International Bartenders Associationiba-world.com/wp-content/uploads/2017/10/IBA-Media-Pack-2017.pdf · International Bartenders Association Dear Sir, Madam, It gives me great pleasure

International Bartenders Association

Dear Sir, Madam,

It gives me great pleasure to introduce to you the International Bartenders Association, better known as the IBA.

The International Bartenders Association was established in 1951 and is registered today in Singapore under UEN number T06SS0054C. Thanks to its passion from the global bartending community, the IBA continues to expand, welcoming members from even more countries each year.IBA is proud to be the world’s premier (if not only) worldwide authority on professional bartending. Like every other sector today, bartending is also in a state of rapid and almost daily change. Even so, the basics remain the same: skill, quality and integrity. The IBA’s most valuable assets are our tens of thousands of members, bartenders all over the world.

Our organization continues to maintain and exceed the standards set by some of the world’s best beverage producing companies. Today we cooperate with a network of around 40 sponsors, most of them leaders in the global beverage industry. Our large group of international partners is known as IBA Associate Members. IBA is a worldwide non-profit society of members who are each registered associations in their own home countries. These members of IBA consist of 65 dedicated national bartender associations and guilds that identify and take advantage of development opportunities both in their native countries and in regional contexts.We also are a sustainable organization and enjoy long-term relationships with our commercial partners, who include sponsors, members, bartenders, flairtenders, mixologists and leaders in the international beverage and hospitality industry.

The reputation and professional strength that our organization is recognized for today is due to its capable and professional team of board members, who together share a wealth of experience in their regional market, as well as an excellent understanding of how to serve our sponsors to their complete satisfaction. In addition, the team’s innovative ideas help them create awareness and keep the IBA up to speed with developments and trends as they happen in the world of beverages and the hospitality industry.

We invite you to review the summary of our global network and activities in this presentation folder. IBA looks forward to embracing you as a country member or an IBA Associate Member, joining the colourful and exciting world of the World Cocktail Championships. Join IBA, unite and network with bartenders and other experts in the beverage industry, discover the many resources our network has to offer, and make our world yours. IBA: Shaking the World!

Yours faithfully,

Ron Busman IBA President

A word from our President

Vice President - EuropePepe DioniSan Roque 86 2D20009 San SebastianSpainPhone +34 616921252Email [email protected] pepe.dioni


IBA Board

SecretaryDeclan Byrnec/o 104 Calderwood RoadGriffith AvenueDublin 9IrelandEmail [email protected] bai-president

Vice President - Southern HemisphereAlex Beaumont17 Dartmoor CircuitEmu Heights 2750NSW AustraliaPhone +61 247352331 Fax +61 247354933Email [email protected] beaukid

Vice President - North AmericaEduardo Adrian JuarezParque España 13A entre Sonora y VeracruzCol. Condesa, D.F Mexico D.F. CP 06700Phone +5255 63630117Email [email protected] adrian.juarez8

Assistant TreasurerJarkko SalonenTorninmutka 2B as 414200 TurenkiFinlandPhone +35 8405558984Email [email protected]

TreasurerPeter L. JansenBoelenspark 231131 PZ VolendamNetherlandsPhone +31 299 362723Email [email protected] iba-p.l.jansen-treasurer

PresidentRon BusmanMonnikevenne 161141 RK MonnickendamNetherlandswww.iba-world.comPhone +31 299 601318Email [email protected] presidentiba

Vice President - AsiaKuo Chao Kun5F-3 No 163 Lin Shen First RoadKaohsiungROC TaiwanPhone +886 7 2518976Fax +886 7 2710426Email [email protected] twbartenders

Honorary PresidentUmberto CaselliVia Don Minzoni 420091 Bresso (Mi)ItalyPhone +39 229401685Fax +39 3472516905Email [email protected]


On Wednesday 21 February 1951, a European Cocktail Competition was held at the Grand Hotel in Torquay, England. Competitors from Denmark, England, France, Italy, Netherlands, Sweden and Switzerland took part, and twenty-one bartenders were present at this historic occasion. Three days later, on 24 February, observers and presidents of bartenders’ guilds from seven European countries - DBL (Denmark), (G)ABF (France), AIBES, (Italy), NBC (Netherlands), SBG (Sweden), SBU (Switzerland) and UKBG (United Kingdom) - founded the International Bartenders Association (IBA).

The IBA launched the first International Cocktail Competition (ICC) in Amsterdam, the Netherlands, on 7 & 8 October 1955. Giuseppe Neri, the bartender of the Excelsior Hotel in Palermo, Italy, became the first winner of ICC.

