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International ManagementMgmt 446
Fall, 2011
Sully Taylor
The Global Manager’s RoleThe Global Manager’s Role
1-2Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall
What is Globalization?What is Globalization?
Global competition characterized by networks of international linkages that bind countries, institutions, and people in an interdependent global
economy
1-3Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall
The Impact of Information Technology
The Impact of Information Technology
Making Geographic barriers less relevant
Lowering cultural barriers
Encouraging convergence of consumers’ tastes and preferences
Making Geographic barriers less relevant
Lowering cultural barriers
Encouraging convergence of consumers’ tastes and preferences
1-4Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall
Globalization of Human CapitalGlobalization of Human Capital
Increasing trend in the offshoring of manufacturing jobs and outsourcing of white-color jobs
Prediction that 3.3 million U.S. jobs in service sector may be lost/outsourced by 2015
Increasing trend in the offshoring of manufacturing jobs and outsourcing of white-color jobs
Prediction that 3.3 million U.S. jobs in service sector may be lost/outsourced by 2015
1-5Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall
Powerpoints from McKinsey Report, 2010…Survey of Five Global Trends
Impact of Trends on Companies’ Profitability Over the Next 5 Years
% of respondents
Expected Role of Country’s Government in the Market Over the Next 5 years
Benefits of GlobalismBenefits of Globalism
Access to more markets
Growth of developing economies
Opportunities for flexibility and efficiency
Opportunities for small and medium-sized enterprises (SMEs)
Access to more markets
Growth of developing economies
Opportunities for flexibility and efficiency
Opportunities for small and medium-sized enterprises (SMEs)
1-9Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall
Challenges to GlobalismChallenges to Globalism
Backlash against capitalism and rekindling of nationalism
Increased protectionism of high-demand resources
Need to develop top managers with international understanding and experience
Backlash against capitalism and rekindling of nationalism
Increased protectionism of high-demand resources
Need to develop top managers with international understanding and experience
1-10Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall
What does The Other Side of Outsourcing illustrate?
Rising competitiveness of other nations. Competitive advantage of different
nations. Wage disparities internationally. Outsourcing by Western firms. Cultural adjustments of societies and
individuals; social and cultural backlash. International market opportunities (e.g.,
for Nike and others).
Different historical and cultural contexts of countries: eg. Caste system in India. Why does it persist? How does it affect competitiveness?
Different family systems and their effects on labor (e.g. young woman applying for job).
Different/changing perspectives on marriage; consumption; etc. What trends would you predict for the number of children in middle and upper class families going forward?
What pressures or draws industries and companies into
doing business globally?
Why did Intel put a $2B plant in Vietnam?Why does Boeing produce parts of its
planes in China?Why has Wal-mart franchised itself to Barti
in India?Why did Samsung replace its 500+
marketing firms with only one main one?
Some examplesAn Indian call center operator is paid about
$1000/month (in PPP).It costs > $1B to build a new Boeing plane.Mexican middle class wants fashionable
jeans at a good price.China has lifted its requirement that foreign
firms form JVs with Chinese firms.
There are four general drivers that push or draw industries and the firms within them to operate internationally
Market driversCost driversCompetitiveGovernmental
Global Industry DriversMarkets:
Common customer needsE.g., Honda with reliability and
economy Global customer
E.g. Wal-MartLead countries
E.g., Italy in high end textilesTransferable marketing
E.g. Louis Vuitton
Adapted from George Yip, Diagnosing Industry Globalization Potential, 2003
Cost:Global scale economies
Aerospace industry; consumer electronics. High product development costs
E.g. Intel microprocessor
Sourcing efficienciesFavorable logistics
E.g., containerizationDifferences in country costs
E.g., labor costs
Competitive pressuresCompetitors from different countries
E.g., GM’s activity in China is linked to increase in competitors in US.
Competitors globalizedHave the ability to leverage their reach
Too many competitors at homeE.g. Honda’s push into the US
Access to knowledgeE.g. Japanese biotechnology investments in US
GovernmentFavorable trade policies
E.g., recent reform in India of the FDI lawsCompatible technical standards
E.g., EU unity on standards for elevatorsCommon marketing regulations
E.g., use of certain media, ability to make claims. Host government concerns
E.g., number of expatriates; local content
In threes, 10 minutesFor 2 of the 4 global drivers, identify 2
industries (e.g., automotive, toothpaste, pet care products, high end medical equipment, toys, pharmaceuticals, etc.). One industry should be highly affected by this driver and the other should not be affected much at all. Be sure that you can explain your reasoning for your conclusions.
