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northfields.co.ukIssue 2

Looking to Rent?

The Property Market in Ealing

Landlords Be AwareThis may all seem absolutely good news for land-lords but with tenants straining their income tosuch an extent just to pay the increasing costs ofbasics such as rent, utilities and food, landlordshave to be careful to reference tenants carefully.Landlords should be searching for tenants withsecure jobs and whose finances are not stretchedto the maximum. Landlords should also notice andreact quickly to any delay in payment to preventrental arrears from spiralling out of control.

The Guardian reported this Friday June 17th, that May2011 marked the highest average rent in England andWales on record with the average rental figures spikingto £695. This latest figure is a 0.5% rise on April.

As Northfields reported a while ago in an article on rentalgazumping, rising rents and increased demand are caus-ing tenants to feel the scourge of “gazumping", a phe-nomena previously the province of the buyer alone.With the revelation of last months rental figures, the an-nual rise in rent is now up to 4.4% across the nation– be-low the rate of inflation in the UK. As can be expected,rents rose the fastest in London, increasing by 7.8% dur-ing the last 12 months.

What does the rent increase mean for tenants?With rents being so much higher, it is obvious the cost ofliving will be much higher, so careful budgeting is a mustfor tenants who wish to ensure that they never go intorental arrears. It is best to be realistic about what youcan afford as a tenant and to look in areas that will suityour budget. Before your start viewing properties to letmake sure you set a maximum rent.

Another way to help you to keep control of your financesis to search for properties to rent where all or part ofyour bills will be included in the rent.

Of course, with increased competition from other ten-ants, it is necessary to ensure that your offer is strongand your application is desirable to prospective land-lords. Even taking simple steps like making sure you have

all your documentation ready and your deposit collectedbefore you offer, can make all the difference. Read thisarticle from Northfields for some other tips to help youto secure the property you want to rent before someoneelse snaps it up .

What does this rent increase mean for landlords?Once again, landlords who own property in the capitalare experiencing the best returns with the total annualreturn for London property far outstripping the nationalaverage. London landlords experienced a return of up to9.5% or £22,339 per property. Compare this to the na-tional average of 2.9%, based on average rent of £4,891-£7,414 against a decline in property values of £2,523.

According to a recent buy-to-let index, as reported bythe Guardian, if property values “continue on their cur-rent trend” the average buy-to-let investor could expectto make a total annual return of 5.7% over the next year– equivalent to £9,404 per property.

With so many would-be first time buyers unable to saveup for the required deposits due to rising living costs,many more people are competing for a limited numberof rental properties. With such an imbalance in supplyand demand, rental gazumping is becoming a commonoccurrence. As tenants offering increasing higheramounts in order to secure their ideal property, moreupward pressure is put onto rental prices.

SoldAn interesting storyabout Northcroft Road

The above property was sold in a few days.

The fact that it only took a few days to sell, is notthe whole story.As a result of our marketing we created an openhouse leading to Northfields arranging 18viewings and received 5 offers over the courseof a weekend. A final price was agreed which,due to our negotiations exceeded the askingprice.You may have heard, Northfields are an awardwinning estate agent, and we are very good atselling houses. Just what you need if you arethinking of moving home!

If you are new to buy to let investment or don’thave the time to spend thoroughly referencing pro-spective tenants, it is best to employ a professionalletting agent who can not only screen tenants toweed out any problem tenants, but can also oftenattract the most desirable, professional tenants whooften prefer to use agents when searching for prop-erty. Call Northfields today, to find out more abouthow we reference tenants for our landlords to en-sure that you have the most reliable tenants in yourproperty on 0208 567 6660 or e-mail atlettings@northfields.co.uk Or request your no obli-gation property valuation online here.

98% OF ASKING PRICE

Sold100% OF ASKING PRICE

Sold

96% OF ASKING PRICE

ivingin West LondonL

Lettings DirectorSilvia Eldawi

ivingin West LondonL

northfields.co.uk

Ealing Lettings

Offices Located in:

� Ealing Broadway

� Northfields

� Pitshanger

� Shepherds Bush

� Paddington

� Mayfair

WESTERN AVENUE, W5 Available 11/07/2011 2174

£750 pcm (Studio, Furnished)

• Newly refurbished spacious studio flat• Ample storage• Separate kitchen with appliances• Allocated off street parking• Minutes to Hanger Lane tube station

ST QUINTIN AVENUE, W10 Available Immediately 3031

£910 pcm (Studio, Furnished)• Bright and modern top floor studio flat• Living area with sofa bed, wardrobe and table, wood flooring, en suiteshower room• Kitchen with electric hob, oven and fridge• Close to shops and bars on Ladbroke Grove• Half a mile to Latimer Road, White City and Ladbroke Grove tubes

