Kelly Stewart LinkedIn Keys to Creating Stand Out Profile€¦ · Understanding LinkedIn: Think like a Recruiter Kelly Stewart | [email protected] | 919 -744-8866 4 •Reach:

Keys to Creating a Stand Out LinkedIn Profile

Kelly Stewart, MHRMYES Career Services

Please do not reproduce without permission, copyright 2017

About Me:Careers Industry Exp. Certifications: Corporate Experience:

In biz since 2009 COID 3rd party recruitment firms

Coaching since…? CCMC Lucent / L. New Ventures

Writing since 2007 CPRW Cisco

9 yrs Corporate Outplacement

CLTMC BMS

Energy, knowledge, & client empowerment

CPBS Nortel

Masters in HR Mgmt GPHR AT&T

KellyStewart|[email protected]|919-744-88662

Focus on: Technology, Finance, Operations, Engineering, Sciences, Marketing and Sales

Today, We’ll Cover:


• Understanding LinkedIn: (Purpose / Navigating / Searching)

• Elevating & Completing Your Profile: (Photos / Career Details / Skills & Endorsements)

• LinkedIn Secrets: (Connecting & Communicating / Jobs / Free v. Paid / What Recruiters Want)

Understanding LinkedIn: Think like a Recruiter


• Reach: 500M users in 200 countries, 2 new users per second

• 128M users in the US

• Fastest growing method of sourcing

• Passive candidate goldmine

• “In my career…, I learned that it was important to be good at what you do, but more importantly to have key contacts within every area you interfaced with. No matter what I needed to accomplish, someone in my network ‘knew a guy that could make it happen’.” Conrad Taylor, frmr Master Chief, Warrant Officer and Mustang Lieutenant. Past President and Chairman of National Association of Personnel Services

Understanding LinkedIn: Navigating


• Home: home base, ‘feed’, Who’s Viewed My Profile• My Network: requests to connect, People You May Know• Jobs: Suggested, Saved, applied, Career Interests• Messaging: Fast communication!• Notifications: What’s happening in your network:

Endorsements, Jobs, Birthdays, Anniversaries, Follows • Me: View/Edit Profile, Settings & Privacy, Posts & Activity• Work: Groups• Learning (Premium members): Range of short/easy thru

long/advanced skill training

Understanding LinkedIn: Searching


Results containing these words• People: 249,054

• Jobs: 2,579

• Content: Listed by relevancy

• Companies: 1,051

• Groups: 43

• Schools: Listed by relevancy

Elevate Your Profile: Profile Completeness


• Strive for ‘All-Star’ status- these profiles are 40x more likely to receive opportunities through LI!• Your industry and location

• An up-to-date current position (with a description)

• Two past positions

• Your education

• Your skills (minimum of 3)

• A profile photo

• At least 50 connections

Elevate Your Profile: Headshot


• Profiles with headshots get 21x as many views as those without

• Adding a photo to our profile makes you 36x more likely to receive a message on LI

üWhat’s the goal? Look like YOU. Be professional, yet approachable.

üWhat should I wear? Professional attire

üWhere should I be? Neutral background, good lighting, angles

üOther advice? Seek a professional, shoot from shoulders up

Elevate Your Profile: Background/Banner Photo

What’s the Goal? Show personality, attention to detail

Tech specs? File extensions: PNG / Max file size: 8MBPixel dimensions: 1584 x 396 (4:1 ratio)

How do I find a suitable photo?http://freelinkedinbackgrounds.com


Completing Your profile:Character Counts


Consider Each Section Prime Real Estate for Keywords

• Headline: 120 characters. Use a banner style: Cyber Risk Management | IT Service Delivery | Strategy, Execution, and Transformation | High Performance Team Leadership

• Summary: 2000 characters

• Company Name: 100 characters

• Title: 100 characters. Consider the banner format for the different ways your job could be titled.

• Experience: 2000 characters (each role)

Completing Your Profile: Headline


• You have 120 characters and spaces to make it count!

• If someone knows NOTHING else about you, what should they know?

Business foreground, clinical background. Healthcare Industry | Finance | Operations | Strategic Planning | MBA

Dynamic Digital Marketing Specialist Focusing on Analytics, Social Media & Communities ✻ Follow me @kristinevick

► Financial Management | Data Analytics | Process Improvement, | Management Consulting◄

Completing Your Profile: Summary


Summary section components:

• Your ‘story’

• Engaging

• Informative

• Details that indicate “High Performer”

• Add contact detail (usually email)

Summary: CEO


Summary: Finance Executive


Summary: MarComm Executive


Completing Your Profile: Experience


Experience section components:

• Title of position (can use additional descriptive language)

• Brief description of company may be useful

• Why were you hired? (promoted, recruited for SME, etc.)

• Scope of role

• Accomplishment bullets; show how you MOVED THE NEEDLE

Experience: CIO Consultant


XYZ is a consulting firm focusing client engagements in Agile / DevOps transformations. Collaborated with executives, stakeholders, sponsors, architects, and engineers on strategic objectives and key implementations while managing six to 35 direct reports.

➤Product / Process Performance & Metrics✦ 463% increase in process cycle efficiency (PCE) noted through identification of 102 opportunities for quantitative improvement in DevOps tools and processes leading to strategic guidance and tactical implementation.

✦ 93%+ cut in production deployment lead-time by replacing manual change control board processes with pre-authorized quality control gates.

