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95

AWARD ANNOUNCEMENTS

1. Hans B. Thorelli 5-Year AwardVol. 18, No. 1, 2010, ii

2. S. Tamer Cavusgil Award

Vol. 18, No. 1, 2010, iii

BUYER BEHAVIOR

3. Cross-Cultural Differences in the Effect of Received Word-of-

Mouth Referral in Relational Service ExchangeVol. 18, No. 3, 2010, 6280

Jan H. Schumann, Florian v. Wangenheim, Anne Stringfellow,Zhilin Yang, Vera Blazevic, Sandra Praxmarer, G. Shainesh,

Marcin Komor, Randall Shannon, and Fernando R. Jimnez

4. The Effect of Collectivism on the Importance of RelationshipQuality and Service Quality for Behavioral Intentions: A Cross-

National and Cross-Contextual Analysis

Vol. 18, No. 1, 2010, 4162V. Emre Ozdemir and Kelly Hewett

5. Exploring Cross-National Differences in Organizational Buyers

Normative Expectations of Supplier PerformanceVol. 18, No. 1, 2010, 2340

Michelle D. Steward, Felicia N. Morgan,Lawrence A. Crosby, and Ajith Kumar

6. Global Brands in the United States: How Consumer Ethnicity

Mediates the Global Brand Effect

Vol. 18, No. 3, 2010, 81106Claudiu V. Dimofte, Johny K. Johansson,

and Richard P. Bagozzi

CULTURE AND INTERNATIONAL MARKETING


Mouth Referral in Relational Service Exchange

Vol. 18, No. 3, 2010, 6280

Jan H. Schumann, Florian v. Wangenheim, Anne Stringfellow,Zhilin Yang, Vera Blazevic, Sandra Praxmarer, G. Shainesh,Marcin Komor, Randall Shannon, and Fernando R. Jimnez

8. A Cross-National and Cross-Cultural Approach to GlobalMarket Segmentation: An Application Using Consumers

Perceived Service Quality

Vol. 18, No. 3, 2010, 1840James Agarwal, Naresh K. Malhotra, and Ruth N. Bolton

9. Drivers and Performance Outcomes of Relationship Learning for

Suppliers in Cross-Border CustomerSupplier Relationships: The

Role of Communication CultureVol. 18, No. 1, 2010, 6385

Ruey-Jer Bryan Jean, Rudolf R. Sinkovics,and Daekwan Kim

10. Drivers of Brand Commitment: A Cross-National Investigation

Vol. 18, No. 2, 2010, 6479Andreas B. Eisingerich and Gaia Rubera




12. Exporting Services Successfully: Antecedents and Performance

Implications of Customer RelationshipsVol. 18, No. 1, 2010, 86108

Christina Sichtmann and Maren von Selasinsky

13. Global Brands in the United States: How Consumer EthnicityMediates the Global Brand Effect



14. Global Consumer Culture Positioning: Testing Perceptions ofSoft-Sell and Hard-Sell Advertising Appeals Between U.S. and

Japanese Consumers

Vol. 18, No. 2, 2010, 2034Shintaro Okazaki, Barbara Mueller,

and Charles R. Taylor

15. A Global Investigation into the Cultural and Individual

Antecedents of Banner Advertising EffectivenessVol. 18, No. 2, 2010, 8098

Jana Mller and Martin Eisend

16. The Key Role of Managers Values in Exporting: Influence on

Customer Responsiveness and Export PerformanceVol. 18, No. 2, 2010, 119

Carlos M.P. Sousa, Emilio Ruzo, and Fernando Losada

17. Opportunism as the Inhibiting Trigger for Developing Long-

Term-Oriented Western ExporterHong Kong ImporterRelationships

Vol. 18, No. 2, 2010, 3563Bradley R. Barnes, Leonidas C. Leonidou,

Noel Y.M. Siu, and Constantinos N. Leonidou

JOURNAL OF INTERNATIONAL MARKETINGSUBJECT AND AUTHOR INDEX 2010

(VOLUME 18)