One of the most exciting of the IBA’s activities, the ICC started out as an annual competition, later becoming a biennial one. From 1973 until 1996 the ICC took place once every three years. From 1997 on the ICC was again organized on a yearly basis with three different categories: Before Dinner Cocktail, After Dinner Cocktail and Longdrink.

In 1999, the name International Cocktail Competition was changed to World Cocktail Competition (WCC). The year 2000 saw the introduction of a new phenomenon in the world of cocktails and mixology: Flairtending. Since that year, the WCC has run in two formats, Classic Mixing & Flairtending.

In 2005, a fifth category was introduced: Fancy Cocktail. Then, in 2008, a new set-up was initiated for WCC: the Open Category, in which contestants are free to choose and compete with cocktails from any of the four categories previously described.

By this time, the IBA Board was looking to re-orchestrate the WCC in order to boost a global cocktail culture and increase the visibility of its World Champions and of the sponsor brands. On the advice of its sponsor group, the IBA Associate Members, a

single name was created for the WCC Finals that would bring together Classics and Flair, transforming the Final into a one-day super-event, the Super Final. In addition to a new and exciting name, a new logo was also conceived so as to strengthen the importance of the event and create a brand.

From 2011, the competitions has been known as the World Cocktail Championships. It now consists of six individual competitions: Flairtending, Before Dinner Cocktail, Sparkling Cocktail, Fancy Cocktail, Longdrink and After Dinner Cocktail.After the Preliminary Finals, the winners of all six competitions compete in the Super Final to create the IBA Cocktail of the Year.

The winner of the WCC Super Final is invited to attend the Super Final of the next year’s WCC, with travel expenses fully paid and pocket money into the bargain. While there, the winner of the previous year’s Super Final shakes up the IBA Cocktail of the Year and toasts with the Welcome Cocktail.

The Foundation: a history


The International Bartenders Association consists of bartender guilds from 65 countries. And thanks to steady interest from around the globe, the IBA continues to grow. For the IBA, strength lies in the wealth of professional experience of tens of thousands of bartenders internationally.

MembersArgentina - Asociación Mutual de Barmen (AMBA)Armenia - Armenian Bartenders Association (ARBA)Australia - Australian Bartenders Guild (ABG)Austria - Österreichische Barkeeper Union (ÖBU)Belgium - Union of Belgium Barmen (UBB)Brazil - Associao Brasileira de Bartenders (ABB)Bulgaria - Bulgarian Association of Bertenders (BAB)China - Association of Bartenders China (ABC)Cuba - Asociacion de Cantineros de Cuba (ACC)Colombia - Asociacion Colombia de Bartenders (ACBAR)Croatia - Croatian Bartender Association (HSB)Cyprus - Cypriot Barmen Association (CYBA)Czech Republic - Czech Bartenders Association (CBA)Denmark - Dansk Bartender Laug (DBL)Dominican Republic - Union Nacional de Bartenders (UNABAR)Ecuador - Asociación de Bartenders de la República del Ecuador (ABEC)Estonia - Estonian Bartenders Association (EBA)Finland - Finlands Bartenders och Supporters Klubb (FBSK)France - L’Association des Barmen de France (ABF)Germany - Deutsche Barkeeper Union (DBU)Greece - Hellenic Barmen Association (HBA)Hong Kong - Hong Kong Bartenders Association (HKBA)Hungary - Section of Barmen in Hungary (SBH)Iceland - Bartenders Club Iceland (BCI)Ireland - Bartenders Association of Ireland (BAI)Israel - Israel Guild of Bartenders (IGBS)Italy - Associazione Italiana Barmen e Sostenitori (AIBES)Japan - Nippon Bartenders Association (NBA)Korea - Korea Bartender Guild (KBG)Latvia - Latvian Bartenders Federation (LBF)Luxembourg - Association Luxembourgeoise des Barmen (ALB)Macau - União de Bartenders e Cocktails de Macau (UBCM)Macedonia - Association of Bartenders of Macedonia (ABM)Malta - Maltese Bartenders Guild (MBG)Mexico - Association Barmen de Mexico (BAM)Montenegro - Bartenders Association of Montenegro (UBCG)Netherlands - Nederlandse Bartenders Club (NBC)Norway - Norsk Bartender Forening (NBF)Philippines - Philippine Bartenders League Inc (PBL)Poland - Polish Bartenders Association (PBA)Portugal - Associacao Barmen De Portugal (ABP)

