Keenpac in Detail Issue 4

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www.keenpac.comKeeping you up to date with all things packaging

Growing GlobalHow Keenpac has helped itsclients expand their horizons

Darryl OldhamAn interview with the man who always delivers

The Olympic ChallengeHow can we plan to deal withthe logistics of what is soon tobecome Europe’s busiest city?

detail

0302 Issue #4 Issue #4www.keenpac.com www.keenpac.com

Contents Olympic editionWell – this is our fourth edition of In Detail, and givenhow close we’re now getting to the 2012 LondonOlympics, not surprisingly, we thought we’d take theOlympic Games as our theme – juxtaposing thevery British, against the international flavour that theOlympic Games will bring to our shores.

It seemed like the perfect opportunity also, to take a good look at the growing trend towards global retail as retailers look outside of their traditional home markets for growth opportunities.

We already have a strong international footprint, especially in Europe and North America, and we have always worked closely with retailers who value our global distribution expertise. As our customers areexpanding further into new geographies, like Asia and South America,and the Middle East, we explore some of the challenges we face,especially from a distribution perspective and take you through what we at Keenpac are doing about it.

Right now, if you’re a retailer around any of the Olympic venues, inLondon or elsewhere, you’ll be looking forward, probably with sometrepidation, to a huge influx of visitors, both from the UK and abroad,and wondering how we’re all going to cope. We’ve been pretty busyhere, doing the same thing. Although we have been putting together a robust strategy to deal with some of the main challenges, as always,forward planning is key, so we’ve provided one or two useful tips to helpyou prepare – from a packaging perspective that is! There are a greatmany websites out there, and a huge amount of information to sift through so we thought we’d lend a hand and pick out the best ofthem. We are always happy to help, so please let us know if you have any concerns, and do talk to us about your plans.

We always look forward to your feedback and comments.

Helen CockerhamManaging Director, Keenpac Europe & Asia

The Olympic LinkWe’ve been working closely with Links ofLondon lately, creators of the OfficialJewellery Collection of London 2012 to come up with a suite of bespoke POS unitsto showcase the 2012 Spirit Band. The endresult - an innovative display of pre-formtubes, each housing a red and blue wovenband with an engraved plate in celebrationof the games.

A range of glossy counter-top units anddump bins printed with iconic images ofTeam GB were developed to create awinning Olympic display which launched in January.

Laura’s MarathonAchievementLaura Herbert, Keenpac’s Sales Support Manager,pulled out all the stops in April when she completedthe London Marathon, held on Saturday 22nd April,in a heart stopping 5 hours, 2 minutes, 27 seconds.Having made the decision to run back in July, Laurahas been in training ever since, and has become afamiliar sight during her lunch hours, pounding thestreets around Keenpac’s Leicester base. Said Laura of the event;

“It’s been really hard work – harder than I expected, but the atmosphere in Londonmade it all worthwhile, especially since injust a short time from now, OlympicAthletes will be running some of the sameroute! I’ve raised £1600 for my chosenCharity, Loros, so I’m really pleased.”

Bag SafariFollowing the extensive redesign of the Lipsycarriers undertaken earlier this year, we aredelighted to have won the order for their2012/13 generic bags. The Next-ownedyoung fashion brand, have 40 stand aloneUK stores as well as concessions in several UK and International cities. Displaying Lipsy’sbrand new zebra patterned livery, Keenpacwill be producing both luxury and sale bags,as well as e-commerce packaging as part of the deal.

If you would like to add to Laura’s charity collection, you can contact her directly at [email protected].

EditorJo Davies 0116 289 [email protected]

News teamCara Jeffrey, Dean Callier, David Kerr, Verity Massey, Seamus O’Brien

SubscribeTo receive your own copy of our email bulletin, or find out more aboutKeenpac either: Call: 0116 289 0900

Email: [email protected]

Follow us on Twitter at www.twitter.com/keenpac

03 In the NewsLaura Herbert gets all sporty in aid of her chosen charity Loros

04 Feature: Growing GlobalHow Keenpac has helped its clients expandtheir horizons

08 Case Study: Paul SmithWe reveal what it takes to maintain the extensive packaging range of one of the UK’s most revered international fashion brands

10 Product FocusA brief look at some quintessential brands

11 In Profile: Darryl OldhamAn interview with the man who always delivers

12 Feature: Are you fit for the Olympics?How does Keenpac plan to deal with the logistics of supplying what is soon to be Europe’s busiest city.

