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Marketing Strategy and Branding Concept_SAC
Citation preview
Proposed Marketing Strategy
Svay Rieng Agro
Prepared by
Mr. Chan SereiRatha –
Proposed Marketing Strategy
For
Svay Rieng Agro-Products Cooperative
(SAC)
– SMEs and Business Consultant
January, 2012
Proposed Marketing Strategy
Products Cooperative
Table of Contents
Abbreviation and Acronyms
Project Background
Methodology
Context Analysis
1- Internal Analysis ( SWOT tools)
2- External Analysis (External tools)
Market Development Matrix: Planning for Growth
Product Strategy: Product Differentiation
Analysis for SAC’s case study
Branding: why branding is important ?
Integrated Marketing Communication Tools
SamSunng Cooperative Case Study (Thailand)
Appendices
Acronyms Acronyms Acronyms Acronyms
- PPPPPPPP: Phnom Penh City : Phnom Penh City : Phnom Penh City : Phnom Penh City
- SVRSVRSVRSVR: Svay Rieng Province : Svay Rieng Province : Svay Rieng Province : Svay Rieng Province
- SWOT: Strengths, Weaknesses, Opportunities, Threats SWOT: Strengths, Weaknesses, Opportunities, Threats SWOT: Strengths, Weaknesses, Opportunities, Threats SWOT: Strengths, Weaknesses, Opportunities, Threats
- PDA: Provincial Department of Agriculture PDA: Provincial Department of Agriculture PDA: Provincial Department of Agriculture PDA: Provincial Department of Agriculture
- IVY: IVY: IVY: IVY: International Volunteers of YamagataInternational Volunteers of YamagataInternational Volunteers of YamagataInternational Volunteers of Yamagata
- PESTPESTPESTPEST: : : : Political , Economic, Social , Technology Political , Economic, Social , Technology Political , Economic, Social , Technology Political , Economic, Social , Technology
- VWA: VWA: VWA: VWA: VVVVillage Women's Association illage Women's Association illage Women's Association illage Women's Association
- BTB: Boeung Trabek Market BTB: Boeung Trabek Market BTB: Boeung Trabek Market BTB: Boeung Trabek Market