Puerto Rico - Asociacion de Bartenders de Puerto Rico (PRBA)Romania - Asociatia Barmanilor Profesionisti Din Romania (ABPR)Russia - Bartenders Association Russia (BAR)Serbia - Barmen Association Serbia (BAS)Singapore - Association of Bartenders & Sommeliers Singapore (ABSS)Slovak Republic - Slovak Republic Bartenders Association (SKBA)Slovenia - Drustvo Barmanov Slovenije (DBS)South Africa - South African Bartenders Association (SABA)Spain - Asociaciones de Barmans de Espanoles (ABE)Sweden - Sveriges Bartenders Gille (SBG)Switzerland - Swiss Barkeeper Union (SBU)Taiwan - Bartender Association Taiwan (BAT)Turkey - Turkey Bartender’s Association (TBD)Ukraine - All Ukranian Bartenders Association (AUBA)United Kingdom - United Kingdom Bartenders Guild (UKBG)Uruguay - Asociación Uruguaya de Barmen (AUDEB)USA - United States Bartenders’ Guild (USBG)Venezuela - Asociacion de Bartenders de Venezuela (ABV)Vietnam - Saigon Bartender & Sommelier Guild (SBG)

ObserversGeorgia - Georgian Barman Association (GBA), 2nd yearMoldova - Moldova Bartender Association (BARSA), 1st yearNicaragua - Cámara Nicaragüese de Bartenders (CNB), 2nd yearIndia - India Bartenders Guild (IBG), 1st yearMongolia - Mongolian Bartenders Association (MBA), 1st year

Our Members around the world


The IBA network extends around the globe to include world class players from the beverage industry and government agencies in a range of countries, as well as various major liquor producers. They, in particular, understand the special benefits of joining us as IBA Associate Member. By assisting IBA in promoting the industry through sponsorship of cocktail competitions, bartending courses and other educational incentives, their membership also benefits themselves. Inspiring partnerships with our sponsors around the world have helped IBA to reach out to bartending professionals and to contribute to their knowledge and professionalism.

IBA Associate Membership (Code of conduct):1. Provided that they meet the requirements and conditions as laid down in the Rules & Regulations of the IBA,

membership may be granted by the IBA to those engaged in bartending in a professional or commercial capacity and whom the IBA’s Council considers to be an asset to the IBA.

2. IBA Associate Members are required to adhere to the IBA Rules & Regulations and by-laws. They do not have voting rights, nor can they compete in any Mixed Drink Competition, nor can they hold office.

3. IBA Associate Members will endeavour to cooperate with the IBA in organising training, educational and cultural events for IBA members worldwide.

4. IBA Associate Members are entitled to use the official IBA logo for commercial purposes.5. Application & Annual membership fee IBA Associate Members commit to support the IBA for at least three years. The basic annual fee for IBA Associate

Members is € 3,500 and is implemented in the Blue Membership Package. The Blue Membership Package automatically includes entry into the World Cocktail Championships, with one product and one assigned competitor. The fee for the Blue Membership Package is payable annually, upon receipt of an invoice from the IBA Treasurer.

New IBA Associate Members are kindly requested to complete the enclosed registration form and return it to the IBA headquarters.

IBA Associate Members who do not represent any beverage product (such as glass suppliers and manufacturers of bar equipment) and therefore are not part of the official WCC-drawing system are entitled to a discount on the Blue Membership Package of € 1,000.

6. Sponsor membership IBA Associate Members may opt for one of the five Membership Levels all levels including participation at the World Cocktail Champonships.

The five packages are: - Blue, € 3,500 - Bronze, € 5,500 - Silver, € 7,500 - Gold, € 11,500 - Platinum, € 17,500

The Platinum Membership Package provides a single hotel room, including full board, for the entire duration of the IBA Congress & World Cocktail Championships. Platinum Members are offered exclusively various options to present their brands, like a Corporate Bar, or Brand Bar & Trade Show Booth at the competition site, function rooms for master classes, a hospitality suite and branded cocktail parties (none of these options are included in the Platinum Membership Package, additional costs to be determined), plus a full page advertisement in the World Cocktail Championships official magazine, a 2000 copy edition.

Here’s to our Sponsors


IBA Associate Members 2017International Bartenders Association

IBA Associate Members 2013

Nuits-Saint-Georges - FRANCESince 1923

WORLD'S MOST AWARDED LIQUEURS














































The International Bartenders Association has a long history in bartending and beverage education. For decades, students have piled into classrooms to receive professional education on bar service procedures, business management, classic cocktails, conceptual tasting, distillation, international cocktail syrups, liqueurs and spirits, marketing mixology, personal presentation, social responsibility etc.

