a part of the Strålfors Group.

The supplies division works as an outsourcing partner to larger enterprises in Scandinavia.

Through the Trade-it e-commerce platform they strive to actively improve their customers

purchasing process related to office supplies and computer accessories.

IssueWorking with office supplies and computer

accessories means that the assortment and the products are constantly changing. Managing multi-

language and multi-channel information with a large assortment adds complexity as well. To feed the channels, mainly the printed catalog and the Trade-it e-commerce platform, with updated high

quality product information must be a fast and efficient process.

.

VisionTo create one single repository for managing all

product information to make it possible to expand into new markets and channels.

AboutBauwerkMore than 60 years ago Bauwerk invented the solid

mosaic parquet and more than 30 years ago Bauwerk developed the 2-layer bonded parquet. Bauwerk is a part of Nybron Flooring International (NFI). NFI is the leading manufacturer of parquet in Europe, complete with solid parquet and products for floating laid floors.

IssueBauwerk sells through it’s partner and reseller network and needs to feed the reseller channel with up-to-date and correct product information. This must be done in

several languages in many formats and channels. Thus, the process must be fast, cost effective and the

content correct for every market.

VisionTo create one single repository for managing all product information to make it faster and more

efficient to produce, maintain and distribute product information. It is also important to free up resources to

produce more marketing material aimed at the consumers.

About Gruppo ManfrottoThe Manfrotto Group is a world leader in photographic, video camera and lighting supports and suspension equipment for professional photography, video, broadcast and cinematography.

Gruppo Manfrotto is part of the Vitec Group Plc, a multinational group listed on the London Stock Exchange.

IssueNeeds more support to control product information such as pictures, product data and to provide multi-lingual support for differing sales channels.

VisionTo create one single repository controlling all product information with validation and revision control for reuse by all channels (web, photographers, distributors, brands)

SolutionFully integrated with ERP and the web providingup to date product data in the right place at the right time.

ResultDecreased the lead time to market by 50% for several channels for all product information on time and in the right language.

Cost savings are estimated at over €100,000 per year

ReferenceFlavio Fiorio, CIO Gruppo Manfrotto

Case study - Manfrotto