THE AVENUE, W13 Available Immediately 1894

£995 pcm (1 Bed, Furnished)• Neutrally decorated, well presented ONE double bedroom split level flat• Located moments to local amenities of West Ealing and Ealing Broadway• Larger than average bedroom upstairs with sky lights and plenty ofstorage space• Cream carpets throughout with an open plan kitchen and skylights in thelounge• Newly tiled shower room

TEMPLEWOOD, W13 Available 22/07/2011 1262

£995 pcm (1 Bed, Furnished)

• Ground floor ONE bedroom flat• Large double bedroom leading to private patio garden• Open plan kitchen and living area• Driveway to frontage• Located close to Pitshanger Lane and Ealing Broadway

JULIEN ROAD, W5 Available 22/08/2011 2200

£1,000 pcm (1 Bed,Furnished)• Bright ONE DOUBLE bedroom first floor conversion flat• Wood floors throughout• Reception room with dining area• Modern kitchen and bathroom• Short walk to Northfields Tube Station

ST STEPHENS AVENUE, W12 Available 09/08/2011 3038

£1,100 pcm (Studio,Furnished)• Amazing STUDIO apartment• Beautifully decorated with wooden flooring throughout• Modern fitted kitchen• Stunning shower room• Within walking distance to Westfield Shopping Centre

northfields.co.uk

In an industry dominated by eitherbig national firms or single-office,even single-staffed agencies, North-fields stands out. We are smallenough to care but big enough tolook after you professionally.With five offices in West London anda dedicated customer care centrewe have a team of experts lookingafter you and your buyers, a size ourclients tell us feels ‘just right’ to lookafter you the way you deserve.We also have the resources to openkey offices a full seven days a week,so that the most is made of the timesbuyers are most able to view, andcalls can be taken and respondedto rather than waiting until the Mon-day.

Not too big, not too small…

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YOUR LOCAL

MULTIAWARDWINNINGAGENT

Offices Located in:

� Ealing Broadway

� Northfields

� Pitshanger

� Shepherds Bush

� Paddington

� Mayfair

SAWYERS LAWN, W13 Available 12/08/2011 2123

£1,200 pcm (2 Bed,Furnished)• Well presented TWO double bedroom house• Spacious reception room• Modern kitchen and appliances• Private garden• Walking distance to all transport

VICARS BRIDGE CLOSE,HA0 Available 02/09/2011 2703

£1,200 pcm (2 Bed,Furnished)• Two DOUBLE bedroom first floor apartment in a private development• Immaculate condition throughout• Modern kitchen with integrated appliances• Allocated off-street parking• Walking distance to Hanger Lane and Alperton underground stations

GORDON ROAD, W13 Available 20/10/2011 2779

£1,300 pcm (2 Bed,Furn/Unfurn)• Stunning TWO bedroom ground floor garden flat on Gordon Road• Open plan reception• Kitchen with glossy white units and integrated appliances• Modern bathroom• Master bedroom with access to the garden

KENT AVENUE, W13 Available 23/07/2011 2744

£1,300 pcm (2 Bed,Unfurnished)• Bright and spacious TWO DOUBLE bedroom newly refurbished groundfloor flat• Lovely lounge with dual aspect windows and door to balcony• TWO double bedrooms with built in wardrobes• Good size eat in kitchen• Tiled bathroom with shower

CHATSFIELD PLACE, W5 Available 28/07/2011 2291

£1,400 pcm (2 Bed,Furn/Unfurn)• Newly refurbised TWO bedroom apartment with private balcony• Located within walking distance of Ealing Broadway and North Ealingtube stations• Large lounge leading to dining room with parquet wood flooringthroughout plus one large double bedroom and large single• Separate brand new kitchen with white gloss cabinets• Further benefits of off street parking

SANDRINGHAM ROAD, UB5 Available 30/06/2011 3211

£1,400 pcm (3 Bed,Furnished)• Large THREE bedroom semi detached house• Large garden to rear• Spacious through lounge leading to dining area• Parking for three cars• Great access to A40 and local amenities• Short walk to Northolt Station for Central Line

UXBRIDGE ROAD, W13 Available 17/09/2011 2976

£1,600 pcm (2 Bed,Furnished)• An immaculate TWO double bedroom luxury apartment located on the3rd floor of a private development• A modern open plan kitchen with integrated appliances• Bright reception room• Fully tiled modern bathroom• Ideally located within walking distance to all the amenities of WestEaling and Ealing Broadway

Offices Located in:

� Ealing Broadway

� Northfields

� Pitshanger

� Shepherds Bush

� Paddington

� Mayfair

ASKEW CRESCENT, W12 Available 08/08/2011 3222

£1,650 pcm (2 Bed,Furnished)• Spacious TWO double bedroom flat with access to a private terrace• Stunning living area with space for dining• Lovely fully fitted kitchen• Beautiful bathroom with a Jacuzzi bath tub• Located close to all local amenities and transport links