Responsible for all educational initiatives is the IBA Academy, presenting the International Bartenders Course in three continents:

- International Bartenders Course Europe (Tallinn, Estonia)- Elite Bartenders Course (JWC) Asia- Elite Bartenders Course (JWC) South America

The IBA Academy offers 6 certificates:- Foundation Course in Bartending- Social Responsibility- International Bartenders Course- Elite Bartenders Course- Accredited Trainer- Bar Management

The IBA Academy is currently developing new initiatives, like:- Online learning for the international bartender- Conceptual Tasting Training for judges at the World Cocktail Championships- International Bartenders Course in North America- Bar Master Diploma

IBA Academy


Partnership with The Spirits Business magazineThe IBA is proud to say that the renowned The Spirits Business magazine is IBA’s official and exclusive media partner.All members of the IBA are eligible to receive an e-magazine (as well as a monthly paper edition) of The Spirits Business every month, ensuring that some of the world’s leading bartenders - recognized as brand ambassadors par excellence in today’s market environment - will be exposed to all messaging in the magazine. With such a distinguished, certified readership, The Spirits Business offers brands guaranteed visibility to creative, innovative and passionate bartenders across the globe.

This exclusive partnership provides IBA with a special monthly section in the magazine (4 pages, called Members’ Club), allowing IBA to work with its IBA Associate Members, offering options for interviews and introductions of brand ambassadors as well as new products. This means that members of the IBA are always kept abreast of new cocktail and bar developments and innovations, from a variety of markets around the world.


The World Cocktail Championships (WCC) is the world’s largest battle for movers and shakers in Classic Mixology & Flairtending. 130 Bartenders representing 65 countries shake on stage for IBA World Champion titles. Preliminaries are held globally, with more than 100,000 bartenders vying for a place in the competition.

The World Cocktail Championships take place thanks to the generous support of the IBA Associate Members, who represent the world’s leading global & regional beverage-producing companies.

The IBA World Cocktail Championships provide our sponsors with a spectacular opportunity to showcase their products. Contestants gather from around the world to demonstrate their skills and talent, creating cocktails using the outstanding products that our partners supply. The World Cocktail Championships have earned a huge following in recent years, setting international standards for the booming culture of cocktails.

The World Cocktail Championships are held yearly in various continents:2007 - Kaoshiung2008 - Puerto Rico2009 - Berlin2010 - Singapore2011 - Warsaw2012 - Beijing2013 - Prague2014 - Cape Town2015 - Sofia2016 - Tokyo2017 - Copenhagen2018 - Tallinn2019 - San Francisco

LocationThe World Cocktail Championships are always held at a major local venue, generally an original and special exhibition venue (with conference facilities). Sideline activities include master classes, cocktail seminars, beverage tastings and networking sessions.

AudienceOver 1200 international professionals from the bar & beverage industry typically attend the competition, including bartenders, beverage marketers, cocktail experts & mixologists. The local network generates 800-1000 additional attendees.

PublicityWorldwide media coverage, live internet streaming, features in The Spirits Business magazine and publications in leading local magazines, throughout the world.

World Cocktail Championships


In 2011 IBA created a new competition format for what was previously known as the World Cocktail Competition. The new format was introduced under the name World Cocktail Championships and the first edition was held in Warsaw, Poland.

The World Cocktail Championships are ran in six prestigious competitions, delivering the IBA World Champion for all six competitions:

• Flairtending Competition• Before Dinner Cocktail Competition• Sparkling Cocktail Competition• Fancy Cocktail Competition• Longdrink Competition• After Dinner Cocktail Competition

The Champions of each competition, six in all, go head to head in the Super Final. The winner of the WCC Super Final is crowned IBA Bartender of the Year.

Other criteria, in which competitors in the World Cocktail Championships compete for a distinctive prize, are:

• IBA Prestige Award, for the best Technical performance

• IBA Cocktail DNA (Drink & Name Association) Cup, for the best cocktail name

• IBA Challenge Cup (Team Prize)• IBA Art Deco Trophy, for the best cocktail

decoration and/or cocktail garnish• IBA Eagle Reward, for the best overall performance

for young bartenders aged under 29

Winner of the WCC Super Final in 2013 was Greta Grönholm (Finland). Her winning cocktail being proclaimed IBA Cocktail of the Year was named My Green Summer.