Regional Trading BlocksRegional Trading Blocks
The dominance of the United States is already over.
What is emerging is a world economy of blocs represented by: NAFTA, EU, and ASEAN.
Much of today’s world trade takes place within these three regional free-trade blocs:
Western Europe, Asia, and the Americas
Much of today’s world trade are grouped around three dominant currencies:
euro, yen, and the dollar
The dominance of the United States is already over.
What is emerging is a world economy of blocs represented by: NAFTA, EU, and ASEAN.
Much of today’s world trade takes place within these three regional free-trade blocs:
Western Europe, Asia, and the Americas
Much of today’s world trade are grouped around three dominant currencies:
euro, yen, and the dollar
1-22Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall
The European Union EU
The European Union EU
A unified market over 400 million people living in 27 nations
EU poses two challenges for global managers:
1. “Fortress” Europe2. Dealing with multiple cultures within
this unified market
A unified market over 400 million people living in 27 nations
EU poses two challenges for global managers:
1. “Fortress” Europe2. Dealing with multiple cultures within
this unified market
1-23Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall
AsiaAsia
China India ASEAN South Asia Association of Regional
Cooperation (SAARC) Japan Asian Tigers:
Hong Kong Singapore South Korea Taiwan
China India ASEAN South Asia Association of Regional
Cooperation (SAARC) Japan Asian Tigers:
Hong Kong Singapore South Korea Taiwan
1-24Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall
The AmericasThe Americas
North American Free Trade Agreement (NAFTA)
Central America Free Trade Agreement (CAFTA)
MERCOSUR
North American Free Trade Agreement (NAFTA)
Central America Free Trade Agreement (CAFTA)
MERCOSUR
1-25Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall
Other Regions in the WorldOther Regions in the World
The Russian Federation Middle East The African Union—AU South Africa Less developed countries—LDCs
Low Gross National Product (GNP)Low Gross Domestic Product (GDP)Large, relatively unskilled workforceHigh international debt
The Russian Federation Middle East The African Union—AU South Africa Less developed countries—LDCs
Low Gross National Product (GNP)Low Gross Domestic Product (GDP)Large, relatively unskilled workforceHigh international debt
1-26Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall
The Global Manager’s RoleThe Global Manager’s Role
1-27Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall
http://www.ted.com/talks/lang/eng/parag_khanna_maps_the_future_of_countries.html
What is International Management?
1-29
The process of developing strategies, designing and operating systems, and
working with people around the world to ensure sustained
competitive advantage
Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall
International News Article (10 minutes)“China Aims to Rein in Car Sales”
Switch and work with someone you haven’t worked with in class yet.
In pairs, decide what the article illustrates about the international management topics in Chapter 1. Be specific about how the article illustrates a topic.
Describe what you learned from analyzing the article. This could be specific information, and/or an insight into doing business internationally that you did not have before.
What discussion question would you create from reading this article that could provoke an fruitful, interesting class discussion?
Political RiskPolitical Risk
Examples:Examples:
1-31
Any governmental action or politically motivated event that could adversely affect the
long-run profitability or value of a firm
Venezuela took control of cement plants and offices belonging to
Mexico, after failing to reach an agreement in nationalization talks.
Bolivian president’s move to nationalize the
national gas industry followed that in
Venezuela.
Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall
The Political Risk Cont.The Political Risk Cont.
Typical Political RisksTypical Political Risks Political Risk Assessment
1-32
Expropriation and confiscation
NationalizationTerrorismMacro-political risk event Micro-political risk eventDiscriminatory treatmentBarriers to repatriation of
funds Interference in managerial
decision makingDishonesty by government
officials
Expropriation and confiscation
NationalizationTerrorismMacro-political risk event Micro-political risk eventDiscriminatory treatmentBarriers to repatriation of
funds Interference in managerial
decision makingDishonesty by government
officials
Helps companies manage exposure to risk and minimize financial loss
Two forms:Consultation with
expertsDevelopment of
internal staff capabilities
Helps companies manage exposure to risk and minimize financial loss
Two forms:Consultation with
expertsDevelopment of
internal staff capabilities
Copyright ©2011 Pearson Education, Inc. publishing as Prentice Hall
For Week 3Read the international News article
assigned today and - Chapter 2, and Case 3: Nokia (pages 82-88).
Turn in your team member list and emails next time. Be sure to have your top three country choices from the list in the syllabus.
Be sure to be on time as we will be going to the library for the first 45 minutes.