➤Resource Assessment & Program Alignment✦ Protected multibillion-dollar venture expansion by evaluating the IT infrastructure,

development methodology, and key software applications of an at-risk acquisition on behalf of a venture capital management team.

✦Upgraded compliance and security while reducing costs by ~18%; collaborated with information security & IT operations teams to integrate automated security hardening and validation into a cohesive service delivery pipeline.

Experience: IT Director


Company X is a full-service packaging distribution company specializing in biodegradable and compostable products.

Brought on board to expand company; firm doubled in size within <3 years to ~8,000 EEs. Oversaw corporate infrastructure and security. Managed 3 direct reports.

▶ $200,000+ in quarterly losses averted and a 99.5% accuracy rate attained by leading a project to automate and barcode the entire warehouse and truck stock.

▶ $100,000 in profit margin growth realized by administering an automated pull list price system that eliminated lost or handwritten quotes.

▶ 100 labor hours per month saved by implementing a Kronos timekeeping system corporate-wide daily information was then forwarded information to the main system for real-time accounting information on attendance and time.

▶ 30% boost in sales over previous years realized by tackling a $30,000 website project that was over budget and behind launch date.

Completing Your Profile: Skills & Endorsements


• Professionals with at least 5 skills on their profile receive up to 17x more views

• You will benefit by having multiple endorsements

• To get endorsements, start endorsing others—they’re bound to return the favor)

• Be sure to send a quick note of thanks when endorsed

Completing Your Profile: Education


• Indicate degrees, not years

• Try to find the actual school so LI will automatically suggest alumni connections

LinkedIn Secrets: Premium vs. Free


• Use the free version until you need more, like:• Gain visibility of Who Viewed Your Profile in last 90 days

• Appear atop Hiring Manager’s lists

• 3+ InMails per month

• Increased amount of searches

• Premium Insights

• Activate your free month and decide!

• Active Military and Veterans! Free 1 year Premium Career subscription!

https://linkedinforgood.linkedin.com/programs/veterans

LinkedIn Secrets: Connecting


• Average # of connections per LinkedIn user: 400

• CEOs have over 1,000

• Having 50 or fewer connections on LinkedIn tells recruiters one of three things:

1. You are a recluse who knows very few people

2. You’re paranoid about connecting with others

3. Technology and social media are scary to you

• Find contacts under People You May Know

LinkedIn Secrets: Communicating


• Review profile

• Look for synergies / Identify common element

• Invite to connect

• I found your profile while researching experts in the XYZ field. We share many mutual connections, including Mary Stone, who I have deep respect for. I’d like to add you to my network on LinkedIn.

LinkedIn Secrets: Jobs


• More than 10 million jobs on LinkedIn

• Search by title, keyword, or company, country/state /city/zip code

• Set up search agents

• LinkedIn Jobs app

• Career Interests

• Secretly signal you’re open to opportunities using :

Career Interests (‘Open Candidate’):

• Companies need a "Recruiter" subscription to view users' status.

LinkedIn Secrets: Readability Tips


• Use white space (the space above and below titles and paragraphs)

• Capitalize on capitalization

• Organize the information

• Use bulleted and numbered lists

• Use special characters. Think: functional and professional

✔➢➣➤►☞☛➔➙➛➞★☆● ○ ◉◇◆◈ □■▣© ® ™

• Copy from existing profile/Google it!

• On Mac: control-command-space


LinkedIn Secrets: Recruiters vs. YOU

• They use keyword search………………..Your profile is not complete

• They use InMail……………………………..You do not have an Open Profile

• They join industry groups………………..You join special interest groups/no groups

• They network with NEW people….......You network ONLY with peers

• They are on a PC/Mac……………...........You are on a mobile phone/tablet

• They are on M-F, 9-5……………………….You’re on nights and weekends

• They rely on LinkedIn………………………You’ll use anything you think works

LinkedIn Secrets: Top Recruiter Tips

• Get our attention with a targeted, strong headline!

• Professional headshot

• Spend time on the Summary detailing ’your story’

• Communicate your value proposition- what problems do you solve?

• Be sure to respond to communication

• Watch spelling, grammar, etc.

• Viewed by a recruiter? Take action!

“I noticed that you viewed my LinkedIn profile yesterday. Thank you. I’m always open to hearing about a great opportunity. Also, if I can help you with any of your searches, please reach out. Kind regards, Kelly”

27KellyStewart|[email protected]|919-744-8866

Thank you, please be sure to connect!

KellyStewart|[email protected]|919-744-8866Pleasedonotreproducewithoutpermission,copyright2017

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• Email [email protected] for a free :30 minute consult about your career evolution!

• Connect with me on LI! www.linkedin.com/in/kelly-stewartbe sure to indicate how you came to know about me!

In My E-book, I’ll Cover:


• Today’s topics in further detail

• Identifying your brand and communicating it on LinkedIn

• Identifying and reaching your target audience

• What Recruiters see when they view your profile from LI Recruiter

• Positioning yourself as thought leader on LinkedIn

• Further profile customizations

• Backend settings- i.e. privacy, visibility

• And more!

• Email me at: [email protected] and mention you would like a free copy of my valuable e-book!

30KellyStewart|[email protected]|919-744-8866

Documents

Kelly Stewart LinkedIn Keys to Creating Stand Out Profile€¦ · Understanding LinkedIn: Think like a Recruiter Kelly Stewart | [email protected] | 919 -744-8866 4 •Reach: