ways to Market your eCommerce store

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    12-Jul-2015

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<ul><li><p>This write-up is written by Er. A. S. Jain commonly known by Arpan Jain, who is the Founder and CEO of SANS Technologies. SANS Technologies is basically an IT company who is taking care the Digital Branding of Many of Ecommerce Sites and News Sites world wide.</p></li><li><p>This write-up is written by Er. A. S. Jain commonly known by Arpan Jain, who is the Founder and CEO of SANS Technologies. SANS Technologies is basically an IT company who is taking care the Digital Branding of Many of Ecommerce Sites and News Sites world wide.</p><p>Ways to Market yourOnline Store</p><p># Er. A. S. Jain </p><p>www.groupSANS.com</p></li><li><p>About the Author: Er. A. S. Jain commonly known by Arpan Jain, who is the Founder and CEO of SANS Technologies. SANS Technologies is basically an IT company who is taking care the Digital Branding of Many of Ecommerce Sites and News Sites world wide.</p><p>Ways to Market your Online Store</p><p>www.groupSANS.com</p><p>Most big brands and companies out there appear to have a great deal of love for social media. In private, however, a lot of these companies will complain theres very little ROI from social media. I tend to disagree theres no foolproof way of calculating overall ROI from social media. To that end, its impossible to say how good or bad the ROI actually is. If was that bad and social media marketing campaigns were akin to throwing money down the drain, I doubt youd see quite as many companies (big and small) taking it so seriously.You dont have to spend hours on end each day in order to promote your business via social media; some of the best campaigns are executed in a little under an hour each day. You must first select the platforms youll use the best platforms for ecommerce businesses tend to be Facebook, Google+, Pinterestand Twitter.</p><p>Social Media</p></li><li><p>About the Author: Er. A. S. Jain commonly known by Arpan Jain, who is the Founder and CEO of SANS Technologies. SANS Technologies is basically an IT company who is taking care the Digital Branding of Many of Ecommerce Sites and News Sites world wide.</p><p>Ways to Market your Online Store</p><p>www.groupSANS.com</p><p>Understanding SEO means understanding Googles algorithm. Although we dont know exactly what it is, we have a pretty good idea of what it entails. There may be hundreds of different criteria to meet, but you need only be concerned with a few. In this video, we tell you how SEO works and the power of SEO marketing.Some point should need more attention on SEO of Ecommerce A. Research</p><p>1. Key Word Research2. Competitor Research</p><p>B. Identifying Current Problems1. Quickly Find Site Errors2. Determine Your Website Speed</p><p>C. On-Page Optimization1. Keyword Optimization2. Site Structure Optimization3.Internal Links4.Usability5.Mobile Version of Website</p><p>D. Adding Blog ContentE. Link Building</p><p>Search Engine Optimization (SEO)</p></li><li><p>About the Author: Er. A. S. Jain commonly known by Arpan Jain, who is the Founder and CEO of SANS Technologies. SANS Technologies is basically an IT company who is taking care the Digital Branding of Many of Ecommerce Sites and News Sites world wide.</p><p>Ways to Market your Online Store</p><p>www.groupSANS.com</p><p>PPC is a very general term it stands for pay per click. There are lots of different components involved in PPC, from search network advertising to retargeting, through to Google Product Listing Ads (PLAs). PPC has come a long way over the last few years, and its a really good way to advertise an ecommerce website in a sustainable, profitable manner. Youll hear plenty of naysayers exclaiming that PPC isnt profitable but it can be for most people. You cant simply throw a campaign online and hope for it to make lots of money from day one, if you could do that then everyone would be at it. With PPC you have to make a commitment to testing and bettering your campaigns on an on-going basis. Only when you make this commitment will you really start to reap the rewards that PPC has to offer.At the present time, the best PPC options out there are Google PLAs and retargeting Although traditional text ads definitely still work well both on the search and display networks, PLAs and retargeting are yielding by far the best (and most profitable) results for my ecommerce websites at the present time. PLAs are specifically for ecommerce websites they present searchers with a picture of the item theyre looking for in the SERPS. The CPC tends to be lower than search text ads, whilst the conversion rate is higher. There are various reasons for this, including the fact that buyers are qualified before clicking on PLAs they can see a picture of the item, they can see the name of the merchant and they can also see the price. If they know all of that information and they proceed to click through, theres a high chance theyll convert.