© 2008 IBM Corporation

Intelligent Transportati n Systems

© 2008 IBM Corporation2

Large metropolitan areas struggle to meet transportdemand Congestion is a problem worldwide,

resulting from demand exceeding capacity Demand can be managed through pricing to a

point, but growing cities will still requiremore capacity

In dense urban areas, traditionalconstruction of new capacity is prohibitivelyexpensive, if at all possible

Intelligent Transportation Systems (ITS) candeliver more capacity from the existingnetwork, delaying or obviating the need formassive infrastructure investments

Better information can increase customersatisfaction and ridership of public transitsystems, effecting modal shift

ITS can enable innovation in the wayagencies measure performance

Sources: Wikipedia, “Big Dig (Boston, Massachusetts)”, Washington State Dept. of Transportation, Highway Costs Study

Case Study: Boston “Big Dig”

Costs of approx. US$14.7 billion for construction Over a decade of disruptions (1991-2005) The total project cost was nearly twice as much as the construction of the 1,892 miles of I-

95 from Houlton, Maine and Miami, Florida

before

after

This massive project involved rerouting I-93 through the heart of Boston into a 3.5 mile tunnel,and construction of the Ted Williams Tunnel (extending I-90 to Airport), the Zakim Bunker HillBridge over the Charles River, and the Rose Kennedy Greenway in the space vacated by theprevious I-93 elevated roadway

© 2008 IBM Corporation3

Today’s situation is driving tomorrow’s innovation

Significantfinancial

commitment Complexregulatoryplanning

Complexenvironmental

planning

Today’s situation

Increasingemissions

Lack ofspace in

inner cities

Increasingcongestion

Affordabilityconstraints

Change of focus

Tomorrow’s innovation

Infrastructureflexibility

DemandManagement

ProactiveCustomer

Management

DynamicInformation

Management

© 2008 IBM Corporation4

An Integrated technology &transport infrastructure

Governments and Public transport authoritiesincreasingly recognize the value of a well integratedtechnology and transport infrastructure

Reduce congestion Increase revenue

Increase use of publictransport

Increase flow ofgoods & people

Improve quality oflife for community

Sustain economiccompetitiveness

Intelligent Transportation Systems

© 2008 IBM Corporation5

Intelligent Transportation Systems – Industry Definition

© 2008 IBM Corporation6

Intelligent Transportation Systems – IBM Scope

Cross-Brand Growth InitiativeFocus Areas

Additional Focus Areas for LoBs – Eg.SWG, STG, Research

Research/Automotive Industry FocusAreas

© 2008 IBM Corporation7

IBM Strategic Intent & Value Proposition Enable public transport authorities and

governments to– Maximize utilization of existing assets across all

transport modes– Augment existing sources of revenue to fund new

investments– Influence modal choice of end-users

Through an integrated technology andtransport infrastructure

That enhances their ability to– Reduce congestion– Increase inflow of revenues– Increase usage of public transport– Improve flow of people and goods on the transport

infrastructure– Improve quality of life for end users– Sustain total economic competitiveness

New Data

New Insights

Process Innovation Intelligent

TransportationSystems

© 2008 IBM Corporation8

Innovation & BusinessTransformation

Consulting

Transport InfoManagement (TIM)

Road User Chargingand Tolling (RUC)

Integrated FareManagement (IFM)

Holistic analysis of ITSprojects using IBMmaturity model

Focus on transportauthority’s ITframework: use of openstandards, SOA

Enable commonsolution componentse.g. CRM, paymentsystems, enforcement

Framework for futuresolutions, e.g. parkingmanagement, Pay AsYou Drive insurance

Technology and servicesassets that scale acrosshighway / city / nationalschemes

Design, build and operateschemes

On board units, detectionand validation, softwareplatform/rating engine,financial clearing house,Business ProcessServices

Transit payment system Cross-modal / inter-

modal capability Universal/Integrated

transportation accounts Extendable to other

services, e.g. parking,retail, identification

Design, build andoperate schemes

End-user traveleradvice e.g. internet,511, PDAs etc

Network optimization Cross-modal / inter-

modal information Design and build

IBM Intelligent Transportation Systems Offering Portfolio

© 2008 IBM Corporation9

IBM Scope of Activities

Design, Build and/or Operate– Simple or Complex Road User Charging (RUC) systems

- Open Road Tolling, Congestion Pricing Schemes, HOT Lanes, etc.– Multi-modal Integrated Fare Management (IFM) systems– Transport Information Management (TIM)

- Network Analytics and Optimization, Variable Message Signs, Transport Information Dissemination systems, Data Models, TrafficPrediction Systems, Enforcement Systems, etc.

Technology infrastructure components that enable day-to-day operations of multi-modal transport network

– Systems infrastructure, Application Servers, Systems Management Software and tools,Collaboration Software and tools, Information Management software and tools, ICTinfrastructure

IT and Business Consulting Services– Infrastructure Outsourcing, Managed IT & Business Services, Business Consulting Services,

Project Management, Innovation consulting

Research & Innovation Services– First-of-a-kind projects, Pilots/Proof of Concepts, Analytics & optimization research, Modeling &

Simulation services