ISSUE 7 July 2012VOLUME 3

ISSUE 4 MAY-JUNE 2013VOLUME 4

International Business Growth Starts in the Cloud• Technology is a Key Driver for

global trade

• The Cloud makes global trade a 24/7 reality.

• Any size business any where in the world can use the cloud.

• Reasons: The Cloud is free or low cost The Cloud is accessible 24/7 in

virtually every country around the world

Cloud technology is improving and becoming easier to use in global trade

Safety and security of data held or transferred through the Cloud is an increasing global-scale priority

THINKING GLOBALLY…Let’s Discuss• What is The Cloud?

• How does The Cloud work?

• Name 5 MNCs who are “big” users of The Cloud

• Why is Cloud-based data security a growing concern?

• What does Citrix offer to make using The Cloud: Better? Easier? Safer?

Luxembourg Agrees to Help Fight Tax Cheats • Banks and financial institutions in Switzerland and

Belgium are recognized as the most secretive in the world.

• Why are Switzerland and Belgium so protective of the privacy of depositors in their banks?

• Many people use Swiss and Belgian banks to hide money to evade paying taxes.

• Belgian banks have agreed to start making depositor’s financial information available to EU countries tax authorities.

THINKING GLOBALLY…Let’s Discuss

• What is “Tax Evasion?”

• How big of a global problem is tax evasion?

• What are the penalties for tax evasion?

• Why are Swiss and Belgian banks so protective of the depositor privacy?

• Are Swiss and Belgian banks guilty of any illegal or unethical practices by protecting depositor’s privacy?

2013 Global Threat Intelligence Report

• Cyber-attacks and cybercrime are growing global threats.

• Global Businesses and Governments are mandating protection from these threats.

• Cyber-attacks cost loss of:• Data• Intellectual property• Financial resources

• Cost of detecting and blocking cyber-attacks is increasing.

• Cyber criminals are becoming more sophisticated.

THINKING GLOBALLY…Let’s Discuss

• What is a cyber-attack? • What is cyber crime?• What are the most common cyber-attacks

and cyber crimes? • In what countries do most cyber attacks

originate? Why?• What countries and businesses are major

targets? Why?• How can firms protect against cyber-attacks?

Best Countries for DoIng Business in 2012• The World Bank’s Doing Business 2012 report ranks the ease of starting

and running a business in a foreign country• Factors include countries’ regulations and protection of property rights. • In the 2012 report:

– New Zealand ranks Number 1 for the ease of starting a business.– Singapore ranks Number 1 for the ease of doing business. – Many sub-Saharan African countries and Venezuela are at the bottom of the

2012 ranking.

THINKING GLOBALLY…Let’s Discuss

• What is the World Bank and what does it do?

• What is the importance of The World Bank’s Doing Business 2012 report?

• How can MNCs use this data?

• Why are the top 5 countries listed among the best countries to do business in?

• How important is this 2012 report in 2013?

Smart Billboard in Peru Produces Water from Air Humidity

THINKING GLOBALLY…Let’s Discuss• What is Outdoor Advertising?

• Why is it considered the world’s oldest form of advertising?

• Considering the sophistication of communications technology, why is outdoor still used?

• What is the future for “Smart Billboards” in other countries?

The Museum of Counterfeit Goods

THINKING GLOBALLY…Let’s Discuss

• What are counterfeit and pirated goods?

• Why do these goods get into global markets?

• How big is this problem globally?

• Which countries are the biggest offenders?

• What can be done to stop this problem?

• Would you buy and use a counterfeit product to save money?

What KEY Trends are Driving Trade Finance in Emerging Markets?

THINKING GLOBALLY…Let’s Discuss• What the key trends impacting trade finance in

– Asia?– Africa?– Latin America?

• What are “Global Trade Corridors?” • What is “Interregional trade” and how does it differ from

International trade?

IMF Trims Outlook for Global Economy • The International Monetary Fund (IMF) reduced 2013 global growth

forecast from 3.5% in January to 3.3% in April. Reasons given:– U.S. Government spending cuts, and – A sluggish economy in the Eurozone.

• January, IMF projected Eurozone’s economy to contract 0.2%, but now forecast to shrink 0.3%.

• IMF called global recovery a "two-speed recovery.” • IMF now calls it a “three-speed recovery.” • U.S. growth outlook downgraded to 1.9% from 2%. Reason given:

– $85 billion in federal spending cuts started in March.

THINKING GLOBALLY…Let’s Discuss• What is the IMF and what does it do?

• What do the IMF forecasts indicate?

• What is a “two-speed recovery?”

• What is a “three-speed recovery?”

• How valid are IMF projections?

How P&G Remains a Leading Global Marketer

• P&G is viewed as the World’s #1 Marketer.

• In 2010, P&G’s Chairman-CEO, Bob McDonald, was inducted into the American Advertising Federation Hall of Fame.

• To remain #1 in marketing competitiveness in a 21st Century virtual, global world, McDonald feels P&G must:

Avoid the trap of leaning too heavily on the company's marketing legacy.

Have a growing focus on digital marketing.

Pull multiple brands into umbrella marketing efforts world- wide.

THINKING GLOBALLY…Let’s Discuss

After reading the article and viewing the video, discuss:• Who is P&G and why are they viewed as the #1

Global Marketer?

• What is a “marketing legacy trap?”

• How can P&G build growth of established brands with digital marketing??

• What is “Multiple brand umbrella marketing” and how does it work strategically?

Special Report: Outsourcing and Offshoring• For decades, MNCs have sent manufacturing work

to foreign countries. • Companies are now rethinking their offshoring

strategies. • Today, firms are reevaluating where and why they

manufacture around the world. • The results are changing views on Outsourcing

and Offshoring.

THINKING GLOBALLY…Let’s Discuss

• What is the difference between “offshoring” and “outsourcing?”

• What are the benefits and drawbacks of each?

• How do each fit into the supply chain?

• Why are firms re-thinking outsourcing and offshoring?

• What do you think is the future of outsourcing and offshoring?