Key Discussion Areaseoplugin.commpartners.com/commpartners/cp_090825_ppt_final.pdfCreate Business Strategy • Cost – benefit analysis • Sponsorship vs. fee based events • Relationship

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CommPartners LLC, © Copyright 2009 1

August 25, 2009

How to Build an Online Learning & Collaboration Pl atform

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CommPartners LLC, © Copyright 2009 Confidential

Key Discussion Areas

• Creating an online learning strategy • A business foundation to boost your chances for success • Internal and external resource selection to meet your

goals• Presentation methods to connect in the most effective way• Emerging services

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An Opportunity Like Never Before

• Participating virtually has much greater acceptance

• Increasing frustration with economy, travel

• More flexible / dynamic, meeting / learning technologies

• Organizations have a better understanding of how to create effective online content

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Pre Webinar Poll QuestionWhat type of online education are

you currently providing?

Webinars/ Webcasts

Previously recorded content for on demand viewing

Online Courses

Virtual Conferences / Hybrid conferences

None

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Results from Webinar Poll Question Two Months Ago

Webinars/ Webcasts – 51%

Previously recorded content for on demand viewing – 41%

Online Courses – 14%

Virtual Conferences / Trade Shows – 2%

None – 11%

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Web Poll

If you currently provide webinars, is the average number of participants in your events going up or going down?

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Web Poll

To those who answered they are going down, what do you think is the reason?

Please type your reason in the chat box below.

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Online Learning Foundations

• Create vision statement with supporting goals / objectives

• Create business strategy

• Create your brand

• Confirm teaching strategies

• Determine tactical approach

• Verify work flow

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Creating a Successful Online Learning Strategy

Create Vision Statement for Online Learning (DNA)

In creating a vision statement consider

the following:

Because we are investing our time, our resources, and our finances and the results will impact our relationships, our credibility and our value we have to do this well.

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Components of Your Vision Statement

• Why are we doing this?

• How will these programs benefit our organization?

• What are the benefits to our members / stakeholders

• What is the value transfer?

• Who is the competition?

• What are the principals that will set our programs apart from everyone else?

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Creating a Successful Online Learning StrategyIT DepartmentAMS Integration

Merchant services

Authentication and security

Attendee access

Membership / Marketing

Impact of online learning on value of membership

Compliment to other marketing initiatives

Potential use to support marketing to members

Education DepartmentQuality programming

Continuing educational credits

Meet pre confirmed objectives

An asset to the organization

Provide members / stakeholders what they are seeking

Finance / Operations DepartmentReduce expense exposure

Timely payment process

Alternative revenue models

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Create Business Strategy

• Cost – benefit analysis

• Sponsorship vs. fee based events

• Relationship between free events and increased member revenues

• Accreditation

• Subscription vs. individual pricing


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Create Your Brand

• A unique identity established through branding your online learning effort

• Build consistency through easy identity of the brand

• Make your brand the backdrop for all your online learning initiatives


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Confirm Online Teaching Strategies

• Organization and presentation of content

• Faculty qualifications

• Content partners

• Branding / identity strategy

• Content choices

• Pre / Post learning enhancements

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Integration with Social Media

• Live Twitter feed

• End of session summary

• Knowledge center posts

• Repurposing summaries to your website

• Edit and post snippets

• Post brief SME interviews

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Content Presentation Choices

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Content Presentation Choices

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Online Learning Categories

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Multimedia Presentations

1. The “Virtual Keynote Address”

2. Success is tied to the visual presentation and functions along with the presenter’s personality

3. Broadcast vs. collaborative

4. Integration of video, changing imagery, sponsorship

5. Marketing campaigns

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Interactive Webinars

1. The “Learning Lab”

2. Energy is in the dialog

3. Verbal participation

4. Peer group networking

5. Smaller work groups

6. Utilization of interface to foster learning

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Educational Programming

1. Lecture based

2. Defined curriculum

3. Pre and post learning processes

4. Live or On demand

5. Certificate based

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Online Courses

• Limited Interactivity

• Limited Rich Media (Audio/Graphics)• Template Driven• Lower Cost/Hour of Content