14 By Royal AppointmentA royal round-up of Royal Warrant holders and their prestigious packaging

Issue #4

In the news

For more news & views visit : www.keenpac.com

Keenpac’sWinning Streak

Keenpac had more than the Olympicsto celebrate this April when we wereawarded contracts to supply thepackaging for Paul Smith, Monsoonand House of Fraser. All of these wellknown retail brands have worked withKeenpac over many years, but tohave long term contracts renewed is testament to the hard work,commitment and quality provided by the entire Keenpac team.

The business wins represent asignificant amount of work, providingthe packaging for retail outlets both in the UK and worldwide.

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The result? Faced by restricted consumer spending, withinthe home retail marketplace and significant growth inburgeoning global economies, not surprisingly, UK retailersare now rapidly expanding their horizons and looking tonew international markets as a necessity for growth.

Global sports action brand Adidas in its ‘IntegratedDistribution Roadmap’ is openly targeting North America,China and Russia to provide over 50% of its growth for2015. Deputy Chief Executive of children’s retailer Mamasand Papas, Tim Maule told Retail Week recently that “he expects its international business to outgrow its UKoperation in the next five to ten years.” The retailer already sells in 16 countries worldwide including the US, Spain, France and Greece.

Designer women’s retailer Karen Millen also made its plansfor international growth clear back in March, by recruitingits first Global Retail Director taking on Sian Hession to headup its expansion programme. The company is alreadyoperating in 44 countries worldwide. According to sources,only five years ago just 5% of its sales came from overseas,the figure has now topped 10%. It’s a trend that’s set tocontinue the world over, with 40% of new openings nowoccurring outside the retailer’s home region.

So what are the main challenges likely to be, and how, asa supplier within this increasingly international arena, canwe respond to this changing retail landscape? HelenCockerham, Managing Director of Keenpac Europe &Asia, explains; “When you are in a very fast-movingbusiness environment like retail, you have to be preparedto adapt your own business model to suit the changing

needs of the market. Although more retailers areexpanding abroad, we already have a number of ourretail clients who have a global presence, and we’vecreated the infrastructure and resources over time, to help us handle their specific needs.

We’ve developed trading centres in those countries closeto where our retailers are based, which means we have alocal team on the ground, who have an understanding ofthe local economy, culture and most importantly, know howthings operate. We foster close working relationships amongstindividual country teams, so that they work together tomake a complex international distribution project work.Where we don’t have a presence directly, we use partnershipsto ensure our distribution channels are effective.”

Her thinking chimes with that of many retailers who havechosen to create franchises within selected internationalmarkets as the safest option, working with local businesspartners in order to benefit from their local market knowledge.

Having a thorough understanding of local markets andbeing flexible enough to adapt to their needs is key. Wherelogistics are concerned, Keenpac has adapted its workingmethodologies to flex with those of the global retailer. Theneeds of the international supply chain, especially where franchises are involved, can be incredibly complex,requiring a thorough knowledge of import and exporttaxation, customs regulations, as well as the various distributionarrangements set up within each international location.

Craig Nightingale, Keenpac’s Sales and Marketing Directorexplains; “Many of our global clients want us to manage

Feature

UK RETAILERS ARE NOW RAPIDLY EXPANDING THEIR HORIZONS AND LOOKING TO NEW INTERNATIONAL MARKETS AS A NECESSITY FOR GROWTH.

WHEN YOU ARE IN A VERY FAST-MOVING BUSINESS ENVIRONMENT LIKE RETAIL, YOU HAVE TO BE PREPARED TO ADAPT YOUR BUSINESS MODEL TO SUIT THE CHANGING NEEDS OF THE MARKET.GROWING

GLOBAL

There’s no doubt about it, the UK’s retail sectorhas never before been so turbulent. A quickscan through the news pages, online or off, andit’s not long before you come across news of amajor retail closure or sale, reduced consumerspending or the High Street in crisis. And it’s not

only about bad news. It’s also that consumerhabits have changed. We have entered the new age of multi-channel shopping, whereconsumers of the ipad generation can nowchoose how, when and where they shop without even leaving their homes.