World Cocktail of the Year 2013

My Green SuMMer

Mixing Technique: Mixing GlassGlass: Libbey Perception Coupe No 3055Decoration: Apple, lemon, cucumber & lily grass

2 cl Grey Goose La Poire 2 cl Routin 1883 Green Apple 10 cl Martini Prosecco DOC 3 Barspoons Routin 1883 Fruit de la Passion 1 Barspoon Finest Call Lime Juice 1 Barspoon Monin Cucumber


It is not every day you will come across 500 of the world’s finest bartenders in one room, let alone in one of the most beautiful cities on the planet. But in Cape Town, South Africa, representatives from 62 countries across the globe gathered to show off their mixing, shaking and flairing skills at the 40th annual International Bartenders’ Association (IBA) World Cocktail Championships.

If ever there was proof that the ladies can shake it as well - if not better - than male bartenders, it was at the week-long competition. Slovakia’s Jana Karkusova (the middle lady pictured below), a hospitality teacher for 15-18 year olds, was crowned the 2014 winner, succeeding last year’s female victor, Greta Grönholm, who represented Finland.

In fact, her victorious drink, Geisha, was inspired by “what it is to be a woman”, albeit in a stereotypical sense - sweet, fruity, pink and delicate.

Comprised of Havana Club Añejo 3 Años, lychee liqueur, almond syrup, toffee nut syrup, cranberry juice and lime juice the drink was described by judges as a “balanced, indulgent, fruity delight”, which was more than enough to secure Karkusova the 2014 title.


GeiSha

Mixing Technique: ShakerGlass: Libbey Hobstar DOF No 2651VCP35Decoration: Apple, cantaloupe melon, lime, orange, radish (red + white) & mint

3 cl Havana Club Añejo 3 Años 2 cl Monin Lychee Liqueur 2 cl Monin Almond 1 cl Monin Toffee Nut 4 cl Cranberry Juice 1 cl Lime Juice, fresh


Mr. Dosa Ivanov (49, Sweden) won the title of World’s Best Bartender at the 41st World Cocktail Championships held during the International Bartenders Association’s (IBA) annual congress, 10th-15th October 2015 in the Marinela Hotel, Sofia, Bulgaria.His winning cocktail was called Grand Horizon and consisted of 3cl Angostura 1919©, 3cl Grand Marnier Cordon Rouge, 2cl Monin Peach Purée, 2cl Routin 1883 Spicy, 4cl Apple juice (cloudy), 1cl Lime juice, fresh. Shake n’strain into a Durobor ODEO (215/34) glass and decorated with orange, radish, vanilla & Texas grass.

Ivanov, a bartender/manager for the past 27 years, is currently the manager at Norda bar & grill, part of the Clarion Hotel Post in Gothenburg, located very close to Gothenburg’s central station.

Accepting his trophy and prize (attending the World Cocktail Championships 2016 in Tokyo, Japan) Mr. Ivanov thanked his friends and supporters from the Swedish Bartenders Guild (SBG) and especially his “marketing team” , made up of wifes & SBG members, for their support and active use of social media. He went on to say that one post on social media received 20,000 views on the first day.

In addition to the honour and glory associated with winning, Ivanov will be much sought after by other member countries of the International Bartenders Association and brands from the IBA Associate Members to demonstrate his winning cocktail Grand Horizon and share his winning secrets with young bartenders all over the world.

IBA Bartender of the Year 2015

Grand hOrizOn

Mixing Technique: ShakerGlass: Durobor ODEO 215/34Decoration: Orange, radish, vanilla & Texas grass

3 cl Angostura 1919® 3 cl Grand Marnier Cordon Rouge 2 cl Monin Peach Purée 2 cl Routin 1883 Spicy 4 cl Apple Juice (cloudy) 1 cl Lime Juice, fresh


Last year’s World Cocktail Championships were more spectacular than ever. For the International Bartenders Association’s 65th Congress & World Cocktail Championships (WCC), more than 1,000 bartenders, brand representatives and industry leaders gathered at Tokyo’s luxurious Imperial Hotel - fittingly situated in the heart of the city’s thriving bar district, Ginza.Over the course of six days from 16 to 21 October, guests networked, attended educational masterclasses and competed in one of the biggest and most hotly anticipated cocktail competitions of 2016. Held in Tokyo fort he first time since 1996, this year’s WCC saw its host country triumph, with Kyoto-based bartender Kenji Tsubokura crowned overall winner of the championships.However, his victory did not come easy. Bartenders from more than 65 countries who won regional heats held by their individual IBA guilds went head-to-head in six competitive rounds in Tokyo - one Flairtending Competition and five Classic Mixing Competitions. In total, more than 100 of the world’s most accomplished bartenders took part in the championships.Tsubokura, who is owner and chief bartender at the renowned Kyoto bar Rocking Chair, impressed with his short drink serve, The Best Scene, a mixture

of Geranium Premium London Dry Gin, Giffard Elderflower Liqueur, Midori, Monin Yuzu Fruit Furée, fresh lemon juice and one dash of Fee Brothers Cardamom Bitters.As his prize, Tsubokura will recive an all expenses-paid trip to the WCC 2017, which will be held in Copenhagen, Denmark. He will also serve his cocktail, The Best Scene, at the 66th IBA Congress 2017 welcome party.