• Rich Immersive Interactivity

• Rich Media (Audio/Video/Animatio/3D)

• Database/XML Driven

• Higher Cost/Hour of Content

Level 1 Level 2 Level 3

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Program / Content Development

Effective event marketing

Pre event attendee engagement

Faculty strategy / preparation

Integration of presentation with technology

Online learning principals maximized

Confirmed agenda

Post event deliverables


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Whoever You Choose… Seamless Integration is the Key

1. Placement of order

2. Collect payments

3. Send out login instructions

4. Provide resources area

5. Authenticate check-in

6. Feed results back to AMS

7. Host and present content

8. Fulfill post event deliverables

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Determine Tactical Approach Determine in-house resources and expertise to meet confirmed objectives

Balance resources against online learning performance plan

Balance needs and opinions from other departments

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Knowledge CentersPrioritizing learning within your community

Live & on demand registration, check in

AMS Integration

Social media integration

Podcasts

Resource documents

Online course library

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Virtual Conferences

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First Q & A Session:

To ask an audio question please press *1 on your keypad. You may also type your question in Chat area on the console below.

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• Conferencing Provider

• Webinar Production Company

• Multimedia Company

• Accreditation Organization

• Provider of Courseware

Who Should You Work With?

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Web Poll

For those who currently provide webinars or webcasts to your community, are you satisfied with the quality of your programs?

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Collaborative Learning – Why is this so Challenging?

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Tip 1 – Leave enough lead time to produce a successful event

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Tip 2 –Properly market your program. (Establish your brand.)

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Tip 3 – Start early in engaging and preparing your faculty. Provide them your mission for your programs to get their buy in.

1. Review content and presentation objectives

2. Evaluate ability

3. Conduct preliminary sound check

4. Introduce technology

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Alternative ActivitiesInterview

Panel

Case Study

Role Play

Breakout rooms

Tip 4 –Be willing to modify program delivery if you sense selected faculty will not be able to thrive in this format.

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• All faculty have printed slides

• Contingencies have been worked out in case connectivity is lost.

• You have a back up audio recording

• You have a fast way to communicate to the audience

Tip 5 – Create a back up plan

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• Ensure all faculty have headsets.

• Perform a pre sound test and final sound test before the event

• Do not put faculty in the same room.

• Ensure all speakers have water, have turned off all beeps and have put notes on their door.

Tip 6 – Ensure sound will be perfect

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Tip 7 – Utilize Web based learning best practices

• Call on people by name• Have seeded questions ready• Script opening and closing• Create a pleasing visual presentation• Build interaction• Use an increased amount of imagery

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• Consider providing a copy of slides, archive, and Q & A from the event on a hosted page that also promotes upcoming events

• Automatically deliver an archive to anyone that missed the event.

• Send a thank you email for their attendance and a preview to upcoming events

Tip 8 – Provide a post event deliverable

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Tip 9 – Use an event level audio service

• Fully managed, dial-in audio with moderator

• Fully managed with personalized PINs

• Low cost dial-in (conference call quality)

• Voice over IP / dial-in combination

Audio selection options

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• Think out of the box

• Entertain

• Leave time for audience participation

• Take calculated risks

Tip 10 – Be Creative – Have Fun

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Emerging Services – Hybrid Conferencing

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Emerging Services –

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Second Q & A Session:

To ask an audio question please press *1 on your keypad. You may also type your question in Chat area on the console below

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Contact information:

Richard Finstein , president, CommPartners

Call 443.733.1075

Email [email protected]

Web www.commpartners.com

Documents

Key Discussion Areaseoplugin.commpartners.com/commpartners/cp_090825_ppt_final.pdfCreate Business Strategy • Cost – benefit analysis • Sponsorship vs. fee based events • Relationship