0106 Issue #4 www.keenpac.com

their packaging supply chain throughout theworld. It’s more cost-effective of course, especiallywith our buying power, but it also takes away a major headache from the retailer. We have a hugely experienced team, who have learned to get to grips with the vagiaries of local marketconditions, and avoid some of the main pitfallsinvolved with getting deliveries through theinevitable red tape”.

Says Craig; “It’s also about flexibility. It’s notunheard of for a customer to have up to 200separate distribution arrangements in one countryalone. Deliveries can be direct to store, bulk to asingle distribution centre, direct to port or pickedup directly from the local supplier. And wherefranchises are concerned, we often have to dealwith the franchisee as a separate trading entityfrom the retailer they are representing, so we have to take on the risk ourselves. Fortunately, our customers have the trust in our processes to make it work.”

And yet handling the multi-channel approach is just one area where Keenpac has been able to support its global retailers. As routes to markethave become more fragmented, the packagingitself, sourced, supplied and managed centrally,has taken on a crucial role in helping ensure thebrand is delivered consistently, in whichever cornerof the globe it is experienced. The dichotomy for global retailers, as they reach out towardsinternational markets? Choose a multitude of local suppliers but risk diluting the brand, orchoose just one, save on cost, but maintaincontrol and reduce complexity.

For Keenpac, effective management is ourcornerstone. It gives us the best of both worlds.We can enjoy the benefits of having suppliers indifferent locations, but with centralised processes,especially where quality is concerned, it meanswe can keep a tight control over the productwherever in the world it’s produced and delivered. Interestingly, as China has becomemore and more affluent, it’s no longer simplya manufacturing source, it has become anattractive destination for some of the world’sbiggest luxury brands. Armani, Prada, Louis Vuitton,Christian Dior, Cartier, Burberry, Calvin Klein andChanel, have all seen the opportunity, rapidlyopening stores in order to bring their sought afterproducts to this new younger and wealthiercustomer demographic.

Typically responding once again to the needs of its retail customers, Keenpac Asia, once at the heart of Keenpac’s Far East sourcing, has now entered its next phase. With a brand newoffice and new team, it’s now an active salesdivision, set to manage the distribution at a locallevel across a brand new and rapidly expandingFar Eastern marketplace.

WE HAVE A HUGELY EXPERIENCED TEAM, WHO HAVE LEARNEDTO GET TO GRIPS WITH THE VAGIARIES OF LOCAL MARKETCONDITIONS, AND AVOID SOME OF THE MAIN PITFALLS INVOLVEDWITH GETTING DELIVERIES THROUGH THE INEVITABLE RED TAPE.

www.keenpac.com

FIVECONTINENTS,OVER 107 NATIONS.

Five continents. Over 107 nations. It's not theteams competing in this year's Olympic Games,but Keenpac's impressive delivery network,managing the global distribution year on yearfor some of the world's best known brands.

This map highlights those countries whereKeenpac now has a delivery network.

A global distributionplatform like ours isn’t as easy as it looks. The red tape involved in ashipment passing over so many internationalboundaries, not to mentionthe paperwork required ateach and every stage of itsjourney is mind boggling!

Inspection CertificationShipping OrderPacking List & InvoiceLetter of InstructionExport Documentation

Destination Control SheetBills of LadenExport Licenses

Import DocumentationImport LicenseNotification of Arrival

Delivery Note

Packing List & InvoiceBills of LadenCertificate of Origin(if required)

Booking forDelivery

Airway Bill

Certificate of Origin(if required)

PAPERWORK TRAIL FOR INTERNATIONAL DELIVERIES

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Case study: Paul Smith

“We’re extremely happy withthe close working relationshipwe have with Keenpac. Over the years, working with their team just down theroad in Leicester, we’ve builtup a real partnership. Theyunderstand how we work,and we trust their expertiseand extensive knowledge inpackaging, as well as inlogistics, to manage ourcomplete packaging supply.”