SUBJECT INDEX

Item Number Authors

Journal of International Marketing

Vol. 18, No. 4, 2010 pp. 9598

2010, American Marketing Association

ISSN 1069-0031x (print)

1547-7215 (electronic)

Item Number Authors

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96 Journal of International Marketing

E-TAIL

18. Drivers of International E-Tail Performance: The Complexities of

Orientations and Resources

Vol. 18, No. 1, 2010, 122Deborah A. Colton, Martin S. Roth,

and William O. Bearden

ENTRY AND EXPANSION MODES

19. Going Global with Innovations from Emerging Economies:Investment in Customer Support Capabilities Pays Off

Vol. 18, No. 4, 2010, 2242Susanna Khavul, Mark Peterson,

Drake Mullens, and Abdul A. Rasheed

EXPORT MARKETING

20. Antecedents and Consequences of Firms Export Commitment:

An Empirical StudyVol. 18, No. 3, 2010, 4161

Antonio Navarro, Francisco J. Acedo,Matthew J. Robson, Emilio Ruzo, and Fernando Losada


Implications of Customer Relationships

Vol. 18, No. 1, 2010, 86108

Christina Sichtmann and Maren von Selasinsky




23. Opportunism as the Inhibiting Trigger for Developing Long-Term-Oriented Western ExporterHong Kong Importer

Relationships

Vol. 18, No. 2, 2010, 3563Bradley R. Barnes, Leonidas C. Leonidou,

Noel Y.M. Siu, and Constantinos N. Leonidou

24. Realizing Product-Market Advantage in High-Technology Inter-

national New Ventures: The Mediating Role of Ambidextrous

InnovationVol 18, No. 4, 2010, 121

Mathew Hughes, Silvia L. Martin,Robert E. Morgan, and Matthew J. Robson

GLOBAL SOURCING/SUPPLY CHAIN MANAGEMENT

25. Drivers and Performance Outcomes of Relationship Learning forSuppliers in Cross-Border CustomerSupplier Relationships: The

Role of Communication Culture

Vol. 18, No. 1, 2010, 6385Ruey-Jer Bryan Jean, Rudolf R. Sinkovics,

and Daekwan Kim

GLOBAL STRATEGY

26. Antecedents and Consequences of Firms Export Commitment:

An Empirical StudyVol. 18, No. 3, 2010, 4161

Antonio Navarro, Francisco J. Acedo, Matthew J. Robson,Emilio Ruzo, and Fernando Losada



28. Extending the EnvironmentStrategyPerformance Framework:

The Roles of Multinational Corporation Network Strength,

Market Responsiveness, and Product Innovation

Vol 18, No. 4, 2010, 5873Ruby P. Lee

29. Global Consumer Culture Positioning: Testing Perceptions of

Soft-Sell and Hard-Sell Advertising Appeals Between U.S. and

Japanese ConsumersVol. 18, No. 2, 2010, 2034

Shintaro Okazaki, Barbara Mueller, and Charles R. Taylor




31. Managing Knowledge for Innovation: The Role of Cooperation,

Competition, and Alliance NationalityVol 18, No. 4, 2010, 7494

Haisu Zhang, Chengli Shu, Xu Jiang, and Alan J. Malter

INNOVATION MANAGEMENT

32. The Global Research-and-Development Network and Its Effecton Innovation

Vol. 18, No. 4, 2010, 4357Changsu Kim and Jong-Hun Park

INTERNATIONAL CHANNEL DECISIONS

33. Drivers and Performance Outcomes of Relationship Learning for

Suppliers in Cross-Border CustomerSupplier Relationships: The

Role of Communication CultureVol. 18, No. 1, 2010, 6385

Ruey-Jer Bryan Jean, Rudolf R. Sinkovics,and Daekwan Kim

34. Effective Distributor Governance in Emerging Markets: TheSalience of Distributor Role, Relationship Stages, and Market