The BeST Scene

Mixing Technique: ShakerGlass: Durobor 2928/25 GLAM 25 cl-8 3/4 ozDecoration: Grapefruit, watermelon radish, yuzu, radish & heavenly bamboo

3,5 cl Geranium Premium London Dry Gin 1,5 cl Giffard Elderflower Liqueur 1 cl Midori 0,5 cl Monin Yuzu Fruit Purée 1 cl Lemon juice, fresh 1 Dash Fee Brothers Cardamom Bitters


Selected by host guild DBL (Denmark) as an original and special exhibition venue to host the IBA World Cocktail Championhsips 2017, Øksnehallen is one of Copenhagen’s biggest exhibition halls and the most amazing venue in the Danish capital. Øksnehallen is a stunning building, situated in the heart of the lively old meat district in the centre of Copenhagen. With its 5,000 square meters, Øksnehallen is used for a wide array of events, including art exhibitions, conferences, trade fairs, product presentations, fashion shows as well as dinners and parties.

Set to take place from 15-19 October 2017, the annual World Cocktail Championships - or WCC - is the pinnacle of the competitive bartending calendar. To decide which individuals will compete, guilds - the IBA member associations in each country - test their participants by way of preliminary heats. Those victorious, usually two from each guild, are then put through to the World Cocktail Championships, this year held in the capital of Danmark, Copenhagen.

Hundreds are expected to gather at Radisson Blu Scandinavia Hotel, Copenhagen (IBA Associate Members, board, guild-presidents and delegates) and the DGI-byens Hotel (competitors), from guilds as far flung as Argentina and Armenia, to South Africa and Taiwan, to compete in six internationla competitions: Flairtending, Before Dinner Cocktail, Sparkling Cocktail, Short Drink, Long Drink, Bartenders Choice and After Dinner Cocktail. The winners of the Classic Mixing Competitions and the Flairtending Competition will compete in the WCC Super Final for the ‘IBA World Bartender of the Year’ award.

The IBA itself was formed in 1951, and today comprimises of 65 dedicated national bartender associations and guilds. And the championships have developed too - the first International Cocktail Competition was held in 1955 in Amsterdam. The event continued to grow in size and stature and became known as the World Cocktail Competition in 1999, before adopting the World Cocktail Championships name in 2011. Today, the event is not only an insulator contest for members; in 2017 the event will solidify its status as a spectator event. The Danish National Cocktail Competition will place in one half of Øksnehallen as part of the 1st Copenhagen Bar Show, with visitors invited to come and watch both the Danish nationals as well as the World Cocktail Championhips. The flamboyant Flairtending Competition is likely to be an audience favorite: 4000 visitors are to be expected on both days of the event, both from local as well as international origin.

Wonderful Copenhagen


Dear Guild-Presidents, Members and Associate Members,

It is with great pleasure to inform you on the progress of organising this year’s congress and World Cocktail Championships. For each passing week more developments are taking place, in the process of organising this incredible event.

We are looking forward to you coming here in October. As you may know, Denmark is well known for its gastronomic experiences and for creating a whole new genre in cooking called ‘The Nordic Kitchen’. We hope that your upcoming visit will inspire the world’s leading bartenders and stimulate them to look into what ‘The Nordic Kitchen’ is all about, and find inspiration from this unique gastronomic genre for their creations. In Danish we have a word, which there is no direct translation for, namely; ‘hygge’. The meaning of the word is one of the essential parts of why we are voted the happiest nation year after year. In order to attempt to explain the phenomenon ‘hygge’ you have to think about the feeling you have inside, when you are with your closest family and friends at Christmas and everything is calm and cosy - at this point you are truly enjoying yourself and completely relaxed. This is one of the key ingredients during your visit to Copenhagen in October, as we will show you some of the most fantastic sites the city has to offer.