Nick Patsalides of Paul Smith

An essential requirement for a global company like Paul Smith is the centralising of its global packaging supply. A complexproduct range, combined with a diverse supply chain, can prove problematic if not well-managed. For Paul Smith, Keenpacmanages stock levels and worldwidedistribution through its various offices.

Playing a key role in this, is Keenpac Asia, whooversee the distribution in countries like Japan,Korea and China, where Paul Smith has astrong presence. Our total managementapproach has helped us plan manufacturemuch more precisely, and enables significantcost-savings to be achieved.

It ’s a partnership Keenpac is looking forward tomaintaining as Paul Smith continues to expandits operations throughout the world.

Paul Smith Packaging ProfileOver 35 Countries Worldwide

14 Shops in England

200 Shops in Japan

Showrooms in London, Paris, Milan, New York and Tokyo

Circa 100 Packaging SKU’s

16 Accounts Globally

Regional Account Management

Forecasting, order processing and accountingperformed by Keenpac UK, US and Asia

When it comes toBritish fashionbrands, you can’tget more Britishthan Paul Smith.The now world famous luxury brand started fromhumble beginnings in Nottingham, where PaulSmith opened his first tiny boutique in 1970.

By 1976, working alongside wife Pauline Denyer,an RCA fashion graduate, Paul had launchedhis very first menswear collection in Paris, underthe Paul Smith name.

Today, the brand has become synonymous withall that’s great about Britain, tapping seamlesslyas it always has done into popular art, cultureand music. It ’s a side to the brand that PaulSmith himself has always been keen to foster,reflecting his own personal interests and lifestyle;“an unmistakable Englishness augmented bythe unexpected” as his website says.

Keenpac’s own relationship with the designerbrand began in the early eighties at a timewhen braces and shoulder pads were stillenjoying their moment in the spotlight. Sincethen a great deal has changed. The brand nowhas 12 different collections and is known theworld over, with stores in London, Nottingham,Paris, Milan, New York, Hong Kong, Singapore,Taiwan, the Philippines, Korea, Kuwait, U.A.E. –and over two hundred throughout Japan.

The job of keeping up with the various twists and turns the brand has taken through itspackaging is the responsibility of Keenpac’sBusiness Development Manager, Lou Coulson.There are over 100 different packaging lines to manage; from retail bags to productpackaging, as well as internet boxes, tissue,ribbon and other packaging accessories,covering the various Paul Smith clothing brands;Paul Smith, Paul Smith Women, PS by Paul Smith,Paul Smith Jeans, and Paul Smith London.

This year, the packaging underwent a radicalmakeover, bravely moving away from itsfamous multi-coloured stripe and swirl, to aclassic black. It has taken more than 12 monthsto achieve the final look, a deep black,embossed finish with the Paul Smith logo subtlyadded. The paper used for the range wascreated specially to achieve just the right depthof black, and finished with a glossy sheen thatglistens when the bag catches the light.

What do you do for Keenpac?I manage the department that looks after the flow of products to stores and warehousesworldwide. We are responsible for the movementof cartons, pallets, and samples, moving them by road, sea and air.

How many parcels, packages and pallets doyou think you have managed/overseen duringyour time with Keenpac?I joined the company in August 2008. Since thenwe have moved around 1.3 million cartons in theUK, 120,000 into Europe, plus around 71,000pallet moves within the UK and around Europe. On top of that, there are movements by airworldwide, direct sea shipments from the Far East to most corners of the globe, and we also transfer samples between our suppliers and Keenpac in Leicester.

What would you say is a typical day in the life of Darryl Oldham?My day generally starts at 6am when I check myemails from forwarders to confirm whether all hasgone well overnight. This generally sets the tone for how my day is going to go. Our day is usuallyvery structured. Handling orders until midday;organising carton picks in the afternoon; trailers to be ordered and 3rd party collections requiringpaperwork to be completed by 2pm. While the

team is dealing with the day-to-day tasks, my daychanges to customs issues, customer tenders,and volume planning within the warehouse. And now of course, the Olympics!

What is the best thing about your job?Every day is different, and things can change by the hour. Our sales team can come up withnew and different ways to challenge the world’slogistics systems almost hourly.