</p><p>Pay Per Clicks (PPC)</p></li><li><p>About the Author: Er. A. S. Jain commonly known by Arpan Jain, who is the Founder and CEO of SANS Technologies. SANS Technologies is basically an IT company who is taking care the Digital Branding of Many of Ecommerce Sites and News Sites world wide.</p><p>Ways to Market your Online Store</p><p>www.groupSANS.com</p><p>Ive heard people reciting ridiculous claims including PR is the new SEO. PR basically involves generating a buzz around your brand or website, this is typically done via getting your website in newspapers, on the TV, on popular niche blogs and so on. In some niches PR is a great way of building a reputation its a great way to market to your target audience.Next time you open the newspaper and see a review of a product, the chances are that product has been gifted to the newspaper by the brand. In return they get exposure for their product off the back of the review (good or bad). PR is deadly simple but majorly effective the problem with PR is working out exactly where to start. It can seem daunting and pointless trying to contact random people from the TV or newspapers to see if they want to review your products.Once youve mastered the art of contacting bloggers for PR purposes, you can set your sights on journalists and other outlets like newspapers and TV. Although PR is essentially free (save for gifting products or services to be reviewed) its a time consuming exercise. It takes time to nurture relationships in the PR industry you wont have an awesome PR campaign overnight</p><p>Public Relations (PR Activity)</p></li><li><p>About the Author: Er. A. S. Jain commonly known by Arpan Jain, who is the Founder and CEO of SANS Technologies. SANS Technologies is basically an IT company who is taking care the Digital Branding of Many of Ecommerce Sites and News Sites world wide.</p><p>Ways to Market your Online Store</p><p>www.groupSANS.com</p><p>A really easy way to market your ecommerce website without spending a lot of money is to sell on multiple channels. Take advantage of platforms like the Amazon marketplace and eBay include a business card or promotional flyer with the items you dispatch. Include a discount code on that flyer and watch in amazement as buyers buy directly from you in the future. There are hundreds of reasons why multichannel selling is absolutely essential for ecommerce businesses the fact you can poach customers from these big marketplaces has to be one of the main reasons.I looked at big brands that sell via marketplaces like eBay in one of my previous posts and I said then that their reasons for doing so are to further the reach of their brand. So if the big guys are doing it, you should be too! Never underestimate the importance of multichannel selling as a part of your marketing strategy its sustainable, profitable and a great way to pull in new customers with minimal effort.Youre probably wondering why Ive omitted SEO traffic from my list of marketing methods, right? The way I see it, organic traffic has become way too unpredictable to be called sustainable. Ive seen websites fall out of the SERPS overnight for a variety of reasons. Sometimes its clear that a webmaster has broken Googles guidelines other times its a little more murky. Nowadays I dont work on driving organic traffic at all any organic traffic my website does receive is a bonus.</p><p>Multichannel Selling</p></li><li><p>About the Author: Er. A. S. Jain commonly known by Arpan Jain, who is the Founder and CEO of SANS Technologies. SANS Technologies is basically an IT company who is taking care the Digital Branding of Many of Ecommerce Sites and News Sites world wide.</p><p>Ways to Market your Online Store</p><p>www.groupSANS.com</p><p>1. Web Designing and Development2. Application Development3. Ecommerce Application Development.4. Mobile Application Development5. Inventory Software development. 6. CMS Development. 7. Product Engineering.8. MLM Software development. 9. 360 Degree Digital Branding Solution10. Internet Marketing</p><p>We at SANS Offers for Your Need</p><p>If you Need any of IT Solution, Just call to SANS.We are happy to serve you with Smart solutions</p></li><li><p>About the Author: Er. A. S. Jain commonly known by Arpan Jain, who is the Founder and CEO of SANS Technologies. SANS Technologies is basically an IT company who is taking care the Digital Branding of Many of Ecommerce Sites and News Sites world wide.</p><p>Ways to Market your Online Store</p><p>www.groupSANS.com</p><p>Corporate Communication</p><p>Office: 301,Neha Apartment,44-A, Pt. Ravishankar Shukl NagarBehind CHL Apollo Hospital ,M.I.G., Indore (M.P.) 452001</p><p>Web: www.groupsans.com || www.sanswebmedia.com</p><p>Email: info@groupsans.com || sans.tech@yahoo.com</p><p>Contact No: (O) 0731-4241455(M) + 91 9893877455(M) + 919406653005 (WhatsApp)</p></li></ul>