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Web 2.0 In Organizations

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Introduction

• Web 2.0 describes the wide range of tools thatpeople use to create and share information.

• Designed to foster communication andcollaboration.

• Over a period of time, people have understood thereal potential of Web 2.0 and have started using itin educational institutions and organizations.

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Different tools and techniques

that come under Web 2.0• Blogs• Micro blogging

(Twitter, Yammer)• Wikis• Social Networks

(Facebook, LinkedIn)• Social bookmarking

and tagging• Real time

collaboration tools(Instant Messaging)

• Mash up• Aggregator (RSS)

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Web 2.0 at the Individual Level

Human Capital

Social Capital

Organizational

Capital

Intellectual

Capital

Network

CapitalKnowledge

Capital

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• 65 – 80% of all learning and development in anorganisation is through informal learning.

• Employees prefer to discuss workrelated queries and problem

solving with their peers.

• Web 2.0 is the fundamental shift inthe way people perceive learning.

•

Significant amount of organizational knowledgeresides in the minds of employees and they areconsidered as major assets of the organization.


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• The interaction between individualsis really important in order tofacilitate knowledge sharingwithin the organization.

• Increased collaboration with the aid of Web 2.0 toolswill increase the knowledge of the individuals andhence the knowledge of the organization.

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Communication

Collaboration

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Team

MeetingDeadlines

Update

Status

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Blogs Wikis

CPT

Web 2.0 Tools for Group

Level Usage

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Level Usage

Blogs

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Level Usage

Internal Blogging External Blogging

Facilitates communicationirrespective of the hierarchy

Connects to groups outsidethe organization

Allows team members whootherwise would not havebeen invited to a meeting toshare their knowledge

IBM, Google, Microsoft, Sapwrite project related blogs

Blogger, WordPress Edison’s Desk Blog

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Level Usage

Wiki

Users provide contentsWebsite

Website owner provides

contents

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Level Usage

All employees can contribute to a wiki

Individual Knowledge gets transformed intoGroup Knowledge

E-Mail traffic volume gets reduced

Time spent in meetings gets reduced by 50%

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Web 2.0 Tools for OrganizationLevel Usage

Encourage Idea

Sharing

Deepen Company’sKnowledge Pool

Access to Knowledge

Experts

Reduced

Communication Costs

Improve Productivity

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Web 2.0 Tools for OrganizationLevel Usage

Online Social Networking At IBM

* 39 Social Networking tools

Access to employees’ Profiles

* Access to online COPs

Create new organisational

knowledge

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Online Social Networking At IBM

Value of online social networking for the business

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Fiesta Fiesta

Fiesta Movement

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Online Social

Networking

Tools

Wikis

Blogs

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Documents

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