JAS Proposal

Sponsorship prospectus

2016

About UsGriffith Racing Team was established in 2013, we are a non-profit Formula Society of Automotive Engineers team (Hereafter Formula SAE-A) Formula SAE-A is a worldwide competition with over 500 universities competing. Students design, construct and race an internal combustion or electric open wheel race car of up to 600cc over the course of a year. The competition allows for students to develop their skills in design, management, manufacturing, communication, research and business operations in a real-world environment.

The Australasian competition, containing 30 cars from 28 universities, culminates in a 4-day eventhosted at Calder Park Raceway. The competition comprises of a variety of static and dynamic events where each team and their car are judged out of a possible score, with the maximum overall possible score being 1000 points. Detailed scrutineering of each car also has to be completed and passed before the car can compete in any dynamic events.

50 Team Members

2016 Team Principal Ben JacksonPhone: 04 5851 0892

SponsorshipFormula SAE provides a means of increasing brand awareness amongst audiences of various age, gender and location. The event offers any sponsor the opportunity to be involved in an exciting and dynamic promotion of their company in a way that is not achievable through normal advertising mediums.

Becoming a sponsor will also connect your business with some of the Gold Coasts brightest and most talented students. Thus, by becoming a sponsor it will give your business the opportunity to interact with young motivated Engineering, Business and Information Technology student’s and to identify high-achieving prospective employees.

Furthermore, we can put you in touch with other university departments which includes Griffith University (which is a major sponsor of the 2018 Commonwealth games) and The Griffith University School of Engineering, as both often seek our feedback regarding which software and products we use, our feedback is then taken into consideration when the university is looking to innovate and expand its programs. Hence having you as a partner, we will promote your product or service.

All monetary sponsorships or donations more than $2 are tax deductible. Monetary sponsorship and donations must be directed to the Griffith University on behalf of GRT Racing in-kind sponsorships and Donations may be tax deductible, as Griffith Racing Team is a part of Griffith University which is a deductible gift recipient (DGR)

79873 Facebook views

As a university organization, we often feature on main social media pages when we hit milestones .

• Griffith University 69,891 likes• Student Guild 7200 likes• School of Engineering 1772 likes• Griffith Racing Team 1010 likes

This is Griffith Racing Team’s second year in the F-SAE competition, and as stated earlier, we have grown in size. As new talent joins the team we have been able to bring together a dedicated marketing team to manage everything from brand building to Social Media content and sponsor correspondences. Having a dedicated team now allows us to represent your brand is accordance with your organization values in both online and offline environments.

Digital Brand Reach

Total 80,000 online impressions

Gold Coast 600 is the largest motorsport event hosted on the Gold Coast. This will be the second year Griffith Racing Team will attend the event to show off our car..

Event attendence 197,872 people

age demographic 18-45

GRT is present EVERYDAY

As a joint initiative between V8 Supercars and Karting Queensland, the Gold Coast 600 Race of Stars event will see many of Australia’s top drivers converge at Xtreme Karting facility at Pimpama.

Event attendence 10,000 people


GRT is present for whole event

Both the Student Guild and Griffith University hold open days and Club experience days, Which the Griffith Racing Team attends to attract future team members.

Event attendence 1500 people


GRT is present for EVery event

Brand ExposureGriffith Racing Team partakes in a number of events throughout the year, at these events we show the race car and display our sponsors and their messages, this is achieved by handing out sponsors merchandise and marketing material and or erecting banners. Some of the events we attend are the Gold Coast 600, the Race of Stars and various university events throughout the year, each attracting various demographics.

Brand exposureThe four-day annual competition is attended by approximately 3000 people. The attendees are made up of 30 different universities teams, event officials and the general public. In addition to the physical crowd and attendees, RMIT student TV livestreams the event nationwide peak at 5000 concurrent viewers.

Event attendence 3000 people


GRT is present on For entire event

LIve Stream views 5000 views

Bronzeup to $2000

Griffith Racing Team Bronze Sponsors are organizations who provide the team with financial support or services up to the value of $2,000. Bronze sponsors receive the following benefits:

• A black and white logo on the 2016 race car;

• A logo on our official website on the Partners page;

• A Facebook post acknowledging the organisations contribution on our official Facebook page.

• A logo on a banner of sponsers which will be displayed at major events such as GC 600.

Bronze level Benefits


Silver$2000 - $4000

Griffith Racing Team Silver Sponsors are organizations who provide the team with financial support or services ranging from the value of $2,000 - $4000. Silver sponsors receive the following benefits:

• A black and white logo on the 2016 race car

• A black and white logo on the back of our uniform (worn at university and competition)

• A large logo on our official website on the Partners page.