UncertaintyVol. 18, No. 3, 2010, 117

Maggie Chuoyan Dong, David K. Tse, and Kineta Hung

INTERNATIONAL CUSTOMER SERVICE

35. Global Brands in the United States: How Consumer EthnicityMediates the Global Brand Effect



36. Going Global with Innovations from Emerging Economies:

Investment in Customer Support Capabilities Pays OffVol. 18, No. 4, 2010, 2242

Susanna Khavul, Mark Peterson,Drake Mullens, and Abdul A. Rasheed

INTERNATIONAL MARKETING MANAGEMENT

37. Antecedents and Consequences of Firms Export Commitment:An Empirical Study

Vol. 18, No. 3, 2010, 4161Antonio Navarro, Francisco J. Acedo,

Matthew J. Robson, Emilio Ruzo, and Fernando Losada

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Subject and Author Index 2010 97





Vol. 18, No. 1, 2010, 122Deborah A. Colton, Martin S. Roth, and William O. Bearden


Normative Expectations of Supplier PerformanceVol. 18, No. 1, 2010, 2340

Michelle D. Steward, Felicia N. Morgan,Lawrence A. Crosby, and Ajith Kumar

41. Managing Knowledge for Innovation: The Role of Cooperation,

Competition, and Alliance NationalityVol 18, No. 4, 2010, 7494

Haisu Zhang, Chengli Shu, Xu Jiang, and Alan J. Malter

42. Opportunism as the Inhibiting Trigger for Developing Long-

Term-Oriented Western ExporterHong Kong Importer

RelationshipsVol. 18, No. 2, 2010, 3563

Bradley R. Barnes, Leonidas C. Leonidou,Noel Y.M. Siu, and Constantinos N. Leonidou

43. Realizing Product-Market Advantage in High-Technology Inter-

national New Ventures: The Mediating Role of Ambidextrous

InnovationVol 18, No. 4, 2010, 121

Mathew Hughes, Silvia L. Martin,Robert E. Morgan, and Matthew J. Robson

INTERNATIONAL MARKETING OF SERVICES


Mouth Referral in Relational Service Exchange

Vol. 18, No. 3, 2010, 6280Jan H. Schumann, Florian v. Wangenheim,

Anne Stringfellow, Zhilin Yang, Vera Blazevic,Sandra Praxmarer, G. Shainesh, Marcin Komor,

Randall Shannon, and Fernando R. Jimnez

45. A Cross-National and Cross-Cultural Approach to Global

Market Segmentation: An Application Using Consumers


Vol. 18, No. 3, 2010, 1840James Agarwal, Naresh K. Malhotra, and Ruth N. Bolton



Vol. 18, No. 1, 2010, 122Deborah A. Colton, Martin S. Roth,

and William O. Bearden





Implications of Customer Relationships

Vol. 18, No. 1, 2010, 86108Christina Sichtmann and Maren von Selasinsky

INTERNATIONAL PROMOTION

49. Global Consumer Culture Positioning: Testing Perceptions of

Soft-Sell and Hard-Sell Advertising Appeals Between U.S. and

Japanese Consumers

Vol. 18, No. 2, 2010, 2034Shintaro Okazaki, Barbara Mueller, and Charles R. Taylor

50. A Global Investigation into the Cultural and Individual

Antecedents of Banner Advertising Effectiveness

Vol. 18, No. 2, 2010, 8098Jana Mller and Martin Eisend

INTERNATIONAL STRATEGIC ALLIANCES AND

JOINT VENTURES

51. The Global Research-and-Development Network and Its Effect

on InnovationVol. 18, No. 4, 2010, 4357

Changsu Kim and Jong-Hun Park

52. Managing Knowledge for Innovation: The Role of Cooperation,Competition, and Alliance Nationality

Vol 18, No. 4, 2010, 7494Haisu Zhang, Chengli Shu, Xu Jiang, and Alan J. Malter

INTERNATIONALIZATION OF THE FIRM

53. Going Global with Innovations from Emerging Economies:

Investment in Customer Support Capabilities Pays Off

Vol. 18, No. 4, 2010, 2242Susanna Khavul, Mark Peterson,

Drake Mullens, and Abdul A. Rasheed

54. Realizing Product-Market Advantage in High-Technology Inter-national New Ventures: The Mediating Role of Ambidextrous