What is the most unusual situation you have experienced?One individual sent a bottle of Champagne to acustomer in the US without declaring it to eithercustoms or to the carrier. The item was classed asan explosive and the US customs wanted to ban the individual from ever travelling to the United States.

You must encounter some difficult customssituations – which country do you think is themost complex and difficult to navigate?The main problem with customs is most countrieshave different laws and regulations. It can be aminefield. Some of the most challenging areasare the Middle East, Central America, and India.

The requirement for paperwork and taxes alsochanges greatly depending on the product weare moving. We once sent a container of woodenhangers from Hong Kong to Quingdao. Customsrequired certificates in both Hong Kong and Chinato prove that the wood was dead. Without thecertificates they would have burned the hangers.Needless to say, we made sure the relevantpaperwork was available so that the load couldcontinue its journey!

So yours must be one of the most stressful jobs at Keenpac – how do you keep such a calm exterior?Years of conditioning, and a good team. We have a great team spirit with lots of energyand initiative, and I can safely say that withoutthem, things wouldn’t run anywhere near assmoothly as they do.

Product focus It’s a great time to celebrate everything British, especially as the world’s eyes are firmly focused on the UK this summer. So, notto be left out, here’s a quick round up of some of our more quintessentially British brands and of course, their packaging!

Appointed creators of the official jewellery for London 2012,Links of London are celebrating the event with a fun andquirky range of charms – all characterising the spirit of theLondon Games. Telephone boxes, post boxes, teapots andbowler hats. A step away from the traditional Links jewelleryboxes, this range, sporting a Union Jack picked out in a subtle spot uv was specially made too.

To mark The Queen’s Diamond Jubilee andThe Olympics, Selfridges are showcasing thebiggest display of retail theatre and in-storeexcitement in the store’s 103-year history.

In support of their “Big British Bang” Selfridgeshave worked with Keenpac to produce alimited edition luxury carrier bag available in store from 4th May until 12th August.

Visit the iconic store to experience a uniquearray of quintessentially British retail from The Great British Shop, The Tiara Shop, TheQueen Shop and even The Big Yellow Shopand you might be lucky enough to takeone away with you. Fit for a Queen? We think so...

Keenpac’s Seamus O’Brienlooking dapper for the TV!

SelfridgesA Big British Bag

In profile


LONDON CALLING

Fit for aQueen

Darryl OldhamLogistics ManagerAn interview with the man who always delivers.

MARY’S BOTTOM LINEWell we had Kinky Boots, and now we’ve gotKinky Knickers – Mary Portas takes us back to the UK’s textile roots, in Channel 4’s “Mary’s Bottom Line” as she demonstrates that the UK still has what it takes when it comes to manufacture.

Launching her brand new range of British-made lacylingerie, who should be helping out with the packaging?Check out the distinctive60s style box,manufactured locallyin Leicester, and nowavailable at a retailernear you (along with theknickers of course) for just£10. Support Mary in herquest and bag yourself a pair - visitwww.maryportas.com fora current list of stockists.

It doesn’t get much more British than thiswith this exclusive new range of bags andboxes made for Historic Royal Palaces –Kensington Palace, Kew Palace, HamptonCourt Palace, Tower of London, andBanqueting Palace. And this range has theQueen’s Royal Approval. Simple but elegantall in white with iridescent foil logo. Classy.

We have a great team spiritwith lots of energy andinitiative, and I can safely saythat without them, thingswouldn’t run anywhere nearas smoothly as they do.

London Olympics 201227 July – 12 August 2012

Paralympic Games29th August - 9th September 2012

ARE YOU FIT FOR THE OLYMPICS?

Preparations for the OlympicGames are now wellunderway and Keenpac’sOrder Management Teamis now officially our busiestdepartment as they getready for the influx. We catchup with Darryl and ask himwhat he thinks will be thebiggest challenges.No-one really knows what to expect or what theimpact of the additional visitors to London will be –so what we and other logistics departments aredoing is using the information we have beengiven from the official organisers and Olympiclogistics partner UPS, to prepare as much as we can.