There will be a few changes for this year’s World Cocktail Championships (WCC). The WCC is moving into an offsite venue outside the hotel you will be staying at. This gives us the opportunity to create what we have called “The World Cocktail Championships Village” - which will contain the main venue for the WCC, a Nordic beverage trade fair, an open area with local street-art and several food vendors, a restaurant which is exclusively open for participants of WCC, a cool hangout area for all competitors and practice facilities for the flair tending competitors. The focus of the competition will switch to the experience of participating as a spectator, meaning that we are working on how to make the competition more exciting to watch for the audience in the venue, but also on how the viewers at home tuning into the live steam will experience it. Therefore we are working on the concept of setting up the competition as a TV production, so there will be a minimal of breaks, where there is no entertainment on stage for the audience during the competition. The WCC has previously had two presenters on stage during the whole event, where we instead will have at least 5 presenters on the floor and stage at different locations - this year we are introducing an analyst desk, where two experts will show replays of the heats and discussing the technical aspects of the competition. Furthermore there will also be a presenter on the floor interviewing not only the competitors, but also the sponsors, which have the opportunity to hold mini master classes, and introduce their products to audience and viewers - these segments will be broadcasted on both the big screens at the venue, and the live stream that will be broadcasted worldwide. At the competition venue we are attempting to create an atmosphere that reflects the experience of being in a bar, so we have created two raised platforms, with a total of 10 Corporate Bars for our Platinum Associate Members, with a total of over 100 seats at the bar with prime viewing of the competition. For the spectators on site we have decided to give focus on taste at this year’s WCC. After each participant in the Classic Cocktail Competitions has been on stage competing, they will be invited to a bar off stage, to once again mix their cocktail, to create an open tasting of the cocktail. We believe this will give you the opportunity to not only taste what is being created on stage, but also share knowledge amongst each other and open up the discussions on inspiration sources and experiences.

Once again we look forward to seeing you in Copenhagen in October!

Best regards,

Kevin William GosneyProject Manager

Letter from the organisers


Venue World Cocktail ChampionshipsThe WCC 2017 competition site at Øksnehallen (half the size, 2,500 square meters, top level in floor plan) will provide 400 seats in front of the main stage, 10 Corporate Bars (exclusively for Platinum Members), on a raised level (60 cm, VIP-area), providing bar stools with view on the WCC-stage.Total capacity of visitors at the WCC competition-site is estimated around 1000-1200 people.Signing of Corporate Bars will be visible from the competition-site.Smaller bar-booths will be provided for Silver and Gold Members (limited number, close to the garnish-prep area).

1st Copenhagen Bar Show 2017Presented in Øksnehallen (half the size, 2,500 square meters, bottom level in floor plan). Expected number of visitors on 1st day (Tuesday 17th October 2017) 4000 per day, open to general public.Expected number of visitors on 2nd day (Wednesday 18th October 2017) 4000 per day, open to professionals from the industry.Brand Bars & Trade Show Booths will be available for IBA Associate Members (all sponsorship packages), sizes and prices to be presented in March 2017.

IBA Associate Members Lounge (banqueting-venue at Radisson Blu Scandinavia Hotel)From Sunday 15th October - Tuesday 17th October (250 pax).Open exclusively to Platinum, Gold & Silver sponsors: provided beverage selection to be advised.International bar, in addition to the provided hotel-outlets (hotel-bars & casino), open to WCC-delegates & competitors only.Staffed by professional bartenders, beverage-prices to be charged at moderate price-level.

Hospitality SuitesHospitality suites will lapse, unless specifically requested.

Contact usInternational Bartenders Association (participation WCC 2017 & sponsorships)Ron Busman, [email protected]+31 (0) 299 601318

Letsmake (booking of IBA Associate Members Lounge, corporate bars, bar-booths, master classes & hospitality suites, optional)Kevin William Winterbottom Gosney, Project [email protected]+45 9156 7372

Venue WCC 2017


Floor plan of venue WCC 2017


Pictures and artistic impression venue WCC 2017


During the IBA Congress & World Cocktail Championships, IBA provides a number of options for the IBA Associate Members to present their products.

Corporate BarThe venue in which the World Cocktail Championship 2017 are held, provide 10 Corporate Bars (exclusively for Platinum Members), on a raised level (60 cm, VIP-area), providing bar stools with view on the WCC-stage. Total capacity of visitors at the WCC competition-site is estimated around 1000-1200 people.Signing of Corporate Bars will be visible from the competition-site.