ST STEPHENS ROAD, W13 Available 01/07/2011 2803

£1,750 pcm (3 Bed,Furnished)• Large THREE bedroom apartment in the popular The Cedars, momentsfrom Ealing Broadway• TWO bathrooms (master en-suite)• Large double reception room with access to a balcony• Separate kitchen• The property benefits from communal gardens, secure off-street parkingand garage

CECIL CLOSE, W5 Available 20/07/2011 1198

£1,850 pcm (3 Bed,Furnished)• An immaculate THREE double bedroom first floor apartment in thisprestigious 1930s development• This luxury apartment is neutrally decorated throughout• Bright reception room with dining area• Fully fitted modern kitchen with integrated appliances• Further benefits include a lovely communal garden plus off streetparking. The property is located close to Montpelier Park on one ofEaling's premier Avenues• The rent includes heating and hot water

PRINCES GARDENS, W3 Available 31/08/2011 1424

£2,000 pcm (3 Bed,Furnished)• A beautifully presented THREE bedroom semi-detached mock Tudorhouse offering an ideal residence for a family• The property comprises two reception rooms plus a dining area with anoak beamed ceiling• Upstairs offers two large double bedrooms, a further large single plus afamily bathroom with separate w/c• Private front and rear garden, sun room and garage• Princes Gardens is only a few minute's walk to North Ealing or WestActon Tube Station and local amenities

northfields.co.uk

Northfields is the first estate agents in WestLondon to offer a comprehensive lifestyle bro-chure for every seller, irrespective of price.Buyers have already told us they love ourpresentation of the property brochure, farsurpassing other agents’ old style details.With an engaging, journalistic style descrip-tion, plus factual information such as the fac-ing of the garden, street plan and the mapsthat showed local amenities such as rail andbus links. The details are designed to givebuyers what they are really interested in.Your property’s own Lifestyle Brochure:� Stand out from the crowd

� Beautifully designed brochure puts yourproperty in the best light

� ‘Plain english’ write ups let the buyer im-agine themselves living here

� Smart technology gives access to evenmore information

Lifestyle brochures…

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YOUR LOCAL

MULTIAWARDWINNINGAGENT

BELLEVUE ROAD, W13 Available 31/07/2011 2982

£2,400 pcm (4 Bed,Unfurnished)• Lovely four bed Edwardian house located just off Pitshanger Lane in theNorth Ealing Primary School catchment area• Kitchen/diner plus two bathrooms (one ensuite)• 40' rear garden• Through lounge• Minutes walk to Pitshanger Park

CLITHEROW AVENUE, W7 Available 30/08/2011 2481

£2,400 pcm (4 Bed,Unfurnished)• Stunning FOUR bedroom semi-detached family home arranged overthree floors in the Fielding and Mount Carmel school catchment• Luxury bespoke kitchen diner with integrated appliances and utility room• Three double bedrooms plus a single and a further study room• Ensuite shower room to the loft, family bathroom with walk in showerplus a downstairs washroom• Refurbished to a high standard with garden and garage

CURZON ROAD, W5 Available 13/08/2011 1957

£2,500 pcm (4 Bed,Unfurnished)• Charming FOUR bedroom family home• Arranged over three floors• Beautiful garden with summerhouse• Large master bedroom with built on wardrobes and balcony• Located in the popular Pitshanger Village with easy access into EalingBroadway

QUEENSDRIVE, W3

AvailableImmediately

£3,000 pcm(4 Bed, Furn/Unfurn)

Beautifully presented FOUR bedroom housesituated on the popularHanger Hill Garden EstatePrivate rear gardenModern kitchen and bathroomOff street parkingClose to West Acton and North Ealing tubestations

BIRCH GROVE,W3

Available27/06/2011

£4,300 pcm(5 Bed, Furnished)

A well presented FIVE bedroom semi-detachedVictorian houseThe property comprises of a double reception roomFour double bedrooms, one single bedroom, two bthrooms includingone exceptionally large en-suiteLarge kitchen with fitted appliancesConveniently located minutes away from EalingCommon

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northfields.co.uk

Pitshanger Lettings

STAR STREET, W2 Available Immediately

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£550 Weekly (2 Bed, Furn/Unfurn)• Fantastic TWO double bedroom split level apartment• Large eat in kitchen• Wood flooring throughout• Large reception room with original features• Situated close to Paddington and Edgware Road tubes

WESTBOURNE TERRACE, W2 Available Immediately 87

£675 Weekly (2 Bed, Furn/Unfurn)• Recently refurbished TWO bedroom second floor apartment set withinthis attractive building• Large living room with an open plan dining area• Modern bathroom suite• Fully equipped modern kitchen• Located moments away from Paddington Station

LANCASTER GATE, W2Available Immediately

69£720 Weekly (2 Bed, Furnished)• Lovely TWO bedroom and two bathroom apartment situated on thefourth floor of this period property• High ceilings with loads of natural light• Wooden flooring• Modern fitted kitchen• Available furnished or unfurnished

northfields.co.uk