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Kindly Sponsored by:Digital Cargo Track
Seng Thiam KhooSenior Vice President Cargo Services
SATS
Chairman’s Welcome Address and Opening Remarks
DIGITAL CARGOOpening Address by Khoo Seng Thiam
Senior Vice President, CargoSATS Ltd
What do the trends mean to us?INDUSTRY
Focus on Temperature
Sensitive products
Boom in the eCommerceIndustry
Source: Based on 2015 Forecasts by IMS Health and Evalute Pharma
CUSTOMERS
7/10Shipper’s satisfaction*
Source: iATA Cargo Strategy (July 2017)
What are customers looking for?
Reliability Transparency Speed
USD 1.12 Trillion in 2022
World Air Cargo Traffic will
DOUBLEOver the next
20 years
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
CUSTOMER CONNECTIVITY ONLINE EXPERIENCE TRANSFORMATION
26%
45% 45%
11%
40%
10%
DIGITAL CAPABILITY BY CATEGORY
OCEAN CARRIER AIRLINE CARRIER
Is air freight lagging behind ocean on digital connectivity?
Source: Data from Digital Carrier Benchmark - FreightOS
Air freight is behind on all touchpoints when it comes to digitalization
Evolution of Digital Connectivity in Cargo
Paper based
EDI
API
How do we achieve interaction between players in the Community?
What are the barriers to a more
integrated data ecosystem for
airfreight?
Airfreight industry is
fragmented
Lack of a common accepted standard
Legacy systems still being used
today at cargo airlines
Higher focus placed by airline on
passengers business
What’s next for the industry beyond data sharing
Predictive analytics means better preparedness
Drives yield and improves
productivity/efficiency
Competes and complements
eCommerce multi-modal model
Lower cost across the industry – eliminates
resource wastages due to duplications
DATA ANALYTICS
GREATER COLLABORATIONS
Ability to simulate
and optimize
cargo business
Embracing and
leveraging technology disruptions
Adapting to the changing cargo profiles in the industry
Cost &
Benefits
CONFIDENTIAL
Transforming the Air Cargo IndustryCommon Platform, Greater Connectivity, Real-time Tracking
Connecting Business Globally
Thank you
Henk MulderHead of Digital Cargo
IATA
IATA One Record: The Next Milestone for Airfreight Data Sharing
A powerful legacy
Industry 4.0
An end-to-end digital logistics and transport supply chain where data is easily and transparently exchanged in a digital ecosystem of air cargo stakeholders, communities and data platforms
ONE Record
But what exactly is it?
NetworkDirect connectivity between supply chain partners
Linked dataAccess data at source
“Everything is a URL”
OntologyFreight as a language
Rather than a rigid data model
APIUniversal connectivity
Web standard
SecurityInternet of Logistics
We know who you are!
New standardsEnsure global compatibility
Facilitate innovation
Design of ONE Record~60 representatives from transport and logistics
HackathonA new generation of experts
Urgency as a challenge
Not just airOur customers need digitalization of all modes
Multi model extension of ONE Record with the European Union
Community drivenONE Record is a global conversation
ONE Record pilotsMini logistic chains
Test, improve and expand
Apps & modulesSharing to grow
A new market place
Key enablersDigitalization is not a nice to have
We need IT solution providers; old and new
Industry 4.0
Moderator: • Sandeep Fernandes, Head of Cargo, AccelyaPanelists:• Jos Nuijten, Vice President, Network Integration Strategy, Descartes• Ashok Rajan, Senior VP & Head, Cargo & Logistics Solutions, IBS Software• Christopher Shawdon, Head of Business Development, CHAMP
Technology Driven Digitalization of Air Cargo: The Role of the IT Solutions Provider
Slido.comCode: F426
10:30 to 11:15 in Roselle Simpor BallroomKindly Sponsored by:
Networking Break
Kindly Sponsored by:Digital Cargo Track
Boris HueskeHead of Digital Transformation
Lufthansa Cargo
API’s: The Key to Digital Transformation?
