International Trade Management—FITTskills International Business Course

Just ‘winging it’ rarely works in the world of business. And international business is no exception. Our FITTskills International Trade Management course will teach you how to develop a global business plan for your company so that you can capture your international trade opportunities. Start strategizing your success!

What you’ll learn in this course

• How to apply an understanding of key international trends in thedevelopment of a global strategy and international business plan.

• How to determine the competitive advantages of a company inthe global market and design a suitable corporate structure forinternational business success.

• How to analyze factors that will ensure profitable entry into theimport and export business.

• An understanding of how corporate resources can be mobilized tocapture qualified international business opportunities.

• How to prepare an international business plan that will keep you ontrack to attaining your corporate goals.

How the course works

Once you register for International Trade Management, you’ll be given access to the self-led online video-lecture and your textbook in eBook format. You’ll then have 3 months to work through the course at your own pace and complete the final assessment. This course offers you a choice between completing an online multiple-choice examination or completing a project. The choice is yours! See full course outline below.

What will I get when I register?

• An International Trade Management eBook

• Access to a pausible and rewindable online video lecture

• Access to guiding notes• Access to the final assessment• International trade competencies to

help you compete in today’s integrated global marketplace

How do I sign up?

Or visit fittfortrade.com/international-trade-management and click Sign Up Now.

International Business Certification

Each FITTskills course counts as a credit toward the educational requirement for the Certified International Trade Professional (CITP) designation. Visit fittfortrade.com/certification to learn more.

Visit http://fittfortrade.com/how-complete-program-works for a description of the full FITTskills program. info@fitt.ca | 800.561.3488

How much does the course cost?

$600 ($550 for FITT General Members) plus applicable taxes.

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Course Outline

Chapter 1: Global Economic Trends and Drivers

• Globalization• The Impact of Technology• Falling Barriers to Trade• Managing the Enterprise• New Challenges for Managers

Chapter 2: Managing for International Competitiveness

• The Goal of Competition• What Do Customers Want?• What Part of Operations Can Be Enhanced?• SWOT Analysis• PESTE Analysis• Benchmarking• Gap Analysis• Developing an International Competitive Strategy• Measurement• Corporate Culture and Competitiveness

Chapter 3: The Manager As Planner

• Vision, Strategy and Plan• Domestic vs. International Business• Developing a Vision and Mission• What is a Global Strategy?• Implementing a Global Strategy• What is a Business Plan?• Key Steps in Planning• Communication and Buy-in• Other Aspects of Implementation

Visit http://fittfortrade.com/how-complete-program-works for a description of the full FITTskills program. info@fitt.ca | 800.561.3488

• Monitoring and Evaluation

Chapter 4: The Manager As Organizer

• Introduction to Corporate Organization• Passive Trading• Setting Up an Export Office• The Organization of International Corporations• Implications for Managers• Strategies for Managers of Smaller Firms

Chapter 5: Managing Corporations and Strategic Alliances

• The Drive to Externalization• Outsourcing Goods and Services• What Can Be Outsourced?• Selecting What to Outsource• Maintaining Outsourcing Relationships• Strategic Alliances and Partnerships• Implementing a Partnering Strategy• Finding the Right Partner• Negotiating a Partnership• Managing an International Partnership

Chapter 6: Managing International Risk

• The Concept of Risk• The Risk Management Process• Step 1: Identify Issues and Set Context• Step 2: Identify Key Risks• Step 3: Probability and Impact• Step 4: Rank Potential Risks

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Course Outline

• Step 5: Specify Desired Outcomes• Step 6: Develop Options• Step 7: Select a Strategy• Step 8: Implement the Plan• Step 9: Monitor, Evaluate and Adjust• International Trade Risks• International Risk Management Strategies• Protecting International Assets from Risks• Exit Strategies

7. Controlling the International Organization

• Information: The Lifeblood of Management• The Era of Unlimited Bandwidth• Information Anywhere, Anytime, On Any Device• The Redefinition of Space• Internet-based Business Tools• Voicemail• Computer-assisted Design and Publishing• Information Management• Electronic Commerce• Electronic Data Interchange• Enterprise Resource Planning• Customer Relationship Management• Geographic Information Systems• Business Intelligence• Social Networks• Security

Chapter 8: A Global Approach to Managing Money

• The Context• An Introduction to Financial Statements

Visit http://fittfortrade.com/how-complete-program-works for a description of the full FITTskills program. info@fitt.ca | 800.561.3488

• Pro Forma Statements• A New Venture: Basic Questions• Project Costing• Estimating Returns• Calculating Risk• Impact on the Organization• Sources and Costs of Financing• Risk Mitigation• Cash Flow: The Life-blood of the Enterprise• Getting Paid• Financing for Competitive Advantage and

Marketing

9. Managing for International InnovationWhat is Innovation?

• Disruptive or Continuous Innovation• Why Innovate?• Where to Look for Innovation?• Managing the Innovation Process• International Partnering for Innovation• International R&D Projects

10. Managing a Multinational Workforce

• National Culture vs. Corporate Culture• Culture and Management• Hofstede’s Model of National Culture• The 7d Cultural Dimensions Model• Propensity to Trust• The Impact of Social Institutions• International Human Resource Management• The Management Mix

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Course Outline

• Local Recruitment• Skill Building• Evaluation• Reward and Recognition

Chapter 11: The Manager As Communicator

• Communication Channels• Stakeholder Buy-in• Communicating with Home-based Staff• Internal Diversity and External Communication• Cross-cultural Communication• Language• Non-verbal Communication• Other Factors Affecting Communication• Interpreters• Communication with Non-native Speakers• International Negotiations

Chapter 12: The Manager As Leader

• Managers versus Leaders• What is Leadership?• Styles of Leadership• Culture and Leadership• Transformational Leadership• Attribution and Leadership• Building the Right Skills• Management Challenges• International Business Ethics• Local versus Company Loyalties• Selecting the Right Manager

Visit http://fittfortrade.com/how-complete-program-works for a description of the full FITTskills program. info@fitt.ca | 800.561.3488

**Each chapter also ends with related exercises and resources

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