Innovation

Vol 18, No. 4, 2010, 121Mathew Hughes, Silvia L. Martin, Robert E. Morgan,and Matthew J. Robson

RESEARCH METHODOLOGY IN

INTERNATIONAL MARKETING

55. A Cross-National and Cross-Cultural Approach to GlobalMarket Segmentation: An Application Using Consumers


Vol. 18, No. 3, 2010, 1840James Agarwal, Naresh K. Malhotra,

and Ruth N. Bolton


Normative Expectations of Supplier Performance

Vol. 18, No. 1, 2010, 2340Michelle D. Steward, Felicia N. Morgan,Lawrence A. Crosby, and Ajith Kumar

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98 Journal of International Marketing

Acedo, Francisco J. 20, 26, 37

Agarwal, James 8, 45, 55

Bagozzi, Richard P. 6, 13, 35

Barnes, Bradley R. 17, 23, 42Bearden, William O. 18, 39, 46

Blazevic, Vera 3, 7, 44

Bolton, Ruth N. 8, 45, 55

Colton, Deborah A. 18, 39, 46

Crosby, Lawrence A. 5, 40, 56

Dimofte, Claudiu V. 6, 13, 35

Dong, Maggie Chuoyan 34

Eisend, Martin 15, 50

Eisingerich, Andreas B. 10, 27, 38

Hewett, Kelly 4, 11, 47

Hughes, Mathew 24, 43, 54

Hung, Kineta 34

Jean, Ruey-Jer Bryan 9, 25, 33

Jiang, Xu 31, 41, 52Jimnez, Fernando R. 3, 7, 44

Johansson, Johny K. 6, 13, 35

Khavul, Susanna 19, 36, 53Kim, Changsu 32, 51

Kim, Daekwan 9, 25, 33

Komor, Marcin 3, 7, 44Kumar, Ajith 5, 40, 56

Lee, Ruby P. 28Leonidou, Constantinos N. 17, 23, 42

Leonidou, Leonidas C. 17, 23, 42

Losada, Fernando 16, 20, 22, 26, 30, 37

Malhotra, Naresh K. 8, 45, 55

Malter, Alan J. 31, 41, 52

Martin, Silvia L. 24, 43, 54Mller, Jana 15, 50

Morgan, Felicia N. 5, 40, 56

Morgan, Robert E. 24, 43, 54

Mueller, Barbara 14, 29, 49Mullens, Drake 19, 36, 53

Navarro, Antonio 20, 26, 37

Okazaki, Shintaro 14, 29, 49Ozdemir, V. Emre 4, 11, 47

Park, Jong-Hun 32, 51Peterson, Mark 19, 36, 53

Praxmarer, Sandra 3, 7, 44

Rasheed, Abdul A. 19, 36, 53Robson, Matthew J. 20, 24, 26, 37, 43, 54

Roth, Martin S. 18, 39, 46

Rubera, Gaia 10, 27, 38Ruzo, Emilio 16, 20, 22, 26, 30, 37

Schumann, Jan H. 3, 7, 44Shainesh, G. 3, 7, 44

Shannon, Randall 3, 7, 44

Shu, Chengli 31, 41, 52Sichtmann, Christin 12, 21, 48

Sinkovics, Rudolf R. 9, 25, 33

Siu, Noel Y.M. 17, 23, 42

Sousa, Carlos M.P. 16, 22, 30Steward, Michelle D. 5, 40, 56

Stringfellow, Anne 3, 7, 44

Taylor, Charles R. 14, 29, 49

Tse, David K. 34

Von Selasinsky, Maren 12, 21, 48

Wangenheim, Florian v. 3, 7, 44

Yang, Zhilin 3, 7, 44

Zhang, Haisu 31, 41, 52

AUTHOR INDEX

Item Number Item Number

Documents

jimk.18.4.95