APIs: The key to digital transformation?IATA World Cargo SymposiumMarch 13th, 2019
Lufthansa Cargo | 38
APIs are everywhere – it is API economy
Source: developers.google.com; developers.facebook.com; developer.ebay.com; February 2019; http://www.travelotas.com/services/xml-api-integration/APIs I WCS SIN March 13th 2019
Lufthansa Cargo | 39
Also faxes can be sent through API
APIs I WCS SIN March 13th 2019 https://www.twilio.com/fax
Lufthansa Cargo | 40
APIs enable next leveldata exchange
Developers
Backend System
Services Market places
PlatformsPartnersCustomersMobile, Web
• extend customer reach• offer digital services• integrate in stakeholder processes• stimulate innovation• enable new business models
Open APIsPrivate APIs
APIs I WCS SIN March 13th 2019
Clouds
Lufthansa Cargo | 41
EDI and API automate system to system communication
• Asynchronous data exchange• Industry-standards-based • Complex to consume and
in implementation
• Synchronous transactions• Based on technology standards• Simple to consume,
easy to develop
APIs I WCS SIN March 13th 2019
Lufthansa Cargo | 42
Let us watch out for the opportunities of the digital world
APIs I WCS SIN March 13th 2019 Alamy.de
Lufthansa Cargo | 43
• real time data• new data • new services
APIs offer opportunities for airfreight to speed up and enrich information flow
APIs I WCS SIN March 13th 2019
Lufthansa Cargo | 44
Lufthansa Cargo offers APIs for real-time data exchange on top
of EDI messaging – now also smartBooking
getRouteShipment Tracking
Public APIs:
getRatesgetCapacity
Private APIs:
smartBooking
Source: cargo.oneAPIs I WCS SIN March 13th 2019
https://developer.lufthansa.com
new!
Lufthansa Cargo | 45
APIs are a key element for digital transformation of airfreight
• build API capability • use and extend standards• start fast with small steps
APIs I WCS SIN March 13th 2019
Brian CollinsChief Technology Officer
Accelya
A Cargo App for Everything?
A cargo app for everything
IATA WCS 2019Brian Collins, CTO, Accelya
Building cargo apps that deliver real value and unlock rich datasets while traversing the complex cargo ecosystem leveraging flexible APIs
1900 1960 1990 2010
Mass manufacturing makes industrial powerhouses successful
Global connections and transportation systems make distribution key
Connected PCs and supply chains mean those that control information flow dominate
Empowered buyers demand a new level of customer obsession
Age of Manufacturing Age of Distribution Age of Information Age of Customer
Assembly Lines Supply Chains Automation Experience & Engagement
Source: Forrester Research
Shifting Focus to the Customer Experience
Existing Cargo Ecosystem
CRM
Revenue Management
Network Planning
Pricing
ERP
Compliance DB
Warehouse Logistics
Revenue Accounting
Suppliers
Customers
RFQ’sCosting
Tool
SupplierDB
FlexibleAPIs
Existing CargoEcosystem
Leveraging Existing Assets
Command & Control
APP 1 APP 2 APP n
Business Value$$$
APP 3
How do we bridge the gap?
Cargo Apps
Customer & Comm.
Goals
OpsGoals
FinanceGoals
Mgmt.Goals
Business Benefits :
1. Reduce time and risk for the introduction and
delivery of new additional ancillary services
2. Increase process automation delivering higher
capacity with higher operational leverage
3. Reduce the time taken to integrate new
airlines (and their ecosystem) into the
enterprise
4. Reduce time taken to establish new
partnerships for new business models and
ventures
IT Transformation benefits :
1. Flexible applications enabling agile and
accelerated business support
2. Reduced internal and external systems
integration time and costs
3. Integrated with existing new gen technology
landscape and interoperate with phased
transformation onto non legacy technology
platforms
Complex, fragmented, silo-ed IT landscape with
legacy at its core and minimal collaboration
resulting in:
1. Business exposure from elongated cycle times in
addressing dynamically changing business needs
& plans
2. Lack of a coherent view of operations; limited,
manual intensive planning, monitoring & control
3. Reliance on paper based processes; Poor data
quality from re-entry
4. Data access limitations and lack of proactive real
time decision
5. Complex integration challenges
6. Limited focus on UX leading to a higher training
costs
7. High cost of maintenance & change
The current situation Interoperability Outcomes
“Digital Cargo Platforms will enable the rapid integration of internal and external services and service providers to fulfil the single commitment of an organisation’s brand
to its customers.”