It’s expected that there will be an additional 5million plus visitors to the capital per day duringthe Games themselves, so demand for retailersbased in London is likely to be much higher thanusual. We’re responsible for making sure thatretailers have a constant supply of packaging –retail bags, gift boxes, tags, tissues, ribbon – for

their store staff in order to cope with the extrademand. At the moment, they can simply placetheir orders when stocks run low, and in less thanthree working days, we can have their orderspicked, packed, despatched and delivered.

During the Olympic period in London, things arelikely to be a lot different. One of the main issuesfacing us will be the many route restrictions that will be in force during the Games. Some roads, like Horse Guards parade for example, where theywill be holding the Beach Volleyball, will be out ofbounds entirely. It’s a similar story with other mainroads around the country when they are part of an Olympic event, like the cycling road races or the marathon.

Other roads on ‘the Olympic Route’ will beaffected by large volumes of traffic as they’re the main ones leading from the Olympic Village to the Olympic events. These will change dailydepending on the events to be held, but they areall subject to restrictions along with many of the key routes, where lane restrictions will be in force to allow for the athletes and their entourages topass by unrestricted.

Our advice to stores, is to plan for delays in gettingstock delivered, which means holding more stockbefore the Games begin. Some of our retailers

are making arrangements for larger stores to holdmore stock, so that they can service the smallerstores nearby. One has even made space in itscar park for containers, purely for stock holding.We will be able to make deliveries into Londonduring the Games, but we will be extending ourdelivery arrangements from three to five days, to allow for a possible backlog – but nothing’sguaranteed, so advance planning is the way to go.There are some useful websites that will providetravel advice daily (see below) and the KeenpacOrder Management Team will also be on hand tohelp in tracking deliveries or providing advice onOlympic Route restrictions and known delays. The main thing retailers need to do however, is tostart planning now – don’t leave it until it’s too late– to identify which stores are most likely to beaffected, check out the Olympic Routes carefullyand ensure you have as much packaging aspossible in store over the Olympic period.

Useful ContactsThere are many websites now available where youcan get the very latest information about planningfor the Olympics. We’ve listed our favourites in aspecial Olympic area on the Keenpac website.You can access these by visiting keenpac.com orsign up for our Twitter feed @keenpac where we’llbe posting recent developments as they happen.

HELP IS AT HAND...Here are some of Transport for London’s T

op Tips for smooth logistics

during the Olympic Games. Postpone non-urgent deliverie

s

Rearrange these for after the Games when the transport netwo

rk will be quieter

Reduce deliveries where possible

If you receive regular essential deliveries from the same company, work with your

suppliers to

consolidate them and reduce overall journeys

Talk to other businessesContact other businesses aro

und you to see how you can work together. Can you co-ordi

nate essential

deliveries for the same day? Do you have space (eg a basement parking area) that you ca

n all use as

a storeroom for essential items?

Stock up in advanceNon-perishable goods (like p

ackaging!) can be delivered and stored. Check you have e

nough space

first though!

Create an action planDon’t get caught out - start p

reparing now, and create a detailed action plan for before

, during and

after the event

Get up to date, detailed information

Sign up for regular email bulletins providing business travel and advice. You can

get some of this by

signing up for Keenpac’s own Twitter feed @keenpac, or by

visiting us at keenpac.com. We’ll keep you

posted on recent developments

Ask for AdviceWe can always be flexible, so

let us know what you’re planning – we’re happy to advise

OLYMPIC FACTS205 Nations will be taking part in 300events at the Olympic Games 2012Over 8 million tickets have so far been sold

13 million meals are expected to beconsumed by visitors to the Olympic andParalympic ParkIt is estimated that 5.5 million visitorsper day will visit the capital during theGames period

Enough temporary toilets have beenordered to service the entire populationof Malta

The Olympic village will house over16,000 athletes and officials The current 4000 strong workforce willexpand to over 200,000Sufficient tent units will be erected to covera space equivalent to all of Hong Kong


PENHALIGON’S GRANTED IN 1956 & 1987

Floris has been creating exquisite perfumes and toiletries for its highly selectclientele since 1730. Having been granted its first Royal Warrant as ‘Smooth

Pointed Comb-makers’ to the newly appointed King George IV in 1820, sincethen, the company has held no less than 16 Royal Warrants, now proudlydisplayed at their Jermyn Street headquarters. Today Floris holds two Royal

Warrants; providing its collection of fine fragrances and toiletries toHM The Queen and HRH The Prince of Wales.

