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selection of kejia liu's work from 2010 to 2012.
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SELECTION OF KEJIA LIU'S WORK, FROM 2010 TO 2012
Good design is innovative
Good design makes a product useful
Good design is aesthetic
Good design helps a product to be understood
Good design is unobtrusive
Good design is honest
Good design is durable
Good design is thorough to the last detail
Good design is concerned with the environment
Good design is as little design as possible
---Rams' ten principles of "good design"Which will always be my guide in the rest of my design career.
IKEA ShowRoominterior design, exhibition deisgn
03
ENGAWA Tea Packagepackage design, graphic expression
09
windmill stool chair design, material focusing design
01
+ tablesmall table design, functionality thinking
02
Playteceramic design, design from inspiration
05
poster designsocial innovation, creative concept
08
TriCutkitchen ware design, creative concept
06Google Lightlighting design, creative concept
07
chef's plateconsumer product design, kitchen appliance design,creative concept,
04
design reflect the ability of how a designer learn from material and technology and then apply it into the design development.
windmill stool chair design, material focusing design
01
This two month study is the most important experience to me since I ever know about design. Every minute I spend in this two month, I spend on looking at furnitures, walking in master piece architectures and all other design related things. I feel so excited and so happy that make me realize that I want to continue do this for the rest of my life. Since this I began to see design as my lifetime career. Special thanks to Nils-Ole Zib my professor and constructor in design career.
Through using senario study, design is trying to redefine the functionality of daily product and develope the design to meet people needs.
+ tablesmall table design, functionality thinking
02
This is a independent project I did in 2011 winer. I start it with research of what to design and then end it with a real product prototype. From nothing to the finished design, the experience of going through this whole process is what I learn from this project.
design is trying to use home products and furnitures to solving the problem in interior spaces. And through this we can understand what exactly product we need and also their limitations.
IKEA ShowRoominterior design, exhibition deisgn
03
This project is inspired by the internship experience I had at IKEA Interior design department in Beijing. Back to that time, I spend my everyday selecting, installing, fixing IKEA products which forced me to think about the design purpose and to pay attention at product details. Also in this experience, I began to understand the neccesity of design products for different target group.
chef's plateconsumer product design, kitchen appliance design,creative concept,
04 This project include a very innovation thinking about future product in people's kitchen. It also attend in Electrolux Competition 2012.
Design was base on the inspiration from my observation and emotional feelings. It shows the way I see things as a designer and how I got inspired and apply it to my works.
Playteceramic design, design from inspiration
05
I had a lot of fun in learning how to do ceramics. Especially when I am wondering what is the limitation of the material so that I start to play with wird forms for testify. Usually when you see the limitaion, you also know the rest is all possibilities. This possibilities inspired me a lot in designs.
this design based on creative ideas came from my observation and experience. It shows my innovative energy as a designer.
TriCutkitchen ware design, creative concept
06
this design based on creative ideas came from my observation and experience. It shows my innovative energy as a designer.
Google Lightlighting design, creative concept
07
this design based on creative ideas came from my observation and experience. It shows my innovative energy as a designer.
poster designsocial innovation, creative concept
08
design reflect ability of brand identity design and graphic expression.
ENGAWA Tea Packagepackage design, graphic expression
09
Product Proposal
Tea Culture
The direction group will be wealthy women between 35 to 50. Who lives a high quaility life and pay attention to quality, healthy, elegant . ENGAWA is a high quaility green tea with different flavour. It use all nature materials and also made in completely nature and tradition way so that help people stay in healthy. It pay attention to the quaility of the tea itself and the experience it brings to people.
In Asia, tea is considered as an Art and a Culture. Wealthy people using tea to claim there high quality life. People pay a lot attention not only on the quality of tea itself but also the enviroment of drinking, the dessert it go with, the cloths they are wearing and the device they are using. ENGAWA designed to meet this high level needs but also keeps the mordern values.
LOGO InspitationThe inspiritiaon of this logo came from the tratditional family logo of Japan so that present a feeling of culture. Logo design try to illustrate the tea leaf by simple shape and assembled them together in a elegant way so that present nature and high quaility.
Graphic InspirationGraphic Design is tring to present the high quaility and nature quaility of the tea. It also should reflect asia culture value.
Amont Per ServingCalories 35 Calories from fat 0Total Fat 0g 0% Saturated Fat 0g 0% Trans Fat 0g 0% Cholesterol 0mg 0%Sodium 0mg 0%Total Carbohydrate 9g 3% Dietary Fiber 0g 0% Sugars 8gProtein 0g
Proprietary Organic Blend 4 gOrganic ENGAWA Tea Leaf :oxidized
Vitamin A 4% Vitamin C 0%Calcium 0% Iron 0%Vitamin E 2%
Supplement FactsServing Size 1 infusion bag
Flavour ExtraENGAWA has four different flavours. This flavour is not like vinilla or carmel those taste flavour. This flavour is mainly about the smell of the tea.They are : plain, original green tea. Roses, smell like green tea with rose blossom. Chrysanthemum, smell like green tea with chrysanthemum blossom. Lotus, smell like green tea with lots blossom.
Package InspirationThe idea of making a box came from the word ENGAWA. It means an architecture piece that people ususally get together to have a tea party. Design is trying to remind people the nice enviroment where people drinking tea and have a quality time. The box is made by wood to present the feeling of nature and green.
865 567 6844
Furniture Design
Industrial Design
Kejia Liu
These works can also be found at cargoclooective.com/kejialiudesign
Thanks for reading !