Brand bar/booth at the competition site (exclusively for Platinum Members, not included in the Membership Package, additional costs to be determined)

Master class (exclusively for Platinum Members, not included in the Membership Package, additional costs to be determined)

Hospitality suite (exclusively for Platinum Members, not included in the Membership Package, additional costs to be determined)

Branded cocktail party (exclusively for Platinum Members, not included in the Membership Package, additional costs to be determined)

IBA Associate Members Lounge (banqueting-venue at Radisson Blu Scandinavia Hotel)From Sunday 15th October - Tuesday 17th October (250 pax).Open exclusively to Platinum, Gold & Silver sponsors: provided beverage selection to be advised.International bar, in addition to the provided hotel-outlets (hotel-bars & casino), open to WCC-delegates & competitors only.Staffed by professional bartenders, beverage-prices to be charged at moderate price-level.

Present your brand


World Cocktail Championships 2017: Copenhagen, Denmark

IBA Associate Membership

Blue Silver Gold Platinum

€ 17,500€ 11,500€ 7,500€ 3,500Membership Package

IBA Associate Membership Level

••••IBA Associate Member annual fee, included

••••Participation at the World Cocktail Championships

Number of participants (countries), by drawing of lots

•Single hotel room, including full board, for the entire duration of the IBA Congress & World Cocktail Championships

Number of products from portfolio to be included in the World Cocktail Championships O�cial Product List 2017

11741

•Corporate Bar at the competition site (lounge area)

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Participation at IBA Associate Members Lounge

Full portfolio741

Function room for master classNot included in the Membership Package, additional costs to be determined

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••••Your company-logo on IBA-website (www.iba-worldwide.com)

••

Half-page advertisement in World Cocktail Championships O�cial Magazine, 2000 copies edition

Company logo in World Cocktail Championships O�cial Magazine

Full-page advertisement in World Cocktail Championships O�cial Magazine, 2000 copies edition

Brand Bar & Trade Show Booth at the competition siteNot included in the Membership Package, additional costs to be determined

Hospitality suiteNot included in the Membership Package, additional costs to be determined

Your company’s brand cocktail partyNot included in the Membership Package, additional costs to be determined

••••

Display company logo during the World Cocktail Championships (backdrops and sponsor walls) ••••

WCC feature (4 pages) in �e Spirits Business magazine (global coverage) ••••

Bronze

€ 5,500

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2

2

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Feature in �e Spirits Business magazine •

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Five types of membership to suit you


15-19 OctoberØksnehallenCopenhagenDenmark

Company name IBA Associate Member:

Address:

Contact person:

Email:

Hereby I, , confirm the participation of my company at the World Cocktail Championships 2017, in Copenhagen, Denmark.My company will be participating in the Membership Package, as indicated below (please indicate your preference by ticking the appropriate box). The annual IBA-fee is included in all four packages.

PLATINuM, for € 17,500 (basic amount): 11 competitors, unlimited portfolio

Please indicate the products that your company will present at the WCC 2017 by sending a complete and updated list of your company’s portfolio, to be included in the WCC 2017 product list.

During the WCC 2017, my company is interested in hosting: Corporate bar at the competition site IBA Associate Member Lounge (Sponsor Bar) Brand cocktail party Master class Hospitality suite Other, being None of the above options are included in the Platinum Membership Package, additional costs to be determined.

GOLD, for € 11,500: 7 competitors, 7 products to be included in the WCC 2017 Official Product List

Please indicate the 7 products your company will present at the WCC 2017:

1. 5.

2. 6.

3. 7.

4.

Participation World Cocktail Championships 2017


SILVER, for € 7,500: 4 competitors, 4 products to be included in the WCC 2017 Official Product List


1.

2.

3.

4.

BRONZE, for € 5,500: 2 competitors, 2 products to be included in the WCC 2017 Official Product List


1.

2.

BLuE, for € 3,500: 1 competitor, 1 product to be included in the WCC 2017 Official Product List

Please indicate the product your company will present at the WCC 2017:

1.

After receiving your selected WCC Membership Package for 2017, your company will be forwarded an invoice by IBA Treasurer Mr. Peter Jansen before 1 May 2017. Once the final draw has taken place you will be informed about the composition of participants that have been assigned to your company.

Please submit the WCC 2017 participation form before 20 March 2017 and send it to:

International Bartenders AssociationAttn: Ron Busman, President

[email protected]@mac.com

Office +31 (0) 299 601318Mobile +31 (0) 6 30131072

If you require any further information, please do not hesitate to contact us.

www.iba-world.com

Documents

International Bartenders Associationiba-world.com/wp-content/uploads/2017/10/IBA-Media-Pack-2017.pdf · International Bartenders Association Dear Sir, Madam, It gives me great pleasure