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Renowned eCommerce agency Krish Inc. has now ramped up its ecommerce development skills and is targeting new markets. It now offers a great eCommerce marketing checklist for eCommerce stores. eCommerce businesses can now take advantage of this checklist and implement the necessities in their eCommerce stores. You will certainly benefit from improved usability, better UX, more conversions and clicks!
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P a g e | 1
One Stop eCommerce Solutions | KrishInc.com
Internet Marketing Check list for eCommerce Store Owners
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Today, Krish Inc. stands out as a premier ecommerce consulting and
development agency that believes in excellence and total perfection. With a
special interest in developing ecommerce stores for ecommerce retailers, we
develop SEO friendly stores that help online retailers brace up to the competition
and improve their profitability. Our SEO friendly stores help even a beginner to
go a long way and be an achiever. SEO friendly stores are specially designed to
include features that make these stores friendly to search engines. Some of the
benefits of SEO friendly stores are provided as below:
SEO friendly stores attract more traffic
They consequently lead to higher sales
These stores are highly cost effective in the long run
Due to the SEO friendly nature, your store is ranked higher
This consequently leads to more visibility of your brand
Visitors thus become more aware of your store, which helps in repeat visits
Krish Inc. provides a comprehensive service for ecommerce retailers for
developing their SEO stores. This is a fourfold process that is listed as below:
STAGE 1: CATEGORY/SUB-CATEGORY NAMING
Categories & sub-categories pages’ name creation:
We will ask you provide us the names of the top categories and sub-
categories if any. You will need to provide us the name of top categories &
sub-categories. We will finalize the names for category & sub-category
pages for the same and define the category structure & page names
accordingly.
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One Stop eCommerce Solutions | KrishInc.com
STAGE 2: STORE DESIGN & DEVELOPMENT
Keywords research & analysis
We will conduct keywords research & analysis for home page,
category/sub-category pages. We will send you keywords research report
with our suggested keywords for optimization.
Title & Meta tags optimization
Custom Title & Meta: Title & Meta tags insertion for home page,
category & sub-category pages: We will write unique Title & Meta
tags for home page, category & sub-category pages. These Title &
Meta tags will be custom and keyword rich.
Dynamic Meta insertion: We will develop a mechanism for
unique & page specific Title & Meta tags for products level pages.
SEO friendly URLs: We will re-write SEO friendly URLs for each
product’s page. Page name will be keyword rich and search engine
index friendly.
H1 tags insertion: We will design a page layout such a way that
each page will have H1 tag. For category page, category name will
become H1 tag and for product page, product name will become H1
tag. We will try to keep H1 tag closest to beginning of the Body tag so
Google can read H1 tag early.
Images optimization
Image filename: We suggest give the image file name a product
name but not like “image 1.jpg” or image 2.jpg”.
ALT tags insertion: Google cannot read the images but read the
ALT tags on images. We will develop a mechanism such a way that
every image’s file name will become ALT tag.
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One Stop eCommerce Solutions | KrishInc.com
Content development for category page:
Content is very important for search engine rankings and Google likes
unique and keywords rich content. Either you provide us the content
approximate 100 to 125 words or we will write for you and publish on
category/sub-category pages.
Social media setup
Blog setup: We will create a blog section on your store. The blog
URL will be like www.your-store-name.com/blog. The blog will SEO
friendly and will be in same theme like your store.
Facebook fan page design: We will create an account on
Facebook and design a custom Facebook fan page. Also, we will put
the link of Facebook on each page of your store.
Twitter page design: We will create account in Twitter & design
custom Twitter page. Also, we will put the link of Facebook on each
page of your store.
Facebook like button/share button: We will put the Facebook
like/share button on each product page so users can share a link
among their social network.
404 page setup:
We will design a custom 404 page for the pages those will not be existed.
This page will include a search box so users can browse any other similar
product that will not be existed.
Google Analytics code setup:
This is a free tool from Google to analyze the traffic and conversions. We
will create an account in Google Analytics set the code on each page to
analyze the traffic and setting up the goals funnel as well conversion
tracking.
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One Stop eCommerce Solutions | KrishInc.com
STAGE 3: LAUNCHING A STORE
Search engine sitemap creation (sitemap.xml):
This is very crucial part for any Ecommerce stores. This will include all
pages and submitted in search engines. We will create an account in Google
Webmaster Tools and submit this sitemap.
Google products search listing (Google Base):
This is another free product from Google. This is a comparison shopping
search for real buyers. We will create an account in Google Base, create a
feeds and submit in Google Products search.
Press release submission:
After launching a new store, we will publish a press release on popular &
free PR sites. If you provide us the press release will publish or we will
write the PR and after your approval we will publish.
Claim popular social media properties:
We will claim the store name in popular social media properties. We will
create an account so in future you may use for content marketing purpose.
Few of them are, Hub Pages, Sqidoo Lens, SlideShare.net, Digg,
Stumbleupon, Wordpress and BlogSpot.
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One Stop eCommerce Solutions | KrishInc.com
STAGE 4: ON-GOING MONTHLY SEO ACTIVITIES
Link popularity building/offpage SEO:
We will do one-way quality link building for targeting keywords and pages.
Forum postings submission:
We will do forum postings submission in high PR and relevant forums. We
will participate in related threads and get 1 or 2 one-way links from each
post as signature with keyword rich anchor text.
Social bookmarking submissions:
We will do social bookmarking submissions for targeting pages major
home page & category pages.
Web directories submissions:
We will submit home page in free web directories under the most suitable
category.
Web 2.0 pages creation:
We will create accounts in high PR & popular web 2.0 sites. We will write
unique content around 150 to 200 words and post on this web 2.0 sites. We
will get 1 or 2 one-way links with keyword rich anchor text.
Classified ad postings:
We will submit products in popular & relevant classified ad sites.
Google base listings:
Since Google base feeds expire every month, we will generate feeds and
submit in Google base.
Reports & deliverables:
We will provide keywords ranking report to measure the performance and
detailed submission report.
Why not utilize our services to obtain an outstanding SEO store? Trust Krish Inc
to deliver what you really want and watch your e-business grow.