RIGBY & PELLERGRANTED IN 1960

Rigby & Peller is one of the UK’s leading luxuryretailers of fine lingerie and is universally

recognised as a brand synonymous withstyle, quality and service. Rigby & Pellerwere originally granted the RoyalWarrant in 1960, an honour that isnow held by June Kenton, who waspersonally granted the Warrant byHM The Queen in 1982.

Established in 1870 by Englishman, William Penhaligon in an era ofVictorian decadence, this exclusive perfumer still creates its scents in England, using the finest rare ingredients, from hand-squeezedbergamot to jasmine at twice the price of gold. HRH The Duke ofEdinburgh granted a warrant 1956 and HRH The Prince of Walesgranted a warrant in 1987.

BRONNLEYGRANTED IN 1955

Founded in 1884, Bronnley is a leading maker of fine quality Britishsoaps, toiletries and fragrances. Having received its Royal Warrant

to HM The Queen in 1955, Bronnley is best known for its use ofnatural ingredients – almond oil, herb, flower and tree extracts, and

for its traditional methods and recipes that are still in use today.

HOUSE OF FRASER GRANTED IN 1969

Department Store Group House of Fraser is the embodiment British retailheritage. Established originally in Glasgow in 1849 as Arthur and Fraser, the Group has expanded through acquiring established British departmentstores such as Army and Navy, Beatties, Dickins & Jones, Jenners,Rackhams and Kendals, some of which still retain their original names.The Royal Warrant has been within the Group since around the turn of thecentury, awarded to individual stores before they belonged to House ofFraser. In 1969 House of Fraser itself was awarded the Royal Warrant as“Outfitters and Suppliers of Household Goods” an accolade it continues tohold, and you can see the Royal Crest emblazoned on each and everyone of the distinctive House of Fraser carrier bags.

And what better way to achieve this than byfeaturing those of our clients who have theRoyal Warrant? This hard won award is amark of recognition to those who havesupplied goods or services for at least fiveyears to HM The Queen, HRH The Duke ofEdinburgh or HRH The Prince of Wales.

When we conducted our research, we werepleased to find that Keenpac currentlysupplies to no fewer than 12 Royal Warrant

holders, with our packaging displaying thesought after Royal Crest.

Today, there are approximately 850 RoyalWarrants, with some companies holdingmore than one, many of whom have along history built up over centuries, delivering services to the British Royal family.

With the London Olympics and the Queen’sDiamond Jubilee both taking place thisSummer, we’re seeing red, white and blue inabundance. So in the spirit of celebratingwhat it means to be British, we thought we’d take a look at the packaging we’vecreated for some of Keenpac’s mostestablished retail institutions.

Other well known Keenpac customers with Royal Warrants

J. FLORIS GRANTED IN 1971 & 1984

BY ROYALAPPOINTMENT

SELFRIDGES Suppliers of Food and Household GoodsGRANTED IN 2001 HM The Queen - Master of the Household

ELIZABETH ARDEN Manufacturers of CosmeticsGRANTED IN 1962 HM The Queen - Master of the Household

CHARLES OWEN Protective Headwear ManufacturerGRANTED IN 1982 HM The Queen - The Royal Mews

LOAKE BROS Manufacturer of Men's FootwearGRANTED IN 2007 HM The Queen - Master of the Household

GIEVES & HAWKES Livery & Military TailorsGRANTED IN 1955 HM The Queen - The Lord Chamberlain's Office

Naval Tailors and OutfittersGRANTED IN 1955 HRH The Duke of Edinburgh

Tailors and OutfittersGRANTED IN 1984 HRH The Prince of Wales

MUSTO Manufacturers of Outdoor ClothingGRANTED IN 2010 HM The Queen - Master of the Household

Manufacturers of Outdoor ClothingGRANTED IN 2010 HRH The Duke of Edinburgh

Documents

Keenpac in Detail Issue 4