Securing the future of Air Cargo in an ‘Apps’ world
1Inspiration
Unmet desires
Cargo App for Everything
2Shopping
3Booking
4Handling
& Logistics
5Post
Service
Paint points
Opportunities
Delight Factors
A User-centric Approach for App Design
Flexible Implementation
Transactional
APIs
Workflow
Implementation Services
Business Self Service
Public APIs
Event
Data Management
Connectivity & Integration
Business Rules Reference Data 3rd Party Reference Data
Syst
em S
tati
stic
s
Rules Capable
Rules Capable
Bus
ines
s In
sigh
ts
Rules enabled APIs
Digital Cargo Platform: Product Framework
Tooling
Quick Start
AOT
Unit Testing
Services IAM Localization Configuration Others…
Accelya Themes & Styling
VISUAL COMPONENTS
ASSETS (FONT & ICONS)
MODELS
VALIDATION
Localization/International
ization
Plugins
Data Binding & Routing
Camera
FCM
Others..
Responsive support (Mobile, Tablets, Desktops)
Screen templates
Life
cycle
Sup
port
Build
Digital Cargo Platform: UI SDK
RDBMS
Files
Internal
RDBMS
Files
External
Data Storage Layer
Cargo
Finance
Contracts
RMS
DCS
Messaging
Inge
stion L
ayer
Analytics Production Layer
Management Layer
Exploratory LayerPublish
ing L
ayer
DevelopersData Scientists
Data Preparation Prepared Area Semantic Layer
Data Mart Publishing
Data Catalog & Data Lineage
Model Repository Scheduling/ Auditing
Database + Tableau Private storage
Cluster
Notebook
Cluster
Notebook
Cluster
Notebook
Product Delivery Layer
DashboardData Source
PublishedData Source
GranularData Source
Web ServiceAPI
Subscription Management
Tableau Dashboard
Data Analyst
BI Tool
Application
Accelya’s Data & Analytics Platform (ADAP)
Events
Event Queue
Event Analyzer
… … … …Start
Control Workflow 1
Business Rules
Stop
Assessorn
AssessmentQueue 1
AssessmentQueue n
…
Control Workflow n
StopStart
Plan Management
Assessor1 WMS
Connectivity & Integration
ANALYSE
PLAN
ASSESS CONTROL ACT
ULD
CRMRev
Mgmt
CMS DCS
RevAcct
…
EventSink1
…
…
Service Management An example
Ref. DataEvents &
Notifications Biz. Rules Process Flows
Service Plans
AuditAsset Availability
& Utilization StoreOrder Items
Event Sources
Existing CargoEcosystem
Measure & Improve
Offer & OrderManagement
E-commerce platform for shopping, booking,
documentation & payment
Product for the generation of insights, intelligence
and predictability.
Business Intelligence
Profit maximization system that provides
forecasting, optimization & modelling capabilities
Revenue Management
Commercial Optimization
Logistics control tower for service quality
Analytics
Cargo Revenue Accounting
Warehouse App
Portable application for the timely execution of
warehouse activities
Mobile Workforce
E- commerce
Service Management
Shipment Flow and Control
Operations Management
Warehouse Automation
System that maximizes asset turnover
Production Planning
Plan & Sell Manage & Deliver
3rd Party systems In-house systems
Accelya’s Digital Cargo Platform
Accelya’s Data Analytics Platform
CRA
Product for invoicing & settlement
Securing the future of Air Cargo in an ‘Apps’ world
Cargo Management System
Thank you.
Jonathan ParkinsonSenior Manager Cargo Information Systems
Air Canada Cargo
Managing the Disruptive Opportunity of Digitalization
Managing Digital Change
Jonathan Parkinson
Customers and Employeeswant a quick and seamless digital experience and they want it Now!
Digital change is a cultural challenge more so than technology
People going through change in complex environment
Multiple changes within the organization aggravate and compound this risk
What do you think would be the sum of all these changes going in parallel?
Source: Prosci© flight risk model
Great examples outside of our industry
Seng Thiam KhooSenior Vice President Cargo Services
SATS
Chairman’s Closing Remarks
12:30 to 14:00 in Roselle Simpor BallroomKindly Sponsored by:
Networking Lunch
Kindly Sponsored by:Digital Cargo Track
