Integrative Mapping Strategies
Integrative Mapping StrategiesJeremy BixbyWLIA 2013Lake Geneva,
Wisconsin
Systems Integration Video
Takeaway #1Integrative apps create value, thus increasing ROI. 3
ways:Increases the lifespan of appGet more out of existing
enterprise applicationsOptimizes processes by eliminating work
overlap
Takeaway #2Resource utilizations are optimized when technology
enhances and allows business processes to optimize.3 ways:Reduces
workloadAccomplish more with lessEnables staff with more and better
data, faster
Takeaway #3Customers/Citizens expect superior, exciting mobile
experiences. 3 ways:Standard and stylized UI INCLUDING
basemapsIntegrate UI with organizational branding strategyCreate
emotional connection with end user
NOT Integrative
Asset ManagementPermittingGIS
IT InfrastructureIntegration Architecture
Asset ManagementPermittingGIS
Internet, intranets
IT InfrastructureROIROI = (value investment)/investmentHow to
increase ROI? Decrease investmentIncrease valueSome combination
Decrease InvestmentNot a bad strategyEsri FlexViewerEsri app
templatesArcGIS OnlineGeoMoose/Open SourceDerives value from
content, not deliveryAccess to layersAccess to tools
Increase ValueHow much do users get out of it?Focus on answering
3 key questions:
Is it useful?Is it usable?Is it desirable?
User ExperienceIs it useful?It is useful to me. It meets my
needs.StrategyBuild consensus, get buy-inHave stakeholder
meetingsFigure out what useful meansInvolve ALL of the
stakeholdersEnterprise software systems that overlap? Identify
areas for process improvement through technology
Example: Usefulness
Internet, intranets
CRM SoftwareWeb APIAssigns Requests to correct StaffNotifies
staff of requestReturns updates to device as they are enteredWrites
submitted image to correct field and web server
Phase 2: Asset Management
Internet, intranets
CRM SoftwareWeb APIInsert correct SR data to both CRM and
AMRetrieves work updates from work performed by crews in AM
Asset Management DatabaseIs it usable?I am able to use the
product easilyUse a common basemap across all web appsWorry about
your servers performance:Is it slow to respond to requests?RDBMS,
AGS, SDE on one server?Is the server old?Consider switching out to
a cloud-based solutionArcGIS Online ($2500 per year)Google Maps
Engine ($20,000 per year!)Is it desirable?I like the way the
product looks and feels - NielsenDopamine or emotional
ForresterStrategyOptimize the app designs beauty.Are the icons
optimized for the interface?Retina for iOS devices?Is there a
branded splash screen?Is it desirable?Is the app branded with
organizational assets?Is the basemap beautiful?Questions?