• A logo on a banner of sponsers which will be displayed at major events such as GC 600.

• Invitation to annual design presentation night.

• A Facebook post acknowledging the organisations contribution on our official Facebook page, in addition we will also post links to any products or services the organization wishes to promote.

Silver level Benefits


gold$7500 and over

Griffith Racing Team Gold Sponsors are organizations who provide the team with financial support or services to the value of $7500 or above. Gold sponsors receive the following benefits:

• Access to GRT's car and team members for self- promotion. • Access to students to give keynote speech at your events.• A logo on the 2016 race car. (Most Prominate Position )• A logo on the front of our uniform. (worn at university and competition)• A full sized logo on our official website on the Partners page.• A logo on a banner of sponsers which will be displayed at major events such as GC 600.• Invitation to annual design presentation night.• A Facebook post acknowledging the organisations contribution on our official

Facebook page, in addition we will also post links to any products or ser-vices the organization wishes to promote.

GOLD level Benefits


70 40 4 4

62Autocross

224

Endurance

51Economy

In 2015 at the Formula SAE-A competition in Melbourne, Griffith Racing Team placed 14th overall out of 30 teams, which was far above our expectations. These 30 teams included teams from Universities around Australia, New Zealand and teams from America, Japan and India. For most first year teams it is challenging enough to simply build a car in time for the competition. Out of the first year teams that do make it, the majority of them are unable to complete the competition due to mechanical failure. However, our team and car performed exceptionally, beating universities who had beencompeting in the competition for many years. GRT competed in every event at the competition and achieved an amazing result of 6th in endurance setting the 3rd fastest lap time. This won the team many plaudits with officials, universities and industry professionals congratulating the team on such a successful first competition. Furthermore, the success of the team at that competition resulted in GRT having a world ranking of 142 out of 528.

Design Presentation Acceleration Skidpan

2015 Results

Total 459World Ranking 142

Design GoalsThis year's design goals were to improve the 2015 design as the team had great success with in last year’s competition. Some areas the team are focusing on include:

• Reducing overall weight.• Lower centre of gravity.• More aesthetically pleasing. • Better ergonomics.• Increased data management.• Launch control.

Performance goals

Target Vehicle Weight: 220kgAcceleration (0-75 Metres): 4.0sLateral Acceleration: 1.4g’sFuel Economy: 7L/100km

(above)Render of GRT-16

2016 Chassis grt16

2016 competition

This year the team is aiming to improve our overall score by applying the knowledge we gained from 2015 competitions, this knowledge comes in the form of data collection, competition judge’s feedback and post competition analysis.

2016 Competition Goals

Acceleration Event: Top 3Skid Pan: Top 8Endurance Event: Top 5Autocross Event: Top 10Business Presentation: Top 15Design Event: Top 10Cost Report: Top 10

Our leadership Team

Jake WerninghausEngineering

DirectorBachelor of Engineering

(Mechanical)

Ben JacksonTeam Principal

Bachelor of Engineering (Mechanical)

Reece SchmithTreasure & Events

Director Bachelor of Engineering

(Mechanical)

Dean PaindaveineGraphics & Media

Director Bachelor of Graphics

and Business

Daniel Schulte-lohManufacturering

DirectorBachelor of Engineering

(Mechanical)

Mission Statement

Our mission is to become one of Australia’s leading FormulaSAE teams. Our goals are to provide an opportunity for young engineers to increase their potential and allow them to inspire and innovate others.

Each year the team elects leaders that are required to hold themselves accountable for directing the team to achieve our mission, whilst maintain ing team values outlined in Our Mission Statement. Each leader is either a third or fourth-year student with past Formula SAE-A experience and high achievers in their majors.

2016-2017 Upcoming changes

Some of the new team members are only first-year students, which mean they are lacking the technical knowledge to develop a Formula SAE-A car. Hence, why in 2016 we have implemented a new partner system, which will partner up first-year students with the fourth year students to help accelerate knowledge transfer, this system is designed to help young first-year students to become better engineers. This year the team will also take steps to put more focus into branding, marketing, and business processes. Hence, we will be

launching a new website in August, and appoint a new marketing and sponsor manager. Furthermore, we will be making Griffith Racing Team appeal to a larger audience through targeted posts and content using Social Media.

Since February, the team has doubled in size, with more and more students taking interest each week. Hence, with more students, come more engineering talent, which has allowed us to push the boundaries in terms of technical design. In addition, the team has attracted a few business and marketing students who are helping to develop business processes for the team and are developing marketing strategies.

Contactus

For any further details or enquiries, and to register as a sponsor, please contact:

2016 Team Principal Ben JacksonEmail: [email protected]: 04 5851 0892

Documents

JAS Proposal