INTERNATIONAL MARKETING GUIDELINES

Visual Identity (Logo, colors, font, base lines)

Images

BTB Material

BTC Material

Website and Social Media

K.O.L

EVENTS: Congresses, Workshops, Symposiums, Live demos

Training material

PR

www.algeness.com Distributor’s section

VISUAL IDENTITY

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LOGO:

VISUAL IDENTITY

VISUAL IDENTITY

ALGENESS® BASELINE

« Master Your Results® » - Registered brand

«What you see is what you get»

MAIN CONCEPTS TO COMMUNICATE• Algeness® injectable implant• 100% natural filler and biocompatible• Free from chemicals• Immediate volumizing• Long-lasting results• High purity

VISUAL IDENTITY

IMAGES ALGENESS® IMAGES

IMAGES ALGENESS® IMAGES

ALGENESS® IMAGES

®

Translate the “Instructions For Use” into your own language.

When translated send to the AAT marketing department; we will insert the new language into the document.

INSTRUCTION FOR USEBTB DOCUMENTS

TRAINING MANUALBTB DOCUMENTS

SCIENTIFIC STUDIES LEAFLETBTB DOCUMENTS

RESULTS BOOKBTB DOCUMENTS

If necessary, translate into your own language and give it to doctors with every single product delivered (to be placed where highly visible on the top of the box).

INJECTION GUIDEBTB DOCUMENTS

PRESS FILE

Translate the PRESS FILE into your own language, to be used for press conferences.

BTB DOCUMENTS

BToB BROCHURE

Translate the BToB BROCHURE into your own language.Send us a word file, we will then create the HD file, ready for printing.

BTB DOCUMENTS

You can translate our Algeness® NEWSLETTER and insert your own testimonials.Our graphic design department will edit the HD file for you

NEWSLETTERBTB DOCUMENTS

Identify the most important magazine of the sector and plan some advertising pages or some articles regarding Algeness® or new studies.

The best period for advertising is when the magazine publication coincides with the period of a Congress and will be distributed during the Congress. In this case you can use your advertising to promote your events, workshops and booth number.

ADVERTISINGBTB DOCUMENTS

PATIENT INFORMED CONSENT FORM

To be translated into your own language

BTB DOCUMENTS

To be translated and distributed to doctors for their patients.This After Care Information Card is prepared for patients to give them after treatment instructions and to keep a record of the product’s lot codes.

ALGENESS AFTER CARE INFORMATION

Lot code label area

BTB DOCUMENTS

PATIENT RACK BROCHURE

Rack Brochure for patient’s information: To be translated into your own language

BTC DOCUMENTS

WAITING ROOM’S POSTERS

Wall Poster 120x80

Desk poster 24x34

BTC DOCUMENTS

OTHER POSTERSAVAILABLE

BTC DOCUMENTS

BTC DOCUMENTS

Recommendation: With every delivery, always send Algeness®

marketing tools to Physicians

• Youtube Algeness® Channel: invite doctors to register !

• Update your website with a dedicated Algeness® page and link to Algeness.com

• Follow Algeness® on facebook https://www.facebook.com/Algeness/

• CREATE your own facebook page to communicate Algeness events or to share information from the Algeness® institutional page/website

• Follow Algeness® on Instagram

#welovealgeness … #algeness ….

#whatyouseeiswhatyouget … #masteryourresults

#algenessnaturalfiller #algenessfiller

WEB & SOCIAL MEDIA

KEY OPINION LEADERS (KOLs)K.O.L.

Identify and train well respected KOLs in your country

AAT will organize special training in your country for your KOLs

EVENTS

1. Attend the Most Important Congresses in your country with Algeness® Speakers/Doctors for Lectures and for Workshops.

2. Monthly Workshops and hands on training.

3. Training & Master Training Algeness® bi-monthly.

CONGRESSES & WORKSHOPS

Attend the most important Congresses in your country

a) For each congress you should work to get a Lecture on Agarose(Algeness®). Make sure you submit your abstract on time to theorganization (usually deadline is 6 months before the event).

b) Organize at least one Algeness® workshop per Congress.c) Organize an interesting marketing activity to inform doctors about

your presence at Congress and to inform them aboutlectures/workshops.- Send e-mails with «Save the date card» using physician’s database(1 month and also 5 days before the event) – Print invitation cards togive to Doctors during the Congress. The invitation could present thelist of lectures and workshops. It should have the details regardingtime, room, title of the lecture and names of the speakers.

CONGRESSES & WORKSHOPS

Save the date to be sent 1 month before the event

Invitation with details of workshops and lecturesduring the Congress:

to be sent 1 week before the eventand to be printed on 300 gram paper

Address details area

CONGRESSES & WORKSHOPS

Algeness® Bags

Algeness® Headband

Algeness® Face-Pencil

Algeness® Pens

USB with Algeness® videos and documents uploaded

MARKETING TOOLSCONGRESSES & WORKSHOPS

ORGANIZE INTERVIEWS OF YOUR KEY OPINION LEADERS (KOLs)

TAKE PHOTOS OF YOUR EVENTS

CONGRESSES & WORKSHOPS

2. Workshops and Live Demos

Organize Workshops during the Congress and also every Month in your country.

