January 2005© design team kuala lumpur (60 3) 4252 8522

January 2005 © design team kuala lumpur (60 3) 4252 8522 www.design-team.com1


design team case studies


client kuala lumpur city centre klccproject marketing centre exhibition and marketing collateralslocation penthouse mni tower one, kuala lumpur

1


klcc marketing centre

Objective: to design a marketing centre of ‘world class standards’ with the aim to inform and entice prospective investors and tenants.

Solution: we created a walk-through exhibition clearly showcasing malaysia, kuala lumpur, klcc and petronas twin towers, culminating in the spectacular view on the site

Result: mayor tenants and investors were attracted. Some feedback given: the best in malaysia. it was to become a benchmark for some projects in putrajaya years later. klcc is a success, as we know.





client microsoft / bsa & ministry of trade and industry malaysia

project event identity for the first software policy summit 2000

location mandarin oriental hotel kuala lumpur

2


software policy summit

Objective: to design a logo and collateral for this international anti- software piracy conference

Solution: we created a event identity that went beyond the expected in order to create excitement and to leave a memorable experience. Many of the items proposed and executed, such as the 3d objects and audio visual theme, were not part of the initial brief.

Result: a post-event survey concluded that the one thing most remembered and appreciated was the exciting event identity design.





client pacific basin economic council project event identity for the 35th international general meeting 2002location mandarin oriental hotel kuala lumpur

3


pbec igm 2002

Objective: to design a logo and all visual communications material for this mayor international business event

Solution: we created a event identity that reflected the restrained (post 9/11) business mood while at the same time communication optimism and future economic growth. The audiovisual theme, launched by mahathir mohamad, was an extremely effective and economical solution.

Result: the event was a success partially thanks to the clarity and consistency of the visual communication material.








design team kuala lumpurming tung principalton van bragt creative director/ partnerphone (60 3) 4252 8522fax (60 3) 4253 [email protected]


Documents

January 2005© design team kuala lumpur (60 3) 4252 8522