Best Workshops include Hands On Session.

The Doctor/Speaker has to be a trained and certified physician by AAT with a good level of experience.

Intense Direct Marketing and invitation to workshop to potential clients.

The Workshop room equipment: Posters, Banners, Products for treatment and for exhibition, catalogues, patient informed consent forms, after care cards, training PPT, videos and all other material useful for treatments (see the live demo requirements).

CONGRESSES & WORKSHOPS

Always keep in mind that the injection technique can only be demonstrated if the safety and sterility conditions are met.

Theory should take 30-45 minutes. Hands on: at least 2 patients per workshop (approximately 30 minutes per patient).

Choose the right patients and send photos to the trainer before the event if possible.

Make sure that all material requested is available for a safe hands on demo.

Remember to give a Certificate of Participation to Doctors that attend the Workshop.

2. Workshops and Live Demo

CONGRESSES & WORKSHOPS

PRE INJECTION PROCEDURE

1. Patient’s history and details must be recorded.2. Take pre-procedure photos ( if possible email it to the Algeness® trainer for assessment before the training session).3. Informed consent form must be signed by the patient.4. Apply anesthetic cream 30 minutes before injecting.

2. Workshops and Live Demo

CONGRESSES & WORKSHOPS

1. Treatment chair with disposable sheets 2. Disposable gowns 3. Face mask 4. Makeup remover 5. Sterile gauze 6. Sterile gloves 7. Sterile saline water and isotonic ampoule 8. Antiseptic solution (octenisept, etc….not alcohol )9. Aesthetic ointment(Emla cream type)

2. Workshops and Live Demo

PRE INJECTION PROCEDURE- EQUIPMENT AND ACCESSORIES

CONGRESSES & WORKSHOPS

10. Local anesthetic ampoule (lidocaine 2% , 20 mg/ml) 11. Skin marker 12. Ice pad 13. Hyaluronidase 14. Blunt tip cannula for filler injection ( 22 G, 25 G, 27 G) 15. Needles and injectors 16. Antibiotic ointment 17. Mirror

Strict asepsis must be maintained during the entire procedure.

Photos pre and post injection must be taken.

An After Care Card has to be given to each patient with clear instructions for patient care after the procedure and with a lot code sticker.

One of the trained doctors is to take responsibility for follow-up of the patient’s) .

2. Workshops and Live Demo

CONGRESSES & WORKSHOPS

• «Algeness® agarose gel: an innovative injectable implant for face ageing correction»

• «Algeness® agarose gel injectable implant: the only natural alternative for deep volumizing, lifting and reshaping of the face»

• «Algeness® agarose gel injectable implant: a breakthrough in non surgical Rhinoplasty»

• «Algeness® agarose gel injectable implant: a new trend in bone loss correction»

WORKSHOP’S TITLES CONGRESSES & WORKSHOPS

• Take contact details (email/phone/address etc.) of all Doctors attending the Workshop or stopping by the Algeness stand.

• After the Event, send a thank you e-mail to all contacts with information and website links.

• Call and visit Doctors.

• 1 month after send a Reminder e-mail with new / updated information and/or special offers.

CONTACTS’ FOLLOW UPCONGRESSES & WORKSHOPS

3. Algeness® Training & Master TrainingMaster Your Results® Training: 2 sessions Program

1- The first training session is a theoretical session with hands-on focusing on deep injection in Zygomatico-malar area, naso-labial folds, chin and jawline. In this first session we also present the module on how to avoid and treat complications.

2- During the second training session the trainer reviews the experience of each trainee with Algeness® and focuses on the specialized techniques for lip augmentation, temples, superficial lines treatment and nose correction.

TRAINING TRAINING PROGRAM

TRAINING WEBSITEhttp://training.algeness.com/

Invite Doctors to register and start training online

TRAINING

TRAININGCERTIFICATE OF PARTICIPATION

2 certificates Master TrainingFirst Training

TRAINING

PRESS CONFERENCEPR

Identify a good Press Agency and organize an Algeness® Press Conference.

Usually articles are published 2-3 months after a Press Conference, depending on the country.

Each Editor will receive an Algeness® pack containing: Information, Brochures, Press File and an Algeness® USB drive that will include Algeness® two or three pre-written articles in word format (short version and long version), images, links to website and training website, Results Book, Brochure, Press File, Algeness® video.

At least twice a year send updated information to Editors.

SUPPORT FOR DISTRIBUTOR

PASSWORD: DISTRIB11

All images and material can be downloaded from the Algeness®website: http://www.algeness.com/distributors.html

DISTRIB. PAGE

THANK YOU FOR YOUR ATTENTION